How Decathlon and KitKat's global outage reactive campaign hit the mark so perfectly 🎯
"This requires a team clued into the edge of trends, an agile creative development and approval workflow and of course, a bit of risk appetite."
👉🏻 https://tinyurl.com/2ask8hdc
"This requires a team clued into the edge of trends, an agile creative development and approval workflow and of course, a bit of risk appetite."
👉🏻 https://tinyurl.com/2ask8hdc
☀️News for your morning☀️
News
Nike ad featuring athlete licking table tennis paddle sparks outrage in China 🏓
READ: https://tinyurl.com/57z77fvw
Analysis
How Decathlon and KitKat's global outage reactive campaign hit the mark so perfectly 🎯
READ: https://tinyurl.com/2ask8hdc
Agencies
CHAGEE nabs new country head of brand and marketing for SG 🎉
READ: https://tinyurl.com/3m6p4rfd
News
Nike ad featuring athlete licking table tennis paddle sparks outrage in China 🏓
READ: https://tinyurl.com/57z77fvw
Analysis
How Decathlon and KitKat's global outage reactive campaign hit the mark so perfectly 🎯
READ: https://tinyurl.com/2ask8hdc
Agencies
CHAGEE nabs new country head of brand and marketing for SG 🎉
READ: https://tinyurl.com/3m6p4rfd
Study: Malaysia among the top nations enthusiastic for 2024 Olympics 🇲🇾
The study also found that 73% of Malaysians agree that the 2024 Paris Games should go ahead regardless of the world's economy and conflicts.
👉🏻 https://tinyurl.com/4xmy9jn2
The study also found that 73% of Malaysians agree that the 2024 Paris Games should go ahead regardless of the world's economy and conflicts.
👉🏻 https://tinyurl.com/4xmy9jn2
Samsung takes the Galaxy Watch Ultra through oceans and mountains in exhilarating film 🌊
The films aim to highlight the watch’s new features such as its military-grade durability, water resistance, and long-lasting battery life.
👉🏻 https://tinyurl.com/yc8tmnn7
The films aim to highlight the watch’s new features such as its military-grade durability, water resistance, and long-lasting battery life.
👉🏻 https://tinyurl.com/yc8tmnn7
Corona brings the Olympics around the world in elaborate campaign 🍻
As part of the activation, the brand is bringing Olympic seats to 11 outdoor settings across nine countries.
👉🏻 https://tinyurl.com/4ndrpv45
As part of the activation, the brand is bringing Olympic seats to 11 outdoor settings across nine countries.
👉🏻 https://tinyurl.com/4ndrpv45
Seven guidelines to promote respect, equality and inclusion in the PR industry 🤝
The seven-point charter is meant to serve as a set of industry guidelines that PR practitioners can use to guide their work and promote a culture of respect, equality and inclusion.
👉🏻 https://tinyurl.com/wk92j5ah
The seven-point charter is meant to serve as a set of industry guidelines that PR practitioners can use to guide their work and promote a culture of respect, equality and inclusion.
👉🏻 https://tinyurl.com/wk92j5ah
Lifebuoy brings hand hygiene into schools with health, education ministry tie ups 🧼
The campaign aims to improve personal hygiene among the youth and is part of a broader initiative to educate children on the importance of handwashing with soap.
👉🏻 https://tinyurl.com/5eukasr4
The campaign aims to improve personal hygiene among the youth and is part of a broader initiative to educate children on the importance of handwashing with soap.
👉🏻 https://tinyurl.com/5eukasr4
ID airlines urged to upgrade technology following Microsoft outage ✈️
Transportation minister Budi Karya Sumadi reportedly emphasised that the system outage should push stakeholders in the national aviation industry to evaluate their performance.
👉🏻 https://tinyurl.com/3aavwup4
Transportation minister Budi Karya Sumadi reportedly emphasised that the system outage should push stakeholders in the national aviation industry to evaluate their performance.
👉🏻 https://tinyurl.com/3aavwup4
Allianz's potential acquisition of Income Insurance sparks mixed reactions online 💬
Some users have expressed support for the deal, citing the strength of Allianz as a global leader in insurance.
👉🏻 https://tinyurl.com/4w5d74dx
Some users have expressed support for the deal, citing the strength of Allianz as a global leader in insurance.
