Apple announced AirPods Pro 3 with:

• Heart Rate Sensing
• Al-Powered Workout Buddy In Fitness
• 2X More Effective ANC vs Gen 2
• 4X More Effective ANC vs Gen 1
• Live Translation combined with Apple Intelligence
• New Ear Tip Design
• Improved Battery Life
• Pre-Order Today at $249
• Available September 19

The New Apple Watch Ultra 3.

Apple has introduced the new Apple Watch Series 11 with hypertension notifications, up to 24 hours of battery life, and more starting at $399
It's available to order today and will be released on Friday, September 19.

Apple has introduced the new iPhone 17 Pro and iPhone 17 Pro Max with an all-new design and best-ever performance, camera systems, and battery life, pro starting at $1,099 and pro max $1199
It will be available to order on Friday, September 12 and will be released on Friday, September 19

Apple has introduced the new iPhone 17 with a new front camera, a bigger and brighter display with ProMotion, and more starting at $799 , It will be available to order on Friday, September 12 and will be released on Friday, September 19.