Just dropped a benchmark note on fintech and Web3 KOL pricing.
Here’s your TL;DR ↓
• CPM is only the cost of attention here; the real event is KYC, deposits, wallet connects, transactions, or retention.
• The article uses paid media as a reality check: Google Search finance CPL is $83.93, while fintech paid acquisition often lands around $50–$150.
• Creator pricing is all over the place: TikTok CPM can be $2–$8, Instagram $5–$15, and finance YouTube often $40–$100.
• That makes cheap reach a weak benchmark. A $60 YouTube CPM can still beat a low-cost TikTok post if it drives better activation.
• Adjust’s 2025 data says finance app installs grew 11% YoY, but crypto installs grew 90% while sessions barely moved.
• The article’s main metric stack is implied CPM, CTR, qualified conversion rate, qualified UAC, activation, and retention.
• The practical fix is to treat each creator as a micro-campaign with a creator-specific hook, landing page, CTA, and perk.
Read the full story here: Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026
Here’s your TL;DR ↓
• CPM is only the cost of attention here; the real event is KYC, deposits, wallet connects, transactions, or retention.
• The article uses paid media as a reality check: Google Search finance CPL is $83.93, while fintech paid acquisition often lands around $50–$150.
• Creator pricing is all over the place: TikTok CPM can be $2–$8, Instagram $5–$15, and finance YouTube often $40–$100.
• That makes cheap reach a weak benchmark. A $60 YouTube CPM can still beat a low-cost TikTok post if it drives better activation.
• Adjust’s 2025 data says finance app installs grew 11% YoY, but crypto installs grew 90% while sessions barely moved.
• The article’s main metric stack is implied CPM, CTR, qualified conversion rate, qualified UAC, activation, and retention.
• The practical fix is to treat each creator as a micro-campaign with a creator-specific hook, landing page, CTA, and perk.
Read the full story here: Influencer Marketing Benchmarks for Fintech and Web3: CPM, CR, UAC, and KOL Pricing in 2025–2026
Green Dots Research
Influencer Marketing Benchmarks for Fintech and Web3
Influencer marketing benchmarks in fintech and Web3 should not stop at CPM. This article compares 2025–2026 CPM, CPA, UAC, conversion rates, and KOL pricing, showing how teams can measure creators by qualified action, not vanity reach.
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Weak June jobs data triggers $450M Bitcoin short squeeze – Link
The U.S. added only 57,000 jobs in June, far below expectations, which sparked a large short squeeze and liquidated $109 million in short positions. Bitcoin also ended a 10-day ETF outflow streak with $222 million in fresh inflows on July 2.
The U.S. added only 57,000 jobs in June, far below expectations, which sparked a large short squeeze and liquidated $109 million in short positions. Bitcoin also ended a 10-day ETF outflow streak with $222 million in fresh inflows on July 2.
Matters because: Softer labor data is easing near-term rate hike worries and helping turn flows back into BTC.
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Daily news snapshot: Altcoins watchlist
1. Lighter (LIT): +15.06%
• Market cap: $642.95M
• LIT surged after Robinhood's new chain integration and a permanent 15.5 million token burn.
Catalysts:
• Native perpetual DEX on Robinhood's new chain
• Permanent 15.5 million token burn
• New distribution through Robinhood Wallet
2. Epic Chain (EPIC): +15.06%
• Market cap: $16.55M
• EPIC rallied 15.06% in 24 hours as the Layer 2 for entertainment brands gained traction.
3. Cardano (ADA): -3.71%
• Market cap: $6.59B
• ADA pulled back after a 31% weekly rally as profit-taking hit.
Catalysts:
• Anticipation of the Van Rossem hard fork
• Cardano's RealFi Phase 1 testnet launch on July 6
1. Lighter (LIT): +15.06%
• Market cap: $642.95M
• LIT surged after Robinhood's new chain integration and a permanent 15.5 million token burn.
Catalysts:
• Native perpetual DEX on Robinhood's new chain
• Permanent 15.5 million token burn
• New distribution through Robinhood Wallet
Matters because: The burn plus Robinhood distribution gives the move both tokenomics and retail access support.
