📲 You might start seeing Instagram comments on Threads soon
#News #Insta

🔺 Instagram might roll out a way to share comments on other Instagram posts to Threads, according to Alessandro Paluzzi, who often reverse engineers Meta’s social media apps to find coming features.

🔺 Paluzzi shared an image showing that when commenting on an Instagram post, there could be a new dropdown menu that lets users choose to share the comment only to Instagram or “also share on Threads.”

🔺 Meta has made a few moves to integrate Threads with its other platforms in the past, such as showing Threads posts on Instagram or Facebook (and, later, letting users opt out of that). The Twitter-like short-posting social network also lacks DMs of its own, but users can still receive or send messages through Instagram.

🔺 The bigger effort, of course, is Meta's slow work integrating Threads with the fediverse. The company's moves to do so include being able to actually see replies from the fediverse under their posts, and, more recently, others' posts.

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📲 Instagram is putting every teen into a more private and restrictive new account
#News #Insta

🔺 Starting today, Instagram will introduce "Teen Accounts" for new and existing users under the age of 18, impacting how millions of teens engage with the platform. This new account type automatically implements a set of protections, with the default setting making all minor accounts private. Additionally, only users aged 16 and older will have the ability to modify certain settings.

🔺 The Teen Accounts will come with several features aimed at safeguarding young users. For instance, the accounts will restrict direct messaging from strangers and introduce a Sleep Mode that silences notifications from 10 PM to 7 AM. Meta's global head of safety, Antigone Davis, noted that these changes will standardize and simplify existing protections for teens, allowing them to select age-appropriate topics for recommendations on the platform.

🔺 Instagram is also enhancing parental controls, allowing parents to see their child's recent messaging activity and the topics they frequently engage with. While teens over 16 can adjust their settings, younger users will require parental permission to make changes like switching to a public account. The rollout of Teen Accounts will start with new users in the U.S., U.K., Australia, and Canada, followed by existing users within a week, with plans to expand to the European Union later this year.

🔺 Despite these protective measures, concerns persist regarding their effectiveness, particularly the potential for teens to misrepresent their ages. Instagram is implementing new verification methods, including using AI to detect age indicators based on user interactions. Since the release of internal documents by whistleblower Frances Haugen in 2021, lawmakers have intensified scrutiny on social media platforms regarding their impact on youth, leading to proposals for warning labels and new child safety legislation.

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📲 Dozens of New Stickers Arrived on Instagram
#News #Insta

🔹 Instagram has re-released its long-defunct retro stickers. Users can share 38 new stickers in their Stories and Reels videos. Instagram, the world’s most popular online photo and short video sharing platform, has received a remarkable innovation.

🔹 As part of these innovations, users will be able to fully 38 new stickers Instagram’s new stickers have a retro style. In fact, Instagram retro stickers It is not new. The company supported these stickers a long time ago.

🔹 However, these stickers were later removed. Users also reacted to this situation. Today’s move is the company’s response to users’ that you care about feedback reveals. Users will be able to add the stickers you see above to their stories and Reels videos. The statement said that the stickers to all users reached was expressed.

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📲 Instagram introduces new restrictions for under 18s!
#News #Insta

🔹 As social media becomes more popular, the age of use decreases, which can lead to security issues. Instagram also announced that it will be introducing new restrictions for users under the age of 18 in order to minimize these security issues. The application called “youth accounts” will restrict underage users’ access to content and interaction with users.

🔹 According to the statements, the “Youth Accounts” feature, which will be offered in the European Union towards the end of 2024, will also be available in Turkey in January. Instagram, which will automatically include accounts created by users under the age of 18 in the “Youth Accounts” category, will also allow these restrictions to be lifted for users under the age of 16 only on the condition that they are linked to a parental account.

🔹 With this implementation, young users will only be able to message people they follow, content on the Reels and Discovery side will be filtered, and sensitive content will be less visible to users in this age group.

🔹 Instagram will also issue a time warning for users under the age of 18. In addition, a notification will be sent to exit the app after more than 60 minutes of use, and sleep mode will be activated between 10 pm and 7 am, muting notifications and sending automatic replies to DMs.
Instagram explained Teen Accounts as, “We understand parents’ concerns, so we’re redesigning our apps for teens with new Teen Accounts. This new experience is designed to better support parents and give them peace of mind that their teens are safe with the right protections.”