👉🏻 https://tinyurl.com/4w5d74dx
What led to the PR debacle around Nike's Olympics campaign? 🏓
"For multinational companies, it is crucial to conduct focus groups with key stakeholders from different markets to test the waters before launching an ad campaign."
👉🏻 https://tinyurl.com/2ja8abxr
"For multinational companies, it is crucial to conduct focus groups with key stakeholders from different markets to test the waters before launching an ad campaign."
👉🏻 https://tinyurl.com/2ja8abxr
Liverpool opens first standalone retail store in Indonesia 🛍
The store features outfits such as the latest Retro Collection, the new 2024-25 Nike home kit, training and lifestyle range, as well as in-store prints.
👉🏻 https://tinyurl.com/38cnmc82
The store features outfits such as the latest Retro Collection, the new 2024-25 Nike home kit, training and lifestyle range, as well as in-store prints.
👉🏻 https://tinyurl.com/38cnmc82
adidas' brand sentiments plummet after dropping model Bella Hadid for Palestinian support 📉
According to media intelligence firm CARMA, the brand saw an over 400% jump in negative social media conversations.
👉🏻 https://tinyurl.com/8yd6fxmj
According to media intelligence firm CARMA, the brand saw an over 400% jump in negative social media conversations.
👉🏻 https://tinyurl.com/8yd6fxmj
MDEC picks new public relations agency 👍
It will aim to strengthen MDEC's communication efforts and reinforce its leadership in the digital economy.
👉🏻 https://tinyurl.com/khm7wft2
It will aim to strengthen MDEC's communication efforts and reinforce its leadership in the digital economy.
👉🏻 https://tinyurl.com/khm7wft2
Grab SG abandons acquisition of Trans-cab 🚕
"With the termination of the proposed acquisition, the parties have withdrawn their application to CCCS for a decision, and CCCS has accordingly ended its assessment of the proposed acquisition."
👉🏻 https://tinyurl.com/vzu5964a
"With the termination of the proposed acquisition, the parties have withdrawn their application to CCCS for a decision, and CCCS has accordingly ended its assessment of the proposed acquisition."
👉🏻 https://tinyurl.com/vzu5964a
Weekly roundup: Nike's controversial ad, Google backtracks on cookies and more 📰
Welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week.
👉🏻 https://tinyurl.com/bddz62pa
Welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week.
👉🏻 https://tinyurl.com/bddz62pa
MDDI partners local directors for heartwarming films on everyday Singaporeans 🎬
Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor directed the films.
👉🏻 https://tinyurl.com/3p5v9bay
Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor directed the films.
👉🏻 https://tinyurl.com/3p5v9bay
Is it healthy? MY agency heads on competitiveness within the industry 👥
A+M spoke to media, PR and creative heads in Malaysia about how they perceive competition in Malaysia, their experiences in the thriving industry and how competition and collaboration can mutually support each other.
👉🏻 https://tinyurl.com/4k2je674
A+M spoke to media, PR and creative heads in Malaysia about how they perceive competition in Malaysia, their experiences in the thriving industry and how competition and collaboration can mutually support each other.
👉🏻 https://tinyurl.com/4k2je674
Welcome to MARKETING-INTERACTIVE’s latest podcast, where we take take you through the biggest stories of the week.
In this week's Weekly Roundup, we take a deep dive into Google's shocking decision to reverse its third-party cookie kill plans and how that could impact the industry.
Tune in here to find out more!
In this week's Weekly Roundup, we take a deep dive into Google's shocking decision to reverse its third-party cookie kill plans and how that could impact the industry.
Tune in here to find out more!
OOH players respond as LTA looks to consolidate bus ad management under one operator 🚌
"A monopoly scenario is not always welcomed as competition is necessary to drive innovation."
👉🏻 https://tinyurl.com/3ae4cw97
"A monopoly scenario is not always welcomed as competition is necessary to drive innovation."
👉🏻 https://tinyurl.com/3ae4cw97
CapitaLand Investment and POPPER ASIA win big at the Marketing Events Awards 2024 🏆
HSBC Singapore also made a significant impact, earning two gold, three silver, and four bronze trophies.
👉🏼 https://tinyurl.com/mt3x49rr
HSBC Singapore also made a significant impact, earning two gold, three silver, and four bronze trophies.
👉🏼 https://tinyurl.com/mt3x49rr