🔥 CRO Tip #001 - Gift options in the menu

“What” is important. But “Why” can be even more important for the customer.

Giving them product options by gifting occasion, person or price is making it so easier for them to choose.

📊 Don’t underestimate how powerful multichannel marketing is.

We launched this brand a bit over a month ago with Facebook + Google ads augmenting each other for TOF + BOF layers of the funnel.

I’m pretty sure we won’t pull it off for $650 AOV with Facebook nor Google alone.

♾ E-commerce is the opportunity of a lifetime. Folks I went to university with making $40k/year now, 18 years olds I jump on a call with doing e-commerce brands get $40k/days

🔥 CRO Tip #2: How to run a test where 50% of people would see the flat lay as a primary product image/thumbnail on the collection page, and the other 50% would see photos with models.

This also applies to any picture test on the collection page.

1. Create a duplicate product with the image change. Remember to set the inventory!

2. Link the two products with an app. Connected Inventory Shopify app one works fine.

3. Create two collections; your normal collection and a new one that contains your B variant and not your variant.

4. Create a redirect test that redirects 50% of the traffic to the new collection.

That's it. It’s the only proper way to A/B test a different product picture on the collection page.

😎 Starting from March 2023 you can get Dubai Tax Residency if you spend 90 days in the country (180 days before this change)

That is insane news for remote teams and freelancers. You get 0% personal income, corporate and investment tax.

🆘 2022 was tough on DTC and 2023 will be hard mode as well.

The attached screenshot shows that even brands like The Honest Company (Jessica Alba) are operating at -10% EBITDA Margin.

Equals losing money.

💻 Are you tired of spending hours designing ad creatives? What if I tell you there is #chatgpt but for creatives?

Don't miss the #ai train. It's a game changer for creating visually stunning ads. Our creative team is using it daily now to create dozens of creative variations.

https://link.tegra.co/adcreative

⚡️ TikTok ads lead gen for local businesses is huge in 2023. Some of our accounts get dozens of leads daily for as low as $5 per qualified lead

Act on this

💬 Learn how to interpret data properly and scale your ad accounts.

Zach Stuck, founder of the growth marketing agency Homestead, and Andrew Foxwell hosted an amazing webinar on November 3. 2022 on modern reporting strategies for scale. We are so excited to share it with you all!

In this webinar, Zach and Andrew covered:

- Decision-making in today’s delayed-attribution environment
- Zach’s process for account optimization
- What KPIs matter for scale
- What great internal reporting looks like
- What great client reporting looks like
- How you can use delayed attribution multipliers for scale
- Where reporting gets confusing and how to solve it
- Roadmaps for improving your reporting

https://info.northbeam.io/knowledge/learn-how-to-interpret-data-properly-ad-scale-you-ad-accounts

⏰ After watching it in full (and I highly recommend you do it) here are my key takeaways:

- building funnels - listicles and advertorials for specific target audiences is the key
- you can uncover these segments of audiences by testing different angles and hooks
- you test it against a broad audience at first (sometimes 10% LALs are working well)
- thumb stop rate (3sec / impression) and hold rate (view-through / impression) is an important metrics, but don’t be obsessed with it. It doesn’t mean the best ROAS
- low cost per email subscription is a good indicator of the future performance of the ad for higher AOV brands. Helps to understand early if the creative hit the quality audience
- 1d click is the main indicator of performance
- using tiers for discounts through the holidays protects your margins while making you competitive. You can say up to 30% off and do 10% - 20% - 30% discounts depending on a cart value

🔥 One more creation from Midjourney AI.

It is common to say that AI won’t be as creative as Human. But it seems like it’s vice versa.

I think moderation/curation of the content created by AI will be the most valuable skill of the Human.

What do you think?

👀 New Lighthouse feature of TripleWhale is absolute badass. It's practically an AI integrated to an attribution tool.

Reminds me Opteo we use for Google ads

🔔 What is your top #1 productivity tool?

Mine is definitely Notion. I use it for:

📜 Elegant note-taking
🎨 Bespoke templates for every whim
🎯 Task management
🍾 Collaborative workspaces for high-spirited teamwork
🧩 Seamless integration with my favorite tools

It’s literally a swiss knife.