🎯 Influencer Campaigns That Actually Work in 2025

KOL campaigns fail when goals and channels don’t match. Too many founders burn budget on big names and last-minute posts, then call influencer marketing dead. It isn’t. It needs a real plan.

We invited George, a Web3 KOL operator with 4 years in the field, to share on how to build influencer campaigns that actually work.

What you will learn:
• What makes a KOL campaign succeed (or flop)
• How to find real influencers vs. fake metrics
• Common mistakes Web3 startups make
• The evolution of influencer marketing in 2025

▶️ Watch the interview

📌Bonus for founders

Reach 250+ verified crypto KOLs with direct Telegram and email contacts to power your token launch, fundraising, or growth campaign. Filter by channel, region, and niche to find high-fit influencers fast while bypassing agencies and dead links.

👉 Download now and get a free 30-minute CMO consultation to plan your outreach

🫠 Market mood lately

(you aren’t alone)

PS: If you're still building - you’re already ahead!

📽 Cut video bottlenecks, start with $15 in HeyGen credits

Video editing eats sprint time and budget. Founders need ship-ready content, not endless retakes.

New in InnMind Perks Club: HeyGen for Startups

🎥 HeyGen is an AI-powered video creation platform that transforms scripts into studio-quality avatar videos, complete with multilingual dubbing and accurate lip sync.

Why founders use it:
▪️ Speed: script to avatar video in minutes
▪️ Global reach: instant dubbing with lip sync
▪️ Consistency: on brand avatars, voiceovers, templates and brand kit
▪️ Real use cases: demos, onboarding, investor updates, ads, FAQs

💎 Perk: +$15 in HeyGen credits on any paid plan via InnMind

▶️ Unlock the perk now

Launchpads are f*cking founders, and we’re done pretending it’s normal 🤬

We’re publishing an investigation next week with real cases, raw stories, and expert takes. If you’ve been through it: refundable sales, delayed payouts, refund chaos, shady “non-refundable” pads - we wanna hear from you 👇

Drop your take here (3 min)
You can stay anon or get quoted (with a link to your project/site/X or InnMind profile).

This piece will hit hard, and we want it to include real voices from the trenches.

🚨 KOL marketing is where most Web3 teams bleed budget in 2025 — and it’s time to fix that.

Our newest blog breaks down how to run influencer campaigns that actually drive results — not just vanity metrics.

We teamed up with George — a veteran Web3 KOL operator — to cut through the BS and show what actually works.

▪️ Think creator-fueled funnels, not quick shills.
▪️ Match format to stage: YouTube for education, X for fast triggers.
▪️ Use KOLs to amplify, not replace, your core marketing engine.

💡 And most importantly:
we dive into influencer marketing trends in 2025-26 — from SocialFi to smarter tooling and fading hype cycles.

Stop burning budget and start getting results 💪

➡️ Read the full breakdown

📊 Web3 VC Trends Q3 2025: From Crypto Winter to Strategic Capital

Based on the new “Q3 2025 Crypto M&A and Financing Report” by Architect Partners, the Web3 investment space is showing signs of maturity — and it confirms exactly what we’ve been highlighting here on InnMind.

💸 Deal activity? Still strong. The number of VC rounds is steady.
💰 Capital raised? Down ~40%. Why? A whopping $90B shifted into Digital Asset Treasury (DAT) strategies — a rising trend where companies hold crypto as balance sheet assets. It soaked up both private and public capital.

🌱 But this isn’t a bearish signal. It’s the market getting more selective.

What’s winning investor attention right now:
▪️ Real-world payment use cases (esp. stablecoin infra)
▪️ Developer & B2B infrastructure
▪️ Capital-efficient projects with measurable traction

Big names like Erebor ($250M) and Fnality ($134.8M) show VCs still write large checks — just not for hype. Projects need revenue, users, and product-market validation. “Build-first, fundraise-second” is the new normal.

💡 What it means for Web3 founders:
This market rewards quality. If you’re building in payments, infra, or dev tools — and you can prove usage — now is a great time to raise. If not, refine first. LPs are slowly returning, and exits are opening up liquidity for the next investment cycle.

📣 Founders — you're not late, you're just in the next chapter. Keep building. Smart capital is circling back.

Take it: ~ 350 VC investors that do NOT require warm intros: https://airtable.com/appG2aMBFerhjf7kn/shr7wzvJWV6Fl17PV/tblaahhCCc2v0065Q/viwdm9nLc4Aj3sHJO for cold outreach.

They are investing across various verticals. Use filter to find those backing web3, crypto and AI projects.

While Others Cut Back, These 5 DeFi Startups Build Forward 🚀

📉 Crypto VC capital dropped 40% in Q3’25.
📊 Global fintech investment stayed strong at ~$11B.
The message is clear: the market is consolidating around real utility.

