Microcopy. Complete UX Writing Guide
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Check the full guide in Figma πŸ‘‡
https://www.figma.com/community/file/1172924220833346044
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πŸ‘Œ Encourage action
Users should be able to understand what will happen when they click a button. Buttons should always lead with a strong verb that encourages action except in the case of common actions like β€œDone”, β€œClose”, β€œCancel”, or β€œOK”.

πŸ”— Microcopy Guide
❌ Avoid articles
For labels, titles, and buttons, avoid articles to keep content short and actionable. This increases readability and encourages immediate action.

πŸ”— Microcopy Guide
🚫 Error messages
Sometimes errors happen. Help people get back to work as quickly as possible by explaining what happened and giving clear instructions on what to do next.

πŸ”— Microcopy Guide
Microcopy. Complete UX Writing Guide pinned Β«Find more tips in my UX Writing Guide. Available in Figma πŸ‘‡ Explore guide in FigmaΒ»
πŸš€Active voice
Use the active voice if users need to do something. It should be clear that the subject is the one doing the action.

πŸ”— Microcopy Guide
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πŸ₯° Be friendly
Sometimes it's nice to wink.

πŸ”— Microcopy Guide
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πŸ‘«Avoid gendered pronouns
When possible, avoid gendered pronouns. If you can't, then they or their is preferable to his or her or he or she.

πŸ”— Microcopy Guide
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Empty space is a great place to tell a little bit more about your product, promote extra features and guide users to take an action.

I’m absolutely in love with the Dropbox latest Microcopy 😍
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