😳 Apple scraps controversial iPad Pro ad campaign and apologizes

An iPad Pro commercial featuring a huge press destroying art and musical instruments has sparked a lot of negativity online.

Thor Muren, the company's vice president of marketing communications, formally apologized:

Creativity is in Apple's DNA, and it's incredibly important to us to develop products that empower creative people around the world.
Our goal is to honor the great many ways users express themselves and bring their ideas to life with iPad. In this video, we missed the mark, and we're sorry.

According to Ad Age, the video was created by Apple itself, not a third-party agency.

As a result, Apple dropped all paid placements and TV airings of the video, but the video is still available on social media and YouTube.

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📱 The iPhone 17 models will feature a refreshed design, front-facing camera improvements, a smaller Dynamic Island, and more

While the iPhone 16 lineup is still months away from being announced, rumors about the one-generation-away iPhone lineup typically begin to surface about a year-and-a-half before launch.

According to an investor note by Haitong International Securities analyst Jeff Pu, the iPhone 17 line will come with a refreshed design, as well as a smaller Dynamic Island. The iPhone 17 will allegedly have a 6.1'' screen, the iPhone 17 Pro will go with a 6.3'', and the Pro Max will be 6.9". Interestingly, the iPhone 17 Plus won't be called that - according to Pu, it will go by the name iPhone 17 Slim and will have a 6.6" screen.

That obviously implies it could be the thinnest of the four, which would be an interesting unique selling point for this model. The design of all four will apparently be "more complex" somehow.

The same source claims the iPhone 17 and iPhone 17 Slim will come with the A18 or A19 chip and 8GB of RAM, while the Pro and Pro Max will employ the A19 Pro and 12GB of RAM.

All four iPhone 17 models are said to sport 24 MP front-facing cameras, compared to 12 MP used currently.

The iPhone 17 Pro Max is also rumored to get a narrowed Dynamic Island, while the other three will have to do with the current design of that feature. This will be made possible by a new "metalens" technology which will help Apple dramatically reduce the size of the Face ID sensor.

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🌐 Apple unveiled new playlists on  Music 📱

Powered by Shazam 📱 the company made new playlists of the most popular tracks on more than 40,000 radio stations around the world.
The radio chart playlists collect the top 200 songs played on the radio the most, with statistics also available on the Shazam website.

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Upcoming 📱 18 innovations: ChatGPT – to be, or not to be?

There's less and less time left until WWDC 2024, which means more and more rumors about the upcoming iOS 18 popping out every day.

Apple itself fueled interest at the iPad Pro presentation, noting that the new M4 chipset has an updated Neural Engine coprocessor. It has become even more powerful - it performs up to 38 trillion operations per second - and is needed just for the AI functions of the new iOS. This was followed by other news: supposedly Apple has reached an agreement with OpenAI and now the iPhone will have ChatGPT by default!

On Saturday, May 11, it became known that Apple and OpenAI have agreed on terms for the use of ChatGPT features in the iPhone. Negotiations are in the final stages, but Bloomberg's source notes that there should be no delays. According to rumors, Apple has also tried to negotiate with Google for the use of neural network Gemini, but so far the company has not succeeded.

The media interpreted this news in different ways: some claimed the appearance of ChatGPT in iOS 18 by default, others - that Siri will be based on the popular chatbot. In fact, there's no information yet about the neural network being integrated into iOS - there are only rumors about some features working based on it.

Tim Cook noted that the company would add AI chips thoughtfully so that they would form a seamless system. So news of a possible agreement doesn't mean that Apple will buy ChatGPT and add it to the iPhone at the system level. More likely, it's about acquiring a license to the algorithm for further training.

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📸 New iPhone 16 Pro and iPhone 16 Pro Max camera features

Upgraded Ultra Wide camera
The iPhone 16 Pro and iPhone 16 Pro Max will both get an upgraded 48MP Ultra Wide camera. The iPhone 15 Pro currently has a 12 MP Ultra Wide camera.

Expanded optical zoom
Not only Pro Max models will use a new tetaprism camera design that unlocks 5x optical zoom and 25x digital zoom capabilitie, but also the iPhone 16 Pro.

Anti-reflective coating
Apple reportedly is testing a new “atomic layer deposition” (or ALD) lens coating technology for the iPhone 16 Pro. This anti-reflective coating could be applied to the iPhone 16 Pro’s camera lenses to minimize the effects of the internal reflections that every iPhone camera user has ever faced.

Upgraded Main camera
The iPhone 16 Pro will reportedly use a new Main camera sensor from Sony with an upgraded design for better low-light performance.
Sony’s latest stacked sensor tech separates out the photo diodes and pixel transistors, which are normally combined into a single layer. This allows the photo diodes themselves – the bit which actually captures the light – to be significantly larger for the same overall pixel size.
It's not clear if the Sony sensor will be used in the both iPhone 16 Pro models.

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🔗 Apple Vision Pro will go global after WWDC 24

Apple Inc. is preparing to start selling the Vision Pro in markets outside the US, testing whether the $3,499 mixed-reality headset has broader appeal.

According to analyst Mark Gurman, the company has sent hundreds of employees from its retail stores in Germany, France, Australia, Japan, South Korea, Singapore and China to Cupertino for Apple Vision Pro sales training, indicating that sales will start soon in those countries.

Gurman believes sales will begin next month, sometime after WWDC.

The conference itself kicks off on June 10. Apple is expected to unveil visionOS 2 with new chips for Vision Pro.

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Apple is about in the details 🤩

When using Pencil Pro and Hover feature, iPad displays a virtual shadow of the selected tool, and it changes depending on the position, rotation, and angle of Pencil Pro!

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😁 Samsung didn't miss the opportunity to hype, releasing a 'Creativity cannot be crushed' commercial about its Galaxy S9 Tab, mocking the video introducing the new iPad Pro.

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