Just dropped a case study on Green Dots Select.
Here’s your TL;DR ↓
• Creator budgets are growing fast: IAB expects US creator ad spend to reach $44B in 2026.
• The hard part is still the same: finding creators who can research, interpret, and stay useful after the first post.
• Green Dots Select added a validation stage before long-term paid work.
• The funnel was steep: 750+ applications → 49 challenge participants → 15 paid winners.
• The 3-week challenge produced 142 posts and 743,528 X views.
• The paid month added 48 deliverables and 223,725 more views.
• Winners were judged on depth, originality, narrative contribution, and engagement quality – not follower count.
• The challenge itself generated about 75% of all content and 77% of total views.
• Blended cost per view came out to $0.026 on X, with a vetted long-term creator cohort at the end.
Read the full story here: From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study
Here’s your TL;DR ↓
• Creator budgets are growing fast: IAB expects US creator ad spend to reach $44B in 2026.
• The hard part is still the same: finding creators who can research, interpret, and stay useful after the first post.
• Green Dots Select added a validation stage before long-term paid work.
• The funnel was steep: 750+ applications → 49 challenge participants → 15 paid winners.
• The 3-week challenge produced 142 posts and 743,528 X views.
• The paid month added 48 deliverables and 223,725 more views.
• Winners were judged on depth, originality, narrative contribution, and engagement quality – not follower count.
• The challenge itself generated about 75% of all content and 77% of total views.
• Blended cost per view came out to $0.026 on X, with a vetted long-term creator cohort at the end.
Read the full story here: From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study
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Ondo finance highlights record tokenization momentum; launches Ondo network – Link
Ondo Finance highlighted a strong week for tokenization: BNY Mellon launched blockchain-enabled transfer agency services for tokenized funds, tokenized equities volume hit a record $11.3B in July, and Ondo introduced Ondo Network, a new execution layer for tokenized asset trading.
• BNY Mellon transfer agency services launched with Baillie Gifford as an early client
• Tokenized equities volume hit $11.3B in July, up 288% month-on-month
• Ondo Network was introduced as an execution layer for tokenized asset trading
Ondo Finance highlighted a strong week for tokenization: BNY Mellon launched blockchain-enabled transfer agency services for tokenized funds, tokenized equities volume hit a record $11.3B in July, and Ondo introduced Ondo Network, a new execution layer for tokenized asset trading.
• BNY Mellon transfer agency services launched with Baillie Gifford as an early client
• Tokenized equities volume hit $11.3B in July, up 288% month-on-month
• Ondo Network was introduced as an execution layer for tokenized asset trading
Matters because: It shows institutional tokenization infrastructure scaling quickly and strengthens the broader RWA narrative in crypto.
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SEC puts Nasdaq PHLX's bitcoin index options on hold after CME jurisdiction challenge – Link
The SEC paused Nasdaq PHLX’s proposed cash-settled bitcoin index options after granting CME Group’s petition for review. CME argues the contracts fall exclusively under CFTC jurisdiction, and written statements are due August 24.
The SEC paused Nasdaq PHLX’s proposed cash-settled bitcoin index options after granting CME Group’s petition for review. CME argues the contracts fall exclusively under CFTC jurisdiction, and written statements are due August 24.
Matters because: The dispute highlights unresolved SEC/CFTC jurisdiction issues that could delay institutional crypto derivatives launches and add regulatory uncertainty.
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Cardano completes “van Rossem” upgrade, unveils “Dijkstra” hard fork roadmap – Link
Intersect detailed the next hard fork’s three core innovations, targeting deployment by end of 2026 to boost throughput and finality. Community governance voting on committee elections is also underway.
• Ouroboros Leios
• Nested Transactions
• Linear Leios
Intersect detailed the next hard fork’s three core innovations, targeting deployment by end of 2026 to boost throughput and finality. Community governance voting on committee elections is also underway.
• Ouroboros Leios
• Nested Transactions
• Linear Leios
Matters because: The roadmap shows sustained technical development momentum that may support ADA’s medium-term narrative.
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Bitcoin ETFs saw net outflows on July 31 (-$265.4M) as BTC stalls near $63K-$64K – Link
Spot BTC ETFs posted a $265.4M net outflow on the last trading day of July, after a choppy week of alternating in- and outflows; ETH ETFs saw modest inflows of $9M on the same day. On-chain analysis also shows roughly 1 million BTC concentrated near the $62K-$63K level, about 8% of circulating supply.
Spot BTC ETFs posted a $265.4M net outflow on the last trading day of July, after a choppy week of alternating in- and outflows; ETH ETFs saw modest inflows of $9M on the same day. On-chain analysis also shows roughly 1 million BTC concentrated near the $62K-$63K level, about 8% of circulating supply.
Matters because: The market looks sensitive to small catalysts, with relatively minor flows or headlines able to trigger outsized volatility in either direction.
