💻 Dell shamelessly copies Apple in major PC rebrand
📰 The new approach of Dell is branding its computers as “Dell,” “Dell Pro” and “Dell Pro Max,” depending on their configurations.
😁 It doesn’t take a marketing expert to see this as a page from Apple’s playbook. During Dell’s briefing with reporters on the change, the company said it made the move because of a positive consumer response to the terminology. That’s no surprise given the popularity of the iPhone and how long Apple has been using this naming strategy.
💻 To be fair to Dell — no matter how shameless the move may be — Apple doesn’t own those terms. And the tech industry is rife with similar nomenclature. Both Apple and Samsung use the Plus or + suffix on their larger phone offerings, and plenty of companies use “Pro” in their names. (It’s worth noting that Apple adopted the “Ultra” designation for its high-end chips and watches years after Samsung started using it.)
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#Macbook #market
📰 The new approach of Dell is branding its computers as “Dell,” “Dell Pro” and “Dell Pro Max,” depending on their configurations.
😁 It doesn’t take a marketing expert to see this as a page from Apple’s playbook. During Dell’s briefing with reporters on the change, the company said it made the move because of a positive consumer response to the terminology. That’s no surprise given the popularity of the iPhone and how long Apple has been using this naming strategy.
@iPhone
#Macbook #market
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📍 Apple placed a temporary glass structure at New York Grand Central Terminal as part of the marketing campaign for the second season of the TV series “Severance”. Inside it there are the main actors of the series in the roles of their characters.
🎥 In addition to the actors, Ben Stiller (“Meet the Fockers”), who is the director of the series, also visited the installation. However, he did not get on the video.
🍿 The plot follows Mark Scout, an employee of Lumon Industries who agrees to a "severance" program in which his non-work memories are separated from his work memories.
🔜 The second season of “Severance” starts as early as this Friday, January 17. The series got 8.7 on
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#AppleTV #ApplePromo
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🫙 It turned out there is Apple jam that is not for sale
📱 Tim Cook in his interview revealed that Apple collects the fruit from the trees that are around the Apple Park campus, using it to make jam. He shared spiced apple jam created from Apple Park trees with the podcast hosts. Apple primarily has apple trees because the land where the Apple Park campus is located used to be an orchard, but there are also cherry trees.
🫡 Tim said that his upbringing was "centered on work." He had a newspaper route at age 11, and at age 14, he "flipped burgers" at a fast food place called Tastee-Freez. His parents "instilled hard work," and the value of it has stayed with him "for a lifetime." That's why he doesn't see himself retired and "being at home doing nothing".
🤩 Apple has a hybrid working schedule where employees are allowed to work from home up to two days a week. So, Tim said he works from home only on Fridays because "nobody's in the office and it's depressing when there's nobody there."
🔎 Some other tidbits:
As usual,
said Apple's CEO.
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#AppleInc #interviews
🫡 Tim said that his upbringing was "centered on work." He had a newspaper route at age 11, and at age 14, he "flipped burgers" at a fast food place called Tastee-Freez. His parents "instilled hard work," and the value of it has stayed with him "for a lifetime." That's why he doesn't see himself retired and "being at home doing nothing".
🔎 Some other tidbits:
・Cook loves white wine, specifically Chardonnay. His favorite is Kistler.
・For breakfast, he eats a protein rich cashew cereal from Whole Foods with unsweetened almond milk.
・Cook doesn't cook, and eats most of his meals during the week at Caffé Macs. He takes dinner home.
・Ethel's Fancy in Palo Alto is one of his preferred restaurants, where he likes to get the octopus.
・He eats a lot of fish.
・Cook loves chocolate, especially dark chocolate.
・Table Manners has a tradition of asking guests about their last meal. Cook said his would be an appetizer of hamachi crudo with jalapeno, a branzino for a main dish, broccolini as a side, and anything chocolate for dessert.
