ТРЕНДЫ США СКОРО НАС ДОГОНЯТ.
http://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent
http://www.comscore.com/Insights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent
Comscore, Inc.
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online…
На Яндекс.Картах — и в мобильной, и в веб-версии — есть возможность строить пешие маршруты. Мы выяснили, как люди в разных городах пользовались ими прошедшим летом — насколько далеко ходили, в какое время, куда чаще всего направлялись.
https://yandex.ru/company/researches/2016/ya_walk
https://yandex.ru/company/researches/2016/ya_walk
Компания Яндекс
Исследования Яндекса — Пешком по карте
Мы выяснили, как люди в разных городах строили пешие маршруты на Яндекс.Картах прошедшим летом — насколько далеко ходили, в какое время, куда чаще всего направлялись.
Оптимизация затрат; Персональные ассистенты; Кастомизированный контент; Товары, с которыми можно разговаривать; Источник данных; Эмоциональная привязанность - БОТЫ
http://www.cossa.ru/152/140998/
http://www.cossa.ru/152/140998/
Cossa.ru - информационный портал о маркетинге и коммуникациях в цифровой среде.
Бот в помощь: концепция «разговорной коммерции» как новая Библия маркетолога
Что такое боты и как их использовать в маркетинговых целях.
2017 IoT Predictions:
1. For next year, we can expect more complexity and IoT solutions to be built on modern microservices and be distributed across devices, gateways and cloud services.
2. IoT data will be coupled with increasingly powerful artificial intelligence capabilities as teams will search through more than 19 new wireless connectivity choices and protocols to support a diverse set of IoT devices.
3. The big data floodgates open, driven by the appetite for deeper contextual insights that drive customer engagement via mobile and wearables
4. Investment in artificial intelligence will triple as firms look to tap complex systems, advanced analytics and machine learning technology
5. CEOs will ‘exit’ at least 30% of chief marketing officers for not mustering the blended skill set needed to drive digital business transformation, design exceptional personalize experiences and propel growth
6. There will be a doubling of business-head turnover as CEOs come to terms with what’s needed to propel their company forward in a customer-led, digital-centric business
http://www.mediapost.com/publications/article/287995/2017-iot-predictions-complexity-security-cmo-tu.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=97725
1. For next year, we can expect more complexity and IoT solutions to be built on modern microservices and be distributed across devices, gateways and cloud services.
2. IoT data will be coupled with increasingly powerful artificial intelligence capabilities as teams will search through more than 19 new wireless connectivity choices and protocols to support a diverse set of IoT devices.
3. The big data floodgates open, driven by the appetite for deeper contextual insights that drive customer engagement via mobile and wearables
4. Investment in artificial intelligence will triple as firms look to tap complex systems, advanced analytics and machine learning technology
5. CEOs will ‘exit’ at least 30% of chief marketing officers for not mustering the blended skill set needed to drive digital business transformation, design exceptional personalize experiences and propel growth
6. There will be a doubling of business-head turnover as CEOs come to terms with what’s needed to propel their company forward in a customer-led, digital-centric business
http://www.mediapost.com/publications/article/287995/2017-iot-predictions-complexity-security-cmo-tu.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=97725
Mediapost
Connected Thinking: 2017 IoT Predictions: Complexity, Security, CMO Turnover
The Internet of Things is complicated and the increasing complexity can overwhelm those who don't stay ahead in it. That's the word in a new set of 2017 predictions. Along with the last quarter
of every year come predictions and forecasts for the next…
of every year come predictions and forecasts for the next…
Today’s Incredible Numbers About Social Media
- More than 50% of Facebook users are mobile only.
- 86% of Twitter’s revenue comes from mobile.
- 1 of every 3 professionals on the planet is on LinkedIn.
- Users are 2.5 times more likely to click on ads in Instagram than on other social media platforms.
https://medium.com/@ipestov/todays-incredible-numbers-about-social-media-a6b1ff2ca887#.r87zv2nvo
- More than 50% of Facebook users are mobile only.
- 86% of Twitter’s revenue comes from mobile.
- 1 of every 3 professionals on the planet is on LinkedIn.
