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🤔 Why you shouldn’t work with me or my agency?
Over the past decade, we've learned a valuable lesson:
Tegra (or any other performance marketing agency) is not a fit for most brands.
That's because our services are built to accelerate brands with high unrealized growth potential.
But what, exactly, is “unrealized growth potential”?
We use 10 key metrics to answer that question objectively. Here are a few examples:
• Are the brand’s variable costs (COGS + Shipping + Tax) 30% or less of revenue?
• Are their operating costs 25% or less of revenue?
• How much time passes between purchasing inventory and selling it?
• Do their customers’ value grow 30% or more over 60 days?
• Is their average first-order revenue greater than zero after variable costs and acquisition costs have been subtracted?
As an agency, we can’t control many of these metrics. But they are key indicators that a partnership will be successful.
And when those key indicators are in alignment, we can create magic together.
If your brand is doing $1m-$50m in annual ecommerce revenue, and your key metrics clear our benchmarks - we want to work with you.
Send me a message to hop in a call and apply @iamgalba
Over the past decade, we've learned a valuable lesson:
Tegra (or any other performance marketing agency) is not a fit for most brands.
That's because our services are built to accelerate brands with high unrealized growth potential.
But what, exactly, is “unrealized growth potential”?
We use 10 key metrics to answer that question objectively. Here are a few examples:
• Are the brand’s variable costs (COGS + Shipping + Tax) 30% or less of revenue?
• Are their operating costs 25% or less of revenue?
• How much time passes between purchasing inventory and selling it?
• Do their customers’ value grow 30% or more over 60 days?
• Is their average first-order revenue greater than zero after variable costs and acquisition costs have been subtracted?
As an agency, we can’t control many of these metrics. But they are key indicators that a partnership will be successful.
And when those key indicators are in alignment, we can create magic together.
If your brand is doing $1m-$50m in annual ecommerce revenue, and your key metrics clear our benchmarks - we want to work with you.
Send me a message to hop in a call and apply @iamgalba
Using personalization in your emails leads to:
1) Improved open rate
2) Higher CTR
3) Better customer satisfaction
TLDR: use personalization.
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It means:
- less churn
- higher LTV
- much stable business
- higher ceiling for revenue
For B2B that means working with bigger and more stable companies. Preferably Fortune 500 list.
For B2C - selling to customers looking for top-quality products/services. And actually deliver.
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It's not a secret that Shopify is dominating the market of easy to customize solutions for e-commerce stores.
We're using for each brand we launch and highly recommend it to our clients.
Here is "why thread" 🧵
1. Limitless customization
Shopify is completely flexible, from design to front-end technology. With full storefront customization, no product limits, and powerful analytics, you can customize Shopify to fit your needs without worrying about outgrowing it.
2. Easy store management
Hassle-free e-commerce management system means you can hand off your store management to your staff with minimal training and support debt.
Shopify is famous for its award-winning 24/7 support, in-depth support documentation and educational content.
3. Reach customers across channels and geographies
Shopify offers more sales channels, payment gateways, and integration products than any other e-commerce platform, enabling you to sell everywhere your customers are.
From Amazon and TikTok to Facebook Messenger and Shopify POS, you can check out all of Shopify’s sales channels on the Shopify App Store.
4. Enterprise-level security and platform reliability
Shopify incorporates industry-leading security features into every product, like 256-bit SSL certificates, Level-1 PCI DSS compliance, and 99.99% uptime with 24/7 monitoring.
Allowing you to breathe easy knowing your business, and customers are always protected.
5. Add-on capabilities
Shopify proudly boasts more than 6,000 apps that enable merchants to extend our platform to meet their business needs. For example, apps can add functionality like product reviews, pop-ups, and live chat.
Merchants can also use Shopify’s open APIs to integrate with popular third-party software, like MailChimp, Quickbooks, Zero, and more.
6. Global partner ecosystem
Trust in the 40,000+ partners who service clients on the Shopify platform, from trusted Shopify Experts to Shopify Plus Partners.
Shopify Plus Partners like us at tegra.co can help build, design, and launch merchants’ stores on Shopify and provide digital services to scale their business.
