📲New Instagram Campaign to Protect Teens from Sextortion
#news #Insta

〰 Instagram is launching a new campaign, informed by NCMEC and Thorn, to help teens spot sextortion scams and help parents support their teens in avoiding these scams.
〰 Instagram is partnering with creators teens love to raise awareness of our campaign and make sure teens know sextortion is never their fault.
〰 Instagram is also nnouncing new measures to further protect people from sextortion, including hiding follower and following lists from potential sextortion scammers, preventing screenshots of certain images in DMs and rolling out our nudity protection feature globally.
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📲 Meta’s Implements New Requirements for Financial Services Ads in Australia
#news #Insta

Meta, formerly known as Facebook, has implemented new requirements for financial services ads in Australia. The new rules require advertisers in the financial services industry to complete an authorization process before they can run ads on Meta's platforms, including Facebook and Instagram. This process involves submitting information about the advertiser's business and providing documentation to verify their identity and authorization to advertise financial products or services.

These new requirements are part of Meta's efforts to increase transparency and accountability for financial services advertising on its platforms, particularly in light of concerns about misleading or deceptive ads in this industry. The changes are intended to protect consumers and ensure that financial services ads on Meta's platforms are legitimate and comply with relevant regulations.

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📲 Meta Seeks to Ease Tensions with Trump While Outlining Election Integrity Efforts
#news #Insta

Meta acknowledges that its content moderation efforts may have gone too far, leading to harmless content being taken down and people being unfairly penalized. This appears to be an attempt to ease tensions with former President Donald Trump, who was banned from Meta's platforms.

Meta has implemented various measures to combat foreign influence operations, AI-generated misinformation, and election-related claims. It has also given users more control over political content in its apps.

However, Meta is trying to build a neutral relationship with Trump, who is expected to run for president again, in order to avoid further conflict. This may be a challenge given Elon Musk's involvement and criticism of Meta.

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📲 Instagram creators can now turn on replies in broadcast channels
#news #Insta

Instagram is introducing new features for its broadcast channels that allow creators to interact more directly with their followers. These include enabling "Replies" in limited group chats within the channels, allowing participants to respond to messages and comments. Creators can also publish "Prompts" - time-sensitive questions to encourage audience engagement.

Instagram is also rolling out new metrics for creators to track their channel performance, such as total interactions, story shares, and poll votes. These new features are aimed at helping creators grow and manage their audiences more effectively on the platform.

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📲 Meta Shares Insight Into the Performance of Its AI-Based Ad Elements

Meta (the parent company of Facebook) shares insights into the performance of its AI-based ad elements. Meta's AI technology is used to optimize ad content and targeting, with the goal of improving the effectiveness of digital advertising campaigns. Meta's AI-powered ad tools analyze user data and behaviors to serve more personalized and engaging ads.

The benefits of AI-driven advertising, such as increased ad relevance, higher click-through rates, and improved return on investment for advertisers. However, there is concerns around privacy and the responsible use of AI in advertising. Overall, this shows Meta's efforts to leverage AI to enhance the digital advertising experience for both advertisers and users.

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📲 Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub
#news #Insta

Looking to get a better handle on Facebook and Instagram marketing as we head into the new year?
This could help. Meta recently launched a new “Performance Talks” hub, which includes a range of video interviews with various brand and marketing leaders, in which they explain how they’ve been able to maximize their success by using Meta’s various promotional tools.

The Performance Talks video interview series sees Meta speaking with professionals, from all different sectors, to discuss their key tactics and tricks in maximizing Meta’s tools. You can check out a heap of videos on the site, which are filterable by region, with each also including links to relevant guides and explainers on the topics and elements discussed by each expert in the clip. The videos range from super short, to around 7 minutes or so in length, so they’re easy to get through and could provide some quick takeaways for your strategy.

There’s currently around 50 videos up on the site, but it won’t take you long to get through them and absorb various tips and notes to get you thinking. It could be a handy site to bookmark for the holidays, for whenever you have a second to spare, with pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

Some of them are in different languages, while some are only available in certain regions. So that’ll make it even easier for you to get through them. And while they won’t all offer relevant, useful insights for your approach, there will be some gems in there that could specifically align with your thinking.
Worth a look if you want to get more out of your Facebook or IG marketing efforts next year.

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Instagram locks out developers of third-party consumer apps
#news #Insta

Meta's recent changes to its developer tools are affecting third-party consumer apps that previously integrated with Instagram. Notably impacted are Tinder and Hinge, which allowed users to link their Instagram profiles to share posts with potential matches. The journaling app Day One, owned by Automattic, will also lose its ability to import Instagram photos and posts due to the shutdown of the Instagram Basic Display API, effective December 4, 2024. This API enabled third-party apps to connect with users' Instagram accounts.

Developers are encouraged to switch to the new Instagram API, but these APIs only support business accounts and lack the necessary functionality for apps like Day One. Consequently, Day One users will no longer be able to automatically import Instagram content, although existing journal entries with Instagram photos will remain accessible. This feature was previously a significant selling point for Day One's Premium version.

