… just as early industrial capitalism moved the focus of existence from being to having, post-industrial culture has moved that focus from having to appearing.
Guy Debord, The Society of the Spectacle
Guy Debord, The Society of the Spectacle
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Tarantella (1940), avant-garde animation short by Mary E. Bute
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Until now, everything was organised by the tension between desire and its fulfilment, between needs and their satisfaction. This critical situation was the source of all of our historical conflicts: protests, revolts, revolutions. Today, immediate consumption has moved far beyond the faculties of normal human beings to experience pleasure. Nothing tells us that people will now be able to bear insatiable desire after a millennium of shortages—nothing tells us that they are ready for total liberation. Nothing is less certain.
This is the true break, not a social fracture but a symbolic one: in the advent of an integral reality that absorbs all aspirations towards dreaming, surpassing or revolt.
— The despair of having everything.
— The despair of being nothing.
— The despair of being everybody.
— The despair of being nobody.
Jean Baudrillard, The Agony of Power
This is the true break, not a social fracture but a symbolic one: in the advent of an integral reality that absorbs all aspirations towards dreaming, surpassing or revolt.
— The despair of having everything.
— The despair of being nothing.
— The despair of being everybody.
— The despair of being nobody.
Jean Baudrillard, The Agony of Power
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