・When not working, Cook likes to hike, and he likes to go to national parks for vacation.
・Cook recently went caving in Slovenia.
As usual,
We have so many things coming up,
said Apple's CEO.
@iPhone
#AppleInc #interviews
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🎈 Apple has launched a special site for the premiere of the second season of the Apple TV+ series “Severance” where you can have your photo printed onto a blue balloon!
P.S. Remember that with the purchase of iPhones, iPads, Apple TVs or Macs, you can get 3 months of Apple TV+ for free. All you have to do to claim your subscription is set up your device and open the Apple TV app. You should be presented with the offer right away, but if not, you'll see it on the Apple TV+ tab. Just remember to redeem the Apple TV+ offer within 90 days of setting up or you'll miss out on your free trial.
@iPhone
#AppleTV #ApplePromo #free
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👂 Rumors have suggested the next iPhone SE will look like the iPhone 14, and that seems to be accurate based on the images. There's an iPhone-14 style chassis with an aluminum band, a glass back, and a single-lens rear camera.
🔎 New iPhone SE is expected to include a faster A17 Pro chip that supports Apple Intelligence, an Apple-designed modem chip, and 8GB RAM. While it will only have that single camera, the camera is the same 48-megapixel Wide camera in the current iPhone 16.
🔜 Debut of the model – sometime in March or April, and it will continue to be the company's lowest-cost device. Apple is said to be aiming to keep the price of if below $500.
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#iPhone #rumors
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Nine month for a regular users.
ℹ️ A previous rumor indicated that iOS 18 would feature a visionOS-like redesign, but that never happened. An alleged screenshot of the Camera app with translucent menus even leaked a few months after that initial rumor, but it appeared to be fake. In the end, perhaps these are changes that Apple was working on for iOS 19 instead.
@iPhone
#iOS #visionOS #apps #rumors
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👥 If Tim Cook decides to attend the event, he will join other prominent Silicon Valley figures, including Amazon founder Jeff Bezos, Meta Platforms' Mark Zuckerberg, and Elon Musk.
💰 Earlier it became known that Cook personally sent $1 million to Trump's inauguration fund, as did the rest of the industry.
😁 Was this the payment for an inauguration ticket?!
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#AppleInc
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According to Bloomberg's Mark Gurman, new 13-inch and 15-inch MacBook Air models with the M4 chip will be announced earlier than those other devices, so the new MacBook Air models could end up being Apple's first product announcement of 2025.
The account on 𝕏, which has a proven track record for iOS information, leaked the build numbers for iOS 18.3 and iPadOS 18.3 versions of coming dеvices and wished to remain anonymous. The leaked builds:
・iOS 18.3 for iPhone SE (4th generation) (22D8062)
・iPadOS 18.3 for iPad 11 and iPad Air (2025) (22D2060)
・iPadOS 18.3 for iPad 11 and iPad Air (2025) (22D2062)
The most important changes in iOS 18.3 will remain invisible to the eye as the update aims to optimize and fix previous bugs. Nevertheless, there are innovations, and some of them appeared in iOS 18.3 Release Candidate:
・Apple disabled the notification summary in Apple Intelligence for apps in the News & Entertainment category due to the neural network heavily altering their content, often turning them into fakes.
・There is now an option to disable summaries for some notifications.
・In Camera Control they renamed some toggles for easier access.
・In the sidebar of iMessage there is a Genmoji button that takes you to the emoji creation section. Tim Cook himself uses them!
・PDF editing warnings will appear. They will point out that cropping the document won’t actually remove any data, and some PDF viewers may still be able to see what you cut out.
・❗️ Apple Intelligence will now be enabled by default.
・Visual Intelligence will be able to add events to the Calendar directly when recognized. It also shows real-time information about animals and plants.
🔜 The final iOS 18.3 and iPadOS 18.3 betas were seeded this week, and the software updates are expected to be released next week for existing iPhone and iPad models.