Day One expressed disappointment over the change, acknowledging the integration's value to users. Other affected services include Discord, which has already removed its Instagram connection, and apps that embed Instagram posts, such as Spotlight and SnapWidget, which are also advising users to switch to business accounts.

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📲 Threads tests a feature that lets you see how well specific posts performed
#news #Insta

Threads is currently testing a new feature that allows users to view individual post performance metrics, moving beyond the previous aggregated insights. Users in the test can sort their posts by views, likes, and replies, and see detailed breakdowns of interactions from both followers and non-followers, including how many users followed them as a result of specific posts. Instagram head Adam Mosseri highlighted that this enhancement will help users understand which types of content resonate with their audiences, especially after Threads adjusted its algorithm to prioritize content from accounts users follow.

These updates come as Meta has been actively improving Threads in response to the rising popularity of X competitor Bluesky, which recently surpassed 20 million users. New features include deeper integration with the fediverse, advanced search capabilities, custom feeds, and AI-generated summaries of trending topics. Despite having over 275 million monthly active users, Threads is facing increased competition from Bluesky, particularly in daily active users. The surge in Bluesky's popularity has been attributed to shifts in X's content and political stance following the recent U.S. presidential election.

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Did you know you can add your fav songs to spotify directly from Instagram? 🥳

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Psst! did you know there's a secret font hidden in Stories? 🤫

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📲 Instagram will let creators test experimental reels on random people
#news #Insta

Instagram is introducing a feature that allows creators to test their reel ideas with new audiences before sharing them with their followers. These trial reels will initially be shown to non-followers, and creators will receive engagement data—such as views, likes, comments, and shares—about 24 hours after posting. This data will help creators decide whether to share the content with their followers.

The feature aims to encourage creators to experiment with new content styles without risking their established audience engagement. Instagram will provide insights on how trial reels perform compared to previous posts, and creators can either share successful trial reels with their followers or set the platform to automatically share them based on initial performance within 72 hours.

Instagram's announcement highlights that many creators feel hesitant to try new content for fear of it not resonating with their existing audience. The trial reels feature will be available to all eligible creators globally in the coming weeks, and it can be enabled through a “Trial” toggle before publishing. Trial reels will not appear on the creator's main grid or in followers' feeds.

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📲 Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads
#news #Insta

Meta is testing new features on Instagram and Threads to give users more control over how their engagement metrics are displayed. On Instagram, users may soon be able to hide view counts on their Reels, which could encourage viewers to explore more content rather than just the most popular clips. Meanwhile, Threads is testing an option to remove users' replies from their profiles, allowing only "Threads" and "Reposts" to be visible.

These changes reflect a broader shift away from traditional vanity metrics, such as likes and follower counts, towards focusing on meaningful engagement. Meta's initiatives align with previous actions, such as making like counts optional on Instagram, in response to user feedback.

The industry has seen a move toward valuing metrics like views and shares over likes, especially as algorithm-driven feeds reduce the need for users to follow specific accounts. This shift acknowledges that social media engagement is evolving, with a greater emphasis on meaningful interactions rather than superficial metrics. As platforms adapt, they are prioritizing features that enhance user comfort and engagement in the current digital landscape.

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🚨 The extremely online life of the American teenager
#news #Insta

A new Pew survey reveals that nearly half of U.S. teens are "almost constantly" online, with distinct preferences for different platforms. YouTube remains the most popular site, used by 90% of the 1,391 teens surveyed, though this is a slight drop from 95% in 2022. Seventy-three percent use YouTube daily. TikTok follows as the second-most popular platform, used by 63% of teens, with notable gender differences in usage frequency.

Despite high engagement with video and image-based platforms, other sites see much lower usage: only 6% of teens use Threads, and Facebook's usage has plummeted from 71% a decade ago to 32%. Instagram is the only Meta product used by a majority of teens, while X (formerly Twitter) and Reddit are even less popular, at 17% and 14%, respectively. Additionally, Snapchat's popularity is waning, while WhatsApp has seen a rise in usage, now at 23% among teens.

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📲 Instagram Tests Scheduled DMs
#news #Insta

Social media expert Lindsey Gamble shared that some Android users can now schedule direct messages (DMs) on Instagram, allowing them to choose a date and time for sending messages. This feature can help brands target their outreach more effectively across different time zones and streamline content planning.

To schedule a DM, users can create a message in a chat and long-press the send button to access scheduling options. This tool could enhance audience engagement, especially as DMs are increasingly important for Instagram interactions.

While users could also opt to use AI bots for responding to DMs, this approach may come off as spammy and impersonal. Meta is exploring AI bots that mimic creators and even video chat bots, which some may find excessive. For small businesses, scheduling DMs might prove valuable once the feature is widely available.

