🤳 Bad news for Instagram from Minister Uraloğlu!
#News #Insta

🔹 Minister of Transport and Infrastructure Abdulkadir Uraloğlu said that the desired result was not reached in the meeting held with Instagram officials today. He also said,

“We do not expect any development today.”

So Instagram will not open today.

🔹 It is eagerly awaited when the ban on Instagram, which has been blocked for more than 48 hours by the Information Technologies and Communication Authority (BTK), will be lifted. Minister Uraloğlu answered questions from reporters after the Cabinet Meeting held at the Presidential Complex and said,

“We have not received exactly the result we wanted, we are following up and actively discussing. We do not think there will be any progress today.”

🔹 With the decision of BTK dated August 2, access to Instagram was blocked, “drug diversion“, “child sexual abuse“, “incitement to suicide“, “Crimes committed against Ataturk“, “plunder and qualified plunder“, “crime of genocide“, “incitement to war against the state” like “catalog crimes“ It was brought upon complaints made within the scope of.

🔹 TBMM Digital Media Commission President Hüseyin Yayman also made a statement on the issue, stating that Meta expects Instagram to abandon its double-standard attitude, emphasizing that they do not accept the practices of international digital companies that ignore the laws, management structures, moral and ethical values of countries.

🔹 While it remains unclear when the Instagram ban will be lifted, Minister Uraloğlu’s statements show that talks with Instagram officials are ongoing and efforts are underway to lift the ban. However, the Minister’s

“We do not expect any development today

.”

The statement signals that the ban may not be lifted in the short term.

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🤳 A lawsuit was filed to open Instagram access!
#News #Insta

🔹 Hot days and hours continue for Instagram, one of the most visited social media platforms in the world. Following the statements made one after another, a new move came from the Union of Turkish Bar Associations (TBB) and Ankara Bar Association regarding the platform, which has not yet been opened to access.

🔹 As you know, Instagram has been closed for a few days and no positive results have yet emerged from the talks between the Ministry of Justice and the government front with the social media platform. Finally, Justice Minister Yılmaz Tunç stated that if Instagram removes the publications that BTK cited as reasons for closing, there would be no problem.

🔹 While no solution has yet been reached at this point, the Union of Turkish Bar Associations (TBB) and Ankara Bar Association filed an annulment lawsuit to annul the Information Technologies and Communication Authority’s decision to block access.

🔹 TBB shared the following statements on its official social media account:

The Union of Turkish Bar Associations has applied to the administrative courts with a request to annul the access blocking decision dated 02/08/2024 of the Information Technologies and Communication Authority regarding ‘Instagram.com’, which disproportionately interferes with freedom of expression, and to halt its execution without taking a defense.”

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🤳 Minister of Justice Announces Conditions Required for Instagram to Open
#News #Insta

🔹 Justice Minister Yilmaz Tunc announced the necessary conditions for resolving the Instagram crisis. According to Minister Tunc, if the blocked posts are opened to access, the platform can be reopened.
Instagram, the world’s most popular photo sharing platform, has been a banned site in Turkey for days. Until today, there have been various statements from all authorities, including President Erdoğan, regarding the issue. Finally, Justice Minister Yılmaz Tunç, Requirements for opening Instagram talked about.


🔹 Minister Tunç stated that BTK conveyed the reasoning behind the access ban decision to Instagram,

“The Republic of Turkey is a state of law. Everyone will abide by the law. Broadcasting in Turkey social media organizations must comply with the laws of our country. No one has any privilege.”

he said.

🔹 Perhaps Minister Tunç’s most important statement was his words on the conditions under which Instagram would be opened.

“If the social media company removes the posts that BTK cited as grounds for closure, the problem will be eliminated.”

said Tunç,

“There are issues that have been referred to judicial authorities

.

There are lawsuits filed against the closure decision.”

he said.

🔹 All statements by Justice Minister Yılmaz Tunç regarding the Instagram crisis are as follows:

What we call catalogue crimes; child abuse, terror crimes, crimes committed against Atatürk, illegal betting etc. When there is a publication on the internet about catalogue crimes, this The authority to stop broadcasting is an authority given to BTK.

Here, BTK, which uses this authority, informs the relevant social media organization on what grounds it has decided to stop this broadcast. First of all, it notifies the removal of this broadcast. If this authority constitutes a crime, the investigation authorities may intervene. BTK’s reasons were notified to the relevant social media company.

The

Republic of Türkiye is a state governed by rule of law. Everyone will abide by the law. Social media organizations broadcasting in Turkey will abide by the laws of our country. No one has any privileges. If the state has a duty to prevent crimes on the internet, the state has to carry out this duty together with its institutions… It was stated that the decision made by BTK was about catalogue crimes. If the social media company removes the publications that BTK cited as reasons for closure, the problem will be eliminated.
There are issues that have been referred to judicial authorities. There are lawsuits filed against the closure decision. These cases will be combined and a defense will be taken from the administration regarding the reason for the closure decision. Then our judiciary will make a decision. The issue expressed by our President is very important. The posts of our citizens who expressed their condolences regarding the murder of Heniye were blocked. Does this comply with freedom of the press? If you, as a social media company, allow some and not others, then you are not a free environment

.

If you believe in freedom of the press, then you should also oppose the blocking of those posts. You have to publish in accordance with the sensitivities of the citizens of the Republic of Turkey. You are making a profit as a social media company.

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🤳 You can now share 20 slides in one Instagram post
#News #Insta

🔹 Instagram is expanding the number of photos and videos that can be added to a single grid post, the company said today. Each carousel post can now have up to 20 photos or videos. Users could previously add up to 10 pieces of content to each carousel post - something that's colloquially known as a "photo dump."

🔹 The carousel feature was first rolled out to users in 2017. Instagram has slowly added more features to the carousel function, including the ability to pair songs with your slides and collaborative posts that allow multiple users to add their content.

🔹 A higher ceiling could be helpful for this specifically, especially if several people are contributing to a single carousel post. The expansion brings Instagram more in line with TikTok, which currently supports posts of up to 35 photos.

🔹 Though TikTok broke through as a shortform video app, photos have caught on surprisingly fast: there are meme formats and trends that use photos instead of clips, for example, and some users tell long stories in small pieces, slide by slide (by slide). Interestingly, this isn't really part of the Instagram culture - but perhaps doubling the amount of space could create incentives to do this.

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🤳 Instagram is making views the primary metric for content
#News #Insta

🔹 Instagram is making "views" the primary metric across all of its formats, meaning that creators will be able to track the same metric across Reels, Stories, photos, and more. The change will roll out in the coming weeks, according to a post on Instagram's creators account.

🔹 "Historically we've shown different metrics for Reels vs. other posts, but we want to evolve this so it's easier to understand how your content is doing regardless of the format," Instagram chief Adam Mosseri writes in a post. A view is different than reach, Mosseri says in an accompanying video, because the same person can view the same piece of content multiple times.

🔹 While views might be the new primary metric, Mosseri also recommends that creators keep an eye on sends per reach. Both are "probably the most important metrics for anybody trying to understand how their content is doing on Instagram," he says.

🔹 Meta has also made views an important metric on Threads, too; earlier this year, the company added the ability to tap a Threads post to see its total view count. And since taking over Twitter, now known as X, Elon Musk has put an increased focus on view counts.

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🤳 Instagram is testing its own take on Snap Maps
#News #Insta

🔹 Instagram has starting testing a new feature that looks a whole lot like Snap Maps. This allows Instagram users to post text and video updates to a map based on where they were taken. The map is shared with friends, whose updates can all appear alongside each other. It is, pretty much, just Snap Maps, which was originally launched in 2017.

🔹 The difference for now seems to be that Instagram may have much more limited privacy settings. Users have to choose a "specific group of people" to share their location with, such as "Close Friends or only followers they follow back," Christine Pai, a Meta spokesperson, told The Verge. Snapchat allows public posts to Snap Maps.

🔹 Instagram's feature is currently only available as a "small test" in a few markets, Pai said. The tool is opt-in and includes controls over location sharing. "As always, we are building this feature with safety in mind," Pai said. She didn't immediately respond to follow up questions about whether fully public sharing would be offered or how long the posts would stay up for.

🔹 The maps feature was first spotted in development back in February under the name "Friend Map." Then this week, some images of the feature in use began trickling out into public. Pai didn't say where the feature is currently being tested. Instagram had a photo feature back in 2012 that placed all of your images on a map, but the feature was entirely private - it couldn't be shared with friends and only included your own images. It was a fun way to look over your photo collection, but the company shut it down four years later, citing low usage.

