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🤳 Instagram is finally open! So what happened to us in 1 week?
#News #Insta

🔹 After a one-week ban, Instagram has been reopened in Turkey. The discussions and uncertainties surrounding the blocking of access to the social media platform have ended with a statement from the Turkish Minister. The primary reason for the ban was the spread of content deemed "catalog crimes" and contrary to the laws of the Republic of Turkey, particularly accounts and propaganda belonging to terrorist organizations.

🔹 During the week-long ban, intensive talks were held between Meta officials and the Turkish government. As a result, Meta agreed to meet Turkey's demands by removing the offending content from the platform, especially within the scope of "catalog crimes." It was also promised that important steps would be taken to protect user rights and prevent accounts from being closed without warning.

🔹 The Instagram ban had a significant impact on digital habits and social media usage in Turkey, with many users turning to VPN services to access the platform. Local social media platforms and alternatives to Instagram saw an increase in users, while small businesses that sell and advertise on Instagram were negatively affected. The need to reduce dependency on foreign platforms and create a local advertising ecosystem has been emphasized once again.

🔹 The Instagram ban has reignited debates about freedom of expression and access barriers. While the platforms' responsibility to block harmful content has been stressed, concerns about censorship and interference with freedom of expression have also been voiced. In the near future, Meta officials are expected to visit Turkey for higher-level talks, aiming to strengthen cooperation and find permanent solutions to the problems experienced.

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🤳 Instagram is testing vertical profile grids — and knows that might mess up layouts
#News #Insta

🔹 Instagram is testing a potentially major change to profile pages: making the squares in your profile grid vertical rectangles. Some users recently spotted the test, and there have been indications from at least 2022 that the company has toyed with a rectangular grid.
"The vast majority of what is uploaded to Instagram today is vertical,"

Mosseri says in an Instagram story from Friday discussing the test.

🔹 "It's either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal." Mosseri notes that "squares are from way back in the day when you can only upload square photos to Instagram," a limitation Instagram removed all the way back in 2015. Mosseri also knows that this profile change might be annoying for people who have spent a lot of time
"curating and making sure everything lines up" but says that "I would really like to do better by the content today." "We're testing a vertical profile grid with a small number of people,"


🔹 Instagram spokesperson Christine Pai says in a statement to The Verge.
"This is a limited test, and we'll be listening to feedback from the community before rolling anything out further."

Still, if you've meticulously planned out your profile grid around squares, you might want to prepare for those squares to someday change into rectangles.

🔹 Here's a transcription of Mosseri's story:
We're actually testing a vertical grid, for those of you who haven't seen it yet, for your profile, instead of squares. Now, squares are from way back in the day when you can only upload square photos to Instagram. I know this can be annoying for some of you who really spent a lot of time curating and making sure everything lines up, but I would really like to do better by the content today. The vast majority of what is uploaded to Instagram today is vertical. It's either 4 by 3 in a photo or 9 by 16 in a video, and cropping it down to square is pretty brutal. So, I'm hoping we can figure out a way to manage this transition.


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🤳 Adding WhatsApp Profile Feature to Instagram is Coming
#News #Insta

🔹 Instagram is testing adding WhatsApp profiles. Details about the new feature are expected to be shared soon. Instagram continues to take steps to continuously improve the user experience. Now the platform, Integrate WhatsApp profiles with Instagram started working on it.

🔹 This new step of Instagram social media platforms It seems to aim to increase interaction between users. By adding their WhatsApp accounts to their Instagram profiles, users will be able to communicate with their followers more quickly and easily. This type of integration can be a great advantage, especially for business accounts.

🔹 The new feature is still in the testing phase and there is no definitive information about when Instagram will implement this feature. However, it is known that Instagram usually tests and launches innovations quickly. For this reason, the testing process of the WhatsApp profile addition feature may be completed in a short time and an official announcement may be made.

🔹 WhatsApp profile adding feature The effects of will become clear after it is put into use. It is a matter of curiosity how users will react to this new feature of Instagram. user experience How it will affect users will become clear over time. More information about the feature’s release date and details will be shared soon.

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🤳 Instagram design is changing radically! This is what it will look like
#News #Insta

🔹 We are saying goodbye to the Instagram profile view we are used to. The company is preparing to make a radical change to the platform. The photos and videos in the square profile grid are being replaced by vertical rectangular photos and videos. This change is currently in the testing phase and some users have already started to experience the new format. However, this innovation did not please everyone.

🔹 Adam Mosseri, the head of the Instagram platform, explained the reason for the change, saying that the content uploaded to Instagram today most of them are in vertical format According to Mosseri, it is quite challenging to fit 4:3 photos or 9:16 videos into a frame, which is why Instagram give up on squares and stated that it should switch to a rectangular format.

🔹 Squares have been a defining feature of Instagram since its early days. Until 2015, only square photos could be uploaded to the platform, but this restriction was eventually lifted. However, squares still remained the dominant format in the profile grid. Now, rectangular views are set to take over this role in the Instagram app.

🔹 When it was announced that the app would be renewed, this change was criticized by many users. Especially users who designed according to the square format in their profile grids are worried that this new arrangement could make all their efforts in vain. Despite these reactions, Mosseri argues that the transition to a rectangular format is the right decision.

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🤳 Instagram May Replace Its Highlights Feature
#News #Insta

🔹 Instagram is planning to relocate its “Highlights” feature. We could soon see these stories move to a brand new tab next to posts. Instagram, which has been facing access restrictions in our country for a while, has been regularly developing features to improve user experience.

🔹 Now, an innovation that will come to the application in the near future has emerged. We know him for his leaks about mobile applications. Alessandro Paluzzi which allows you to add your stories to your profile The location of the “Highlights” feature may change transferred.

🔹 When we look at the shared screenshots, we can see that Instagram is considering taking the stories we call “Highlights” to a different point. Accordingly, the stories now next to the posts we can see. As you know, when you enter your profile, there are three sections: posts, Reels and tagged.

🔹 Here is the change the platform is working on, Highlights will be added here to be in a brand new tab This feature was normally located below the bio section of your profile and at the top of posts. It’s not really clear why the change was made. It’s also debatable whether it’s necessary. Most users are currently quite happy with their featured stories, so we can assume it won’t be well-received.

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🤳 McDonald’s Shares It on Instagram, Solana-Based Memecoin Soars for a Short Time
#News #Insta

🔹 McDonald’s Instagram account was hacked on Wednesday for promoting GRIMACE, a Solana-based memecoin. McDonald’s Instagram account with 5.1 million followers briefly introduced a memecoin codenamed GRIMACE.

🔹 The Solana-based memecoin quickly reached a market value of approximately $20 million. However, this rise soon turned into a decline. According to Pump . fun data, GRIMACE’s market value fell below $500,000.

🔹 A post on McDonald’s Instagram account promoting GRIMACE was quickly deleted, but one post called GRIMACE “McDonald’s experiment on Solana.”

“We have remediated the issues with these accounts and apologize to our fans for any hurtful comments that were shared during this time,” McDonald’s said in a statement.


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🤳 Instagram is adding a Myspace-like ‘song on profile’ feature
#News #Insta

🔹 A new feature announced by Instagram today will allow users to add a song on their profile — much like Myspace in the early 2000s. The music added to a user’s profile shows up in the bio area, according to screenshots shared by Instagram. A song will be featured on a profile until the user removes or replaces it. But unlike Myspace, songs won’t autoplay — people viewing a profile with a song can play and pause the track.

🔹 Users can add a song by going to the “edit profile” page, where they’ll be able to search for and select a track from Instagram’s library of licensed music that’s also available for things like Reels or posts. From there, users will be able to select a 30-second-long portion of the song to add.

🔹 Instagram is launching the feature in collaboration with pop star Sabrina Carpenter, whose earworm hit "Espresso" has been inescapable this summer. Beginning today, Carpenter's official Instagram profile will include a teaser of a never-before-heard song, "Taste," ahead of her album release on Friday. Instagram says the profile music feature is the only way to hear the song ahead of the full release.

🔹 Instagram is also adding a few hidden features themed around Carpenter's upcoming album, Short n' Sweet. Using certain keywords like
"Sabrina" or the coffee cup emoji will turn temporary Notes messages light blue, and there's a Carpenter-branded chat theme featuring lipstick kisses.

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📲 How Did Instagram Become So Successful?
#News #Insta

🔹 Instagram has experienced incredible growth since its humble beginnings in 2010, becoming an indispensable part of daily life for billions of people. The app was originally conceived as a location-sharing platform similar to Foursquare, but the founders quickly pivoted when they noticed users were far more interested in sharing photos. This insight proved pivotal, as Instagram reached 1 million users in just 3 months, far outpacing early growth of rivals like Facebook and Twitter.