2. Epic Chain (EPIC): +15.06%
• Market cap: $16.55M
• EPIC rallied 15.06% in 24 hours as the Layer 2 for entertainment brands gained traction.
Matters because: The move reflects growing interest in entertainment-focused blockchain infrastructure.
3. Cardano (ADA): -3.71%
• Market cap: $6.59B
• ADA pulled back after a 31% weekly rally as profit-taking hit.
Catalysts:
• Anticipation of the Van Rossem hard fork
• Cardano's RealFi Phase 1 testnet launch on July 6
Matters because: Despite the pullback, ADA remains up sharply week-over-week, suggesting continued ecosystem momentum.
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Bitcoin ETF inflows resume after 10-day outflow streak – Link
Bitcoin spot ETFs saw a net inflow of 3,774 BTC on July 6, ending a 10-day outflow streak that totaled $2.7B. The reversal comes as inflation expectations ease and weak U.S. jobs data reduces near-term Fed hike concerns.
Bitcoin spot ETFs saw a net inflow of 3,774 BTC on July 6, ending a 10-day outflow streak that totaled $2.7B. The reversal comes as inflation expectations ease and weak U.S. jobs data reduces near-term Fed hike concerns.
Matters because: Renewed ETF inflows suggest institutional demand is back as macro pressure softens.
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COTI launches private ERC20 standard for encrypted token transfers – Link
COTI introduced privacy at the ERC20 protocol level, enabling encrypted balances and transfer amounts while keeping full ERC20 compatibility. Seven tokens are live with privacy features: COTI, wETH, wBTC, USDT, USDC.e, wADA, and gCOTI.
COTI introduced privacy at the ERC20 protocol level, enabling encrypted balances and transfer amounts while keeping full ERC20 compatibility. Seven tokens are live with privacy features: COTI, wETH, wBTC, USDT, USDC.e, wADA, and gCOTI.
Matters because: Private transfers for stablecoins and major assets could unlock more confidential settlement use cases.
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Ethereum Glamsterdam upgrade enters final development stage, mainnet expected H2 2026 – Link
Ethereum developers have launched devnets containing all planned EIPs for Glamsterdam, the final stage before testnet. The upgrade is described as the largest since the Merge.
• EIP-7732: built-in proposer-builder separation to reduce MEV
• EIP-7928: block-level access lists for improved execution efficiency
• Gas repricing: lower costs for high-computation operations, higher costs for state management
Ethereum developers have launched devnets containing all planned EIPs for Glamsterdam, the final stage before testnet. The upgrade is described as the largest since the Merge.
• EIP-7732: built-in proposer-builder separation to reduce MEV
• EIP-7928: block-level access lists for improved execution efficiency
• Gas repricing: lower costs for high-computation operations, higher costs for state management
Matters because: Glamsterdam could meaningfully change Ethereum’s fee economics and MEV landscape, and progress toward an H2 2026 mainnet may support ETH sentiment.
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DeFi protocol Summer.fi halts vaults after $6 million exploit – Link
Summer.fi suspended its Lazy Summer vaults after a $6M flash loan attack. The protocol's SUMR token fell over 18% following the exploit.
Summer.fi suspended its Lazy Summer vaults after a $6M flash loan attack. The protocol's SUMR token fell over 18% following the exploit.
Matters because: The incident is another reminder that vault-based DeFi strategies still face meaningful security risk.
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Ripple secures full MiCA CASP license for EU operations – Link
Ripple said it has obtained full CASP authorization under the EU's MiCA framework from Luxembourg's CSSF. That lets it provide regulated crypto services across all 30 EEA countries after the July 1 transition deadline.
Ripple said it has obtained full CASP authorization under the EU's MiCA framework from Luxembourg's CSSF. That lets it provide regulated crypto services across all 30 EEA countries after the July 1 transition deadline.
Matters because: Full MiCA approval gives Ripple regulated EU access alongside other major compliant firms.
