1. Most statistical tests/approaches are not widely used. Only Correlation, Regression, z- or t-tests, and Cluster Analysis have been used by more than 50% of the participants in this research, during the first half of 2017 – and this sample probably over-represents people using statistics, and under-represents those using statistics less often.
2. SPSS is the dominant software package amongst people using statistical packages. Given SPSS is approaching 50 years old, that may not be the sign of a dynamic industry? But, there are many people using tools such as Q, Sawtooth Software, SAS – and beyond them programs such as Latent Gold, Tableau, and XLSTAT.
3. One of the growth areas is the use of tools is the use of integrated data collection / analysis solutions, for example Confirmit, Askia, Vision Critical, Qualtrics. The use of these tools requires the researcher to make fewer decisions. For example, survey monitoring flows into the analysis without any extra steps, the packages have a default way of looking of testing differences (for example t-tests) – making it less likely that the researcher will consider less convenient options, such as Chi-squared tests.
4. The most widely adopted complex solution is R, an open-source programming language that leverages large numbers of libraries for things like advanced analytics, data science, and data visualisation. People have been highlighting the growing role of R for a few years, and it seems to be gaining a stronger share of market research and insight analyses.
http://www.greenbookblog.org/2017/09/06/the-statistics-and-statistical-tools-used-in-market-research-in-2017/
2. SPSS is the dominant software package amongst people using statistical packages. Given SPSS is approaching 50 years old, that may not be the sign of a dynamic industry? But, there are many people using tools such as Q, Sawtooth Software, SAS – and beyond them programs such as Latent Gold, Tableau, and XLSTAT.
3. One of the growth areas is the use of tools is the use of integrated data collection / analysis solutions, for example Confirmit, Askia, Vision Critical, Qualtrics. The use of these tools requires the researcher to make fewer decisions. For example, survey monitoring flows into the analysis without any extra steps, the packages have a default way of looking of testing differences (for example t-tests) – making it less likely that the researcher will consider less convenient options, such as Chi-squared tests.
4. The most widely adopted complex solution is R, an open-source programming language that leverages large numbers of libraries for things like advanced analytics, data science, and data visualisation. People have been highlighting the growing role of R for a few years, and it seems to be gaining a stronger share of market research and insight analyses.
http://www.greenbookblog.org/2017/09/06/the-statistics-and-statistical-tools-used-in-market-research-in-2017/
GreenBook
The Statistics and Statistical Tools Used in Market Research in 2017
Ray Poynter summarizes results from an August NewMR survey on statistics and statistical tools used by market researchers.
[Mi Bunny Tips #45] 7 Tips to Secure Your Personal Online Data:http://en.miui.com/thread-979836-1-1.html
Miui
[Mi Bunny Tips #45] 7 Tips to Secure Your Personal Online Data - News - Xiaomi MIUI Official Forum
Hello Fellow MIUI Fans,There's no doubt that the internet has changed our lives in countless positive ways, but it's not an unmixed blessing. Since your pers ... [Mi Bunny Tips #45] 7 Tips to Secure Your Personal Online Data ,Xiaomi MIUI Official Forum
В начале октября функция опросов появилась в Instagram Stories, а пару недель спустя Facebook объявил о покупке приложения для анонимных опросов tbh, ориентированного на подростковую аудиторию.
https://www.searchengines.ru/fb-polls.html
https://www.searchengines.ru/fb-polls.html
Searchengines.ru
Facebook запустил функцию опросов
Facebook добавил функцию опросов. Нововведение запущено во всех версиях сервиса и доступно как рядовым пользователям, так и страницам. Опросы в Facebook, как и в Instagram Stories, могут... #facebook
Маркетплейс Savio запущен GreenBook. Концепция - связывать напрямую заказчиков ресеча с экспертами: в рамках задачи, целого проекта или оказания конкретных услуг, которые не предоставляет ваш онлайн ресеч провайдер.
http://www.greenbookblog.org/2017/08/10/introducing-savio-marketplace-market-research/
http://www.greenbookblog.org/2017/08/10/introducing-savio-marketplace-market-research/
GreenBook
Introducing Savio: A Marketplace for the Insights Industry
In response to trends in marketing research as well as in the broader economy, GreenBook has been working to create an online marketplace for the insights industry. We’re now launching the platform in beta and would like to invite you to explore Savio - the…
Очень простой и быстрый инструмент от Google для оценки скорости загрузки мобильной версии вашего сайта и возможных потерь пользователей.
https://testmysite.withgoogle.com/intl/ru-ru
https://testmysite.withgoogle.com/intl/ru-ru
Think with Google
Optimize your mobile site or app
Google's Official Digital Marketing Publication. Discover helpful mobile tools and resources to optimize your site or app, check page speed, and more.