🔹 The acquisition by Facebook in 2012 for $1 billion was a watershed moment, allowing Instagram to rapidly expand its feature set. Key innovations like video sharing, Instagram Stories, and most recently Reels have helped Instagram stay ahead of emerging competitors like Snapchat and TikTok. These new features have continuously given users fresh reasons to engage with the platform, driving its active user base to over 250 million.

🔹 Instagram's success is largely attributed to its ability to quickly identify and adapt to new trends in social media. Whether it was the popularity of photo sharing, ephemeral stories, or short-form video, Instagram has consistently rolled out features that align with user behavior. This responsiveness, coupled with Facebook's resources and scale, has allowed Instagram to maintain its position as one of the world's most dominant social networks.

🔹 Looking ahead, Instagram will continue innovating to surprise and retain its massive user base. As new social media models emerge, Instagram has demonstrated a knack for identifying and co-opting the aspects that resonate most with users, ensuring it remains a central part of daily digital life for years to come.

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📲 Instagram Chief Shares Tips on How to Improve Content Performance
#News #Insta

🔹 Looking for ways to tweak your Instagram posting approach? This will help. In his weekly Q and A session on IG Stories, Instagram chief Adam Mosseri shared some quick tips to help improve your IG content performance. Which, to be clear, won’t suddenly triple your reach or anything crazy like that, but these notes could help to drive some additional eyeballs to your content, and boost your performance charts just a bit.

🔹 First off, on re-posting your content in different formats, Mosseri says that reposting your Reels to Stories will expand your reach.

As per Mosseri:

“Posting a Reel to your Stories will help a bit with reach. Usually, for most people, your feed posts get a lot more reach than your Stories, and this is because there’s a ton of Stories inventory, so there’s a lot more competition relative to feed. But it will just generally be additive, so it’s a good practice, as long as it’s not something that annoys your followers.”


🔹 So, straight from the head of IG, reposting your Reels to Stories is good practice. So long as your followers don’t get annoyed by it.
Mosseri has also shared a tip on Collab Posts, which he says see better performance when the account with a bigger following sends the collab request.

“In general, the ranking system [for Collab posts] biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”


🔹 What exactly that means, in terms of real world performance, who knows, but if the larger of the profiles in the collaboration is the originator, that will see your content get more reach.

🔹 Again, these aren’t game-changing strategic insights, but they are interesting refinement notes, which could help you expand your IG reach heading into the holiday shopping push. Some worthy considerations either way.

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📲 Instagram adds what photos have always needed: words
#News #Insta

🔹 Instagram will now let you add text to your photos right from the post editor, meaning you won't need to edit your photos in a separate app just to add some text. A bit of text might help your post stand out from the rest of the photos on your feed - or help people see information that might otherwise get lost in your caption.

🔹 From the post editor, you'll also now be able to layer another photo on top of a photo as a sticker. When you tap on that layered photo, you can change its shape from a rectangle to a square, circle, heart, or star, according to Instagram's blog post. This feature seems fun to me - I suspect people will find some clever ways to use this in their photos.

🔹 Reels and stories are getting some text improvements, too. There are new fonts, as well as effects and animations that you can add to text to make them pop. The updates follow a slew of recent Instagram product improvements, including a test of a Snap Map-like feature, a way to add songs to your profile, and the ability to share 20 slides in one Instagram post.

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📲 Meta is ending support for custom face filters in its apps
#News #Insta

🔹 Meta is shutting down all third-party face filters and AR effects on Facebook, Instagram, and Messenger, along with the tools used to create them, on January 14th, 2025. That includes any created by brands and other third parties, the company wrote in a blog post today. Meta's own AR effects will continue to operate, however, the Meta Spark platform is used to create face filters like those you'd see on Snapchat or TikTok that make you look old or reimagine you as a cartoon character, as well as AR games and ads.

🔹 Any videos that have used Spark-based AR effects will stay up on Facebook, Instagram, and in messages sent over Messenger, the company says in its FAQ about the change. Meta introduced its AR tools in 2017, giving it an answer to AR features Snapchat already had. It's been a popular part of the platform, and the change hasn't gone unnoticed by the platform's creators, as TechCrunch notes, pointing to complaints on Facebook's Meta Spark Community.