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Ondo Perps launches with tokenized stocks as collateral, TVL exceeds $1 billion – Link
Ondo Perps launched as the first perpetual contract platform supporting tokenized stocks and stablecoins as collateral for derivatives. It offers up to 20x leverage on assets including SPCX, NVDA, TSLA, and commodities, with TVL already above $1 billion.
If you’re yet to get started on Ondo, here’s my invite link.
Ondo Perps launched as the first perpetual contract platform supporting tokenized stocks and stablecoins as collateral for derivatives. It offers up to 20x leverage on assets including SPCX, NVDA, TSLA, and commodities, with TVL already above $1 billion.
If you’re yet to get started on Ondo, here’s my invite link.
Matters because: This expands RWA utility into derivatives and may improve capital efficiency for on-chain markets.
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Daily news snapshot: Altcoins watchlist
1. Yei Finance (CLO): +40.01%
• Market cap: $26.3 million
• CLO surged 40% on Bitget over 24 hours with no clear catalyst identified in available data.
• The token is listed on multiple exchanges including MEXC and KuCoin.
• edgeX (EDGE): +24.05%_
• Market cap: $141.6 million
• EDGE gained 24% on Bitget in 24 hours.
• It is a DEX and liquidity layer protocol listed on major exchanges including OKX, Coinbase, and Kraken.
• Spell Token (SPELL): +24.90%_
• Market cap: $18.4 million
• SPELL rose 25% on Bitget over 24 hours.
• It is part of the Abracadabra.money protocol and is listed on 45+ exchanges including Binance and Coinbase.
1. Yei Finance (CLO): +40.01%
• Market cap: $26.3 million
• CLO surged 40% on Bitget over 24 hours with no clear catalyst identified in available data.
• The token is listed on multiple exchanges including MEXC and KuCoin.
Matters because: _The move may reflect speculative trading or ecosystem activity, but the catalyst remains unclear.
• edgeX (EDGE): +24.05%_
• Market cap: $141.6 million
• EDGE gained 24% on Bitget in 24 hours.
• It is a DEX and liquidity layer protocol listed on major exchanges including OKX, Coinbase, and Kraken.
Matters because: _The move may reflect broader DeFi sentiment or protocol updates, though no specific catalyst was identified.
• Spell Token (SPELL): +24.90%_
• Market cap: $18.4 million
• SPELL rose 25% on Bitget over 24 hours.
• It is part of the Abracadabra.money protocol and is listed on 45+ exchanges including Binance and Coinbase.
Matters because: The move may indicate renewed interest in DeFi lending protocols, though no specific catalyst was confirmed.
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Launch rank is the strongest signal for Series A outcomes
This chart comes from a model built on 67,292 featured Product Hunt posts.
It separates 61 engineered features into signal and noise, and daily rank on launch stands out as the clearest predictor.
• Daily rank on launch: lift 3.50×
• Importance: 0.85
• p-value: < 0.01
That is the practical reason launch surfaces should be chosen for the signal they produce, not just the spike they create.
Data source: arXiv
Related read: Best Places to Launch a Startup in 2026: 25 Platforms That Actually Drive Users, Feedback, SEO, and Revenue
This chart comes from a model built on 67,292 featured Product Hunt posts.
It separates 61 engineered features into signal and noise, and daily rank on launch stands out as the clearest predictor.
• Daily rank on launch: lift 3.50×
• Importance: 0.85
• p-value: < 0.01
The non-linear part: moving from #4 to #1 adds more lift than moving from #10 to #4. So, launch position is not just a vanity metric; it changes the quality of downstream attention.
That is the practical reason launch surfaces should be chosen for the signal they produce, not just the spike they create.
Data source: arXiv
Related read: Best Places to Launch a Startup in 2026: 25 Platforms That Actually Drive Users, Feedback, SEO, and Revenue
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South Korea introduces crypto-specific asset seizure procedures – Link
South Korea’s Supreme Court proposed amendments that would create procedures for seizure, attachment, and liquidation of crypto assets, set to take effect in October 2026. Courts would be able to directly freeze and dispose of digital assets through local exchanges.