- Users are 2.5 times more likely to click on ads in Instagram than on other social media platforms.
https://medium.com/@ipestov/todays-incredible-numbers-about-social-media-a6b1ff2ca887#.r87zv2nvo
Medium
Today’s Incredible Numbers About Social Media
Hi, everyone! Gathered data below is not huge numbers for procrastination, although hegemony of social network brands is interesting too…
Fame, Feeling And Fluency: How people buy brands
- If a brand comes readily to mind, it’s a good choice (Fame).
- If a brand feels good, it’s a good choice (Feeling).
- If a brand is recognizable, it’s a good choice (Fluency).
http://www.greenbookblog.org/2015/11/05/fame-feeling-and-fluency-when-brand-tracking-meets-behavioral-science/
- If a brand comes readily to mind, it’s a good choice (Fame).
- If a brand feels good, it’s a good choice (Feeling).
- If a brand is recognizable, it’s a good choice (Fluency).
http://www.greenbookblog.org/2015/11/05/fame-feeling-and-fluency-when-brand-tracking-meets-behavioral-science/
GreenBook
Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science
Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?
BMV_2016_Best_Paper_Fame_Feeling.pdf
628.9 KB
Fame, Feeling & Fluency: When Brand Tracking Meets Behavioural Science
Revenue Growth? Try the ‘5% Challenge’… it’s Brilliant!
Challenge 1: Improve client retention by 5%.
Challenge 2: Up-sell/Cross-sell 5% of your existing clients.
Challenge 3: Get referrals from 5% of your clients.
Challenge 4: Win back 5% of your former clients.
Challenge 5: Improve your close rate by 5%.
http://www.harpethmarketing.com/marketing-resources/revenue-growth-challenge/
Challenge 1: Improve client retention by 5%.
Challenge 2: Up-sell/Cross-sell 5% of your existing clients.
Challenge 3: Get referrals from 5% of your clients.
Challenge 4: Win back 5% of your former clients.
Challenge 5: Improve your close rate by 5%.
http://www.harpethmarketing.com/marketing-resources/revenue-growth-challenge/
Harpethmarketing
Revenue Growth? Try the '5% Challenge'... it's Brilliant! - Harpeth Marketing
Take a look at the ‘5% Challenge’ and integrate the ideas into your 2017 revenue growth goals.
10 Principles of Customer Strategy
http://www.strategy-business.com/media/image/36608372_as.gif
http://www.strategy-business.com/article/10-Principles-of-Customer-Strategy
http://www.strategy-business.com/media/image/36608372_as.gif
http://www.strategy-business.com/article/10-Principles-of-Customer-Strategy
18 когнитивных искажений, о которых стоит знать каждому маркетологу
Когнитивное искажение – это склонность мыслить в определенном узком ключе, что часто приводит к отклонению от мышления, основанного на логике.
http://www.advertology.ru/article135000.htm
Когнитивное искажение – это склонность мыслить в определенном узком ключе, что часто приводит к отклонению от мышления, основанного на логике.
http://www.advertology.ru/article135000.htm
Advertology.Ru - все о рекламе, маркетинге и PR
18 когнитивных искажений, о которых стоит знать каждому маркетологу
Рациональных людей (то есть полагающихся на логику и здравый смысл) легко убедить совершить логичное действие или принять рациональное решение. К сожалению, довольно часто посетители ваших ресурсов — люди совершенно нерациональные, а эмоциональные и когнитивные…
10 TIPS TO ALIGN YOUR SALES/ PRODUCT AND MARKETING TEAMS
1. HOLD REGULAR MEETINGS
2. SECURE EXECUTIVE COMMITMENT
3. DON’T TIE ROI SOLELY TO SALES
... and some more!
https://marketinginsidergroup.com/sales-alignment/10-tips-align-sales-marketing-teams
1. HOLD REGULAR MEETINGS
2. SECURE EXECUTIVE COMMITMENT
3. DON’T TIE ROI SOLELY TO SALES
... and some more!
https://marketinginsidergroup.com/sales-alignment/10-tips-align-sales-marketing-teams
Marketing Insider Group
10 Tips to Align Your Sales and Marketing Teams
Sales and marketing alignment is key to driving success regardless of your industry. It’s also an issue that many companies find to be a struggle. The disconnect stems from these teams’ seemingly disparate goals. The marketing team is expected to generate…