📍 Example 2: Branding Brief for a Startup
Client: A fintech startup preparing for launch.
Objective: Develop brand identity that communicates trust, innovation, and accessibility.
Target Audience: Tech-savvy professionals aged 25–40.
Key Message: "Smart financial tools for modern life."
Deliverables: Logo, color palette, typography, brand voice guidelines.
Tone: Clean, smart, modern.
Timeline: 4 weeks
Budget: $3,000
This would guide a branding agency or designer to develop creative concepts. The actual design instructions would be detailed in a ТЗ after this brief is approved.
Client: A fintech startup preparing for launch.
Objective: Develop brand identity that communicates trust, innovation, and accessibility.
Target Audience: Tech-savvy professionals aged 25–40.
Key Message: "Smart financial tools for modern life."
Deliverables: Logo, color palette, typography, brand voice guidelines.
Tone: Clean, smart, modern.
Timeline: 4 weeks
Budget: $3,000
This would guide a branding agency or designer to develop creative concepts. The actual design instructions would be detailed in a ТЗ after this brief is approved.