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📲 Teen Accounts Are Becoming Mandatory on Instagram
#News #Insta

🔹 Instagram is rolling out “teen accounts” that will allow parents to monitor the accounts of teens under the age of 16. Instagram has been on the platform for years safety of children and youth Meta has been under intense criticism for the way it provides this information. Meta aims to address this criticism with a new account type that will soon be mandatory for all users under the age of 16.

🔹 This type of account, called a youth account, is available to parents more control It will also provide stricter privacy settings for teens, and only parents can change these settings. This means teens won’t be able to change them themselves. Actually Instagramintroduced some features in 2022 to allow parents to control the accounts of young people, but these features only if young people want could be used.

🔹 Naturally, the number of people using the feature was quite low. In the new system, parents will be able to see which accounts their children are interacting with and who they are messaging with. Instagram also users who lie about their age when opening an account will detect and close these accounts. Starting next year, accounts that have lied when opening an account will be detected by artificial intelligence and sanctions will be applied to these accounts.

🔹 From today onwards Young people between the ages of 13-15 The accounts they open will be directly considered as “youth accounts”. Later, regulations will be made for existing youth accounts. The regulation, which will be applied first in the USA, Canada, the United Kingdom and Australia, will then be spread to European Union countries. The feature will be spread all over the world in early 2025.

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📲 Meta Launches New Developer Hubs To Facilitate External Projects
#News #Insta

🔹 Now, you'll be able to access three developer centers:

1️⃣Meta Horizon - For those building for Meta Quest and Meta Horizon OS.

2️⃣Social technologies - Incorporating Facebook, Messenger, Instagram, Whatsapp and Threads.

3️⃣Al - Insights into Meta's evolving Al platforms, and how external developers can utilize Meta's Al tools.

🔹 As per Meta:

"Our goal with the new Meta for Developer marketing hub and revamped developer centers is to help developers build successfully for their future and grow their business globally with Meta by leveraging our industry-leading and open technologies, and a vast ecosystem of tools and tailored solutions."

🔹 So, essentially, as Meta continues to develop its next-level platforms, each will now have its own focus, so that developers can better understand how they can access and utilize Meta's systems. Which, for general users, won't be a big deal, but for developers is an important change. Meta's VR and AR experiences are evolving, and it's continuing to build its Al infrastructure, which it's open sourcing as much as it can.

🔹 As such, having a dedicated space that outlines each of these aspects will make it easier for developers to link into the right areas, and incorporate Meta's tools into their projects. Which is also key for Meta's future dominance.

🔹 The more Meta's systems are used, the more critical Meta itself becomes, and as VR, in particular, comes more into frame, you're going to see why enabling external developers to build on its foundations is key for its development. Again, it's a more technical update, but it's an important step in Meta's broader evolution.

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📲 Meta Provides a Comprehensive Overview of Its Social Impact Efforts
#News #Insta

🔹 Meta has released its latest "Responsible Business Practices Report," which covers a wide range of topics, including the development of artificial intelligence (AI), the metaverse, environmental impact, supplier diversity, connectivity, and advancements in teen protection. The report, spanning 144 pages, primarily focuses on AI and Meta's initiatives to ensure broad access to AI tools, emphasizing the importance of democratizing AI to prevent a growing divide between regions with different levels of access to technological advancements.

🔹 The company is actively integrating generative AI models across its operations, with an emphasis on open-source approaches to facilitate widespread access. Meta believes that equitable access to AI tools can foster greater economic opportunities in various regions, helping to maximize understanding and connection through immersive experiences. This vision aligns with Meta's broader goal of transitioning from traditional 2D screens to augmented and virtual reality environments as part of building the metaverse.

🔹 Additionally, the report highlights Meta's commitment to data privacy and protection, noting an investment of over $5.5 billion since 2019 in privacy programs designed to identify and mitigate risks early. The report also addresses Meta's environmental initiatives and social impact efforts, reflecting on various achievements over the past year. Interestingly, it mentions Meta's support for political candidates whose stances align with its business interests, although CEO Mark Zuckerberg has refrained from publicly endorsing any candidate in the upcoming U.S. Presidential election.

🔹 While the report aims to present Meta in a positive light, it also acknowledges potential risks associated with rapid AI development, reminiscent of the challenges faced by social media. The document provides insights into Meta's guiding philosophies, fact-checking processes, efforts to remove offensive content, and human rights focus. Ultimately, it serves as both a reflection of Meta's ambitions and a cautionary note regarding the implications of its technological advancements.