🔹 If it rolls out widely, the maps feature would be a throwback to something Instagram has always done well: ripping off ideas from its competitors. Stories came from Snapchat, Reels from TikTok, and - if we're calling this an Instagram feature - Threads from Twitter. Now, it's time to loop back to Snapchat.

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🤳 Instagram is now open in Turkey, access ban is lifted!
#News #Insta

🔹 As you know, Instagram access was blocked in Turkey on August 2. With the statement made by Minister Uraloğlu at 20:30 today, Instagram was officially opened and the access ban was lifted. From now on, you can access the platform without a VPN.

🔹 The ban on Instagram in Turkey had a huge impact across the country. The official explanation for why Instagram was banned was made by Minister of Transport and Infrastructure Abdulkadir Uraloğlu. The minister said:

“When it comes to Western countries, we see that social media platforms are taking precautions quickly on many issues, especially Catalog Crimes. We have been demanding the same sensitivity and fair stance from the beginning. We want the safe, clean and fair content mechanism that these platforms offer in countries where they abide by the rules to be valid in Turkey as well.“

🔹 In the 8 days that have passed, Minister of Transport and Infrastructure Uraloğlu has made many statements and we have conveyed all developments to you from official sources. During this process, many false news have emerged, but since you follow us, you were not exposed to these.

🔹 Minister Uraloğlu made a press statement on his live broadcast on the X account at around 20:30 today, August 10, about his negotiations with Meta and the fact that Instagram will be opened today. He also officially announced in that live broadcast that Instagram would open again today at 21:30. And that’s what happened, and as of now, Instagram’s access ban has been lifted and it has officially opened in Turkey.

🔹 Let us also remind you that; although the access ban to Instagram by BTK was lifted at 21:30, it will only be possible for every user to access it without any problems towards midnight. Therefore, if you cannot access it right now, the problem is not with you, do not worry.

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🤳 Instagram is Open, But Telegram Might Be Closed: Here’s Why
#News #Insta

🔹 Telegram, which has 8 million users in Turkey, may be blocked within the scope of catalog crimes. Recently, authorities have taken action against social media platforms and closed access to Instagram. Later, after long negotiations, Instagram was opened for use.

🔹 Now, another popular platform in our country, Telegram may be shut down It was claimed that the reason for this situation was that the platform did not respond to Turkey’s demands. According to the Sabah newspaper, Telegram, Information Technologies and Communication Authority (BTK) did not respond to the notifications made by Telegram.

🔹 Telegram does not have a representative in Turkey. Therefore, notifications are made to Telegram’s headquarters in England. It was stated that there was no response to more than a thousand notifications made by BTK to date. Allegations are that serious crimes are committed on Telegram channels.

🔹 Some Telegram channels sell pedophilic photos, sexually explicit images, and drug trafficking. It is also stated that gambling is carried out on the social media platform. Therefore, BTK Awaiting response from Telegram. There is no official statement on the subject yet. Telegram has around 8 million active users in Turkey.

🔹 This brings Turkey to 10th place among the countries where Telegram is used the most. The number of Telegram users worldwide is also It has reached 1 billion. For these reasons, BTK told Telegram, catalogue of crimes It is said that a closure penalty may be imposed.

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🤳 Instagram Started Adding Notes to Some Posts
#News #Insta

🔹 The changes made by Instagram, whose access ban has been lifted, have begun to appear. Instagram will now display notes under some posts. Here is one of those examples…

🔹 In our country since the beginning of August Access disabled Instagram, as of 21.30 today Access reopened Minister of Transport and Infrastructure Abdulkadir Uraloğlu said that the talks between the Turkish government and Meta gives results And he said that in this case, there was no need to block access.

🔹 With Instagram reopening access changes to the platform started to come to light. In this context; Instagram, under some posts, He began to make statements.

Here is one of those statements:

Above, Minister of Culture and Tourism Mehmet Nuri Ersoy You are viewing a post made by on July 31. Instagram responded to this post with the caption “This post is against our Community Guidelines but was left on Instagram for public awareness.” has dropped its rating.

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🤳 Instagram is finally open! So what happened to us in 1 week?
#News #Insta

🔹 After a one-week ban, Instagram has been reopened in Turkey. The discussions and uncertainties surrounding the blocking of access to the social media platform have ended with a statement from the Turkish Minister. The primary reason for the ban was the spread of content deemed "catalog crimes" and contrary to the laws of the Republic of Turkey, particularly accounts and propaganda belonging to terrorist organizations.

🔹 During the week-long ban, intensive talks were held between Meta officials and the Turkish government. As a result, Meta agreed to meet Turkey's demands by removing the offending content from the platform, especially within the scope of "catalog crimes." It was also promised that important steps would be taken to protect user rights and prevent accounts from being closed without warning.

🔹 The Instagram ban had a significant impact on digital habits and social media usage in Turkey, with many users turning to VPN services to access the platform. Local social media platforms and alternatives to Instagram saw an increase in users, while small businesses that sell and advertise on Instagram were negatively affected. The need to reduce dependency on foreign platforms and create a local advertising ecosystem has been emphasized once again.

🔹 The Instagram ban has reignited debates about freedom of expression and access barriers. While the platforms' responsibility to block harmful content has been stressed, concerns about censorship and interference with freedom of expression have also been voiced. In the near future, Meta officials are expected to visit Turkey for higher-level talks, aiming to strengthen cooperation and find permanent solutions to the problems experienced.

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🤳 Instagram is testing vertical profile grids — and knows that might mess up layouts
#News #Insta

🔹 Instagram is testing a potentially major change to profile pages: making the squares in your profile grid vertical rectangles. Some users recently spotted the test, and there have been indications from at least 2022 that the company has toyed with a rectangular grid.

"The vast majority of what is uploaded to Instagram today is vertical,"

Mosseri says in an Instagram story from Friday discussing the test.

🔹 "It's either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal." Mosseri notes that "squares are from way back in the day when you can only upload square photos to Instagram," a limitation Instagram removed all the way back in 2015. Mosseri also knows that this profile change might be annoying for people who have spent a lot of time

"curating and making sure everything lines up" but says that "I would really like to do better by the content today." "We're testing a vertical profile grid with a small number of people,"

🔹 Instagram spokesperson Christine Pai says in a statement to The Verge.

"This is a limited test, and we'll be listening to feedback from the community before rolling anything out further."

Still, if you've meticulously planned out your profile grid around squares, you might want to prepare for those squares to someday change into rectangles.

🔹 Here's a transcription of Mosseri's story:

We're actually testing a vertical grid, for those of you who haven't seen it yet, for your profile, instead of squares. Now, squares are from way back in the day when you can only upload square photos to Instagram. I know this can be annoying for some of you who really spent a lot of time curating and making sure everything lines up, but I would really like to do better by the content today. The vast majority of what is uploaded to Instagram today is vertical. It's either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal. So, I'm hoping we can figure out a way to manage this transition.

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🤳 Adding WhatsApp Profile Feature to Instagram is Coming
#News #Insta

🔹 Instagram is testing adding WhatsApp profiles. Details about the new feature are expected to be shared soon. Instagram continues to take steps to continuously improve the user experience. Now the platform, Integrate WhatsApp profiles with Instagram started working on it.

🔹 This new step of Instagram social media platforms It seems to aim to increase interaction between users. By adding their WhatsApp accounts to their Instagram profiles, users will be able to communicate with their followers more quickly and easily. This type of integration can be a great advantage, especially for business accounts.

🔹 The new feature is still in the testing phase and there is no definitive information about when Instagram will implement this feature. However, it is known that Instagram usually tests and launches innovations quickly. For this reason, the testing process of the WhatsApp profile addition feature may be completed in a short time and an official announcement may be made.

🔹 WhatsApp profile adding feature The effects of will become clear after it is put into use. It is a matter of curiosity how users will react to this new feature of Instagram. user experience How it will affect users will become clear over time. More information about the feature’s release date and details will be shared soon.

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🤳 Instagram design is changing radically! This is what it will look like
#News #Insta

🔹 We are saying goodbye to the Instagram profile view we are used to. The company is preparing to make a radical change to the platform. The photos and videos in the square profile grid are being replaced by vertical rectangular photos and videos. This change is currently in the testing phase and some users have already started to experience the new format. However, this innovation did not please everyone.

🔹 Adam Mosseri, the head of the Instagram platform, explained the reason for the change, saying that the content uploaded to Instagram today most of them are in vertical format According to Mosseri, it is quite challenging to fit 4:3 photos or 9:16 videos into a frame, which is why Instagram give up on squares and stated that it should switch to a rectangular format.

🔹 Squares have been a defining feature of Instagram since its early days. Until 2015, only square photos could be uploaded to the platform, but this restriction was eventually lifted. However, squares still remained the dominant format in the profile grid. Now, rectangular views are set to take over this role in the Instagram app.

🔹 When it was announced that the app would be renewed, this change was criticized by many users. Especially users who designed according to the square format in their profile grids are worried that this new arrangement could make all their efforts in vain. Despite these reactions, Mosseri argues that the transition to a rectangular format is the right decision.

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🤳 Instagram May Replace Its Highlights Feature
#News #Insta

🔹 Instagram is planning to relocate its “Highlights” feature. We could soon see these stories move to a brand new tab next to posts. Instagram, which has been facing access restrictions in our country for a while, has been regularly developing features to improve user experience.

🔹 Now, an innovation that will come to the application in the near future has emerged. We know him for his leaks about mobile applications. Alessandro Paluzzi which allows you to add your stories to your profile The location of the “Highlights” feature may change transferred.

🔹 When we look at the shared screenshots, we can see that Instagram is considering taking the stories we call “Highlights” to a different point. Accordingly, the stories now next to the posts we can see. As you know, when you enter your profile, there are three sections: posts, Reels and tagged.

🔹 Here is the change the platform is working on, Highlights will be added here to be in a brand new tab This feature was normally located below the bio section of your profile and at the top of posts. It’s not really clear why the change was made. It’s also debatable whether it’s necessary. Most users are currently quite happy with their featured stories, so we can assume it won’t be well-received.

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🤳 McDonald’s Shares It on Instagram, Solana-Based Memecoin Soars for a Short Time
#News #Insta

🔹 McDonald’s Instagram account was hacked on Wednesday for promoting GRIMACE, a Solana-based memecoin. McDonald’s Instagram account with 5.1 million followers briefly introduced a memecoin codenamed GRIMACE.

🔹 The Solana-based memecoin quickly reached a market value of approximately $20 million. However, this rise soon turned into a decline. According to Pump . fun data, GRIMACE’s market value fell below $500,000.

🔹 A post on McDonald’s Instagram account promoting GRIMACE was quickly deleted, but one post called GRIMACE “McDonald’s experiment on Solana.”

“We have remediated the issues with these accounts and apologize to our fans for any hurtful comments that were shared during this time,” McDonald’s said in a statement.

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🤳 Instagram is adding a Myspace-like ‘song on profile’ feature
#News #Insta

🔹 A new feature announced by Instagram today will allow users to add a song on their profile — much like Myspace in the early 2000s. The music added to a user’s profile shows up in the bio area, according to screenshots shared by Instagram. A song will be featured on a profile until the user removes or replaces it. But unlike Myspace, songs won’t autoplay — people viewing a profile with a song can play and pause the track.

🔹 Users can add a song by going to the “edit profile” page, where they’ll be able to search for and select a track from Instagram’s library of licensed music that’s also available for things like Reels or posts. From there, users will be able to select a 30-second-long portion of the song to add.

🔹 Instagram is launching the feature in collaboration with pop star Sabrina Carpenter, whose earworm hit "Espresso" has been inescapable this summer. Beginning today, Carpenter's official Instagram profile will include a teaser of a never-before-heard song, "Taste," ahead of her album release on Friday. Instagram says the profile music feature is the only way to hear the song ahead of the full release.

🔹 Instagram is also adding a few hidden features themed around Carpenter's upcoming album, Short n' Sweet. Using certain keywords like
"Sabrina" or the coffee cup emoji will turn temporary Notes messages light blue, and there's a Carpenter-branded chat theme featuring lipstick kisses.

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📲 How Did Instagram Become So Successful?
#News #Insta

🔹 Instagram has experienced incredible growth since its humble beginnings in 2010, becoming an indispensable part of daily life for billions of people. The app was originally conceived as a location-sharing platform similar to Foursquare, but the founders quickly pivoted when they noticed users were far more interested in sharing photos. This insight proved pivotal, as Instagram reached 1 million users in just 3 months, far outpacing early growth of rivals like Facebook and Twitter.

