What are the outcomes you want to achieve in your marketing❓
Engagement?
Activation?
Acquisition?
Definitely retention?

As a CEO of a B2B service business...

Consultant, quick question:

What's a reliable way to drive revenue and earn more?

My response: Offer services to markets that are willing and able ...

What’s important about having a good performance❓


Firstly, it’s a validation of your self-image to yourself.
Secondly, it communicates your value to... 10 comments on LinkedIn

Logic and facts have long been the staple in B2B marketing.
Facts are necessary. They have their place and time.
They’re not what creates the engagement...

Marketing can be quite overwhelming at times.

I know. I’ve been there.

Figuring out👇
The right technology
The right customer
The right tone, design,... 24 comments on LinkedIn

Getting prospects, creating customers, and growing advocates is a common dilemma for all brands.
The traditional focus used to be from prospecting to sale... 16 comments on LinkedIn

Thursday, September 16 at 10:00pm +08 with Shalinis co, Jack Chan, Joy Abdullah. Our passion can lead us to our purpose. It can shape our decisions, lead us to greater happiness, and help us leave a legacy. Join the room to have interesting conversation about…

Is the gap between the head and heart too far to bridge❓


Numbers provide a sort of surety.
As the CEO of a B2B business it’s the language you’re most... 52 comments on LinkedIn

Thursday, September 23 at 10:00pm +08 with Shalinis co, Jack Chan, Joy Abdullah. Understanding what you wish to do in your life will truly help you finally figure out what you are meant to do in your life. Come and join our conversation here! 😊

Make your marketing deliver the numbers you want by doing this one thing.


In today’s busy digital only world
The marketing you do creates the growth ... 24 comments on LinkedIn

How much of common sense do we use in business❓


Common sense is described as ‘good sense and sound judgement in practical matters.’
These we learn through...

How much of common sense do we use❓



I asked that as a poll question a couple of days back.
It came about from observing that in marketing,
Specially... 21 comments on LinkedIn

Did you know that your brand story creates the first impression❓


That bit of communication is how you get your brand to start standing out.

Storytelling... 43 comments on LinkedIn

Is your audience getting the same picture that your brand is trying to communicate❓


Guiding B2B service businesses in their marketing strategy and brand... 75 comments on LinkedIn

Is your marketing about what your audience needs or is it about the superiority of your service❓


Working with B2B service businesses I often see this...

Are any of these questions keeping you up at night❓



As a B2B service business CEO if these questions are playing around in your head
Chances are your... 12 comments on LinkedIn

What is it that you can do that will result in the profitability you want❓



With less than a couple of months left in the year
Hitting our numbers is... 33 comments on LinkedIn

A brand building campaign gives your brand the ability to communicate an emotionally relevant value to its audience.


In the digital world that we live... 43 comments on LinkedIn

When you support a cause, you give your audience a strong emotional reason why to engage with you.



That also arms your marketing❗

Cause marketing helps... 55 comments on LinkedIn

Is good quality lead generation seeming to be a huge challenge for your business❓



If you increase the quality of your leads by 20%
You ensure a 20% ... 13 comments on LinkedIn

What if you could arm your marketing strategically such that it creates the engagement you seek❓



Strategic focus is how you find this simple avenue
... 32 comments on LinkedIn