TikTok Trend Alert 🚨

Knowledge of TikTok Trends allows you to create content that matches the current interests of TikTok users, increasing the number of likes and subscribers you can get. 🚀

Let’s have a quick look at 2 TikTok trends that are popular right now:

1. Are you studying at university? Then tell us what you plan to do after completing your degree in a sarcastic way using this sound – 75.3k videos
2. Millie Bobby Brown said that she doesn't take pictures of her food... And TikTok users decided to share theirs! Use a video or even a photo carousel with this sound to jump into this trend – 26.2k videos

These two trends are sure to keep your followers entertained. Plus, they're super easy to make!

Don't miss your opportunity to boost your TikTok! 🤩

TIkTok’s update: create AR effects faster and easier 🎨

Last year, TikTok launched Effect House – their own AR effects development platform. In May of this year, TikTok introduced its special program to reward creators of the most popular effects.

Now, it’s also possible to create effects right in the TikTok mobile app! TikTok says that this feature can help anyone to “become an effect creator and make effects that spark trends on TikTok”. ✨

With numerous templates and over two thousand assets, creators certainly have something to explore. Moreover, you can craft interaction-based effects, including randomizers and mini-games, by setting triggers like taps, smiles, winks, and more.

To create effects on TikTok's mobile effect editor:

1. Open the Effects tray
2. Go to the Create tab
3. Tap on the plus (+) button
4. Add any object to start creating!

You need the latest version of TikTok (v32.1 on Android, v32.0 on iOS) to try this feature. 📱

TikTok plans to further develop tools for creating AR effects so that more creators can express themselves. ❤️

No more Taylor Swift, Drake, Olivia Rodrigo (and many others) on TikTok 😢

The confrontation between Universal Music Group and TikTok has been unfolding for several days now. The result of this “battle” is that UMG has started to remove the music of their artists from the TikTok library. Taylor Swift, Bad Bunny, Drake, Ariana Grande, Justin Bieber, Olivia Rodrigo are just a few artists whose music is disappearing from TikTok…

What's happened? 😮‍💨

The agreement between UMG and TikTok expired on January 31 and UMG does not intend to renew it. In their open letter, UMG accused TikTok of unfair payments to artists and insufficient protection from harmful effects of AI.

TikTok released a statement in which they accused UMG of putting their greed above the interests of the artists.

While two giant companies fight, the artists and creators suffer. 🤥

So what should creators do? 😕

You can change the muted or removed sound to the one that is available on TikTok. The best choice would be a song that has the same bpm (the tempo of the song in beats per minute).

Your video, adjusted to the tempo of the song, will look harmonious with the melody with the same bpm. You can use Musicstax or any other similar website to find new sounds and songs.

Wave Wyld (a famous TikTok creator who specializes in highlighting TikTok news and trends) also suggested reporting muted videos as a problem straight to TikTok.

This is all what creators actually can do now. We have to wait and see whether UMG and TikTok come to any agreement, and what the artists for whom TikTok was a crucial tool for promoting their music will say. 🤷‍♀️

More music is disappearing from TikTok? 🎶

Recently, we wrote that due to the battle between Universal Music Group and TikTok, the music of the label’s artists has disappeared from the social network.
Yesterday, we witnessed that tunes from artists of other labels like Warner and Sony started to vanish as well.

Why is this happening? 😵

Having difficult relations with UMG, TikTok is obliged to mute songs in which Universal artists took part even as songwriters.
If a song by Harry Styles was written with the help of a Universal artist, TikTok is obliged to silence it.
It’s called “split copyrights” in the music industry.

What music will be muted? 🔇

Songs from Warner and Sony, as well as some independent labels, may be affected. Not all of them, of course, but…
TikTok assured that only 30% of the songs in their library would be muted, but industry insiders are predicting that 80% of all music won’t be available any more!

So what to do? 😕

If your video is muted, you can change the audio track. We talked about how to choose a harmonious song in one of the previous posts.
But if you replace the sound and your video stops getting views and engagement, we advise to republish it – perhaps this is the best idea.


As always, we will monitor the situation and keep you updated. 💔

Music from Universal Music Group is back on TikTok! 🔥

The confrontation between UMG and TikTok has reached its climax: the companies have finally reached an agreement. Now, content creators can see that UMG’s music is returning back! 🎉

What’s the new agreement about?

UMG and TikTok stated that their joint agreement “marks a new era of strategic collaboration between the two organizations”. Both companies are going to work together to create new monetization opportunities and build campaigns to support UMG’s artists globally.

UMG and TikTok also agreed to work together to protect artists and songwriters in the rise of AI development. 🤖

Why should creators be happy?

Creators now can see that UMG’s music is returning back to publishing catalogs! So, you do not have to repost your videos with new tracks or do anything in an attempt to save your views and engagement.

Not all music has become available yet. We checked two popular artists: Taylor Swift and Justin Bieber. As you can see from the screenshots, Swift's music has reappeared on TikTok, but Bieber's music is still muted. 🙁


The new agreement is beneficial for both companies. It proves that it is more profitable for UMG and TikTok to work together than to deprive creators of popular music. Perhaps in future, TikTok and music labels will be able to reach an agreement before their actions affect content creators. 🙃

Instagram Reels Trend Alert 🚨

Hopping on popular trends can help you overcome creative blocks and keep your content fresh and exciting. 🤩

These 2 trends are gaining popularity on Instagram right now:

🦋 "Please Please Please" by Sabrina Carpenter – 168k reels

Content creators are using it to showcase their summer core, capturing everything from OOTDs to recipes. The playful lyrics also make it perfect for creating funny videos where you address yourself or others!

🦋 The remixed Emma Stone Audio Calls – 41.5k reels

It’s the new go-to sound for creators sharing their OOTDs or stunning transformations. Adding POVs to these videos makes them even more entertaining and relatable for your audience.


These two trends are perfect for creating fun summer content. Happy creating, and enjoy making the most out of these summer vibes! 🌞

Instagram is shifting focus: say Hello to Send per Reach as your new key metric! 👀

For the past few months, Instagram Chief Adam Mosseri has been encouraging creators to shift their attention from follower counts to reach. And now, Instagram is making some big changes to how it measures your success on the platform.

What is going to change? 🆕

👉 Plays are becoming Views: For reels, the Plays metric will be renamed to Views.

👉 Changes in Insights: While metrics like Accounts Reached, Accounts Engaged, Interactions, and Watch Time will still be available, their location will shift.

👉 Sends per Reach is now the most critical metric for creators: it shows how many people are sharing your posts through DMs, which has become one of the primary ways users share content on Instagram.

So, what does this mean for you? 😉

It’s time to focus on how many people are actually seeing your content and sharing it with others. New Instagram metrics should help you understand your true reach and correct your content strategy. 🙌