TLDR
If you'd like to join thousands of Shopify store owners, use this link to get a partner-level white-glove onboarding experience.
Still on the fence? Hit me up in the DMs if you want me to connect you with Shopify directly.
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Perhaps an entry into the Threads/Twitter (X) face-off, TikTok has launched a new way to ”express your creativity” via text posts.
From the TikTok product announcement, it looks like TikTok’s Text Posts will operate in a similar manner to Instagram’s Type Mode in Stories.
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YouTube Ad Sales Rise 4.4% for Q2, YouTube ad sales rose 4.4% following three consecutive declining quarters. Meanwhile, Google and YouTube’s parent company Alphabet exceeded expectations and saw a top-line growth of 7%.
And, as of Q2, As of Q2, brand advertisers are testing spots in Shorts, “in addition to direct-response formats.”
Does that mean YouTube ads perform well for advertisers? Will see.
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Variety
YouTube Q2 Ad Sales Rise 4.4%, Alphabet Handily Tops Earnings Estimates
YouTube's Q2 2023 ad sales saw a modest year-over-year uptick, rising 4.4% to $7.67 billion, a reversal after three consecutive quarters of declines.
Do you run Youtube ads?
Anonymous Poll
43%
Youtube and Shorts
48%
Only Youtube
4%
Only Shorts
4%
No I don’t
That's why it has never been more important to focus on your CLTV and customer ascension.
It has always been and always will be way easier to upsell, cross-sell or re-sell an existing customer than acquire a new customer.
Not only is this a lot less expensive, but by focusing on increasing CLTV, you will be able to afford to pay more day 1 to acquire new customers.
Businesses that understand this and truly take action will not only survive the coming times but will also thrive.
Businesses that don't and keep fighting economic gravity will be in for a painful few years.
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We've been testing Shopify Audiences since Day 1 and have noticed marked improvements over time.
SA 2.0 has actually been live for quite some time and I notice highly consistent results across the board. Since Editions came out last week, we've started some A/B tests on SA vs Broad targeting.
Wanted to share what we often see (see attached screenshot):
I understand there are many "let the creative do the targeting" stans out here, which I agree with for the most part.
However, I've been a big advocate for intent-based audiences (not interest-based) for over a year now.
Intent-based audiences can be built w/ a massive pool of 1st-party data (like Shopify Audiences). There are others out there I have my eye on.
The goal is to acquire higher intent customers that will have higher LTV for your brand. Also, the higher quality your traffic (evidenced by higher conversion rate), the better the signals you send back to the ad platforms to optimize from.
An interesting study for Shopify would be to analyze LTV of Shopify Audience-acquired customer cohort and compare to non-Shopify Audience-acquired customer cohort.
It's clear as day that Conversion Rate on SA is far better than non-SA on Meta ads.
I advise everyone out there who is eligible for Shopify Audiences give it a go in their ad accounts. Testing is everything, find out for yourself and please share your results!
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Are you on Shopify or Shopify Plus?
Anonymous Poll
59%
Shopify
33%
Shopify Plus
9%
Shopify Plus and using Shopify Audiences
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I'm looking to meet operators/investors/creatives in the DTC space
Let's talk!
Let's talk!
If you are a DTC brand spending less than $10K/month on ads DO NOT hire an agency. That would be a waste of money at that scale.
Unpopular Opinion: nearly every DTC brand cares too much about brand.
Brand advertising when you're doing under $15M a year is nuts.
You build a brand by getting sales, not impressions. Focus on revenue, and you'll build a brand before you know it.
Brand advertising when you're doing under $15M a year is nuts.
You build a brand by getting sales, not impressions. Focus on revenue, and you'll build a brand before you know it.
Prepare to invest more in your customer experience, and build a community that keeps customers coming back.
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Branding ≠ marketing
Branding ≠ design
Branding ≠ sales
Branding ≠ pr
Branding = the foundation on which all of those are built.
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1. Go to the Meta ads library
2. Search competitors
3. Find their best ads
4. Identify their top persuasive tools
5. Use those to create your ads
Work smart instead of hard.
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