non-sign II
billboard that sells nothing
· · ·
on the US-Canada border, in Blaine, Washington, there's an empty billboard where ads usually hang. you can see the sky through it
made by Annie Han & Daniel Mihalyo. commisioned by US GSA in 2007, post-9/11, the border had become a political space. they were asked to make the first artwork a person sees entering the US
they didn't make politics, they made "nothing"
· · ·
it's been standing for 16 years
it survived three presidents, covid, almost two years of a closed border, families meeting through loopholes
it survived instagram launching in the same year, infinite scroll, algorithmic feeds. there's more ads, and less time to look around
and the empty frame still stands on the border, with the sky behind it changing every day
probably nothing
❄️
billboard that sells nothing
· · ·
on the US-Canada border, in Blaine, Washington, there's an empty billboard where ads usually hang. you can see the sky through it
made by Annie Han & Daniel Mihalyo. commisioned by US GSA in 2007, post-9/11, the border had become a political space. they were asked to make the first artwork a person sees entering the US
they didn't make politics, they made "nothing"
· · ·
it's been standing for 16 years
it survived three presidents, covid, almost two years of a closed border, families meeting through loopholes
it survived instagram launching in the same year, infinite scroll, algorithmic feeds. there's more ads, and less time to look around
and the empty frame still stands on the border, with the sky behind it changing every day
probably nothing
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Paris, this weekend
we built a confession booth
people will sit inside and answer one question
more on instagram.com/cultofnot
🇫🇷
we built a confession booth
people will sit inside and answer one question
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La Confession Booth
There's something you've always wanted to do but never allowed yourself
We made a place for it
→ 13 june, Paris
→ 10:00 - 21:00 GMT +2
→ Open to everyone
One booth, one question, and permission on the way out
If you have some time, we'll be waiting
Save your spot
✌️
There's something you've always wanted to do but never allowed yourself
We made a place for it
→ 13 june, Paris
→ 10:00 - 21:00 GMT +2
→ Open to everyone
One booth, one question, and permission on the way out
If you have some time, we'll be waiting
Save your spot
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cultofnot
Paris, this weekend we built a confession booth people will sit inside and answer one question more on instagram.com/cultofnot 🇫🇷
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Who's behind this booth? ❓
Nikita Lukyanov – visual artist & video director, based in Paris
The booth is simple, but behind it, months of thinking
In his words:
Still a few spots available
13 june, Paris
If you're around, just come
😊
Nikita Lukyanov – visual artist & video director, based in Paris
The booth is simple, but behind it, months of thinking
What confession means without religion
Why people need permission
What single question makes someone say the thing they usually hide
In his words:
Everyone is strange inside. Everyone has something they want to share, but there's never a place or a moment for it. If people stopped hiding it, the world would be more interesting
Still a few spots available
13 june, Paris
If you're around, just come
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cultofnot
Paris, this weekend we built a confession booth people will sit inside and answer one question more on instagram.com/cultofnot 🇫🇷
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interview: Graphix Artiste
someone who saw the internet before it became one big ad
we talked about the MTV generation, the early internet, why simple characters hit so hard, and what feels wrong online now
full interview →
💭
someone who saw the internet before it became one big ad
we talked about the MTV generation, the early internet, why simple characters hit so hard, and what feels wrong online now
full interview →
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Nothing
an independent media space built around artists
what's underneath ↓
a space where artists create, the people inside back them,
and the value flows back to make more of it possible
Nothing isn't something we launched. it emerged from what the community started. we shaped it, named it, opened the door wider
the point ↓
built by the people inside
we did it once with clicker -> something out of nothing
now we do it with culture
if you've been here from the beginning, you already know how this works
probably nothing as usual
probablynothing.xyz
👽
an independent media space built around artists
what's underneath ↓
a space where artists create, the people inside back them,
and the value flows back to make more of it possible
Nothing isn't something we launched. it emerged from what the community started. we shaped it, named it, opened the door wider
the point ↓
built by the people inside
we did it once with clicker -> something out of nothing
now we do it with culture
if you've been here from the beginning, you already know how this works
probably nothing as usual
probablynothing.xyz
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artists
before anything else, the numbers:
• major label (15–20% to the artist)
• traditional gallery (40–50% to the artist)
• Nothing (70% to the artist, 30% to the fund)
most platforms take their rights, %, visibility, and control. Nothing flips it
nothing starts with the creator, the one who places the first brick
we don't take anything. instead, we give:
• infrastructure – marketplace, logistics, media, events, network
• the fund – helps artist-initiated projects happen and keeps Nothing independent from advertisers and brand deals
the only thing we ask in return ↓
show up. be listed. tell us about the work you want to make
if you're an artist and this resonates, apply to be listed
🫡
before anything else, the numbers:
• major label (15–20% to the artist)
• traditional gallery (40–50% to the artist)
• Nothing (70% to the artist, 30% to the fund)
most platforms take their rights, %, visibility, and control. Nothing flips it
nothing starts with the creator, the one who places the first brick
we don't take anything. instead, we give:
• infrastructure – marketplace, logistics, media, events, network
• the fund – helps artist-initiated projects happen and keeps Nothing independent from advertisers and brand deals
the only thing we ask in return ↓
show up. be listed. tell us about the work you want to make
if you're an artist and this resonates, apply to be listed
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people
every art movement has two sets of names: the ones we remember, and the ones who paid for the studios
call them supporters, patrons, whatever you want
Nothing has the same thing at its core. so we invite those who want to share it with us
what you get ↓
and a few more things, including a limited piece for the first 100
👽
every art movement has two sets of names: the ones we remember, and the ones who paid for the studios
medici → michelangelo
160,000 new yorkers → statue of liberty pedestal
billions of taps → notcoin
call them supporters, patrons, whatever you want
Nothing has the same thing at its core. so we invite those who want to share it with us
what you get ↓
• a vote, monthly, on what Nothing makes next
• a private room with the artists and the team
• early access to every drop
and a few more things, including a limited piece for the first 100
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fund
30% of every sale on the Nothing marketplace goes into the fund
what the fund supports each month is up to the patrons
how it works ↓
artists listed on Nothing propose projects (listing happens through collaboration). patrons vote. the fund pays for the ones that win
possible directions ↓
• production of projects that wouldn't have happened otherwise
• media: interviews, articles, videos
• events: exhibitions, concerts, screenings
every production is visible at /fund. once the fund can cover the platform's operational cost, that shows up there too
👽
30% of every sale on the Nothing marketplace goes into the fund
what the fund supports each month is up to the patrons
how it works ↓
artists listed on Nothing propose projects (listing happens through collaboration). patrons vote. the fund pays for the ones that win
possible directions ↓
• production of projects that wouldn't have happened otherwise
• media: interviews, articles, videos
• events: exhibitions, concerts, screenings
every production is visible at /fund. once the fund can cover the platform's operational cost, that shows up there too
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cultofnot
Paris, this weekend we built a confession booth people will sit inside and answer one question more on instagram.com/cultofnot 🇫🇷
La Confession Booth: what we learned
one day in Paris, 30 people stepped into a booth to confess one thing they can't stop doing
what happened inside surprised even us
the full story →
📂
one day in Paris, 30 people stepped into a booth to confess one thing they can't stop doing
what happened inside surprised even us
the full story →
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Substack
La Confession Booth
first appearance to the public and reflection
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2026 is 50% finished
good news: we still have a lot of time to do nothing
good news: we still have a lot of time to do nothing
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Filip Borelli
meet the new Nothing resident
art and science
sound and light
⚪️ 👻 👻 👻 👻 👻 👻 👻 👻 👻 ⚪️ 👻
👻 👻 👻 👻 profile
based in Zagreb, Croatia
he work with light, sound,
and movement – turning natural
phenomena into kinetic
sculptures and installations
uses scientific methods to make
the invisible visible
⚪️ 👻 👻 👻 👻 👻 👻 👻 👻 👻 ⚪️
inst / twitter
😄
meet the new Nothing resident
sound and light
based in Zagreb, Croatia
he work with light, sound,
and movement – turning natural
phenomena into kinetic
sculptures and installations
uses scientific methods to make
the invisible visible
inst / twitter
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Musica Subsonica
new media installation
by Filip Borelli
░░░░░
in 2020, Filip Borelli woke up in the epicentre of the Zagreb earthquake. still half-asleep, he stepped outside and saw the waves moving through the ground
the vibrations were around 14 Hz – sound so low you feel it in your body instead of hearing it
that experience became Musica Subsonica
read the full statement
🎶
by
░░░░░
in 2020, Filip Borelli woke up in the epicentre of the Zagreb earthquake. still half-asleep, he stepped outside and saw the waves moving through the ground
the vibrations were around 14 Hz – sound so low you feel it in your body instead of hearing it
that experience became Musica Subsonica
the installation translates a physical space into something you can see:
architectural space → sound → movement → light → picture
he turns the dimensions and materials of a room into a permanent trace. it's a way to give memory to places that get wiped out by wars, disasters, or time
read the full statement
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