🔹 Meta writes that it's still committed to AR, through its "long-term investments in new computing platforms that will bring us beyond today's 2D experiences on mobile." Part of that involves "shifting resources" to other experiences, such as glasses. (It's expected to demonstrate its Orion AR glasses prototype at Meta Connect.)

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📲 Are X and Instagram down?
#News #Insta

🔹 The world’s most popular social media platforms, X and Instagram, have been experiencing access problems for the last few minutes. Moreover, similar reports are coming not only from Turkey but from all over the world. So, have X and Instagram crashed?

🔹 According to information shared by the website Downdetector, which shows whether websites are active or not, X and Instagram cannot be accessed in many countries, from the United States to France, from Turkey to Indonesia.

🔹 There has been no statement from social media platforms yet. Therefore, the reason for the access problem is unknown. We will update this news when there is a development.

🔹 But according to feedback from users, Instagram and X became accessible again. So what do you think about this issue?

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📲 We say goodbye to the fun effects of Instagram and Facebook!
#News #Insta

🔹 Meta has announced that it will be ending support for third-party face effects and augmented reality (AR) effects on Facebook, Instagram, and Messenger on January 14, 2025. This decision will apply to all filters created by brands and other third parties, as well as the tools used to create those filters. That means Meta’s own AR effects will continue to work.

🔹 Meta’s Spark platform has been offering tools that allow for facial effects, AR games, and ads that make you look older or turn you into a cartoon character, like the kind you see on Snapchat or TikTok. In its FAQ about this change, Meta noted that videos that use Spark-based AR effects will continue to exist on Facebook, Instagram, and Messenger.

🔹 Introduced in 2017, Meta’s AR tools were developed as a response to Snapchat’s already existing AR features and have become a popular part of the platform. However, some users in the Meta Spark Community have taken issue with this change.

🔹 Meta has said it will continue its commitment to augmented reality, but will shift its resources to new experiences, particularly platforms that will go beyond mobile devices, such as AR glasses. Meanwhile, the company is expected to introduce the Orion AR glasses prototype at the Meta Connect event.

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📲 Will Spotify Songs Be Instantly Shared on Instagram?
#News #Insta

🔹Meta and Spotify are testing real-time song sharing for Instagram. Songs from Spotify could appear on Instagram.

🔹Meta and Spotify, Instagram is working on a new feature that will allow users to share the music they are listening to in real time. This feature will allow users to sync their Spotify accounts with their Instagram accounts, Songs playing on Spotify aims to share automatically.

🔹The new feature will connect Spotify and Instagram accounts, so that the songs users play on Spotify will be automatically shared on Instagram. These shares will be shared with other Instagram users It can be seen by the DM tab or during profile visits.

🔹Application researcher Alessandro Paluzz This is what i discovered “Share on Spotify“ The feature will allow users to continuously share their music listening experience and stop sharing at any time. It’s not yet clear when the feature will be available, but it’s expected to be announced soon. Instagram users can currently share songs manually, but this has to be done on a per-song basis.

🔹This new feature, MSN It can make sharing music easier and more enjoyable by bringing the song sharing function that we remember from the days of Spotify to the present day. Apple Music users will not be able to benefit from this innovation at the moment, but there is a possibility that a similar feature will be offered by Apple in the future. When the “Share from Spotify” feature will be available is eagerly awaited.

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📲 You’ll soon be able to leave comments on Instagram Stories posts
#News #Insta

🔹Instagram is adding the ability to leave comments on Instagram Stories, the ephemeral posts that many people use even more than traditional posts these days.

🔹Previously, replying to an Instagram Story sent a private message visible only to the person who posted the content. The addition of comments adds a more public way to respond to Stories. The ability to comment in the first place is more limited, though: only people who follow the poster and who the poster follows back will be able to leave a comment.

🔹Just like Stories, the comments are temporary and will last for up to 24 hours; Instagram spokesperson Emily Norfolk says users will have the option to turn comments on or off for any Story they share. It’s not clear whether comments will be archived after a Story post expires, but we’ve asked Instagram for clarification.

🔹Instagram has steadily added new features to surfaces like Reels and Stories that seem to suggest the company views them as key places for user engagement with friends, not just casual content meant to be scrolled through. Earlier this summer the platform added disappearing "notes" (essentially comments) to grid posts and Reels, meant to draw more attention to how your friends are engaging with content. Those disappearing notes expire after three days, and users can choose who's able to see their notes — either mutual follows, or a curated list of close friends. Temporary notes are overlaid on top of the post, making comments from friends more prominent.

