GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.

This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.

VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.

Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.

The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.

This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.

Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.

The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.

Some advertisers saw a message recently indicating that Detailed Targeting Exclusions are going away June 28th. But, are they?

Monday's OpenAI announcement may involve surfacing real-time data in ChatGPT across English, French, and Spanish, with links to original sources

The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.

Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

Meta announced several new AI-powered enhancements, including a couple of features leveraging AI-generated creative for ads.

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

Google I/O 2024, the annual developer conference, was held earlier this month. AI continues to dominate changes to all Google product releases, including search

Learn to navigate the biggest changes and how to integrate them into your ecommerce business.