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Bitcoin ETF flows turn mixed as price consolidates near $63,000-64,000 – Link
BTC spot ETFs posted a modest $58.7M net inflow on Aug 3 after a $265.4M outflow on Jul 31. CoinDesk said the weakness reflects stalled participation rather than forced selling, with CME open interest back at 2023 levels and Strategy idle on purchases for a fifth straight week.
BTC spot ETFs posted a modest $58.7M net inflow on Aug 3 after a $265.4M outflow on Jul 31. CoinDesk said the weakness reflects stalled participation rather than forced selling, with CME open interest back at 2023 levels and Strategy idle on purchases for a fifth straight week.
Matters because: The choppy flow pattern suggests institutional demand has cooled, which may limit near-term upside unless inflows turn consistently positive again.
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Clarity act stalls in senate – Link
Bernstein warned that weaker odds for the U.S. CLARITY Act could trigger a short-term sell-off in crypto if the Senate does not advance the bill before recess. Polymarket odds for 2026 passage fell to 31%, down 7 points in a week.
Bernstein warned that weaker odds for the U.S. CLARITY Act could trigger a short-term sell-off in crypto if the Senate does not advance the bill before recess. Polymarket odds for 2026 passage fell to 31%, down 7 points in a week.
Matters because: Regulatory clarity has been a key support for institutional crypto allocation. A failure to move the bill could pressure BTC and broader valuations near term.
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Zcash activates Ironwood upgrade, sealing $1.7B shielded pool – Link
Zcash’s Ironwood (NU6.3) upgrade went live, restricting the legacy Orchard shielded pool, which held about $1.7B in ZEC, and introducing a new formally verified shielded pool with a “turnstile” mechanism.
Zcash’s Ironwood (NU6.3) upgrade went live, restricting the legacy Orchard shielded pool, which held about $1.7B in ZEC, and introducing a new formally verified shielded pool with a “turnstile” mechanism.
Matters because: It strengthens confidence in Zcash’s privacy-asset thesis at the protocol level and may support continued capital rotation into privacy coins.
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Mastercard completes $1.8B acquisition of stablecoin infrastructure firm BVNK – Link
Mastercard finalized its acquisition of BVNK to expand stablecoin payment capabilities across cross-border B2B payments, remittances, and settlement.
Mastercard finalized its acquisition of BVNK to expand stablecoin payment capabilities across cross-border B2B payments, remittances, and settlement.
>Matters because: It shows continued mainstream financial institution commitment to stablecoin rails despite broader crypto market softness.
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The Tie launches SEC-registered broker-dealer for digital asset investment banking – Link
The Tie's new subsidiary, The Tie Capital, will offer private financing, M&A advisory, TGE support, and token-to-equity conversion services for crypto protocols. It is registered with the SEC and FINRA.
The Tie's new subsidiary, The Tie Capital, will offer private financing, M&A advisory, TGE support, and token-to-equity conversion services for crypto protocols. It is registered with the SEC and FINRA.
>Matters because: It reflects growing institutionalization of capital markets services built for crypto-native companies.
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Long-term BTC holders moved over 65,000 BTC to exchanges in two days amid macro risk concerns – Link
On-chain analyst Murphy reported consecutive large transfers of about 65,000 BTC over two days, including about 14,000 BTC to exchanges. The move reverses the steady long-term holder accumulation trend seen since May.
On-chain analyst Murphy reported consecutive large transfers of about 65,000 BTC over two days, including about 14,000 BTC to exchanges. The move reverses the steady long-term holder accumulation trend seen since May.
>Matters because: If these coins are sold rather than repositioned, BTC could face pressure from long-term holder distribution. The pattern is worth watching given the Fed vote, Middle East tensions, and near-record-short yen carry trade positioning.
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Aave plans orderly exit from low-activity markets and chains – Link
Aave announced a phased wind-down of underutilized markets and chain deployments, affecting about $100M in assets. The move is framed as capital-efficiency and risk management rather than distress.
Aave announced a phased wind-down of underutilized markets and chain deployments, affecting about $100M in assets. The move is framed as capital-efficiency and risk management rather than distress.
>Matters because: Concentrating liquidity may support the protocol's overall health, but affected users and smaller chain ecosystems will need to migrate.
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Bitcoin spot ETFs post modest net inflows as BTC holds $63K support – Link
Spot BTC ETFs logged $41.2M in net inflows on Aug 4 after $170M on Aug 3, while spot ETH ETFs added $10.6M. Glassnode data shows about 515,000 BTC has a cost basis clustered near $63,000, close to the 200-week moving average at ≈$63,657.
Spot BTC ETFs logged $41.2M in net inflows on Aug 4 after $170M on Aug 3, while spot ETH ETFs added $10.6M. Glassnode data shows about 515,000 BTC has a cost basis clustered near $63,000, close to the 200-week moving average at ≈$63,657.
Matters because: Steady ETF inflows and whale accumulation may help keep BTC stable near this support zone, even if institutional demand is cooling from earlier-year peaks.
