PM Express #3 is here! 🚀
Today’s topic: AARRR Framework (aka the Pirate Metrics 🏴☠️)
Every product has a user journey — from the moment someone first hears about it, to the moment they become a loyal, returning user.
AARRR breaks this journey into 5 clear stages:
Acquisition — How do users discover your product?
Activation —Do users have a great first experience?
Retention — What keeps users coming back?
Referral — Why would users share your product with others?
Revenue — How does the product sustain and generate income?
💬Want to know more about product management? Follow us to learn more!
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Today’s topic: AARRR Framework (aka the Pirate Metrics 🏴☠️)
Every product has a user journey — from the moment someone first hears about it, to the moment they become a loyal, returning user.
AARRR breaks this journey into 5 clear stages:
Acquisition — How do users discover your product?
Activation —Do users have a great first experience?
Retention — What keeps users coming back?
Referral — Why would users share your product with others?
Revenue — How does the product sustain and generate income?
💬Want to know more about product management? Follow us to learn more!
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Tiktok
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What makes you stay with an app?
Anonymous Poll
90%
It's actually useful
4%
Notifications guilt-trip me
6%
All my friends use it
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✨ Major-ly PM #1: Beyond the Major ✨
Think only CS majors can be PMs? ❌ Think again.
Being a Product Manager is about balancing:
1️⃣ User needs
2️⃣ Business goals
3️⃣ Technical feasibility
🎓 Every discipline offers its advantage in that mix!
🧭 Follow us on our journey of Major-ly PM, a portrait series that aims to breaks the stereotype, showing how PMs come from every background, and how your major might just be your superpower!
💬Want to know more about product management? Follow us to learn more!
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
LinkedIn
Tiktok
Think only CS majors can be PMs? ❌ Think again.
Being a Product Manager is about balancing:
1️⃣ User needs
2️⃣ Business goals
3️⃣ Technical feasibility
🎓 Every discipline offers its advantage in that mix!
🧭 Follow us on our journey of Major-ly PM, a portrait series that aims to breaks the stereotype, showing how PMs come from every background, and how your major might just be your superpower!
💬Want to know more about product management? Follow us to learn more!
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Tiktok
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When tackling product problems, your approach is more like a...
Anonymous Poll
46%
🎨 Designer: Empathise first, build second
28%
📊 Economist: Weigh trade-offs and prioritise
35%
💻 Engineer: Break it down and optimise
23%
🗣 Communicator: Rally people around the vision
Thanks everyone for supporting our club’s events and initiatives this semester! In preparation for next semester, our Curriculum Team would like to find out which workshops students would like to attend next semester - do fill the poll below to indicate your interest!
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What workshops would you like to see in Sem 2?
Anonymous Poll
46%
UI/UX with Figma
53%
How to craft a PM Resume
50%
System Design for PMs
58%
AI in Product Management
3%
Others (comment below!)
[NUS Product Club Industrial Attachment AY25/26]
🚀 Ready to turn your product management knowledge into real-world impact?
Join the NUS Product Club Industrial Attachment (IA) Programme — a 10-week hands-on experience with real startups tackling real product challenges!
✨ What’s in it for you?
Work directly with innovative startups on live PM projects
Gain mentorship, build your portfolio, and grow with our community
Flexible schedule: 10–16 hrs/week (Remote/Hybrid/On-site)
🗓 Duration: 19 Jan – 3 Apr 2026 (includes one flexible break)
💬 Commitment: 2–3 interns per startup, weekly check-ins
❗ LIMITED SLOTS ONLY — RSVP via our sign up form or scan the QR code! For more info, visit our website!
Questions? Reach us on Telegram (@nusproduct) or Instagram (@nusproductclub)
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Linkedin
Tiktok
🚀 Ready to turn your product management knowledge into real-world impact?
Join the NUS Product Club Industrial Attachment (IA) Programme — a 10-week hands-on experience with real startups tackling real product challenges!
✨ What’s in it for you?
Work directly with innovative startups on live PM projects
Gain mentorship, build your portfolio, and grow with our community
Flexible schedule: 10–16 hrs/week (Remote/Hybrid/On-site)
🗓 Duration: 19 Jan – 3 Apr 2026 (includes one flexible break)
💬 Commitment: 2–3 interns per startup, weekly check-ins
❗ LIMITED SLOTS ONLY — RSVP via our sign up form or scan the QR code! For more info, visit our website!
Questions? Reach us on Telegram (@nusproduct) or Instagram (@nusproductclub)
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Tiktok
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Article: The Dark Side of Design: How Dark Patterns Shape Our Digital Choices
👀 Ever tried canceling a subscription — only to be guilt-tripped with “Your friends will miss you”? Or signed up for a “free trial” that quietly charges your card later?
🔍These aren’t bad designs — they’re dark patterns, crafted to manipulate user choices for business gain. Dive into the article to uncover how these hidden tactics shape our online behavior. 🔍
Read the article here!
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
LinkedIn
Tiktok
👀 Ever tried canceling a subscription — only to be guilt-tripped with “Your friends will miss you”? Or signed up for a “free trial” that quietly charges your card later?
🔍These aren’t bad designs — they’re dark patterns, crafted to manipulate user choices for business gain. Dive into the article to uncover how these hidden tactics shape our online behavior. 🔍
Read the article here!
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Tiktok
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What's the most annoying dark pattern you've come across?
Anonymous Poll
44%
Forced Continuity
18%
Confirmshaming
11%
Roach Motel
22%
Misdirection
53%
Hidden Costs
[NUS Product Club Industrial Attachment AY25/26 – Startup Line-up Drop]
Here’s the exciting line-up of startups you could be working with this IA cycle!
🌟 From AI and sustainability to proptech and agri-innovation, our partners span diverse industries — giving you the chance to explore real-world product challenges across multiple domains.
🏢 Our Startup Partners: Farmio, Factorem, Intain, Rently, SimpleAI, LiftAuth, Fly Fairly, tHEMEat Company
📅 Application Deadline: 14 November 2025, 11:59 PM
🗓 Programme Duration: 19 Jan – 3 Apr 2026
💡Don’t miss your chance to turn your product thinking into impact — apply via our sign up form or scan the QR code! For more info, visit our website!
Questions? Reach us on Telegram (@nusproduct) or Instagram (@nusproductclub)
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Linkedin
Tiktok
Here’s the exciting line-up of startups you could be working with this IA cycle!
🌟 From AI and sustainability to proptech and agri-innovation, our partners span diverse industries — giving you the chance to explore real-world product challenges across multiple domains.
🏢 Our Startup Partners: Farmio, Factorem, Intain, Rently, SimpleAI, LiftAuth, Fly Fairly, tHEMEat Company
📅 Application Deadline: 14 November 2025, 11:59 PM
🗓 Programme Duration: 19 Jan – 3 Apr 2026
💡Don’t miss your chance to turn your product thinking into impact — apply via our sign up form or scan the QR code! For more info, visit our website!
Questions? Reach us on Telegram (@nusproduct) or Instagram (@nusproductclub)
Our socials:
Linktree
Website
Insta
Tele Channel
Tele Group
Tiktok
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