🔹Instagram also announced today that some likes on posts will now appear more prominently as floating hearts, similar to how they appear on the disappearing notes.

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📲 Instagram Is Removing All Kinds of Face Filters
#News #Insta

🔹 A decision came from Meta that concerns Instagram and Facebook users. The company announced that it has decided to remove face filters and AR effects that can be used in posts.

🔹 Meta, one of the world’s largest social media companies, has made a remarkable decision regarding Instagram and Facebook. According to this decision, third-party face filters and AR effects on Instagram and Facebook will be discontinued along with the tools used to create them. According to Meta’s announcement, the new period will be valid as of January 14, 2025.

🔹 When you want to share on Instagram or Facebook, you are faced with countless pre-made filters and effects. Here is the decision Meta has made to pull the plug on this service. As of next year, users will only be able to use face filters and AR effects created by Meta.

🔹 However, no explanation was given as to why this decision was made. After all, face filters and AR effects provided a very good experience for millions of Instagram users. Only the filters and effects prepared by Meta will reduce the options for users.

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📲 Instagram of the former football player who opened kick broadcasts was closed!
#News #Insta

🔹Former football player Batuhan Karadeniz, who has recently made a name for himself with his sports content programs and Kick broadcasts on YouTube, has come to the fore with another incident this time. Karadeniz’s newly opened Instagram account, which was alleged to have been playing illegal bets and advertising them, has been closed.

🔹Everything started with a post by journalist İbrahim Hakoloğlu on X (Twitter). Stating that former football player and commentator Batuhan Karadeniz was broadcasting from illegal betting sites, Haskoloğlu claimed that Karadeniz showed the name of a betting site that is banned in Turkey on the screen.

🔹Karadeniz, known for her broadcasts on Kick, reacted very harshly to these posts, responding with insults and curses on her live broadcast. The journalist, who also shared this response video on her own Instagram account, demanded that the authorities take action regarding the issue.

🔹Although there is an account opened by former football player Karadeniz on Telegram and is still active, the Instagram account that is alleged to be related to illegal betting was removed upon the legal request of ICTA (BTK in Turkey) and it was announced that the account cannot be used in Turkey. Likewise, it seems that the invitation of a Discord account opened for the same reason has also been removed.

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📲 Instagram Is Exploring a New Music Sharing Process via Spotify
#News #Insta

🔹 Music has been a key element in TikTok's rise, with music publishers now focusing on the app as a key platform to connect with audiences, with some even changing their artists' song names to better align with TikTok trends. But if TikTok leaves the U.S. next year, as the current sell-off bill implies, music publishers will have to shift their focus, and music fans will also need to go elsewhere to stay up to date with the latest song trends. And Instagram's hoping to be the app that picks up the slack on this front.

🔹 Over the past few months, Instagram has added a range of new music-related features, including its
"Add Yours Music" stickers, music in Notes, song lyrics display in Reels, and most recently, songs on profiles.
And now it's exploring another music element.As you can see in this example, posted by app researcher Alessandro Paluzzi, Instagram's testing a new integration with Spotify, which would enable IG users to continuously display the track that they're listening to, via their IG Notes indicator. That would act as a form of music promotion, by showcasing what your friends are tuning into at any given time.

🔹 Of course, you would also be able to opt-out of such sharing, if you didn't want people to know that you mostly listen to Billy Joel classics or Chipmunks remixes. But if you chose, you would seemingly be able to constantly highlight the music you're into, by sharing that info in your inbox Notes bubble.

🔹 Which is not a major integration, it's not like a game-changing tool that'll revise your approach in the app. But it's an interesting one, which, again, provides more music options in IG, as it seeks to supplant TikTok as the key music discussion space. And really, it seems like the most obvious alternative in this respect. Snapchat's also popular among young users, but it's not designed for public sharing like TikTok and IG. Which makes Instagram, really, the logical solution, and if TikTok does indeed exit the U.S. market, Instagram, and parent company Meta, may well end up being the major beneficiary.

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📲 Instagram is adding new features for DMs
#News #Insta

🔹Instagram is adding a handful of new features to direct messages, including photo editing capabilities and stickers. Users will be able to edit photos by drawing on them or adding stickers before sending them via DM, similar to editing features that already exist for Instagram Stories. The company also said users will be able to make their own custom stickers from existing photos and use them in DMs. Put together, the photo editing tools in chats are expanding to be closer to Stories.

