Всем спасибо за фидбек. Приятно и полезно было услышать мысли людей из индустрии, которых я очень уважаю.

Услышал много полезного про формат, и контент который интересен. Самое важное нововведение - и я рад что это близко многим - канал будет на английском языке.

Так что следующий пост будет уже на английском

Cheers 😎

There is a new partnership between FIFA and Betano, a sportsbook brand of multinational group Kaizen Gaming.

Key takeaways:

1. This is the first time FIFA has named an official betting partner for the World Cup.
2. The goal of the partnership is to offer fans a responsible sports betting experience and increase engagement with the competition.
3. Kaizen Gaming is a multinational operator that is partnering with FIFA to put Betano as an official betting partner for the World Cup.

Counter arguments:

1. There could be potential negative consequences of partnering with a gambling company from the FIFA / World Cup (but who cares).
2. It is unclear how this partnership will increase engagement with the competition.

I've taken some time off from social media. Been the best decision ever. Never felt so productive. Now it's time to return. Fresher than ever 💪💪💪

Few more thoughts pieces coming soon 😎

The Glitnor Group and KaFe Rocks decided to not go through with an acquisition that was first announced in February. The main reason cited for the decision is poor market conditions. Honestly, I don't know why they have revealed it. It's like someone needed a little bit of market attention and a valuation boost.

Key points:

1. The acquisition would have seen Glitnor, also based in Malta, enter the affiliate market for the first time. But honestly, any other operator - how cool is it that your rival wholly owns your affiliate? 🤔 Not cool at all
2. The two companies have "mutually and amicably" agreed not to complete the deal, citing fears over the darkening macroeconomic environment as the main reason behind the decision.
3. Glitnor confirmed it would remain a significant shareholder in KaFe Rocks and maintain its close relationship with the Malta-based firm.

Counter arguments:

1. They are saying that decision to call off the transaction was not influenced by KaFe Rocks CEO Simon Pilkington announcing his resignation earlier this month. Buying a company without the CEO did not influence that decision. NOT AT ALL 😁
2. Pilkington confirmed he would leave the affiliate on 31 December after spending almost five years with the firm.

Any guesses what was the price of that deal?

PS: If you know any other decent affiliate firms (any size) looking to sell, please PM me.

I don't know how about you guys, but I missed the Optimove pulse for a while once it was unavailable, and I am glad that now it's back.

It is a very convenient tool to see how your brand performs against competition on multiple metrics.

https://www.optimove.com/pulse

World cup is absolutely smashing. That's Brazil 🤯

Weekly First Time Depositors saw a global rise of 89% with Austria (257%) and Belgium (243%) leading all nations. 🙈

EGR's slots monthly tracker (October 2022) - only Europe.

All the latest statistics on the top-ranking slots from 464 of the largest casino sites throughout 24 countries across Europe. This month there were more than 10,000 casino slots in the ranking calculations, with the rankings calculated by tracking each casino page every day over the month and monitoring which game occupies each position. Each position is weighted so that the top positions on the page have a higher weighting than those towards the bottom. Likewise, the pages, sites and countries are weighted to give a fairer view on the success of casino games.

New game rankings.

The game launch rankings show the top games in the month of October for games that have launched in September and October.

Nice to see that giants such as 888 are diving more into gamification. The absolutely enormous value lies beneath these small integrations. And many companies still need to pay more attention to the importance. Especially knowing that a lot of ready-made products are available.

How 888 Africa is Setting the Standard for Market Entry

888 Africa recently released their quarterly report, and it has set a new benchmark for how to enter a new market. This joint venture between 888, an online gaming giant, and a team of African industry veterans is targeting both mature and untapped regulated markets in Tanzania, Zambia, Mozambique, and Kenya. 888 owns just under 20% of the venture with room to grow, showing they are not overcommitting themselves while still having the ability to eventually own 100%.