🔹 The acquisition by Facebook in 2012 for $1 billion was a watershed moment, allowing Instagram to rapidly expand its feature set. Key innovations like video sharing, Instagram Stories, and most recently Reels have helped Instagram stay ahead of emerging competitors like Snapchat and TikTok. These new features have continuously given users fresh reasons to engage with the platform, driving its active user base to over 250 million.

🔹 Instagram's success is largely attributed to its ability to quickly identify and adapt to new trends in social media. Whether it was the popularity of photo sharing, ephemeral stories, or short-form video, Instagram has consistently rolled out features that align with user behavior. This responsiveness, coupled with Facebook's resources and scale, has allowed Instagram to maintain its position as one of the world's most dominant social networks.

🔹 Looking ahead, Instagram will continue innovating to surprise and retain its massive user base. As new social media models emerge, Instagram has demonstrated a knack for identifying and co-opting the aspects that resonate most with users, ensuring it remains a central part of daily digital life for years to come.

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📲 Instagram Chief Shares Tips on How to Improve Content Performance
#News #Insta

🔹 Looking for ways to tweak your Instagram posting approach? This will help. In his weekly Q and A session on IG Stories, Instagram chief Adam Mosseri shared some quick tips to help improve your IG content performance. Which, to be clear, won’t suddenly triple your reach or anything crazy like that, but these notes could help to drive some additional eyeballs to your content, and boost your performance charts just a bit.

🔹 First off, on re-posting your content in different formats, Mosseri says that reposting your Reels to Stories will expand your reach.

As per Mosseri:

“Posting a Reel to your Stories will help a bit with reach. Usually, for most people, your feed posts get a lot more reach than your Stories, and this is because there’s a ton of Stories inventory, so there’s a lot more competition relative to feed. But it will just generally be additive, so it’s a good practice, as long as it’s not something that annoys your followers.”

🔹 So, straight from the head of IG, reposting your Reels to Stories is good practice. So long as your followers don’t get annoyed by it.
Mosseri has also shared a tip on Collab Posts, which he says see better performance when the account with a bigger following sends the collab request.

“In general, the ranking system [for Collab posts] biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”

🔹 What exactly that means, in terms of real world performance, who knows, but if the larger of the profiles in the collaboration is the originator, that will see your content get more reach.

🔹 Again, these aren’t game-changing strategic insights, but they are interesting refinement notes, which could help you expand your IG reach heading into the holiday shopping push. Some worthy considerations either way.

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📲 Instagram adds what photos have always needed: words
#News #Insta

🔹 Instagram will now let you add text to your photos right from the post editor, meaning you won't need to edit your photos in a separate app just to add some text. A bit of text might help your post stand out from the rest of the photos on your feed - or help people see information that might otherwise get lost in your caption.

🔹 From the post editor, you'll also now be able to layer another photo on top of a photo as a sticker. When you tap on that layered photo, you can change its shape from a rectangle to a square, circle, heart, or star, according to Instagram's blog post. This feature seems fun to me - I suspect people will find some clever ways to use this in their photos.

🔹 Reels and stories are getting some text improvements, too. There are new fonts, as well as effects and animations that you can add to text to make them pop. The updates follow a slew of recent Instagram product improvements, including a test of a Snap Map-like feature, a way to add songs to your profile, and the ability to share 20 slides in one Instagram post.

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📲 Meta is ending support for custom face filters in its apps
#News #Insta

🔹 Meta is shutting down all third-party face filters and AR effects on Facebook, Instagram, and Messenger, along with the tools used to create them, on January 14th, 2025. That includes any created by brands and other third parties, the company wrote in a blog post today. Meta's own AR effects will continue to operate, however, the Meta Spark platform is used to create face filters like those you'd see on Snapchat or TikTok that make you look old or reimagine you as a cartoon character, as well as AR games and ads.

🔹 Any videos that have used Spark-based AR effects will stay up on Facebook, Instagram, and in messages sent over Messenger, the company says in its FAQ about the change. Meta introduced its AR tools in 2017, giving it an answer to AR features Snapchat already had. It's been a popular part of the platform, and the change hasn't gone unnoticed by the platform's creators, as TechCrunch notes, pointing to complaints on Facebook's Meta Spark Community.

🔹 Meta writes that it's still committed to AR, through its "long-term investments in new computing platforms that will bring us beyond today's 2D experiences on mobile." Part of that involves "shifting resources" to other experiences, such as glasses. (It's expected to demonstrate its Orion AR glasses prototype at Meta Connect.)

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