The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.

The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.

The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.

Google regularly updates search algorithms with thousands of unannounced tweaks annually, sparking discussion around transparency.

The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.

Snapchat is a major player in the social media sphere, and an effective marketing tool as well. Here are 25 Snapchat facts you should know.

Outbrain yesterday released its financial results for the first quarter (Q1) of 2024. The report revealed a decrease in revenue compared to the same period in 2023, and highlighted an improvement in profitability.

iHeartMedia yesterday released its financial results for the first quarter (Q1) of 2024. The report showed a mixed performance, with growth in the digital sector counterbalanced by a decline in broadcast revenue.

Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.

Fubo audiences demonstrate higher attention levels compared to viewers on other streaming platforms and traditional cable television. This news could have significant implications for advertisers looking to reach engaged audiences.

The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

The art of low-risk, high-reward YouTube ads with our guide on precision placement targeting and the Pyramid Targeting Technique.

An important benefit of Advantage+ Audience is that it limits targeting variables you need to worry about. Then you can focus on creative.

Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.