South Korea’s Supreme Court proposed amendments that would create procedures for seizure, attachment, and liquidation of crypto assets, set to take effect in October 2026. Courts would be able to directly freeze and dispose of digital assets through local exchanges.
Matters because: The framework gives courts a clearer path for crypto enforcement and adds legal structure for the market.
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Secret Network migrates to Arbitrum, reducing inflation from 9% to 5% – Link
Secret Network announced a migration to Arbitrum, with a snapshot scheduled for September 1, 2026, to issue a new ERC-20 SCRT token. The protocol also proposes reducing inflation from 9% to 5% and will release its code under a permissive license post-migration.
Secret Network announced a migration to Arbitrum, with a snapshot scheduled for September 1, 2026, to issue a new ERC-20 SCRT token. The protocol also proposes reducing inflation from 9% to 5% and will release its code under a permissive license post-migration.
Matters because: The move positions Secret for scale within Arbitrum's ecosystem and may improve tokenomics sustainability.
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Chainlink launches Project Pangea for T+0 cross-border FX settlement – Link
Chainlink, alongside 50+ banks across 16 countries, launched Project Pangea to modernize international foreign exchange markets through real-time, atomic settlement of regulated fiat-referenced digital assets. The initiative compresses today's two-day settlement cycle to T+0 and removes settlement risk and tied-up capital.
Chainlink, alongside 50+ banks across 16 countries, launched Project Pangea to modernize international foreign exchange markets through real-time, atomic settlement of regulated fiat-referenced digital assets. The initiative compresses today's two-day settlement cycle to T+0 and removes settlement risk and tied-up capital.
Matters because: This is a major institutional adoption milestone and could accelerate blockchain infrastructure adoption in traditional finance.
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New research is available for you ↓
General
➖ Cryptorank: The Narrative of the Quarter: Prediction Markets
➖ Cointelegraph: How Onchain Capital Can Reach Europe’s Underserved SMEs
➖ Galaxy: Weekly Top Stories - 07/03/26
Market
➖ CoinShares: Market update | July 3rd, 2026
➖ CoinShares: Equities update | July 3rd, 2026
➖ Cryptorank: Gate’s Expansion Into Global Stock Markets
➖ Cryptorank: BYDFi in the Spotlight: How an Emerging CEX Measures Up to the Leaders
➖ CoinGecko: Phemex Exchange Report
➖ Glassnode: BTC Market Pulse: Week 28
Tokens & currencies
➖ Coinbase: Weekly: Bitcoin Bottom?
General
➖ Cryptorank: The Narrative of the Quarter: Prediction Markets
➖ Cointelegraph: How Onchain Capital Can Reach Europe’s Underserved SMEs
➖ Galaxy: Weekly Top Stories - 07/03/26
Market
➖ CoinShares: Market update | July 3rd, 2026
➖ CoinShares: Equities update | July 3rd, 2026
➖ Cryptorank: Gate’s Expansion Into Global Stock Markets
➖ Cryptorank: BYDFi in the Spotlight: How an Emerging CEX Measures Up to the Leaders
➖ CoinGecko: Phemex Exchange Report
➖ Glassnode: BTC Market Pulse: Week 28
Tokens & currencies
➖ Coinbase: Weekly: Bitcoin Bottom?
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SEC plans crypto safe harbor proposal as early as July, targeting regulatory clarity – Link
The SEC updated its 2026 rulemaking agenda to include a crypto regulatory proposal for public comment as early as this month. The proposal aims to establish a safe harbor framework with broad exemptions for certain on-chain financial activities, including tokenized securities and DeFi.
The SEC updated its 2026 rulemaking agenda to include a crypto regulatory proposal for public comment as early as this month. The proposal aims to establish a safe harbor framework with broad exemptions for certain on-chain financial activities, including tokenized securities and DeFi.
Matters because: A safe harbor framework could reduce enforcement uncertainty and support ecosystem development, though final rules are still pending.
