MARKETING-INTERACTIVE
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MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.
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MY govt's new film censorship guidelines too vague, says PTVM 🍿
PTVM's president Jurey Latiff Rosli described the film guidelines as being too general regarding what can and cannot be done.
πŸ‘‰πŸΌ https://tinyurl.com/2yr6mwys
Cathay Cineplexes restores services after three-week server outage 🍿
Movie goers were given handwritten tickets that included their names, movie timings and hall numbers on them.
πŸ‘‰πŸΌ https://tinyurl.com/mrxjvrw
Malaysia-UK collaboration to advance digital economy, says digital minister πŸ–₯️
Digital minister Gobind Singh Deo said that the Malaysia-UK bilateral trade relationship is a critical impetus in advancing both nations digital economy potential.
πŸ‘‰πŸΌ https://tinyurl.com/yxy5ez77
Study: Majority in SG don't think businesses are authentic or empathetic πŸ“†
72% of respondents report less tolerance for poor service due to rising costs.
πŸ‘‰πŸΌ https://tinyurl.com/2zcwnvhn
β˜€οΈNews for your morningβ˜€οΈ

News
Cathay Cineplexes restores services after three-week server outage 🍿
READ: https://tinyurl.com/mrxjvrw

Analysis
Singapore Airlines holds brand sentiment steady despite turbulence crisis πŸ›«
READ: https://tinyurl.com/4tmj2847

Agencies
WPP CEO Mark Read targeted by deepfake AI scam πŸ’»
READ: https://tinyurl.com/kynjj446
OpenAl partners News Corp. for access to Wall Street Journal content πŸ§‘πŸΌβ€πŸ’»
"We are delighted to have found principled partners in Sam Altman and his trusty, talented team who understand the commercial and social significance of journalists and journalism."
πŸ‘‰πŸΌ https://tinyurl.com/37ud8ms4
HK to stage world's first Doraemon drone show on SaturdayπŸŽ‡
The drones will be used to display images of characters from the popular manga series, including Doraemon, anywhere door (ιš¨ζ„ι–€) and take-copter (η«Ήθœ»θœ“).
πŸ‘‰πŸΌ https://tinyurl.com/3ww86uz6
Live Nation, Ticketmaster face antitrust lawsuit for monopolistic practices 🎟️
"It is time for fans and artists to stop paying the price for Live Nation's monopoly. It is time to restore competition and innovation in the entertainment industry."
πŸ‘‰πŸΌ https://tinyurl.com/s3t6ksev
Nike's first refugee athlete stars in new campaign πŸ₯Š
β€œYou ask me where I'm really from, I'll tell you where I'm really from."
πŸ‘‰πŸΌ https://tinyurl.com/tbm2mwbv
TBWA\ Singapore picks Shawn Shantilal as new data analytics and martech director πŸ•₯
Shantilal will work on key clients including Singapore Airlines and Chanel.
πŸ‘‰πŸΌ https://tinyurl.com/y2bjb3z3
Press play: Ex-SG Idol Sezairi Sezali on the importance of community in marketing music 🎢
In this series, MARKETING-INTERACTIVE speaks with local artists to find out more about how they. market their music and themselves as rising artists.
πŸ‘‰πŸΌ https://tinyurl.com/3cfnx9ys
With influencer marketing taking over, what values do celebrities bring to marketers? πŸ“Έ
β€œThe trick is to play to the strengths of each.”
πŸ‘‰πŸΌ https://tinyurl.com/yarj4unr
Elon Musk launches Starlink internet service in Indonesia πŸ›œ
"I think it's really important to emphasise the importance of internet connectivity and how much of a life saver that can be."
πŸ‘‰πŸΌ https://tinyurl.com/ntuxrrdy
7 global brands who have tapped on incredible Malaysian artists 🎨
From taking to the covers of comic books, to adorning your favourite tech products, below is a handpicked list of A + M's favourite collaborations featuring local Malaysian artists.
πŸ‘‰πŸΌ https://tinyurl.com/mwytx28w
Study: 46% of Gen Z will be more interested in brands that use AI influencers 🀳
Younger generations who grew up with influencer content on social media understand that influencers provide a transactional service on behalf of a brand.
πŸ‘‰πŸΌ https://tinyurl.com/3yjw8ucx
Dentsu Singapore and Gloo win big at the SG Agency of the Year Awards 2024 πŸ†πŸ†
In runner-up, M&C Saatchi Performance took home two gold, four silver, and one bronze.
πŸ‘‰πŸΌ https://tinyurl.com/fhvujwdn
Pepsi takes to the sky to unveil bold new look in Singapore πŸŽ†
To launch its new look in Singapore, Pepsi created a large vending machine display at Ten Square.
πŸ‘‰πŸΌ https://tinyurl.com/8ctntyyu
Deliveroo partners An AΓ§ai Affair to launch limited-edition aΓ§ai candle for Wellness Day πŸ‰
The candle is watermelon açai scented and replicates the aroma of the cafe's 'Summer Melon' açai bowl.
πŸ‘‰πŸΌ https://tinyurl.com/bptddr6c
AXN Asia partners Tourism Malaysia to spark exploration with original mini-series 🧭
'Unfading Memoirs' will be hosted by personalities and avid travellers Justin Bratton and Selina Lo, alongside food and travel enthusiast Erwan Heussaff.
πŸ‘‰πŸΌ https://tinyurl.com/4v6ssjev
Not everything can be instantly delivered, says Grab PH in hilarious brand film 🎬
"I can't wait any longer, I want to see my grandchild already."
πŸ‘‰πŸΌ https://tinyurl.com/5h69yry5