Feature delays
Live Translation with AirPods, iPhone Mirroring, new Maps features — these innovations are delayed in the EU because the law requires them to work on non-Apple devices as well, which is hard to do without compromising data security.

A riskier, less intuitive app experience
DMA allows third-party app stores and alternative payment systems. This increases the risk of fraud, malware, and other threats. Users now have a harder time knowing where an app came from and who is responsible for it.

New privacy and security threats
The law lets other companies request access to user data and core Apple features, including notifications and Wi-Fi history. This creates risks of tracking and data leaks.

DMA isn’t achieving its goals
Apple claims the law:
・reduces the feature choices for European users;
・diminishes the uniqueness of Apple products;
・creates unfair competition since the rules mainly target Apple and not its competitors.

Apple has simply contested every little bit of the DMA since its entry into application. (…) This undermines the company’s narrative of wanting to be fully cooperative with the Commission.

People are willing to pay a premium for the best iPhone models because the device is deeply integrated into their lives for various functions.