- How to write copy for UI components? buttons, lists, toasts, toggles, inputs, tooltips, and headings)
- How to write the date, time, currency, and numbers correctly?
- What are the main voice and tone principles?

📖 Find the answers to these and other questions in the complete Microcopy guide for UX/UI Designers.

✍️The guide is created based on International Standards ("AP style guide" and "ISO 8601 international standards").

Find more tips in my UX Writing Guide. Available in Figma 👇

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👌 Encourage action
Users should be able to understand what will happen when they click a button. Buttons should always lead with a strong verb that encourages action except in the case of common actions like “Done”, “Close”, “Cancel”, or “OK”.

🔗 Microcopy Guide

❌ Avoid articles
For labels, titles, and buttons, avoid articles to keep content short and actionable. This increases readability and encourages immediate action.

🔗 Microcopy Guide

🚫 Error messages
Sometimes errors happen. Help people get back to work as quickly as possible by explaining what happened and giving clear instructions on what to do next.

🔗 Microcopy Guide

🚀Active voice
Use the active voice if users need to do something. It should be clear that the subject is the one doing the action.

🔗 Microcopy Guide

🥰 Be friendly
Sometimes it's nice to wink.

🔗 Microcopy Guide

👫Avoid gendered pronouns
When possible, avoid gendered pronouns. If you can't, then they or their is preferable to his or her or he or she.

🔗 Microcopy Guide