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📲 Mark Zuckerberg says there’s ‘no causal connection’ between social media and teen mental health
#News #Insta

🔹 Meta CEO Mark Zuckerberg has pushed back against the notion that social media directly harms teen mental health. In an interview with The Verge, he stated that the majority of high-quality research indicates there is no broad causal connection between social media use and mental health issues among adolescents. This perspective aligns with his earlier testimony before Congress, where he emphasized the lack of evidence linking social media to poor mental health outcomes for teens.

🔹 Zuckerberg acknowledged the complexity of proving causal links and noted that research indicates social media can have both positive and negative effects on adolescents. He believes that the way platforms operate reflects the academic findings, suggesting that a broader conversation is needed to address public perceptions. Emphasizing a proactive approach, he argued that providing parents with tools to manage their children's social media usage is essential, even if the platforms themselves are not the root cause of mental health problems.

🔹 In response to growing concerns about the impact of social media on youth, Instagram recently announced changes to enhance teen privacy. This includes moving all teen accounts to private settings, restricting direct messages, and implementing a "Sleep Mode" feature to limit notifications during the night. Additionally, Meta has introduced a suite of parental controls for Instagram and Messenger, allowing parents to monitor their children's activities on both platforms.

🔹 Amid rising scrutiny from lawmakers and public health officials, particularly following revelations from the Facebook Papers about the negative effects of Instagram on some teens, Zuckerberg reiterated that age verification should be managed by app store owners like Google and Apple, rather than individual platforms. He believes that these companies should take responsibility for implementing such measures, given that age verification already occurs during payment processes on mobile devices. Despite his doubts about the direct links between social media and mental health, he affirmed that Meta will comply with any new government regulations aimed at enhancing child safety.

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📲 Meta’s going to put AI-generated images in your Facebook and Instagram feeds
#News #Insta

🔹 Meta has announced a new feature for Facebook and Instagram that will integrate AI-generated images directly into users' feeds. During the Meta Connect event, the company revealed plans to create content tailored to users' interests and current trends, including images that may incorporate users' own faces. This feature, called "Imagined for You," allows users to share AI-generated images or generate new ones in real-time. Some examples showcase fantastical scenarios, such as users envisioning themselves as video game characters or astronauts, but the prospect of seeing AI-generated versions of one's own face could be unsettling for some.

🔹 According to Meta spokesperson Amanda Felix, the platform will only generate images featuring a user's face if they have opted into the "Imagine Yourself" feature, which requires users to upload photos and accept specific terms. Users will also have the option to remove AI-generated images from their feeds if they choose. This approach mirrors practices found in other apps like Snapchat, where users grant permission for their images to be used in personalized ads.

🔹 Meta CEO Mark Zuckerberg described the integration of AI images as the "next logical jump" for the platforms, suggesting that feeds have evolved from solely displaying content from friends to including AI-generated content tailored to individual interests. The company aims to enhance user engagement by adding this layer of personalized content, although the ultimate success will depend on execution and quality.

🔹 Currently, the feature is in the testing phase, and its future rollout remains uncertain in terms of scope and timing. The introduction of AI-generated images into social media feeds raises questions about the platforms' original purpose of connecting users with friends, potentially shifting them further away from that goal as they incorporate more algorithm-driven content.

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📲 Instagram Launches Signature Sound of the App
#News #Insta

🔹 Instagram has created a new "signature sound" for Reels, which will be appended to the end of every Reel that's downloaded from the app. It sounds like you're jutting into a curb on your skateboard in Tony Hawk Pro Skater, or you've clicked the mouse one too many times on an error message. But this, according to IG, captures the essence of Instagram, in one simple audio hit.

🔹 What's a "signature sound" you ask? Well, it's not really anything, while it's also whatever you want it to be. It doesn't do anything or mean anything, as such, but it adds a branding element to IG content, which, ideally, becomes recognizable as the sound of the app. And again, the above is what IG's going with. So why this sound specifically?

🔹 Instagram says that this is part of its new "sonic identity": "From mild to wild, our Creative Audio and Brand teams designed, iterated and tested a variety of different sounds to land the right vibe: a simple and iconic sound that's designed to fit with every Reel." Apparently, the IG team went through many tests of different sounds and assigned emotional value to them.

