Sometimes my Web3 marketing backgrounds makes me write posts on engagement, community building and user acquisition.

I’m in exactly that mood today, so if you’re on the team side of Web3, here’s my list of 6 things marketers should stop doing to help their companies prosper.

Good for edu purposes as well 😄

In Q3, NEAR Protocol averaged approximately 3.1 million DAUs, up from 1.6 million in Q1.

This translates to a Q3 average of 22.9 million MAUs, up from 13 million in Q2.

As everyone calculates their $EIGEN allocations, it's time to see which protocols rewarded their users most effectively.

I've created this infographic as a reference.

Shared more thoughts re this on X.

AAVE's TVL on Ethereum reached $10B by the end of September.

This milestone represents a remarkable 197% increase from its $3.36 billion starting point at the beginning of the year.

Another week with new research for you ✨

General
➖ 4pillars: Next-Gen Layer 1 Tokenomics: Three Pillars for the Token Flywheel
➖ Coinbase: Weekly: Takeaways from Token2049
➖ Galaxy: Ethereum All Core Developers Execution Call #197 Writeup
➖ Galaxy: Weekly Top Stories - 9/27

Market
➖ Glassnode: Higher High
➖ Galaxy: Bitcoin’s Path to Mainstream Following SEC ETF Options Approval
➖ Galaxy: How Crypto Lending Behaves in a Falling Interest Rate Environment

Blockchains & networks
➖ 4pillars: Is the Era of Purpose-Built Blockchains Coming?
➖ 4pillars: Solana Mega Report V2 - Like Apple, but Unlike Apple
➖ The Defiant: Peeling the Bitcoin Layers: What are L2s and Who Needs Them?

Tokens & currencies
➖ CoinGecko: Ethereum and Tron Dominate Stablecoins With 83.9% Share, Valued at $144.4 Billion

~80% of DEX swaps on Ethereum are going through private mempool now.

This number has doubled in the past 6 months since April.

APT rallied by as much as 13% on October 3, moving from a low of $7.53 to a high of $8.57 before dropping back down to $8.2.

Over the same period, BTC is down 0.5%, and ETH is down 2.6%.

Leading oracles are losing a significant share of the market as they no longer meet the needs of high-frequency trading.

However, nextgen oracles are showing growth, taking advantage of this situation.

Godmode Research: 50 essential tools you need to DYOR ↓

Every Web3 journey requires thorough research.

Here’s a curated list of analytics tools, organized by their perfect use case, to boost your research efforts.

CryptoDiffer shared the top 15 AI coins by market cap.

Do you have smth from the list in your portfolio?

List of coins that reached new ATH today.

5 out of 6 are memecoins 🤓

Who would have thought that 10 years have passed since Tether's launch?

The company shared some achievements in a brief article:

> 350 million users worldwide
> Nearly $120 billion in market capitalization
> Processed $10 billion in redemptions within a week during the 2022 UST crisis
> Assisted 180+ law enforcement agencies, recovering over $1.8 billion linked to illicit activities

You can read more about what Tether has accomplished over the years by following the link.

Post-Dencun, Ethereum Mainnet fees hit an all-time low as L2 transactions surged. EIP-4844 slashed L2 costs by 10x, driving record activity.

But with fewer fees being burned, $ETH has turned inflationary, reversing its recent deflationary trend.