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🆕 Apple Store has opened in Madrid

📍 New pin on the map is Apple Store La Vaguada and this is the fifth in Madrid, twelfth in the country, but the newest in 10 years in the Spanish capital.

🔍 Inside, the decoration is already familiar to other new stores of the company in wood and recyclable eco-friendly materials, but this design has not yet been in any Apple store in Spain.

👍 The new store features Pickup and Today at Apple areas for the first time, as well as a revamped Genius Bar area and even an Apple Watch Studio. In addition, the store has become the most spacious in the entire chain in Madrid.

🆓 Traditionally, all first-time visitors to Apple La Vaguada were given a blue shopper with the new store's logo.

@iPhone

#AppleStore
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🔉 Great reflection for creative people from Apple, and most importantly for free

📱 Today it's hard to imagine your life without a smartphone, and for some people it is without iPhone. Business people and fans of chips with AI have not long to wait because iOS 18.2 is on its way – it is promised next week.

🎵 In the meantime, you can reflect on your year with Apple Music, because the music we listen to every day reflects what's going on inside of us. It's true that some people just turn on the radio for background, others listen to what everyone else listens to. But for those who have a collection of music and the moods it creates such a “New Year's gift” from Apple will be a genuine pleasure.

🔎 Apple Music Replay – by tapping on the link, logging into your profile, you can see clearly how your musical year went, how many minutes and songs you listened to, your achievements, the top artists and much more. It is very useful that you can see your top artist for each month, and, run through the whole year: what happened in your life in this month and to what soundtracks.

🍎 Third-party services (like Spotify) have similar “Replays”, but it seems that only Apple has its talent to present the information about you in such a stylish way.

💬 Share screenshots of Apple Music Replay in the comments, but if you don't want everyone to know your most magical music, keep your personalized highlight reel for yourself.

@iPhone

#apps
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🥽 Apple Vision Pro sales officially start in Taiwan

🇹🇼 Apple Vision Pro sales will start on December 17 at Apple stores in Taiwan.

🔜 Pre-order and sign up for demo sessions in stores will open from tomorrow, December 5.

💰 The device will be priced from NT$119900 for the 256GB version.

⚖️ P.S. NT = New Taiwan dollar. 1 USD ≈ 32.5 NT.

@iPhone

#VisionPro
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📱 iPhone 17 Pro will remain with a titanium frame

💬 An Instant Digital insider on Chinese Weibo (who previously successfully predicted a yellow iPhone 14, cameras for shooting spatial video in the iPhone 15 Pro, and matte rear glass in the iPhone 15/15 Plus) has spoken out about rumors of an aluminum frame in the iPhone 17 Pro.

👍 Interestingly, his opinion coincided with the opinion of one of our subscribers, who in a comment under the post was wondering how Apple could switch to such a soft metal.

Why would anyone believe that the iPhone 17 Pro will go to aluminum? I have one thought about it – it's just not possible. Looking back at recent iPhone models, it's worth remembering how Apple has consistently emphasized the premium frame materials of the Pro series as a key marketing point, from “surgical stainless steel” to “titanium.” If they switched to aluminum, how could they even sell it? Of course, it's the iPhone 17 Pro models that will still use titanium.

– the leaker claims.

@iPhone

#iPhone #rumors
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💬 Steve Jobs Tim Cook on Apple's legacy, saving humanity, the past and the future

✍️ Tim Cook had an interesting interview with Steven Levy of Wired about how Apple wants to literally save humanity's lives, how they came to AI, why they chose the name Apple Intelligence, whether there will be investments in OpenAI, what the future of the iPhone is, what's happening with Apple Vision Pro, what Tim misses, and Apple's legacy.

ℹ️ Tim Donald Cook is 64 at the moment, and he's not just an aging grandfather, but a man in the prime of his life who isn't even thinking about leaving his position at the company he's been with since 1998 (26 years).

– I’ve heard you say that Apple Intelligence could make you funnier, which seems strange.
– I think it can make you friendlier, which, in many ways, can be funnier as well.


📰 Read this ⬆️ and other interesting moments in the full interview.

@iPhone

#AppleInc
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🇮🇩 Apple must invest at least $1 billion in Indonesia to lift iPhone 16 ban

📰 According to Reuters, Indonesia's Investment Authority Minister Rosan Ruslani has publicly stated that he expects investment from Apple, but did not mention any consequences if the company fails to comply. The new amount is 100 times higher than what Apple itself had previously offered.

Rozan Ruslani:
We expect at least $1 billion from Apple within a week to remove the restrictions. The logic is simple: if Apple benefits from iPhone 16 sales in Indonesia, it should also invest in the region to create jobs.