🔹Instagram is also adding new chat themes that change the look and design of DMs, like a fall theme or one promoting a new album by pop star Sabrina Carpenter. Users can also now add a birthday cake icon to Notes, the away status-like blurb that is visible at the top of users' DM inboxes.

🔹Direct messaging has been an area of growth for Instagram, according to company head Adam Mosseri, so it's not surprising that there's an emphasis placed on new tools and features. In fact, messaging is so important that Instagram uses it in part to rank content on the platform: in July, Mosseri said that a key thing Instagram looks at for ranking is how much a post is sent via DMs.

🔹"Think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time," he said in a video.

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Hola Amigos!

The last few weeks I’ve been spending time in the Caribbean region. First, I came to the great Bitcoin nation of El Salvador. Initially, it was supposed to be a short business trip to organize smooth communication between our LPs and local financial institutions. On top of that, I wanted to check out a few promising investment projects.

But, as things often go, plans changed. Instead of two days, I’m now on my third week here, all thanks to various bureaucratic procedures and whatnot.

While waiting for everything to get sorted out, I decided to explore what else I could do and figured, why not improve my health with some biohacking? I remembered that in the nearby Bahamas, there’s a branch of Cellcolabs, a Swedish startup that’s conducting clinical research on stem cells. I booked a quick call with them, and we agreed I could come ASAP. Luckily, my loved ones were close by in Canada, so I gathered everyone together, and we had a blast there. Of course, I also had an IV stem cell injection - 200 million MSCs in total, to be precise.

Back in El Salvador, I thought my business was finally wrapped up, but no - one more week of waiting! What to do now? Initially, I was hesitant, but boredom (and Bryan’s example) gave me the push I needed. So, I flew to Roatán, Honduras, and got minicircle.io ’s Follistatin gene therapy. Sounds kind of wild, right? But after COVID vaccines, nothing really fazes me anymore. Also, the island is really nice—I’m enjoying myself here, working remotely, admiring the beautiful coral reef, eating fresh food, and, well, sunsets are nice. 🙂

So, now I guess I’m officially a biohacker! Let’s see how this all works out. I’ll keep you updated.

Tomorrow I’m heading back to El Salvador to finally finish everything, and the day after, I’m hopping on a plane to Singapore for Token2049.

For me, Singapore isn’t just some gleaming, high-tech Disneyland. I actually spent two years there, building my network and gaining valuable experience. This time, I’ll be there for a week with lots of meetings lined up with founders, and I’m excited to catch up with some old friends too. Seems like everyone’s going to be there!

We recently closed the deal with Bracket.fi (a platform for Staked Liquid DeFi), along with a few other projects:

• Shieldeum.net - a Web3 cybersecurity solution for 440 million crypto users, powered by an AI-driven decentralized physical infrastructure network (DePIN).

• Brkt.gg is leading a new wave in prediction markets, focusing on innovation, transparency, and strengthening BRKT’s role in DeFi.

We’ve also made a few deals that will remain private for now, but I’ll probably post about them later.

Finally, we’ve partnered with Movement Labs to help Bitlayer become the most popular L2 on Bitcoin.

See you later, guys!
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👉 Insta | Video - Photo - Reels - Stories
📲 Instagram Adds Broadcast Channel Replies
#News #Insta

🔹 Instagram has updated its Broadcast Channels feature, allowing some creators to enable replies from subscribers, enabling a new layer of interaction within the channel. While the main feed of the Broadcast Channel will still primarily consist of updates from the channel admin, the new reply option allows subscribers to comment on specific messages, fostering a topical discussion without cluttering the main stream.

🔹 This change reflects Instagram's recognition of the increasing engagement happening in direct messages (DMs) rather than in the main feed. By facilitating connections through replies in Broadcast Channels, Instagram aims to keep interactions focused and relevant, allowing fans to discuss specific announcements without needing to move to separate forums.

🔹 As user engagement shifts, with about 50% of content in users' main feeds now coming from AI recommendations rather than the accounts they follow, Instagram is adapting its strategy. The platform is blending elements of TikTok's content discovery with its traditional social networking features, emphasizing the importance of maintaining social connections.

🔹 To enhance user interaction, Instagram continues to introduce new features like Notes and Story comments while expanding the Discussion feature in Broadcast Channels. This strategy aims to maintain engagement and keep users connected with their networks, balancing high-quality content curation with opportunities for communication within the app.

💻 Source

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