Is your marketing about what your audience needs or is it about the superiority of your service❓


Working with B2B service businesses I often see this...

Are any of these questions keeping you up at night❓



As a B2B service business CEO if these questions are playing around in your head
Chances are your... 12 comments on LinkedIn

What is it that you can do that will result in the profitability you want❓



With less than a couple of months left in the year
Hitting our numbers is... 33 comments on LinkedIn

A brand building campaign gives your brand the ability to communicate an emotionally relevant value to its audience.


In the digital world that we live... 43 comments on LinkedIn

When you support a cause, you give your audience a strong emotional reason why to engage with you.



That also arms your marketing❗

Cause marketing helps... 55 comments on LinkedIn

Is good quality lead generation seeming to be a huge challenge for your business❓



If you increase the quality of your leads by 20%
You ensure a 20% ... 13 comments on LinkedIn

What if you could arm your marketing strategically such that it creates the engagement you seek❓



Strategic focus is how you find this simple avenue
... 32 comments on LinkedIn

As individuals has the thought ever crossed your mind as to why we chase happiness❓



It’s all to do with that feeling of goodness that occurs.
There’...

Here’s how to answer all the questions you have on how to achieve your numbers.


Are you just about recovering what you spend for paid ads?
Are you not... 17 comments on LinkedIn

Getting prospects, creating clients, & growing advocates all through one story is a common dilemma for all brands.


How do you get to make your brand ...

The key to ensuring high visibility for your brand lies in how attractive your marketing is.


In marketing we try to create a success formula and then... 17 comments on LinkedIn

Did you ever think that you just might be the cause why your marketing isn’t bringing you the results you want?


As a solopreneur running a service business...

When we fail to check our marketing strategy, we set ourselves up for failure.


Now’s the perfect time to ensure you’ve got the right marketing strategy...

When your marketing strategy ignites conversations on the brand
That’s when you know you are being successful in your engagement.


Having the right conversations... 13 comments on LinkedIn

What’s going to make your marketing strategy grow your business in 2022?


Before we jump into that let’s spend a moment on what’s not going to work:
❌... 28 comments on LinkedIn

How many times have you been frustrated by the fact that you can't find the correct marketing strategy document, requirements, scorecard or whatever? Or... 50 comments on LinkedIn

Ever feel like you're running around in circles, and you have no idea why?


That's exactly how I felt when I first started Humanizing Business.
It was... 12 comments on LinkedIn

Knowing your ideal customer makes creating content easy.


Content is what makes a marketing strategy great.
No good marketing strategy is complete without... 26 comments on LinkedIn

We've all seen it: a marketing executive posting in social media, and then posting again 15 minutes later.

Why do they do this?

The answer is simple:... 49 comments on LinkedIn