888 Africa's model is based on four key principles that are driving their success.

The first is localized product. By understanding the local regulations in each market and crafting products tailored to those rules and regulations, 888 Africa has been able to create experiences that customers love and keep them coming back for more.

The second key principle is localized marketing. Knowing exactly which channels are working best in each market as well as creating campaigns that resonate with customers has led to strong early performance for 888 Africa in all four markets. Not only does this mean better results for their bottom line but also happier customers who will spread the word about 888 Africa's products within their own networks.

Thirdly, they have leveraged the power of technology to create experiences that are personalized for each customer. By leveraging data collected from user experience surveys and other sources such as social media platforms, they can tailor promotions and offers specifically designed around each individual customer's preferences. This helps build loyalty as customers feel like they're getting something special just for them when they interact with 888 Africa's products or services.

Finally, they have created an ecosystem of partners across all four markets to ensure smooth delivery of both products and services. These partners include payment service providers, affiliate networks, software providers, marketing agencies, etc.

I wonder how much bigger is this year's WC against 2018's in:

- Turnover.
- Amount of new users.
- Margin. Especially margin, as I heard a lot of bookmakers been hitting their "best days" every few days after these crazy match results, and 0-0's.

(Picture by Enteractive)

It feels like it's just another round.

"India has asked Google to stop displaying surrogate ads of overseas betting companies such as Fairplay, PariMatch, Betway and 1xBet in search results and YouTube, amid a crackdown on illegal online gambling." The real source of that news post: https://www.livemint.com/news/india/google-told-to-drop-advertisements-of-online-betting-firms-11670350838274.html

This has nothing to do with SEO and search engine results. It is about google display ads.

For those who reached out to me recently - first of all, thanks. But this "fight" has gone on for a while now. If you were running some ads in India recently - you might've realized that you were getting banned in multiple advertising sources, not only OTT and TV.

The cost of affiliate traffic will go up. The price of talent will also rise. The payback period will move further away. Big guys will survive, and small ones - better wait to enter the market.

Please, read trusted Telegram channels. Subsribe: @belianinknows

Remember when Twitch just recently banned casino streamers? Here is what happened next: Stake.com co-owner Eddie Craven has just invested in live streaming platform Kick following Twitch’s decision to ban high-stakes casino streams.

This week, high-profile streamer Trainwreck publicly announced his decision to join Kick, and the platform saw over 200,000 signups in just 24 hours. Let’s look at why this is such an essential investment for Craven and the streaming world.

Craven will now have access to a new platform from which he can directly promote Stake. This investment provides them with an avenue that allows them to continue building their brand presence amongst their target audience.

The platform also allows streamers more control over what content they present, with no moderation imposed on users or their streams unless explicit material is shared that violates community guidelines. And, of course, gambling content is welcomed.

For Trainwreck and other streamers affected by the Twitch ban, Kick provides new opportunities to engage with followers and build relationships with fans. Streamers can make money through subscriptions, donations, and tip jar systems within the app.

PS: Kick looks like a pure copy of Twitch.

I feel like we need more stories like these to drive more people into sports betting.

A teacher from New York placed a $90,818.19 bet on Morocco to advance to the quarterfinals of the World Cup, which returned over $1 million 🤯🤯🤯

The bettor says he has built up his bankroll by hitting big parlays and that this was the biggest bet of his life.

He claims to have had no knowledge about Morocco’s national team or any strategy going into the bet, saying it was simply a hunch that they were undervalued because no one was wagering on them.

After Morocco won on penalty kicks, he withdrew all of his winnings and went back to teaching elementary school kids how to play volleyball.

https://www.actionnetwork.com/soccer/teacher-wins-1m-from-90k-bet-on-morocco-while-he-says-he-was-teaching-volleyball-class

Valuable insights from Kambi regarding the patterns of football betting during the WC.

