Yes/No

1. Any packaging with measurements. It's cool when they provide different scales (grams, tablespoons, cups). Generally, adding some measurements, even if potentially unnecessary, adds a pleasant touch of care. You often find dispensers on pasta packaging, markings on tools, and the like.

2. A drawing of folds on the foil seal of yogurt. Firstly, here you get the entire "Young Technician" magazine (I still can't figure out how to assemble it). Secondly, I will never, in my life, lick a piece of foil that has been touched by dozens of hands. Thirdly, yogurt tastes the most repugnant when eaten with the foil.

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KnowHowToDesign
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Merge matching points #ai

If a bunch of points align in a single coordinate, and you're too lazy to figure out how many there are, use Pathfinder—Add. It will remove redundant points.

——
KnowHowToDesign
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Yes/no

1. Packaging for eggs patented by Sherman in 1925. Various variations of it are still used today. It preceded the so-called Raylite egg box (a wooden box with similar compartments for each egg), and later, a cardboard version made by Joseph Coyle. I would say "yes" to this packaging.
https://patentimages.storage.googleapis.com/8f/3f/44/a3c0c2293f5eee/US1588857.pdf

2. Packaging that causes eggs to break before reaching the store. The surviving eggs will break in your bag.

Designing a beautiful package for photos on Behance is easy. It's challenging to come up with a beautiful and functional package. If you google "friss biotojas," besides archival mentions in design reviews, you won't find real industrial circulation. Instead, "less cardboard" will appear as if there's a tension with cardboard in the world.

——
KnowHowToDesign
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Without peeking

It's easy for me to take on projects from a new field because I come up with numerous improvements even before a client approaches me.

For instance, I already have about three matured designs for ATM interfaces. When a client comes in, I won't need much time to get started. I have good strategies for developers and utility companies. Within a week, I can provide dos and don'ts guidelines for social media communication between the city hall and the city residents. I know how precautionary and entertaining messages should look.

During the first meeting with a client, when they show me their current company layout, I already have at least five improvements in my mind. It's rare that I look and have nothing to suggest.

Periodically, I shake up my knowledge base in case technologies have changed, but I systematically remain the same. That's why I rarely peek at other guys, what they are doing, and what they have accomplished. I would be happy to simplify my work by automatically peeking and copying, but I haven't yet cleared up my own treasure trove. It's carefully assembled with life observations, arranged by significance and areas.

— How to improve an ATM's operation in one second?
— Dispense the card before the money, not after.

——
KnowHowToDesign
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Some of the guys do it by eye, relying on good intuition (😉). But I have several ways to measure beauty.

https://steblina.notion.site/Stand-up-straight-cfc6f16ee8d148fd9b9a52219084aa12?pvs=4

——
KnowHowToDesign
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Story #indesign #indd

Some characters may need compensation in the left indent, as the text block aligns based on the platform of the first letter, not its optical properties.

This is where Type—Story comes in. The value should match the font size.

——
KnowHowToDesign
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https://youtu.be/XhT9t3hTXr4

——
KnowHowToDesign
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Trade move

There's a tactic that helps sell design. Not many talk about it, but the attentive and bold ones put it into practice.

I once had a client from the cinema industry who was a fan of the zombie genre. I discovered this when he made a reference during our meeting, and I caught it. When presenting the branding, among other mediums, I had the logo draped on a zombie-themed jacket and showcased a close-up frame in the presentation: a close-up of a half-decomposed corpse with a shattered skull, wearing the client's logo on its attire. Besides having a good logo, this move definitely influenced the decision.

Another client often mentioned his collection of old books. Although it had no relevance to the project, I delved into my samples, incorporated a layout partially following the style of 18th-century British books, and presented it. The client later sent me a separate video thank-you from his library, demonstrating how accurately I captured his preferences.

——
KnowHowToDesign
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Crisp Edge

If you want to enhance the clarity of your graphics, add a subtle dark line between color transitions. For an even more energetic look, consider adding two light lines on either side of the dark line. This creates a manual sharpen effect.

This technique is most effective in schematic branches, technical graphics, and similar applications.

——
KnowHowToDesign
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The AxoTools update with minor improvements and fixes is out. Under the hood, there's another update that the author and I are fine-tuning, but it's not ready for release yet. Once the author rolls it out, I'll provide a brief overview.

https://rj-graffix.com/axotools-transformations-panel-improvements/

——
KnowHowToDesign
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Simulate colored paper #ai

If you need to change the background color of the page and the workspace, go to Document Setup, check Simulate Colored Paper, and choose the desired color in the first swatch. With visible artboard borders, the sheet is tinted; with hidden borders (Shift+Cmd+H), the entire area is tinted.

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KnowHowToDesign
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Don't forget to compensate for thicknesses and overlaps that occur when aligning objects. If you extend the internal white spaces slightly into the black area, the graphics will appear more balanced.

——
KnowHowToDesign
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Notion calendar Open/Closed

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KnowHowToDesign
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