cultofnot
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this is not cult

probablynothing.xyz
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artists

before anything else, the numbers:

• major label (15–20% to the artist)

• traditional gallery (40–50% to the artist)

• Nothing (70% to the artist, 30% to the fund)

most platforms take their rights, %, visibility, and control. Nothing flips it

nothing starts with the creator, the one who places the first brick

we don't take anything. instead, we give:

• infrastructure – marketplace, logistics, media, events, network

• the fund – helps artist-initiated projects happen and keeps Nothing independent from advertisers and brand deals

the only thing we ask in return ↓

show up. be listed. tell us about the work you want to make

if you're an artist and this resonates, apply to be listed

🫡
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people

every art movement has two sets of names: the ones we remember, and the ones who paid for the studios

medici → michelangelo
160,000 new yorkers → statue of liberty pedestal
billions of taps → notcoin


call them supporters, patrons, whatever you want

Nothing has the same thing at its core. so we invite those who want to share it with us

what you get ↓

• a vote, monthly, on what Nothing makes next
• a private room with the artists and the team
• early access to every drop


and a few more things, including a limited piece for the first 100

👽
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fund

30% of every sale on the Nothing marketplace goes into the fund

what the fund supports each month is up to the patrons

how it works ↓

artists listed on Nothing propose projects (listing happens through collaboration). patrons vote. the fund pays for the ones that win

possible directions ↓

• production of projects that wouldn't have happened otherwise

• media: interviews, articles, videos

• events: exhibitions, concerts, screenings

every production is visible at /fund. once the fund can cover the platform's operational cost, that shows up there too

👽
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how the cycle works

1. artist makes the work

2. sale generates the fund

3. patrons decide where it goes

4. fund supports the next artist

5. visibility grows

↺
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Nothing: how to join

→ if you're a supporter

→ if you're an artist

😊
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cultofnot
Paris, this weekend we built a confession booth people will sit inside and answer one question more on instagram.com/cultofnot 🇫🇷
La Confession Booth: what we learned

one day in Paris, 30 people stepped into a booth to confess one thing they can't stop doing

what happened inside surprised even us

the full story →

📂
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2026 is 50% finished

good news: we still have a lot of time to do nothing
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Filip Borelli

meet the new Nothing resident

art and science
sound and light


⚪️👻👻👻👻👻👻👻👻👻⚪️👻
👻👻👻 👻profile

based in Zagreb, Croatia

he work with light, sound,
and movement – turning natural
phenomena into kinetic
sculptures and installations

uses scientific methods to make
the invisible visible

⚪️👻👻👻👻👻👻👻👻👻⚪️


inst / twitter

😄
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Musica Subsonica

new media installation
by
Filip Borelli

░░░░░

in 2020, Filip Borelli woke up in the epicentre of the Zagreb earthquake. still half-asleep, he stepped outside and saw the waves moving through the ground

the vibrations were around 14 Hz – sound so low you feel it in your body instead of hearing it

that experience became Musica Subsonica

the installation translates a physical space into something you can see:

architectural space → sound → movement → light → picture

he turns the dimensions and materials of a room into a permanent trace. it's a way to give memory to places that get wiped out by wars, disasters, or time


read the full statement

🎶
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june 2026: Nothing (cultofnot) launches a fund and club for artists

july 2026: Nothing (tech company) launches a fund and club for artists

wonder what inspired them

¯\_(ツ)_/¯
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