Daily news snapshot: Altcoins watchlist
1. Zcash (ZEC): +5.15% (24h)
• Market cap: $8.47B
• ZEC rallied on lower mining costs and new real-world spending utility.
Catalysts:
• DCG-owned Fortitude Mining's third Nebraska infrastructure deal in a week cut ZEC mining costs to ≈$40/coin.
• ZecMap integration now enables ZEC spending for real estate, flights, and eSIMs across multiple countries.
2. TAC Protocol (TAC): +3.31% (24h)
• Market cap: $15.53B (FDV $33.7M; note: circulating-supply market cap reflects a low-float token)
• No single specific catalyst was identified in the last 24 hours.
3. Hyperliquid (HYPE): +2.13% (24h)
• Market cap: $13.81B
• HYPE extended its rebound toward $55–60 after record protocol activity.
Catalysts:
• Hyperliquid reported a record $218B in July perpetual DEX volume.
• Open interest hit a record $5.25B.
• Token burns have reached ≈4.6% of max supply cumulatively.
1. Zcash (ZEC): +5.15% (24h)
• Market cap: $8.47B
• ZEC rallied on lower mining costs and new real-world spending utility.
Catalysts:
• DCG-owned Fortitude Mining's third Nebraska infrastructure deal in a week cut ZEC mining costs to ≈$40/coin.
• ZecMap integration now enables ZEC spending for real estate, flights, and eSIMs across multiple countries.
Matters because: The move is tied to identifiable fundamentals, though ZEC remains volatile and near-term pullback risk is elevated.
2. TAC Protocol (TAC): +3.31% (24h)
• Market cap: $15.53B (FDV $33.7M; note: circulating-supply market cap reflects a low-float token)
• No single specific catalyst was identified in the last 24 hours.
Matters because: The move looks like broader small-cap volatility, with a large unlock (≈1.93% of supply) scheduled for Aug 15 that could add sell pressure.
3. Hyperliquid (HYPE): +2.13% (24h)
• Market cap: $13.81B
• HYPE extended its rebound toward $55–60 after record protocol activity.
Catalysts:
• Hyperliquid reported a record $218B in July perpetual DEX volume.
• Open interest hit a record $5.25B.
• Token burns have reached ≈4.6% of max supply cumulatively.
Matters because: Strong revenue and deflationary token mechanics may support recovery, though 13 straight ETF-outflow sessions keep institutional sentiment cautious.
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BlackRock launches two tokenized money market funds on Ethereum and Solana – Link
BlackRock introduced BSTBL and BRSRV for institutional cash management, with BNY Mellon and Securitize serving as transfer agents. The move expands BlackRock's roughly $1.1 trillion cash management business into on-chain infrastructure.
BlackRock introduced BSTBL and BRSRV for institutional cash management, with BNY Mellon and Securitize serving as transfer agents. The move expands BlackRock's roughly $1.1 trillion cash management business into on-chain infrastructure.
>Matters because: It signals continued institutional building of RWA and stablecoin-adjacent infrastructure, which may support long-term tokenization narratives.
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Senators ask SEC to investigate Trump-linked meme coin over alleged $3.81B in investor losses – Link
Senators Warren and Blumenthal formally requested an SEC investigation into whether the Trump meme coin violated securities laws. They cited reports that about 1 million wallets have lost a combined $3.81B since the token's January 2025 launch, while Trump is estimated to have earned $636M from it.
Senators Warren and Blumenthal formally requested an SEC investigation into whether the Trump meme coin violated securities laws. They cited reports that about 1 million wallets have lost a combined $3.81B since the token's January 2025 launch, while Trump is estimated to have earned $636M from it.
Matters because: The probe could shape the pending "Clarity Act" market-structure bill and raise legal risk for politically linked token projects.
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Creator budgets still come from old channels, not just net-new spend
The chart breaks down where enterprise brands say marketing budget comes from. Email marketing leads at 51%, followed by events at 46%. Only 41% point to net new budget, and 41% to changes in software stack.
• Email marketing: 51%
• Events: 46%
• Net new budget: 41%
• Changes in software stack: 41%
• Print or broadcast advertising: 39%
In simple terms, creator spend is often a reallocation exercise, not a fresh-budget category. That makes validation more important: once the money comes out of existing lines, a weak creator choice is harder to justify.
Data source: IAB
Related read: From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study
The chart breaks down where enterprise brands say marketing budget comes from. Email marketing leads at 51%, followed by events at 46%. Only 41% point to net new budget, and 41% to changes in software stack.
• Email marketing: 51%
• Events: 46%
• Net new budget: 41%
• Changes in software stack: 41%
• Print or broadcast advertising: 39%
In simple terms, creator spend is often a reallocation exercise, not a fresh-budget category. That makes validation more important: once the money comes out of existing lines, a weak creator choice is harder to justify.
Data source: IAB
Related read: From 750+ Applications to 15 Long-Term Creators: A Green Dots Select Case Study
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