🔹 "We brought a vibe where we intentionally wanted it to be punctuated, but imperfect. A metaphor for everyday creativity that doesn't have to be perfect to be shared." "Brought a vibe", as a professional statement, immediately puts your credibility in jeopardy, but for some reason, this audio represents an amalgamation of Reels sounds and feelings. So when you download a Reel and you hear it, this is what it is. It's not as cool as the TikTok bass drop then uplift, but it'll certainly grab attention. I mean, mostly because you'll think your phone has freaked out, but attention nonetheless.

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📲 Meta’s AI Bots Run Counter to the Value of Social Media
#News #Insta

🔹 The recent enthusiasm surrounding AI in social media seems to be faltering as companies struggle to find genuinely valuable applications. Meta's experiments with celebrity-styled AI chatbots, designed to mimic famous personalities, have not resonated with users, leading to the shutdown of the initial text-based project. The allure of interacting with a chatbot impersonating a celebrity quickly diminishes, as users realize they are merely engaging with a programmed response system rather than a real person. This lack of real human interaction raises questions about the effectiveness and appeal of such technologies.

🔹 Moreover, these AI interactions do not foster genuine social connections, which are fundamental to the essence of social media. The concept of social media is rooted in human interaction, yet these AI systems invite engagement with a non-human entity, potentially leading to unhealthy relationships with technology. Meta's plans to develop video versions of AI characters, allowing users to "chat" with digital renditions of celebrities, further blur the line between reality and artificial engagement, resembling a video game rather than a social platform.

🔹 Traditionally, social media has enabled users to connect with real people, including celebrities, in ways that were previously impossible. This authentic connection has driven fan engagement and audience building. However, the introduction of AI-generated personas risks eroding this experience. Users might find it challenging to distinguish between genuine interactions with celebrities and those with AI bots, diminishing the value of social media as a platform for authentic engagement.

🔹 While there is some demand for AI-generated avatars, particularly in live shopping scenarios in China, this trend has not gained traction in Western markets. Meta appears to be experimenting with various AI ideas to see what resonates, yet shifting away from the social aspects that define its products may not be a sustainable strategy. CEO Mark Zuckerberg has indicated that AI will increasingly influence the content users encounter, but whether this will enhance engagement or create a less meaningful social media environment remains uncertain. The prospect of forming virtual relationships with AI raises concerns about the nature of engagement and connection in the digital age.

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📲 The feature that has been requested for years for Instagram: “You have to wait a long time!”
#News #Insta

🔹 It seems that the ‘see only followed people’ feature, which Instagram users have been requesting for a long time, will not be implemented anytime soon. Adam Mosseri, CEO of Instagram, clarified this issue in the question-answer session he held last week and upset the user

🔹 Mosseri explained that the company tested this feature many times, but the results were not as expected. “With each trial, a small group was happy, while the majority started using Instagram less and less over time,” he said. Mosseri claimed that users became more dissatisfied with the Instagram experience after this feature was added.

🔹 Instagram’s current algorithm provides users with 50 percent of the content they see through artificial intelligence-based recommendations. This approach was adopted inspired by the success of TikTok… TikTok analyzes user behavior and highlights the most interesting content, and this strategy allows users to spend more time in the application.

🔹 Although Mosseri accepts the need for users to quickly access the content of their connections, he said that they are not considering any changes for now. CEO of the social media platform,

“We created a Followed accounts feed, offered the option to defer recommendations for a month, and added the Favorites feature. But I am confident that we can do more in this area and we will continue to investigate.”

he said.

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📲 Instagram’s ‘best practices’ tell creators how they should post
#News #Insta

🔹 Instagram is more explicitly telling content creators, businesses, and other users how they should be posting to the platform via a new feature called "best practices."
The best practices hub is available for professional accounts on Instagram and is accessible through the professional dashboard. The feature is marketed as an educational tool to help creators make engaging content, and the hub includes tips for making, sharing, and monetizing their videos and photos.

🔹 Some of the tips are fairly generic social media strategies, like "track long-term follower growth" and "consistently post more." Others are more specific and could signal Instagram's corporate priorities: a tip on my account, for example, tells me that Reels that are longer than 90 seconds won't be recommended to new users, thus stifling discovery. This emphasis on truly short shortform content is consistent with what Instagram head Adam Mosseri has said in the past.