@iPhone

#AppleInc
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💰 From Apple employee to cold-blooded criminal

A story of people never having enough. It happens that Apple employees on a good salary want even more!

📰 Six former Apple employees have been charged with using a charity scheme to defraud Apple out of thousands of dollars, according to the Santa Clara County District Attorney.

🪙 Apple has a program that will match or double employee donations made to charities, and the employees came up with a plan to make fake donations and collect money from Apple.

💰 Between July 1, 2018 and April 6, 2021, the employees collected approximately $152,000 from Apple's program and overreported $100,000 in charitable contributions as tax deductions. Apple detected the fraud and brought it to the attention of the district attorney's office. From Santa Clara District Attorney Jeff Rosen:

This case underscores our unwavering commitment to rigorously prosecuting individuals who defraud the tech community and misuse vital charitable programs and state resources. We commend Apple for coming forward and actively collaborating with our Office to uncover this elaborate fraud. We encourage others in the tech community to do the same. It's the holidays. Give - legally - to help the needy, not to help yourself.


👩‍⚖️ The six former Apple employees who participated in the scheme have been charged with grand theft, conspiracy to commit felony grand theft, perjury, and tax fraud. Due to the amount of money involved, they face charges under California's aggravated white-collar crime enhancement. If convicted the six are facing jail time, fines, and fees, including restitution for the money they collected.

@iPhone

#AppleInc
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📶 MacBook with cellular support thanks to Apple's 5G modem

📶 The new project is within Apple's three-year cycle of moving from Qualcomm modems to its own communications chips. In addition to the MacBook, the 5G+WiFi modem could theoretically also be installed in one of the next Apple Vision Pro, as well as future smartglasses.

📰 In a lengthy article on Bloomberg, Mark Gurman says that Apple's first 5G modem will be worse than current Qualcomm models as it won't have support for mmWave 5G (used in the US) and will only support four-carrier aggregation, a technology that combines bands from several wireless providers simultaneously to increase network capacity and speeds. Modems from Qualcomm can support six or more carriers at the same time.

However,
by using its own modem, Apple is able to create a smartphone that’s about 2 millimeters thinner than an iPhone 16 Pro, while still having room for the battery, display and camera system. Over time, the shift could allow for other new designs. That includes foldable devices — a concept Apple continues to explore.


📱 The novelty is already planned for use in the iPhone SE4 and iPhone 17 Air, and later the modem could be used in base iPad models as well.

📆 By 2026, there should be more advanced versions of Apple's modems with mmWave 5G and support for 6x aggregation. By 2027, plans are in the works to roll out a modem that will include built-in satellite support and faster speeds than the competition.

@iPhone

#Macbook #chips #rumors
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Apple's HomePod with display is delayed until the second half of 2025

📱 According to Chinese analyst Ming-Chi Kuo's post on Meduim, Apple has run into problems more than once in designing a new Smart Home hub that will be similar to the HomePod with a display.

🐌 The delay is due to software development issues as it's supposed to be some sort of homeOS system. Currently, plans to release such a device are pushed back to “post-WWDC25”, meaning the second half of 2025.

📄 The analyst claims that the company has really big plans to enter the Smart Home system, as a lot of patents are registered for solutions for personal authentication in space, which will help to realize applications for this device (probably, it's about the technology of identifying the user in front of the device and activation of personal mode). Related accessories are also being prepared: IP Camera, sensors and other devices in the future.

🔉 Kuo specified that at first Apple plans to produce about 500,000 units of such a device.

👂Two component suppliers are already known:
BYD Electronic (a subsidiary of electric car manufacturer BYD).
・Microelectronics holding Tianma will supply panels for the device, the possibility of installing OLED-displays is not excluded, given the manufacturer's experience with Chinese smartphones.

@iPhone

#HomePod #homeOS #rumors #AppleProjects
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🥲 Touch Bar like in MacBook Pro is coming back

🪙 Kickstarter has launched a fundraiser for Flexbar, a USB accessory for Mac, Windows, and mobile devices that is a standalone version of the Touch Bar like in MacBook Pro.

💰 The startup has already raised more than $50,000. The Flexbar should have a retail price of $179, and deliveries are scheduled to begin in February 2025.

😁 The perfect accessory for those who've always wanted a MacBook with Touch Bar.

@iPhone

#accessories #MacBook
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🤓 Why Apple removed the MacBook's Touch Bar

📅 In 2016 Apple introduced new MacBook Pro models that featured the Touch Bar. Apple promised it would offer intuitive new ways to interact with content. But later the Touch Bar was removed.