Смартфон для фаната — не способ отвлечься от увлекательной игры, а инструмент доступа к нужной информации здесь и сейчас.
https://www.thinkwithgoogle.com/intl/ru-ru/insights-trends/user-insights/tsifrovye-bolelshchiki-chto-nuzhno-znat-brendam-o-povedenii-futbolnykh-fanatov-onlain/
https://www.thinkwithgoogle.com/intl/ru-ru/insights-trends/user-insights/tsifrovye-bolelshchiki-chto-nuzhno-znat-brendam-o-povedenii-futbolnykh-fanatov-onlain/
Think with Google
«Цифровые» болельщики: что нужно знать брендам о поведении футбольных фанатов онлайн
Что общего между футболом и интернетом? И то и другое объединяет людей разных взглядов, возрастов и интересов. Сегодня цифровые технологии позволяют фанатам по-новому взаимодействовать с футбольным контентом, а брендам — поддержать свою аудиторию в самые…
3 геймерских тренда на Youtube:
1. Competition
2. How-to
3. Unboxing
https://www.thinkwithgoogle.com/advertising-channels/video/video-game-culture-youtube-trends/
1. Competition
2. How-to
3. Unboxing
https://www.thinkwithgoogle.com/advertising-channels/video/video-game-culture-youtube-trends/
Think with Google
3 Trends in Video Game Culture on YouTube - Think with Google
Can't quite understand what video game culture is all about? Have no fear. Check out three kinds of gaming videos trending on YouTube.
3 урока от Alison Wagonfeld (VP of Cloud Marketing at Google):
1. Live, breathe, and eat data integrity
2. Establish an experimental mindset
3. Select specific business problems to solve
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/data-driven-marketing-technology-analytics-integration/
1. Live, breathe, and eat data integrity
2. Establish an experimental mindset
3. Select specific business problems to solve
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/data-driven-marketing-technology-analytics-integration/
Think with Google
How Data-driven Marketing and Machine Learning Can Improve Productivity and Customer Experiences
Alison Wagonfeld, VP of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning.
The Zen of Python, by Tim Peters
Beautiful is better than ugly.
Explicit is better than implicit.
Simple is better than complex.
Complex is better than complicated.
Flat is better than nested.
Sparse is better than dense.
Readability counts.
Special cases aren't special enough to break the rules.
Although practicality beats purity.
Errors should never pass silently.
Unless explicitly silenced.
In the face of ambiguity, refuse the temptation to guess.
There should be one— and preferably only one —obvious way to do it.
Although that way may not be obvious at first unless you're Dutch.
Now is better than never.
Although never is often better than *right* now.
If the implementation is hard to explain, it's a bad idea.
If the implementation is easy to explain, it may be a good idea.
Namespaces are one honking great idea — let's do more of those!
Beautiful is better than ugly.
Explicit is better than implicit.
Simple is better than complex.
Complex is better than complicated.
Flat is better than nested.
Sparse is better than dense.
Readability counts.
Special cases aren't special enough to break the rules.
Although practicality beats purity.
Errors should never pass silently.
Unless explicitly silenced.
In the face of ambiguity, refuse the temptation to guess.
There should be one— and preferably only one —obvious way to do it.
Although that way may not be obvious at first unless you're Dutch.
Now is better than never.
Although never is often better than *right* now.
If the implementation is hard to explain, it's a bad idea.
If the implementation is easy to explain, it may be a good idea.
Namespaces are one honking great idea — let's do more of those!
Mozilla выпустила новую версию своего десктопного браузера — Firefox 57. Она получила название Firefox Quantum и позиционируется как самая быстрая версия за все время существования Firefox.
https://youtu.be/YIywpvHewc0
https://youtu.be/YIywpvHewc0
YouTube
Firefox Quantum (Beta) vs Chrome
A comparison of page load times for Firefox Quantum (Beta) and Chrome. Test it yourself: fihttps://mzl.la/FirefoxQuantum
Videos captured using webpagetest open source project (https://github.com/WPO-Foundation/webpagetest).
Running on hardware: Acer Aspire…
Videos captured using webpagetest open source project (https://github.com/WPO-Foundation/webpagetest).
Running on hardware: Acer Aspire…
Telegram выпустил обновление для мобильных устройств. Среди основных нововведений в версии 4.5 значатся улучшенный поиск по каналам и ботам, возможность сохранять сообщения, отправка нескольких фото альбомами и другие изменения.
https://telegram.org/blog/albums-saved-messages
https://telegram.org/blog/albums-saved-messages
Telegram
Albums, Saved Messages and Better Search
Telegram 4.5 brings grouped photos & videos, saved messages, better search, multiple profile pics and iPhone X support.
Explore strategies for creating YouTube videos that people love to watch and share.
https://www.thinkwithgoogle.com/features/youtube-playbook/
https://www.thinkwithgoogle.com/features/youtube-playbook/
Think with Google
Crafting creative effectiveness - Think with Google
Google’s Official Digital Marketing Publication. Hear from experts and discover what makes creative advertising effective and how to make yours work.
MIT editors pick the 50 companies that best combine innovative technology with an effective business model.
https://www.technologyreview.com/lists/companies/2017/
https://www.technologyreview.com/lists/companies/2017/
MIT Technology Review
What are the 50 Smartest Companies?
Each year we identify 50 companies creating new opportunities by combining disruptive technologies and business savvy. Some are large companies that seem to be growing ever larger, like Amazon and Apple. Others, like IBM, or General Electric are old-guard…
Команда аналитиков «Яндекса» знает, какие сны снятся в разных городах России, по каким улицам мы ходим и что едим на обед. Strelka Magazine поговорил с главой исследовательской команды Наталией Крупениной о том, как они достают и используют данные, о целях исследований и о том, как полученные результаты влияют на бизнес и журналистику.
http://strelka.com/ru/magazine/2017/10/27/yandex
http://strelka.com/ru/magazine/2017/10/27/yandex