DeFi isn’t dead — it’s evolving.
And while most projects fade, some are quietly building infrastructure for what’s next. From AI-driven trading to RWA tokenisation and crypto-native banking.

We spotlight 5 early-stage startups from the InnMind ecosystem that are gaining traction and solving real pain points in DeFi.

🔎 Full breakdown inside — traction, token models, and why these projects matter right now:
👉 Read the article here

🧠 AI is getting smarter. But who’s keeping it honest?

The State of Crypto 2025 report dives deep into the emerging alliance between crypto and AI, and it’s not just hype.

After ChatGPT launched in late 2022, the share of crypto startups working in “AI x Crypto” doubled: jumping from 12–16% to 25%+. Founders aren’t sleeping on this trend. Investors neither 🏄

AI may be stealing the spotlight right now, but crypto isn’t going anywhere. In fact, сrypto’s becoming essential infrastructure for AI’s next phase, especially in areas where current systems fall short:
▪️ verifying humans (proof-of-human)
▪️enabling payments for autonomous agents (on crypto rails forecasted by Gartner to power a $30T market by 2030)
▪️ managing IP rights via open ledgers
▪️decentralising compute to reduce dependence on a handful of tech giants.

Because that dependence is already extreme🤦: OpenAI and Anthropic control 88% of AI-native revenue. Amazon, Microsoft, and Google own 63% of cloud infrastructure. And NVIDIA supplies 94% of the GPUs powering AI data centres.

Crypto offers a path to rebalance that power structure — if we build it right.

🤔 So be honest: do you believe crypto has a real chance to counterbalance Big AI — or just open-sourcing our way into another monopoly?

Tell us in the comments 👇

🚩 They call it “0 listing fees.” But the real cost? 8% of your token + $2.5M.

No one warned you about this. Until now.

A founder broke the silence and leaked Binance’s listing terms — and what followed shocked even the most seasoned web3 insiders.

If your token dumped post-listing… this might explain why.
If you're planning a CEX launch… this could save your project.

👉 https://blog.innmind.com/binance-listing-drama-real-costs-founders/

Read it. Then share it. Every founder needs to see this.

⌚️ Stop Wasting Time Chasing Meetings — Let AI Handle It

Founders spend hours every week syncing calendars, rescheduling calls, and sending follow-ups. What if an AI could do it all for you?

Meet LinkCal, your new AI scheduling assistant that actually acts on your behalf — not just books slots.

Why founders love it:

✅ Book smarter, faster: AI suggests the best times for your group — no back-and-forth
✅ Agentic workflows: Tell LinkCal “reschedule my calls” — it emails everyone and rebooks them
✅ Unified dashboard: Sync multiple calendars and email accounts in one place
✅ AI summaries + recording recaps: Instantly recap investor or team calls without note-taking
✅ Linktree-style public profile: Share one branded link with your bio, booking options, and availability

It’s not just another calendar app. It’s your personal AI coordinator that keeps you 10x more organised and frees up your time to build what matters.

🔥 InnMind Deal:
Get FREE access during LinkCal’s Public Beta + 20% lifetime discount on LinkCal Pro after launch.
Perfect for busy founders who want to move faster and smarter.

👉 Сlaim the deal now

🔥 They’re finally back!
After a long break, InnMind Pitching Sessions are making a powerful comeback — this time in partnership with EasyMM! 🚀

📅 EasyMM x InnMind Demo Day
November 12th, 2025 | 12:00 CET

This isn’t your average pitch day — it’s a high-energy virtual summit connecting TGE-ready Web3 projects with top-tier investors, launchpads, and exchanges already deploying capital this Q4. 💸

Why you can’t miss this:
🔹 Direct exposure to specialised Web3 VCs
🔹 Accelerated exchange listing pathway
🔹 Access to committed liquidity & EasyMM market-making support
🔹 Professional-grade pitch recording for your fundraising toolkit

🧩 How to apply:
Submit your application through the Telegram bot — it only takes a minute to start your journey to the stage.

⚠️ Deadline: November 11th, 2025 — one day before the big event!

👀 Want to watch it live or learn all the details? Get here

🎙 Today’s the day! Fundraising in 2026: what’s next for Web3 founders?

If you want to understand how fundraising is evolving — from VC rounds to community sales and launchpads — don’t miss The Founders Show #61 by YAY Network, live today on X.

It’s where real Web3 builders and investors meet to talk strategy, not hype. 🚀

Our CEO Nelli Orlova, alongside top minds from CoinMarketCap, Cointelegraph, and more, will share insights on what it really takes to raise and grow in the next wave of Web3 funding.

📅 Today, Nov 6 | 3 PM UTC
🎧 Join here → https://x.com/i/spaces/1lDGLBVEDePxm

👉 Hit Set a reminder so you don’t miss the live session!

💡 Expect real talk about where the capital is flowing in 2026, how community rounds reshape fundraising, and what founders need to get right.

🎧 Fundraising in Web3: Real talk from the trenches

At The Founders Show by YAY Network, our CEO Nelli Orlova and other experts dropped some hard truths about what actually works in Web3 fundraising today.

Here’s the raw version — no buzzwords, just what founders need to hear 👇

🔥 Fundraising = positioning game
If your story doesn’t scream why you’ll win, no pitch deck will save you. You need market proof, clarity, and a strong narrative that makes investors want in.

💰Capital ≠ success — it’s fuel
Stop chasing “VC logos.” Pick smart money that matches your timeline and adds network power. Misaligned capital burns faster than bear market liquidity.

🌍 Community before coin
If your users don’t love the product, token hype will fade in days. Build retention loops before you build tokenomics.

📉 Distribution isn’t demand
Launchpads and oversubscriptions make noise, but not buyers. Design your GTM so people actually use (and hold) your token.

📊 Know your numbers cold
Revenue, CAC, LTV, runway — if you can’t talk metrics like a pro, VCs will ghost you faster than Telegram bots.

💡 Don’t sell vapor — sell traction
The new fundraising meta: data, users, utility. Investors want proof, not promises.

🎧 Want the full playbook? Listen to the attached audio — it’s packed with real founder insights you won’t find on X threads 👇

🚀 LIVE TODAY: EasyMM x InnMind Demo Day

🔥 The pitch arena is open!

EasyMM x InnMind Demo Day is going LIVE at 12:00 CET — expect sharp 5-min pitches, active Q&A, and direct exposure to investors allocating for Q4.

🎯 Tune in now and catch the next breakout startup before everyone else:
👉 Join the livestream in 10 min.

EasyMM x InnMind Demo Day Recap 🧙‍♂️

Our first pitching session after a long break is now wrapped up, and the results speak for themselves.

Here is the snapshot of what we achieved together:
▪️ 300+ views
▪️ 4+ warm intros already happening
▪️ 30+ signups in Luma
▪️ 5 top investors in the room

A big thank you to all projects and investors who joined and contributed to this productive session. More sessions ahead will bring even more positive results for everyone involved.

🗓 The next Demo Day is on December 10. Bigger. Louder. More epic.

▶️ Watch the full recording here

Stay tuned to our posts so you don’t miss the next pitching session and upcoming announcements.

🚀 The AI Funding Shortcut Every Founder Needed

Breaking into the AI funding world just became a lot easier. We’ve added a new document to the InnMind Knowledge Base that gives you direct access to 200+ AI angel investors ready for pre-seed and seed conversations⚡️

Angel investors often act as the fastest and most founder-friendly entry point into fundraising. They tend to move quicker than VC firms, are far more approachable for first-time founders and provide those early checks that pave the way toward bigger institutional rounds later on💡

This database helps you reach them directly with full names, background info, stage focus, investment verticals and direct links to their LinkedIn or Twitter for immediate outreach.

No more cold searching for weeks. No more dead ends. Just a curated path straight to the right investors✨

Tap in, open the list and start reaching out today. Your next backer might be one DM away🤝

👉 Get the database

⚙️ Your Tokenomics Need Real Math, Not Guesswork

Strong token models quickly win investor trust. But most token models collapse the moment an investor asks: "What's your selling pressure at Month 6?"

🚀 Our Tokenomics Calculator PRO helps 200+ Web3 startups build models that withstand investor scrutiny, including supply schedules, valuation, liquidity, unlock cliffs, and everything.

It provides a comprehensive token economy model with smart automation: parameters sync instantly when you adjust core parameters. No messy spreadsheets, no blind spots.⚙️📊

➕ Inside, you get eight structured tabs, clean dashboards, investor-ready visuals and a framework trusted by leading Web3, DeFi, L1, L2, GameFi and infra teams raising right now.💼🚀

If you want your tokenomics to feel solid, transparent and ready for VC review, start here

👉 Download the Tokenomics Calculator PRO

90% of “investment strategies” explained.
The other 10% is just luck.

❄️ Winter Demo Day for Web3 Founders is Coming!

As promised, we continue to roll out sessions that connect web3 startups with active investors. And the next one is just around the corner.

📆 Winter Demo Day by EasyMM x InnMind is taking place on December 10, 17:00–18:00 CET.

A fully virtual event bringing together TGE-ready founders and top investors, launchpads and exchanges actively deploying capital in Q4 2025 and Q1 2026.

What to expect:
A sharp, fast-paced and investor-heavy demo day connecting strong web3 products with real decision makers deploying capital this upcoming season.

Whether you want to pitch or watch the session live, you can secure your spot now.

👉 Register or Apply to pitch here

Let’s kick off winter with a powerful boost to deal flow between founders and investors.❄️🚀