🔹 On the one hand, it's perhaps helpful for creators to hear directly from platforms about how they should engage to maximize reach - content creators have lived through more than a decade of trying to crack the code for engagement and outsmart social media algorithms. But it also feels like more access to tips or recommendations creates a carrot-and-stick situation, where creators feel increased pressure to post exactly how a platform wants them to or risk having their content not be seen by audiences.

🔹 It's also not exactly a secret that Instagram wants people posting more shortform videos as it continues to compete with TikTok. This summer, Instagram told creators that "views" are now the main metric across the platform, saying it was one of the most important signals for creators to understand how well their content is performing. Another key number that feeds into ranking: how often audiences send your content to someone else. "Don't force it," Mosseri warns creators trying to make grabby, shareable content. Just something to keep in mind.

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📲 Instagram Chief Says ‘Following’ Feed Option Won’t Work
#News #Insta

〰 Instagram and Facebook users hoping for a "following only" feed that displays posts solely from accounts they follow will likely be disappointed, as Meta's leadership has indicated that such a feature is not on the horizon. In a recent Q&A session, Instagram chief Adam Mosseri explained that although they have tested this option, the results showed a decline in user engagement and satisfaction. Users in the "following only" setting reported feeling less happy with the app over time, leading to decreased activity and interactions with friends.

〰 Mosseri noted that the data suggests users engage with Instagram less when they have access only to the content from their chosen accounts. Instead, about 50% of the content users now see comes from algorithmic recommendations, which enhance overall user experience and encourage longer app usage. While some users may find it frustrating to see posts from accounts they do not follow, the metrics indicate that this approach benefits Instagram by keeping users more engaged.

〰 The shift towards algorithm-driven feeds is influenced by platforms like TikTok, which prioritize entertaining content over user-followed accounts. TikTok’s success has prompted Meta and other social media platforms to adopt similar strategies, maximizing user time spent on their apps and promoting content based on viewing habits rather than social connections. This change reflects a fundamental shift in how content is curated and displayed, moving away from traditional social graphs.

〰 While Instagram is still exploring ways to cater to users who prefer to see content from their connections, such as introducing features like "Favorites" and allowing users to "Snooze" recommendations, Mosseri acknowledged the challenge. Given the financial incentives for social apps to keep users engaged longer—allowing for more advertising opportunities—it seems unlikely that a strict following-only feed will become a reality anytime soon. The current trajectory favors monetization over a return to more traditional social media experiences.

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📲 A revolutionary innovation is at the door for Instagram: Here are the details!
#News #Insta

🔹 Meta is trying to deliver more AI-generated images and content to Facebook and Instagram users’ social media feeds. In its statement at Meta Connect, the annual developer conference held last week, the company announced that some users will be able to see their own images created by Meta AI in their Facebook and Instagram feeds.

🔹 This step is seen as an important opportunity to test how open users are to content created by artificial intelligence. How might users’ exposure to content that is not created by themselves, but that includes their faces, affect their social media usage habits? This move by Meta gives the first clues about what role artificial intelligence may play in social media platforms in the future.

🔹 This expansion builds on the ‘Imagine Me’ feature that was released in beta in July. The feature allowed users to take AI-generated selfies in direct messages with Meta AI or in their feed, stories, and profile pictures. However, Meta states that new artificial intelligence content can only be created based on users’ interests or current trends. In some cases, these contents will be created using images uploaded by users.


🔹 Meta spokesperson, “This feature will only be available to users who sign up for the Imagine Me feature and add photos for the feature. “The content will be shown only to the users themselves and they will be able to share it with their friends if they wish.” he said. If users do not want to see these images, they can block similar posts with the ‘Hide’ option by clicking on the three dots in the upper right corner of the posts.

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📲 No, You Can’t Stop Meta Using Your Data via IG Story
#News #Insta

🔻 This article critiques individuals who rely on social media for information without engaging in actual research or understanding how things work, despite having access to vast knowledge through their devices. It emphasizes that posting vague legal declarations on platforms like Instagram is ineffective and serves no real purpose, likening it to a humorous yet futile act. The author argues that such declarations have been repeatedly debunked and are essentially pointless exercises.

