Carucci previously worked at Apple and Nike, leading major campaigns such as the FIFA World Cup, the Olympics, and Apple Park launches.
He will now focus on TONβs global brand strategy and the growth of its blockchain ecosystem integrated with Telegram.
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"We only launched Telegram Gifts half a year ago, and already TON has grown into one of the largest blockchains by daily NFT trading volumes. A Telegram Gift is there next to your name, it's part of your digital identity, and you can create collections to show on your profile. Most NFTs are just ugly, but with Gifts we reinvented the aesthetic part β they are beautiful, socially relevant, and people love the fact they can congratulate someone with something valuable and at the same time something beautiful."
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The rollout begins in October, starting with Walletβs custodial service and later expanding to the TON self-custodial wallet. Over 60 tokenized stocks and ETFs will be available, including Apple, Tesla, and the S&P 500.
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TON Strategy CEO acknowledged there are early signs of a bubble, but medium and long-term capital will soon come in as the market matures.
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