At the end of 90 minutes, Kambi must simultaneously settle hundreds of thousands of pre-match and live bets from normal time whilest also managing a heavy spike in new betting activity. In such these circumstances, only those sportsbooks with the necessary level of trading expertise and high-performance technology capable of managing such activity without hindering the user experience will succeed.

As you can see from the graph below, bet volume between full -time and extra -time on the Kambi network during the Morocco versus Spain encounter on Tuesday was one of the highest across the whole match. It was a similar story in the Japan versus Croatia match too.

Even more notable, however, is the spike at the end of extra time and during the penalty shoot-out, which was the highest of any point throughout the duration of the match. Many sportsbooks have opted not to invest and improve their offering specifically for such circumstances as extra -time and penalty shoot-outs don’t occur very often. However, with the match at its most intense during this period, our data shows that bettors want to bet when the game is most on the line and can go either way, underlining the importance of offering bettors a meaningful way to engage with every aspect of the match from the first to last kick that will aid in the retention of those bettors in the long -run.

We saw similar trends to this during Euro 2020. Games that went to penalties during the tournament saw a greater percentage of bets taken during extra time than in the first or second halves of normal time, for example, while, on average, 14% of bets taken when the game went the distance, occurred during penalty shoot-outs.

Source: EGR

I wonder who will be the first ever sportsbook to sign "The Rock"? The impact/value will be enormous since his audience is still "untapped."

Also very interested in the price, though. Any guess?

Sports betting regulation in Brazil has suffered a significant setback after outgoing President Jair Bolsonaro failed to sign off on the legislation by the December 12th deadline. What does it mean for the industry and market overall? What's next? Let's explore.

The Law would have introduced a $4.4 million license fee for operators and was expected to return almost $1 billion yearly in taxes for the government. The new President, Lula, has indicated his support for the sector and could make regulation a priority during his early tenure as President.

The absence of the legislation leaves Brazil's online sports betting market in limbo, with no clear way forward or timeline for when it may be regulated. This is a significant setback for companies within the industry as they can't now appropriately capitalize on their presence.

It is still being determined when or if regulation will be introduced, and companies within the sector must now wait to see how Lula's plans for the industry develop. Until then, businesses may have to continue operating in a grey market.

For small companies, it allows them to avoid significant taxation and keep operating without a license. Meanwhile, giants such as bet365 or other public companies could've used regulation as a massive market entry point by bringing colossal investments. Who benefits more? Only time will tell.

Unibet analyzed its mid-World cup performance, and here are the top takeaways:

- They improved its Unibet Bet Builder and launched a new landing page just before the event. As a result - The Bet Builder is booming, with pre-match activity increasing by 35% from the group stage to the knock stage. The Bet Builder has accounted for 29 percent of all legs in the customers' World Cup bets.

- One of the new features delivered with the latest landing page of Bet Builder is a top picks lobby, where their customers can also see who their fellow countrymen are backing to win. It is a good insight during such a big tournament with many feelings and sympathies involved.

- Pre-match betting is regaining popularity, accounting for more than 50% of all bets. The trend becomes evident during a big event like the World Cup, which attracts a much broader customer base.

- Customers have started backing underdogs more often than usual.

It's lovely to see this kind of traction in the US. My favorite "series" to sit and watch. There is much to learn, even though the online side of our industry there is new compared to Europe or any other mature markets. Because of the amount of high-profile talent and enormous marketing spending are boosting the learning curve. And some tremendous non-iGaming industry minds are bringing their strategic vision from other entertainment verticals.

If there was a reverse learning process a few years back, now it's us watching what's going on with a pack of popcorn in our hands.

And as a result - October was the US iGaming industry's second highest-grossing month on record, only eclipsed by March 2022 ($5.35B). Leading operators combined generated an impressive $453.1 million in revenue - up 26.8% from October 2021.

Year-to-date iGaming revenue is at an all-time high of $4.08 billion, an increase of 38.1% compared to the same period in 2021. It's safe to say that iGaming is booming this year.