🔻 This discussion gained traction after Meta announced plans to incorporate user content into its large language models, prompting a wave of reactions, especially from celebrities like Rafael Nadal. However, the reality is that users have already consented to this usage by agreeing to the terms of service of the apps they use. Meta has clarified that it will collect publicly shared content to train its AI systems, while private messages remain protected.

🔻 For users in the European Union, there is an option to opt out of having their posts used for AI training, but this choice is not available to users in other regions. The text stresses that posting a vague message about legal objections does not constitute a valid legal action and will not prevent Meta from using publicly shared content. It warns that such actions can even make individuals more vulnerable to scams.

🔻 The author encourages readers to educate themselves on legal rights, copyright laws, and the terms of service of the apps they use, rather than relying on misleading social media posts. The article highlights the limitations of social media for complex discussions and the potential dangers of misinformation, arguing that quick, sensational content can distort political discourse and public understanding.

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📲 Instagram Launches ‘Best Practices’ Tips Element
#News #Insta

🔹 Instagram's looking to help creators maximize their content efforts in the app, with a new "Best Practices" section within its Professional Dashboard, where it will showcase a range of tips, tricks and, um, best practices, based on research.

🔹 I mean, that's probably true, but then again, a single, resonant Reel could change your IG presence more than a hundred others will. So the focus, then, should be on creative, right, and putting together content that resonates with your specific audience. In which case, quantity isn't really the thing, but then again, more uploads equals more opportunity, equals more attention, etc. Either way, the new Best Practices section will provide a range of tips like this, with explainers specifically aligned to your account, and how you're tracking towards each goal.

🔹 Look, a lot of the example tips here are fairly vague, like in the one which says: "How likely someone will be to watch, like, share or comment on your content helps determine whether it will get shown to a larger audience." Ah, right, so create engaging content. Top tip. If this is the level of "insight" this new element is offering, I'm not sure it's going to be hugely valuable, but there could be some helpful notes and pointers based on your account stats. Instagram's also added a new set of Reels as explainers, featuring various popular creators and Instagram staff.

🔹 Look, it could be something, it might also be nothing, with empty notes about "engagement" with limited specifics. IG's new Best Practices element is being rolled out to creators within the professional dashboard in the app.

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📲 Meta Previews ‘Movie Gen’ AI Video Creation Tool
#News #Insta

🔺 Meta has announced its latest video generation tool, "Movie Gen," which will soon be integrated into its apps, allowing users to create videos based on text prompts. This tool will enable users to generate high-definition videos of various scenarios, such as baby hippos or actors in amusing situations. Additionally, Movie Gen can enhance existing videos by incorporating users into fantastical contexts, which Meta believes will expand creative possibilities for its users.

🔺 Despite the innovative features of Movie Gen, there are doubts about its potential popularity. The essence of social media lies in sharing real experiences and interactions with friends and family, while the content generated by Movie Gen is artificial and not grounded in actual user experiences. This raises questions about the value of such content, as it is produced by a machine learning system rather than originating from personal creativity.

🔺 Previous attempts by Meta to integrate AI, such as chatbots in Messenger and celebrity-based AI interactions, have not resonated with users and were ultimately discontinued due to lack of engagement. The concern remains that these engineered experiences fail to provide meaningful social interactions, as they replace authentic human connections with technological simulations. Meta's push towards AI-driven content raises concerns about whether users will embrace these changes in their social media experience.

🔺 CEO Mark Zuckerberg envisions a future where AI-generated content becomes a significant part of users’ feeds, shifting the focus from personal connections to creator-driven content. While the tools offered by Movie Gen may lead to experimentation and creative possibilities, they currently appear to be novelties that may not sustain long-term interest. Although there are potential practical applications for AI in areas like product promotion and content enhancement, a significant gap remains between technological advancements and their practical utility for the average user.

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📲 Meta Shares New Reels Ad Tips
#News #Insta

🔹 Meta's released a heap of ad tips ahead of the holiday push, which explore its evolving Advantage+ campaigns, Reels ads, working with creators, Al creative, and more.
Meta's published a new range of guides and tips as part of its Agency Partners Summit, which it held last week.

🔹 It's now made all of the sessions and guides available online, and there's a heap to get through, including this helpful guide on Reels ads. Meta's 19-page Reels ads guide covers off on all the key considerations, and includes practical tips for maximizing Reels ad performance. First off, the guide looks at Reels usage and engagement, underlining why it should be an ad consideration.

