Hacking Growth by Ruslan Galba
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Founder @ Tegra growth agency 🚀

Facebook/Instagram/LinkedIn/Youtube Ads 🤑 Chatbots 🤖 Marketing Automation

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Building your idea on the wrong assumptions can cost your product its success.

A Design Thinking approach can help you gain valuable insights into the problem you’re trying to solve and the people who are struggling with it. 🚀
💼How to build case studies?

Case study is basically another «design project», but how to build it? ⁣
First of all, think about your viewer! ⁣

———⁣
➡️ TELL A STORY! ⁣
———⁣

To make it easier for you, I’ll explain the «Case study» on the common storytelling technique: ⁣

♦️«Three Act Structure»⁣
Every story is made of 3 parts: ⁣

1️⃣ Setup⁣
2️⃣ Confrontation⁣
3️⃣ Resolution⁣


1️⃣ Setup (context)⁣

📍What was this project about? ⁣
📍Who’s a client? ⁣
📍Who’s a hero (user)? ⁣
📍What were their goals? ⁣
📍What was your role and your plan? ⁣

2️⃣ Confrontation (process and thinking)⁣

📍What was your user research process? ⁣
📍What were your insights? ⁣
📍How did these insights informed your solution? ⁣
📍What were your solution hypothesis that you wanted to test? ⁣

3️⃣ Resolution (testing and results)⁣

📍How did the user testing went? ⁣
📍What were the detected issues? ⁣
📍How did you work with issues? ⁣
📍What were the project results and success metrics? ⁣

➡️ Do you know someone who created compelling «case studies»? Send DM to me @deenoize to be featured
Did you know that there os alt text for Instagram post? 🧐 Yeah, the same that is crucially important for SEO.

Now you know 🤓 Swipe the pics to know 4 main benefits from adding alt text to your IG pictures.

Don’t forget to follow on IG @deenoize for more Growth Insights 🔥