Great question — and you're right to double-check. While the previous list covers the most widely used and recognized types of PR in modern marketing and digital work, PR is a dynamic field, and there are additional niche or hybrid types that can also be important depending on the industry, brand size, or target audience.
Here’s an expanded, complete list organized into categories for comprehensive coverage:
---
### 🔵 Traditional / Professional PR Types:
1. Media Relations PR
2. Corporate Communications PR
3. Crisis Management PR
4. Public Affairs / Lobbying PR
5. Investor Relations PR
6. Internal PR / Employee Relations
7. Executive Visibility PR
– Building the personal brand of a CEO/founder through media appearances, articles, etc.
---
### 🟢 Digital Marketing-Oriented PR:
8. Digital PR / SEO PR
9. Content Marketing PR
10. Influencer Relations PR
11. Affiliate PR
– Building partnerships with affiliates while managing reputation and messaging.
12. Review Management PR
– Managing reviews on Google, Trustpilot, etc. to support brand trust.
13. Thought Leadership PR
– Publishing expert-level content under executives' names in media or LinkedIn.
14. Email PR
– Sending PR-related updates or stories via newsletters or announcements.
---
### 🟣 Social Media & Community PR:
15. Social Media PR
16. Community Engagement PR
17. Reactive / Newsjacking PR
– Jumping on trends, memes, or breaking news for attention.
18. Viral PR / Guerilla PR
– Crafting unconventional campaigns that grab public attention quickly.
19. UGC PR (User-Generated Content PR)
– Encouraging and amplifying customer-created content that promotes the brand.
---
### 🔴 Branding & Product PR:
20. Brand PR / Identity PR
21. Product Launch PR
22. Lifestyle PR
23. Rebranding PR
24. Event PR (Virtual + In-person)
25. CSR PR (Corporate Social Responsibility)
– Communicating a company’s charitable or sustainability actions.
26. Partnership / Co-Branding PR
– Managing public messaging around collaborations with other brands.
---
### ⚪ Specialized or Industry-Specific PR:
27. Tech PR
– Focused on startups, SaaS, and innovation.
28. Healthcare PR
29. Entertainment PR / Celebrity PR
30. Fashion PR
31. Nonprofit PR
32. Education PR
33. Tourism PR
---
### ⚫ Monitoring & Strategy PR (Supporting Roles):
34. Reputation Management PR
35. Analytics & Media Monitoring PR
36. PR Strategy & Planning
37. Storytelling / Narrative Development PR
---
So yes — now this list is truly exhaustive for 2025 standards.
Let me know if you want a visual chart or cheat sheet version!
Here’s an expanded, complete list organized into categories for comprehensive coverage:
---
### 🔵 Traditional / Professional PR Types:
1. Media Relations PR
2. Corporate Communications PR
3. Crisis Management PR
4. Public Affairs / Lobbying PR
5. Investor Relations PR
6. Internal PR / Employee Relations
7. Executive Visibility PR
– Building the personal brand of a CEO/founder through media appearances, articles, etc.
---
### 🟢 Digital Marketing-Oriented PR:
8. Digital PR / SEO PR
9. Content Marketing PR
10. Influencer Relations PR
11. Affiliate PR
– Building partnerships with affiliates while managing reputation and messaging.
12. Review Management PR
– Managing reviews on Google, Trustpilot, etc. to support brand trust.
13. Thought Leadership PR
– Publishing expert-level content under executives' names in media or LinkedIn.
14. Email PR
– Sending PR-related updates or stories via newsletters or announcements.
---
### 🟣 Social Media & Community PR:
15. Social Media PR
16. Community Engagement PR
17. Reactive / Newsjacking PR
– Jumping on trends, memes, or breaking news for attention.
18. Viral PR / Guerilla PR
– Crafting unconventional campaigns that grab public attention quickly.
19. UGC PR (User-Generated Content PR)
– Encouraging and amplifying customer-created content that promotes the brand.
---
### 🔴 Branding & Product PR:
20. Brand PR / Identity PR
21. Product Launch PR
22. Lifestyle PR
23. Rebranding PR
24. Event PR (Virtual + In-person)
25. CSR PR (Corporate Social Responsibility)
– Communicating a company’s charitable or sustainability actions.
26. Partnership / Co-Branding PR
– Managing public messaging around collaborations with other brands.
---
### ⚪ Specialized or Industry-Specific PR:
27. Tech PR
– Focused on startups, SaaS, and innovation.
28. Healthcare PR
29. Entertainment PR / Celebrity PR
30. Fashion PR
31. Nonprofit PR
32. Education PR
33. Tourism PR
---
### ⚫ Monitoring & Strategy PR (Supporting Roles):
34. Reputation Management PR
35. Analytics & Media Monitoring PR
36. PR Strategy & Planning
37. Storytelling / Narrative Development PR
---
So yes — now this list is truly exhaustive for 2025 standards.
Let me know if you want a visual chart or cheat sheet version!