🔹 Half of all time spent on IG is now spent watching Reels, which suggests that if you want to maximize your promotional impact, you should probably be there too. The guide also includes some of the usual Reels tips, which are fairly generic. Like, no doubt these tips are correct, but saying "make it entertaining" is much easier said than done. But the guide does also include some more practical notes.

🔹 There are also tips for Reels ad production, and how to incorporate Reels into your creative pipeline. As well as guides on how exactly to activate Reels ads in your campaign setup. It's a handy overview, with a range of practical notes to help improve your Reels ads approach. And as noted, this is just one of several new resources Meta has made available after its Agency Summit.

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📲 Meta Announces Image Animation and Video Expansion Tools at Advertising Week
#News #Insta

🔹 At Advertising Week, Meta unveiled a series of new advertising updates, including AI-driven video animation tools and enhanced collaboration features for creators. One of the standout offerings is "Image Animation," which allows advertisers to animate static images using text prompts. This innovation enables users to generate engaging video content from single images without needing existing video assets, thus enhancing the promotional lifespan of ads. Initial feedback from advertisers has been positive, indicating that this tool can help overcome resource limitations and encourage more dynamic advertising strategies.

🔹 In addition to Image Animation, Meta is expanding its AI-based "Video Expansion" capabilities, which allow advertisers to transform their video assets into various formats through predictive technology. This feature has been in development for over a year and will soon be more accessible to brands, enabling them to utilize full video creation capabilities effectively. Furthermore, Meta is enhancing its Collections ads, allowing brands to incorporate creator content as "hero" assets, which can strengthen audience engagement by leveraging the authenticity of influencer partnerships.

🔹 Meta is also testing new options for adding creator testimonials to partnership ads and consolidating all partnership advertising tools into a single interface known as the "Partnership Ads Hub." This centralized platform will simplify the management of promotional collaborations, ensuring advertisers can easily track campaign details. Additionally, the upcoming video tab, part of Meta’s app refresh, aims to provide advertisers with more opportunities to reach users through various ad formats, similar to TikTok's model, which could enhance ad relevance and exposure.

🔹 With video content accounting for 60% of user engagement on Facebook and Instagram, Meta's focus on video at Advertising Week is strategically aligned with user behavior. The introduction of AI tools to facilitate animated content creation presents new opportunities for brands to engage with their audiences, even when traditional filming is not feasible. While the technology may not always yield perfect results, these updates position advertisers to capitalize on the growing trend of video consumption within Meta's platforms.

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📲 Instagram and Threads moderation is out of control
#News #Insta

🔹 On Threads, the trending topic of "Threads Moderation Failures" has sparked significant user discontent, with many reporting that their accounts are being deleted or restricted for sharing articles on controversial topics. Adam Mosseri, the head of Instagram and Threads, has acknowledged these complaints and stated he is "looking into it." Users have expressed frustration, including one individual who had their account deleted for allegedly being underage, despite being an adult. This situation highlights the ongoing challenges of moderation on social media, with reports indicating that Meta is enforcing its rules with increasing strictness.

🔹 Moderation issues extend beyond individual accounts, as users like Jorge Caballero have noted that the automated system is erroneously applying fact checks to political content and throttling posts with accurate information about significant events, like hurricanes. Some users have even dubbed their experiences “crackergate,” where posts mentioning seemingly innocuous terms, like "saltines," have been swiftly removed. Social media consultant Matt Navarra also received a notification that his Threads account was being downranked after posting about a Meta AI hoax, and he, too, has drawn attention to these moderation inconsistencies.

🔹 The impact of these moderation practices is not limited to Threads; it extends to Instagram as well. A user reported that their Instagram account was disabled due to an alleged violation of age requirements, despite providing a state ID for verification. Meta's response indicated a strict adherence to its policies, resulting in the loss of years of posts and connections. Although Meta has instituted measures to protect underage users—requiring birthday information since 2021—the effectiveness and fairness of these age-related bans remain questionable.

🔹 Overall, the moderation practices employed by Meta are causing frustration and limiting the utility of its platforms. Users like Wario64 have experienced their posts flagged as spam, prompting them to reconsider their engagement with Threads. The growing trend of account restrictions and deletions may discourage users from sharing content, ultimately diminishing the social media experience and raising concerns about how these platforms manage community interaction and information sharing.

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