@iPhone
#iOS #iPadOS #Macbook #rumors
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📍 Apple Miami Worldcenter will open tomorrow
🧱 The new Apple Miami Worldcenter is built using local wood species and other low-carbon materials, which significantly reduced the carbon footprint of its construction. (by the way, it's because of this footprint many products no longer have the beloved Apple sticker)
♻️ Apple Miami Worldcenter is powered by 100% renewable energy and is completely carbon neutral.
🌳 The store also features a biophilic design that helps introduce shoppers to the beautiful green spaces surrounding the store at the entrance. The customers are greeted by an area of flowering plants and flora inspired by Miami's multicultural Latino influence.
🔔 Apple Miami Worldcenter will officially open on Friday, January 24 at 10:00 a.m. local time.
@iPhone
#AppleStore #events
🧱 The new Apple Miami Worldcenter is built using local wood species and other low-carbon materials, which significantly reduced the carbon footprint of its construction. (by the way, it's because of this footprint many products no longer have the beloved Apple sticker)
♻️ Apple Miami Worldcenter is powered by 100% renewable energy and is completely carbon neutral.
🌳 The store also features a biophilic design that helps introduce shoppers to the beautiful green spaces surrounding the store at the entrance. The customers are greeted by an area of flowering plants and flora inspired by Miami's multicultural Latino influence.
@iPhone
#AppleStore #events
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📰 A class action lawsuit filed against Apple this week in a California federal court accuses the company of false advertising and violating various consumer laws, by failing to disclose that some Apple Watch bands contain toxic materials. According to The Guardian, the study tested smartwatch models from Apple, Nike, Fitbit, and Google, but it apparently did not list any specific smartwatch bands containing PFAS by name. (PFAS can be absorbed through skin and lead to health problems)
🙅♂️ Apple has ensured that Apple Watch bands are "safe for users to wear."
Apple Watch bands are safe for users to wear. In addition to our own testing, we also work with independent laboratories to conduct rigorous testing and analysis of the materials used in our products, including Apple Watch bands.
👩⚖️ A judge still has to decide whether to allow the class action to proceed.
Sometimes it seems that 'a class' wants to get extra money from any wealthy company.
@iPhone
#AppleWatch
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🎭 Tim Cook starred in a promo for the second season of ‘Severance’
📱 Apple CEO stepped into that very elevator and walked down the white hallways until he found his office.
📱 AppleTV+ series about corporate employees with the severance of minds scored an incredible 98% freshness on Rotten Tomatoes.
@iPhone
#humor #AppleInc #ApplePromo #AppleTV
@iPhone
#humor #AppleInc #ApplePromo #AppleTV
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😁 Poor iPhone 17 Air is surrounded by rumors and leaks and sometimes it is difficult to stay sane especially when some pictures show as people call it 'Pixel's design'.
1️⃣ Well, in the second photo there is the back panel of an alleged iPhone 17 Air posted by a well-known insider Majin Bu, but the authenticity of the photo is debatable. The photo shows a full-width ‘camera bar’ on the back of the device, a big change from the current iPhone models’ corner bump. If the iPhone 17 Air features this camera bar design, that could be why another insider Ming-Chi Kuo specifically said the device would be 5.5mm thick at its “thinnest part.”
2️⃣ Another leak claims that the back panel will not be all glass, but with an aluminum alloy insert. The same insider says that the Dynamic Island area in Pro Max version will be even smaller thanks to superlens technology.
3️⃣ But Ming-Chi Kuo, contrary to various insiders about reducing the notch in the screen, believes that the size of the Dynamic Island won't change in the iPhone 17 series.
📆 With all of that said, we are still eight months away from unveiling iPhone 17 Air. There is still time for Apple to change the iPhone 17 Air’s design. Apple is likely prototyping multiple different design options and could ultimately choose to go a different route with the iPhone 17 Air’s design.
@iPhone
#iPhone #leaks #rumors
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