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Bitcoin and Ethereum ETF inflows resume, largest daily haul since May 5 – Link
U.S. spot Bitcoin ETFs saw $265.7 million in net inflows on July 7, with BlackRock's IBIT leading at $209 million. Ethereum ETFs added $26.9–$29.1 million, marking four straight days of positive flows.
U.S. spot Bitcoin ETFs saw $265.7 million in net inflows on July 7, with BlackRock's IBIT leading at $209 million. Ethereum ETFs added $26.9–$29.1 million, marking four straight days of positive flows.
Matters because: Resuming ETF inflows can support institutional accumulation and may ease pressure on spot prices after weeks of outflows.
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Invesco's tokenized Treasury fund deposits on Aave surge 300% QoQ – Link
Invesco's USTB tokenized U.S. Treasury fund saw deposits on Aave rise about 300% in Q2 2026. The move points to faster integration between real-world assets and DeFi.
Invesco's USTB tokenized U.S. Treasury fund saw deposits on Aave rise about 300% in Q2 2026. The move points to faster integration between real-world assets and DeFi.
Matters because: Rising RWA usage on Aave suggests stronger institutional confidence in on-chain financial products.
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Daily news snapshot: Altcoins watchlist
1. Uniswap (UNI): +2.10% (24h)
• Market cap: $2.04B
• UNI surged on Robinhood Chain integration and Uniswap's launch of protocol fee voting for v4 pools.
Catalysts:
• Robinhood Chain integration
• Protocol fee voting for v4 pools
• Renewed focus on DEX infrastructure
2. ApeCoin (APE): +11.88% (24h)
• Market cap: $159.97M
• APE rallied on broader altcoin momentum and renewed interest in NFT-related assets.
3. Origin Protocol (OGN): +10.44% (24h)
• Market cap: $12.26M
• OGN gained 10.44% in 24 hours, though the specific catalyst is unclear.
1. Uniswap (UNI): +2.10% (24h)
• Market cap: $2.04B
• UNI surged on Robinhood Chain integration and Uniswap's launch of protocol fee voting for v4 pools.
Catalysts:
• Robinhood Chain integration
• Protocol fee voting for v4 pools
• Renewed focus on DEX infrastructure
Matters because: The move points to growing demand for decentralized exchange tokens.
2. ApeCoin (APE): +11.88% (24h)
• Market cap: $159.97M
• APE rallied on broader altcoin momentum and renewed interest in NFT-related assets.
Matters because: The strength suggests risk appetite is returning to gaming and collectibles sectors.
3. Origin Protocol (OGN): +10.44% (24h)
• Market cap: $12.26M
• OGN gained 10.44% in 24 hours, though the specific catalyst is unclear.
Matters because: The move may reflect speculative momentum in smaller-cap DeFi tokens.
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AscendEX ceases operations citing MiCA impact; user funds at risk – Link
Cryptocurrency exchange AscendEX announced it is ceasing operations, citing market conditions and MiCA compliance challenges. ZachXBT flagged that the platform's public hot wallet may not have enough liquid assets to cover verified user withdrawal demands totaling millions of dollars.
Cryptocurrency exchange AscendEX announced it is ceasing operations, citing market conditions and MiCA compliance challenges. ZachXBT flagged that the platform's public hot wallet may not have enough liquid assets to cover verified user withdrawal demands totaling millions of dollars.
Matters because: It highlights regulatory and operational risks for smaller exchanges and the need for custody verification.
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Ondo Finance successfully delivers tokenized SpaceX stocks amid platform stress tests – Link
Ondo Global Markets successfully offered tokenized SpaceX stocks on IPO day while competitors refunded over $1 billion in customer orders. The platform's real liquidity model, inherited from public markets, held up under stress.
Ondo Global Markets successfully offered tokenized SpaceX stocks on IPO day while competitors refunded over $1 billion in customer orders. The platform's real liquidity model, inherited from public markets, held up under stress.
Matters because: This validates the tokenized stock market and could accelerate institutional adoption of RWA platforms.
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