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📲 Meta Expands Penalty Avoidance Education to Instagram Creators
#news #Insta

Meta is expanding its initiative, initially launched on Facebook, to help creators avoid penalties for rule violations on Instagram. Under this new approach, first-time offenders of minor offenses can bypass penalties by completing a brief educational course about the platform's Community Standards.

Meta acknowledges that many users unintentionally violate rules and aims to improve understanding rather than solely punish. The program allows users to erase their first strike and any resulting restrictions after completing the course. Meta reports that this strategy has led to a 15% increase in users feeling they understand Facebook's policies better, which in turn reduces future violations.

However, this option does not apply to serious violations, such as those involving sexual exploitation or the sale of dangerous drugs. The update was recommended by Meta's independent Oversight Board, which has criticized the company's strict enforcement approach. This educational method mirrors practices used by YouTube, focusing on user awareness while maintaining content activity on the platforms. Meta plans to adjust the program as necessary in the future.

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📲 Instagram’s head says social media needs more context because of AI
#news #Insta

In recent posts on Threads, Instagram head Adam Mosseri warned users about the unreliability of online images due to AI-generated content that can easily be mistaken for real. He emphasized the importance of considering the source and stated that social platforms have a responsibility to label AI-generated content. Mosseri acknowledged that some AI content may go unlabeled, so platforms should also provide context about the content's origin to help users gauge its trustworthiness.

His comments suggest a move toward user-led moderation, similar to features seen on platforms like X (formerly Twitter) and YouTube. While it remains unclear if Meta will implement similar measures, the company has a history of adopting ideas from other platforms.

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📲 You can now schedule a DM on Instagram
#news #Insta

Instagram has introduced a new feature that allows users to schedule direct messages (DMs). By long-pressing the "send" button, users can select a specific date and time for their messages, which can only include text. Photos, videos, and GIFs must still be sent in real-time.

Users will receive a notification displaying how many messages they have scheduled, and they can delete or send these messages immediately if desired. Currently, messages can be scheduled up to 29 days in advance. This update is part of Instagram's ongoing efforts to enhance its messaging features, which also include options to edit messages, draw on photos, and share live locations.

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📲 Threads starts testing scheduled posts
#news #Insta

Threads is testing a new feature that allows users to schedule posts, as announced by Instagram's Adam Mosseri. However, replies cannot be scheduled to maintain real-time conversation dynamics. Mosseri emphasized that this feature has been in development for months, countering suggestions that competition with Bluesky drives all updates.

Additionally, Meta CEO Mark Zuckerberg revealed that Threads has surpassed 100 million daily active users and over 300 million monthly active users. This marks the platform's first public disclosure of daily user figures, indicating its growth as a competitor to Twitter/X.

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📲 Meta Pushes Ahead on AI Development Despite Risks
#news #Insta

Meta is advancing its AI development despite acknowledging the associated risks. While the company is integrating generative AI tools across its platforms, leaders like Instagram's Adam Mosseri warn about the challenges in distinguishing AI-generated content from reality. Mosseri emphasizes the need for users to critically assess content, although he acknowledges that many may not do so.

CEO Mark Zuckerberg anticipates a future where much of the content on Facebook and Instagram will be AI-generated, pushing the company to enhance its AI capabilities. However, concerns remain about potential misinformation and the impact of AI on human relationships, especially with conversational AI tools. The article highlights the need for proactive assessment of AI's societal impacts before widespread adoption, drawing parallels to past discussions about social media's harms.

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📲 Instagram teases AI tools for editing appearances, backgrounds in videos using prompts
#news #Insta

Instagram is set to introduce new generative AI tools that will allow users to edit their videos using text prompts. Head of Instagram, Adam Mosseri, announced these features, powered by Meta’s Movie Gen AI model, which will enable creators to change various aspects of their videos, including outfits, backgrounds, and appearances.

In a preview, Mosseri demonstrated how users could transform their environments and even their appearances, such as altering backgrounds to snowy scenes or animating themselves. While the demonstrations appeared seamless, it remains unclear if the final user-facing tools will achieve the same results.

This announcement follows the launch of similar AI models by OpenAI and Adobe, indicating a growing trend in AI-powered video editing capabilities. The new tools are expected to roll out in 2025.

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📲 Meta’s Experimenting With ‘Avatar Quests’ as It Builds Towards the Metaverse
#news #Insta

Meta is experimenting with "Avatar Quests," which aim to enhance user engagement through interactive games and exploration using digital avatars. This initiative is part of Meta's broader vision for the metaverse, where avatars will play a central role in social interactions.

Following a previous overemphasis on the metaverse in 2021, Meta has shifted focus to AI integration while still developing avatar capabilities. The company is enhancing avatar customization and introducing new ways for users to interact with their avatars in various applications.

As Meta seeks to familiarize users with avatar experiences, it plans to roll out more features on platforms like Facebook and Instagram in the coming years, aligning with how gamers currently engage with 3D characters in gaming worlds. The goal is to prepare users for more immersive experiences in the metaverse.

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