#MCOpinion | The dilemma companies face in dealing with social and ethical issues is a desire to come across as socially-conscious, but at the same time maximise financial returns by pandering to consumer needs.
https://www.moneycontrol.com/news/opinion/brands-need-to-stop-woke-washing-7644431.html?utm_source=telegram&utm_medium=social
by TN Hari #Branding #Marketing #Advertising
https://www.moneycontrol.com/news/opinion/brands-need-to-stop-woke-washing-7644431.html?utm_source=telegram&utm_medium=social
by TN Hari #Branding #Marketing #Advertising
Moneycontrol
Brands Need To Stop Woke Washing
Brands may choose to roll back their campaigns or stand their ground, and their response is often a good indication of their conviction on the depth of their belief about the campaign
Storyboard | Brands targeting millennials and Gen Z users have all added gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands.
Tasmayee Laha Roy writes at
https://www.moneycontrol.com/news/business/storyboard18-why-brands-took-to-esports-and-gaming-to-target-gen-z-in-2021-7796561.html?utm_source=telegram&utm_medium=social
#Branding #GenZ #Advertising
Tasmayee Laha Roy writes at
https://www.moneycontrol.com/news/business/storyboard18-why-brands-took-to-esports-and-gaming-to-target-gen-z-in-2021-7796561.html?utm_source=telegram&utm_medium=social
#Branding #GenZ #Advertising
Moneycontrol
Storyboard18 | Why brands took to esports and gaming to target Gen Z in 2021
Brands targeting millennials and Gen Z users have all added gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands.