Предновогодний прогноз развития сферы ICO в 2018 году с учетом текущего спада интереса к токенсейлам:
https://bitnovosti.com/2017/12/23/spad-interesa-k-ico-konets-ili-nachalo-epohi-kriptovalyut/

Проекты, заслуживающие внимания: подборка текущих ICO с высоким hype score на основе данных рейтингового агентства ICORating. Hype score указывает на активность и качество маркетинговой кампании проекта в соцсетях и медиа.
⭐️ Experty https://experty.io
Децентрализованное приложение для совершения голосовых и видео-звонков, позволяющая экспертам в области блокчейна давать консультации, которые будут автоматически оплачиваться на основе системы смарт-контракта.
Даты ICO: 25.01.2018 - 25.02.2018
⭐️ HOQU https://www.hoqu.io/
Децентрализованная маркетинговая платформа, которая позволяит рекламодателям и партнерам работать напрямую, без посредников, гарантируя честные сделки по модели CPA с помощью смарт-контракта.
Даты ICO: 30.10.2017 - 26.02.2018
⭐️ WePower https://www.wepower.network
Электронная торговая платформа на основе блокчейна, позволяющая производителям возобновляемой энергии выпускать собственные токены и работать напрямую с потребителями или инвесторами на основе предоплаты.
Даты ICO: 01.02.2018 - 14.02.2018

​​Киноиндустрия не смогла пройти мимо маркетинговых возможностей ICO: фильм ужасов BRAID собрал 1.7 млн долларов в ходе токен сейла. Создатели сообщают, что их психологический хоррор станет первым в истории полнометражным фильмом, весь бюджет которого собран краудфандингом в криптовалюте. 100% токенов были проданы инвесторам, которые дополнительно должны получить 15% от вложенной суммы. https://campaign.braidthemovie.com

Подборка новостей из области рекламы и маркетинга ICO.
⚡️Депутат Ленобласти предложил кандидатам в президенты России включить в свои предвыборные программы пункт о разработке национальной криптовалюты, которую можно было бы раздать всем гражданам РФ https://forklog.com/deputat-lenoblasti-predlozhil-razdat-rossiyanam-po-kriptorublyu/.
⚡️Британская высшая школа дизайна проведет интенсивный курс по ICO-маркетингу для маркетологов и компаний, планирующих свой токенсейл
http://britishdesign.ru/special/course/ico-marketing/.
⚡️Канадская сеть KFC объявила о возможности заказать «Биткоин-баскет» за криптовалюту https://forklog.com/kanadskoe-otdelenie-kfc-pytaetsya-vymanit-satoshi-nakamoto-bitkoin-basketom-s-kuritsej/.

Ассоциация Crypto Valley выпустила официальный Кодекс поведения ICO, который призван обеспечить руководство по моральной, правовой и безопасной практике при проведении токенсейлов. С документом можно ознакомиться по ссылке https://cryptovalley.swiss/codeofconduct/.
Источник: https://bitnovosti.com/2018/01/10/assotsiatsiya-crypto-valley-vypustila-sobstvennyj-kodeks-provedeniya-ico/

Календарь основных событий и конференций по всему миру в сфере блокчейна и ICO: https://ru.ico-events.com/

​​Digital marketing agency Crypto.SMM that provides full-service community management for ICO projects.

Our experience in successful token sale promotion allows us to cover all aspects of a marketing campaign from analytics & monitoring, community management, SMM, influencer marketing, listings & media to promotional campaigns.

We provide quick tangible results by understanding the brand’s personality, creating a strong promotion strategy to take it forward, and helping deliver the right message to the right audience.

A small but expanding (according to the doc’s creators) list of influencers on YouTube, bloggers, podcasts, Facebook and LinkedIn groups, profiles on instagram and Twitter, all dedicated to ICOs, cryptocurrencies, and blockchain. Apart from links the document contains information on the number of followers.
https://docs.google.com/spreadsheets/d/1j0GpSpL3RXFdlj5q1dX_FCzGSw1lV9pIHOak5WBr-so/edit#gid=563252582

Our news digest in ICO advertising and marketing.
⚡️A gaming app for trading pictures of celebrities for cryptocurrency as an illustration for the concept of digital scarcity https://news.bitcoin.com/people-paying-thousands-dollars-crypto-celebrities-blockchain/.
⚡️Rebranding into anything that has the word ‘blockchain’ proves to be a very successful marketing tool, which even draws SEC’s attention https://beat.10ztalk.com/2018/01/24/sec-chairman-is-keeping-a-sharp-eye-on-blockchain-rebrands/.
⚡️Arsenal Football Club is going to promote online casino CashBet’s ICO and tokens https://www.coindesk.com/arsenal-football-club-signs-deal-to-promote-igaming-firms-ico/.

​​On 30 January 2018, Rob Leathern, Product Management Director of Facebook, published an announcement banning ICO and cryptocurrency ads on the social network. Prohibited content section of Facebook’s Advertising policies is updated with paragraph 29 on Prohibited Financial Products and Services
https://www.facebook.com/policies/ads/prohibited_content/prohibited_financial_products_and_services.
Examples of the ads’ content include: “Click here to learn more about our no-risk cryptocurrency that enables instant payments to anyone in the world.” and “New ICO! Buy tokens at a 15% discount NOW!”
The rules apply to Facebook, Audience Network and Instagram.
Rob Leathern also noted that the framing is intentionally broad as the policy will be revisited and refined over time.

There are a lot of blockchain startups out there working on disruptive solutions for marketing and advertising industry. Here are some of them:
https://adhive.tv/
Problem: low efficiency of classic advertising due to adblock usage and display ad blindness.
Solution: a programmatic native advertising platform built on influencer marketing channels.
Adhive is going to automate video ad placement with influencers by implementing AI algorithms, which are able to recognize when the task has been performed, and command smart contract to make payment.
https://ico.thrivelabs.io/
Problem: concerns over brand safety and the content the ads appear next to.
Solution: a premium decentralized ad marketplace.
Thrive is a blockchain-based marketplace for buying and selling advertising, set to benefit all main market participants. Consumers and reviewers get meritocratically rewarded for sharing their data and reviewing the quality of each website in the ecosystem, while publishers are provided with low fees and transparent ads rules. Advertisers get brand protection and effective retargeting to maximize their ads conversion.
https://www.sooloox.com/
Problem: consumers supply their data to advertising industry but do not benefit from it, as it is often collected and processed without their knowledge.
Solution: a tool for consumers to get remuneration for their data by allowing their interests to be discovered by suppliers.
SOOLOOX is creating an Interest Dimension & Transaction Box which enables the "matching" of consumers’ needs and product offers. With it users can generate revenue by providing data related to their interests. Within the platform, products can be purchased or sold, rented or rented out, borrowed or loaned out, or auctioned.

We’ve collected some links to work out what’s happening among industry participants since the cryptocurrency and ICO ads ban on Facebook came into effect.
Anti Danilevski, CEO of KICKICO crowdfunding platform, has an optimistic view on the matter. According to him, “this new trend might even turn out a positive outcome for the platform: our chance to become the place that unites people willing to learn about the launching ICO campaigns.” He thinks that ICO market will become more professional, as higher costs of running tokesales will push out weak and scammy players. His other prediction is about “some new large advertising, banner and CPA networks to appear in the world of crypto.” https://medium.com/@kickico/facebook-and-instagram-ico-ad-ban-ddfac3053ae2
A similar outlook is expressed by Sid Kalla, co-founder of Turing Group, in an article on why Facebook’s crypto ad ban won’t affect cryptocurrencies or ICOs: “Less technically serious projects might raise less money and thats probably good for the space.” http://www.tearsheet.co/blockchain/reality-check-why-facebooks-crypto-ad-ban-wont-affect-cryptocurrencies-or-icos
Reddit threads contain a wide range of opinions and might be a good place to vent one’s anger regardless of whether you hate Facebook ads or their new policy. https://www.reddit.com/r/Bitcoin/comments/7u3erk/facebook_bans_all_advertising_related_to_bitcoin/
And, inevitably, there are those who find ways to evade the ban, like creators of this recent ad, which replaced the "o" in "BITCOIN" with a zero, and the capital I’s, with lowercase L’s. https://www.bloomberg.com/news/articles/2018-02-09/cryptocurrency-ads-find-ways-around-facebook-s-ban

How ICOs utilise the magic power of blockchain to reform dating, relationship & marriage advice, and adult content industry.
https://viola.ai/, a marketplace for dating and relationships, is supposed to make dating easier for singles and improve relationships in couples with an ‘A.I. and crowd-wisdom engine that gives sound advice, useful recommendations, timely concierge service and quality matches’. This includes highly targeted and relevant content such as notifications for dates, gifts recommendations, dating and marriage advice, and even breakup grieving support. The goods and services from experts/merchants on the platform are customised for each user according to their personalised needs (e.g. no wedding rings ads for singles who have not found a partner yet).
The following companies make bet on security and anonymity of the blockchain for adult content consumers and performers. Apart from the predictable purplish-pink palette and abundance of naked flesh in visuals, marketing strategies involve attracting industry professionals (webcam models and pornstars) as advisers. The list of questionable ideas for questionable content includes:
https://livestars.io/, a webcam platform that implements blockchain technology, assures its users of complete anonymity, secure messaging, instant automated purchases and payouts with no third-party involvement.
https://erotix.io/, a video tube website for uploading and viewing adult photos and videos. Any user will be able to earn tokens for both watching and uploading content. The Erotix Store will offer adult related products, merchandise, and themed games.
https://okoin.io/ is a decentralized blockchain-based VR platform for professional adult video distribution. The company has released its own virtual reality headset specifically designed for viewing interactive adult video content.

​​Here's a response from an investor to the news that their ICO project team plans to focus on developing the product before looking for more followers on Telegram.

We couldn’t have said it better ourselves.

For professional help with community management and marketing for your ICO, email us at hi@cryptosmm.com today.

Our collection of events related to ICO advertising & marketing that made it into the news since last week.
https://cointelegraph.com/news/polish-central-bank-secretly-funds-anti-crypto-youtube-propaganda-videos - State banks have realized the power of influencer marketing.
https://news.bitcoin.com/japanese-crypto-exchanges-tap-star-power-marketing-arms-race/ - Have you ever thought about alternatives to Facebook? Crypto ads in Japan made their way on TV and in the streets.
https://www.coindesk.com/actor-steven-seagal-endorses-questionable-bitcoiin-ico/ - Celebrity endorsement as a scam indicator: action film star Steven Seagal has become the brand ambassador for a controversial ICO.

French regulator curbs cryptocurrency-tied derivatives ads, and addresses a prospect of regulating ICOs.
https://news.bitcoin.com/france-cracks-down-on-bitcoin-derivatives/

A list of 40 most influential cryptocurrency and blockchain experts to follow in 2018
https://steemit.com/bitcoin/@dainisg/40-best-blockchain-influencers-and-cryptocurrency-experts-to-follow-in-2018-on-steemit-too