There are a few reasons for this:
Officially, Apple gave a generic justification. Saying, “Users value the full-height function row on the standalone Magic Keyboard. And we’ve brought it to the MacBook Pro. The physical keys replace the Touch Bar. Bringing back the familiar, tactile feel of mechanical keys that pro users love.” Which is essentially marketing speak for, “the touch bar was a bad idea so we’re removing it.

But where exactly did it go wrong?

1️⃣ The first problem was Apple never improved on its functionality. Some users appreciated the shortcuts it offered, like quick access to emoji while chatting, or tool adjustments in photo editing apps. But its functionality was never expanded. Leading to lukewarm reception of the feature among users.

2️⃣ In fact, Apple was relying on third party developers to utilize the touch bar in their own apps. But that didn’t happen in most cases since the feature was limited to MacBook Pro models. So spending extra time developing a Touch-Bar-enabled Mac app that only benefited a fraction of users didn’t make sense.

3️⃣ The Touch Bar also came with compromises. Like turning the row of physical function and escape keys into touch-sensitive buttons. Something that frustrated users who complained about mistypes and the constant need to look down at their keyboard, slowing down their workflow. Now the escape button was later turned back into a physical key with the 16-inch MacBook Pro, but the touch bar remained underwhelming to users who found it more of a nuisance than a convenience.

🤔 So from Apple’s perspective, continuing to include the Touch Bar would be a mistake. Since it’s not a feature user’s value, it adds significant cost, and it weighs more than a traditional row of keys.

@iPhone

#MacBook
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🤝 Apple and Sony are working to add support for PlayStation VR2 controllers to Vision Pro

Vision Pro's hand-tracking interaction system will be augmented with physical controllers adapted for virtual reality.

📰 Mark Gurman infroms that Apple spent a long time choosing options and finally came to Sony PlayStation for such functionality earlier this year. All this time, work has been underway to add support for the PS VR2's Sense controllers to visionOS. In addition to game support, the controllers will be able to be used to navigate the visionOS system by flipping through content with sticks and selecting objects with a trigger.

🕹 This collaboration will take gameplay in Apple's spatial computer to a whole new level. Right now, PS5 and Xbox controllers already work with Vision Pro, but they aren't optimised for virtual reality and don't have the ‘six degrees of freedom’ required for spatial interfaces.

🍎 Apple is also expected to exclusively sell PlayStation Sense VR2 controllers in its shops separately, as Sony itself does not currently sell such controllers without a bundle with the PS VR2 helmet.

🥽 Apple and Sony could have announced the partnership a month ago, but apparently something went wrong. We can only expect to see an announcement of controller support in Apple Vision Pro in the future, if plans aren't cancelled.

@iPhone

#VisionPro #partners
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📱 iOS 18.2 is really coming as Apple seeds the second release candidate versions to developers

🗺 iOS 18.2 is one of the most significant updates since the release of iOS 18, as Apple will introduce key AI features including ChatGPT integration for Siri, as well as Image Playground tools, Genmoji, and more. (don't forget that you can test it all in English, but not in Europe)

🔨 Developers can already download and install the latest iOS 18.2 update on their iPhones via the Settings on the device. Release candidates represent the final version of beta software that's expected to see a public release should no notable bugs be found.

🧑‍💻 Although the update was supposed to be released today for everyone, the company has only released a test patch.

🔧 The public release could take place on Thursday, as was the case with the first build. This would give Apple a few extra days to fix flaws and issues in the update.

🤞 If iOS 18.2 doesn't arrive on Thursday, we can assume it will be released next week, most likely on Monday or Tuesday, as the company aims to stick to its usual release schedule.

@iPhone

#iOS #iPadOS #macOS
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🛰 The next Apple Watch Ultra will have support for sending messages via satellite communication

👍 Already working in iPhones now and saving lives for those without a connection.

⌚️ Bloomberg reports that for the foreseeable future, some Apple Watch may switch to cellular modems from MediaTek, instead of the modules from Intel currently in use. The new chips will integrate support for 5G Redcap, a low-level cellular standard designed specifically for wearable devices.

🩸 In addition, the Apple Watch is expected to launch a high blood pressure monitoring feature – the feature was previously planned to launch, but was postponed. The company is still working on non-invasive glucometer functionality, but this is not yet planned for the next few years.

@iPhone

#AppleWatch #projects
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🚀 30 seconds to the launch of the A18 Pro

📱 This is how the iPhone 16 Pro was launched!

🗺 Waiting for Apple Intelligence to launch?

@iPhone

#ApplePromo #humor
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🔔 Apple Intelligence new features have been launched

📱 Apple has officially released iOS 18.2 with new Apple Intelligence features. They include Genmoji, Image Playground, and ChatGPT.

@iPhone

#iOS #iPadOS #macOS #AppleIntelligence
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