The future of website A/B testing looks set to offer a wide range of exciting possibilities on the horizon, but will they be constrained by ethical concerns related to user privacy? https://neliosoftware.com/blog/the-future-of-website-a-b-testing-trends-for-the-next-decade/

By tailoring content and experiences to individuals or group of users that share similar characteristics, businesses can increase engagement, drive conversions, and build customer loyalty. https://neliosoftware.com/blog/using-ab-testing-to-create-a-tailored-experience/

An editorial calendar is a plan that outlines the content you will share on your blog and social networks, along with the dates and times you will publish it. We explain all the steps to follow to create one that will help you connect with your audience and grow your brand on social media. https://neliosoftware.com/blog/how-to-create-a-social-media-editorial-calendar-a-step-by-step-guide/

Since the protection of individuals' private information is a priority, not everything is valid for A/B testing. That doesn't mean you can't create A/B tests to improve conversion on your website. Here we explain what to take into account. https://neliosoftware.com/blog/ab-testing-in-the-age-of-privacy/

Your visitors, users, and customers are different. What resonates with one person, doesn't work with another one. By implementing advanced segmentation in your A/B testing strategy, you can improve the accuracy of your results and make more informed decisions about how to optimize your website for different segments of your audience. https://neliosoftware.com/blog/advanced-segmentation-in-ab-testing/

The editorial calendar serves to coordinate and unite the content creation team. In this post we explain the power and benefits of using an editorial calendar with your content creation team. https://neliosoftware.com/blog/the-power-of-collaboration-creating-an-editorial-calendar-with-your-team/

A/B testing is not just about improving conversion rates, but also about improving the overall user experience. We describe with examples how A/B testing is useful to reduce bounce rates, increase engagement, and improve usability. https://neliosoftware.com/blog/how-ab-testing-can-improve-user-experience/

We don’t always see things as they really are, or remember things as they really were. Cognitive biases can influence user's decision making processes on websites. Know them and create A/B tests that challenge these biases and optimize your conversion rate. https://neliosoftware.com/blog/understanding-user-behavior-and-decision-making-for-ab-testing/

Case Study: How Nelio Content has helped Editorial OnMedia to increase its media productivity, reach, and audience https://neliosoftware.com/blog/editorial-onmedia-and-nelio-content-case-study/

Case Study: How Nelio A/B Testing is helping Secret Flights to reduce the uncertainty level when adding new features or UI elements in their website https://neliosoftware.com/blog/secret-flights-and-nelio-a-b-testing-case-study/

Case Study: How Nelio A/B Testing is helping Cyberimpact improve their conversion rate and find out which changes on its website have the most impact among their visitors https://neliosoftware.com/blog/cyberimpact-with-nelio-ab-testing-case-study/

Can You Change Your Pricing Plan Structure Without Losing Customers? https://neliosoftware.com/blog/can-you-change-your-pricing-plan-structure-without-losing-customers/

We present a new case study of one of our #NelioABTesting clients: Boonstra Marketing. Learn first hand how they have improved their clients' revenue with it! https://neliosoftware.com/blog/boonstra-marketing-with-nelio-ab-testing-case-study/

We're extremely proud to announce that earlier this week we launched a new version of our split testing plugin for WordPress and it's pretty awesome. Nelio A/B Testing 6.0 comes with a complete redesign of its front-end scripts that make alternative loading and visitor tracking faster and more reliable. It also implements a completely new type of test (one you've all been asking for a long time) and several improvements to already-existing tests. Check it out! https://neliosoftware.com/blog/whats-new-in-nelio-ab-testing-6/

Don't miss Black Friday week at Nelio! From November 20th to 27th You will get a 30% discount on all our products.🎁 💝 🤑 https://neliosoftware.com/blog/black-friday-2023-the-best-nelios-offers/

It's time to look back and evaluate everything we've done throughout 2023 and the impact it's had on our business and lives. New features, answering support tickets, updating our pricing strategy... all this and much more, in today's post. https://neliosoftware.com/blog/2023-year-in-review/

It's time to review the goals we set last year and see how well or poorly we did (spoiler alert: we failed with a big F). If you want to know what went wrong and what we'll be doing this year, check out this post: https://neliosoftware.com/blog/our-goals-for-2024/

Nelio Content 3.2 is now available and it introduces a feature a lot of you guys wanted: Task Presets! Don't waste more time creating the same editorial tasks over and over again–do it once as a preset and then use that in your posts. More info on our blog https://neliosoftware.com/blog/nelio-content-3-2-task-presets/

It's up to you (the developer) to build secure and reliable software. Data validation and sanitation is one of the most basic steps, but it's often overlooked. Let's see how Zod can help you with that in your JS/TS WordPress projects. https://neliosoftware.com/blog/devtips-validate-your-data-with-zod/

Look at your visitors and discovering where they get stuck https://neliosoftware.com/blog/nelio-ab-testing-6-4-session-recordings/

Zod is a fantastic library for validating data in TypeScript, and it would be great if we could use it in PHP... There are some alternatives out there, but today we'll look at how you can implement your own version tailored to your specific needs. https://neliosoftware.com/blog/devtips-implement-zod-validation-in-php/