Forwarded from Ruslan Galba DTC Marketing
Strong retention is what separates 3-10+ MER e-commerce brands from 1-3x MER.
Yes, there is still a way to be very efficient with the ads and win with just a direct response ads approach. But there is so much left on the table.
Last 30d retention revenue $231,899. 35% of total revenue
Yes, there is still a way to be very efficient with the ads and win with just a direct response ads approach. But there is so much left on the table.
Last 30d retention revenue $231,899. 35% of total revenue
Forwarded from Ruslan Galba DTC Marketing
This is a big leap of Tiktok towards popularizing Spark ads. And here is why 🧵 Thread
Historically, Dark ads pretty much always outperformed Spark ads for us.
And there is a reason for that: the only thing you could click on Dark ad is CTA to the landing page.
When for Spark ads you could click on the profile picture as well. Similar to how the ads work on Instagram.
There is “the good”, and “the bad” about it.
The good is that a prospect can get familiar with the brand. Learn more and consume other brand content.
This works well for mid to high-ticket products where people do not usually buy from the first touch point.
But rather prefer to weigh things and make an educated decision.
The bad on the other hand is that a prospect can get lost there and get back to swiping the feed mindlessly.
We paid for the impression, we got the click but lost the chance for the conversion.
So what Tiktok did to make Spark ads the best option from both perspectives?
They now show the landing page side by side with the Tiktok profile.
Attaching the screenshot of what it looks like.
And that potentially should decrease CPA by 37%.
Looks promising. We’re definitely going to give it a shot.
What is your experience with Dark ads vs Spark ads?
Comment below if you want me to send you Spark Ads Profile Landing Page one-pager from Tiktok 🤝
Historically, Dark ads pretty much always outperformed Spark ads for us.
And there is a reason for that: the only thing you could click on Dark ad is CTA to the landing page.
When for Spark ads you could click on the profile picture as well. Similar to how the ads work on Instagram.
There is “the good”, and “the bad” about it.
The good is that a prospect can get familiar with the brand. Learn more and consume other brand content.
This works well for mid to high-ticket products where people do not usually buy from the first touch point.
But rather prefer to weigh things and make an educated decision.
The bad on the other hand is that a prospect can get lost there and get back to swiping the feed mindlessly.
We paid for the impression, we got the click but lost the chance for the conversion.
So what Tiktok did to make Spark ads the best option from both perspectives?
They now show the landing page side by side with the Tiktok profile.
Attaching the screenshot of what it looks like.
And that potentially should decrease CPA by 37%.
Looks promising. We’re definitely going to give it a shot.
What is your experience with Dark ads vs Spark ads?
Comment below if you want me to send you Spark Ads Profile Landing Page one-pager from Tiktok 🤝
Forwarded from Ruslan Galba DTC Marketing
E-commerce tip to pump $3.7k worth of sales in a single day.
Test multiple products in ads.
Give your customers options allowing them to choose the best product that fits their needs.
There are many ways to test multiple products. The best way for us so far is to run either Standard Shopping or Performance Max campaigns on Google ads.
Why not Facebook? To eliminate the creative variable. On Shopping it’s just the title, photo, and the price. Pure product test
Another way would be to run Facebook catalog ads on the TOF audience. Not a big fan of it after iOS14. Needs a lot of budget to optimize to drive qualified prospects.
Google Shopping on the other hand drives only high intent prospects that Googling “Buy productname”
Test multiple products in ads.
Give your customers options allowing them to choose the best product that fits their needs.
There are many ways to test multiple products. The best way for us so far is to run either Standard Shopping or Performance Max campaigns on Google ads.
Why not Facebook? To eliminate the creative variable. On Shopping it’s just the title, photo, and the price. Pure product test
Another way would be to run Facebook catalog ads on the TOF audience. Not a big fan of it after iOS14. Needs a lot of budget to optimize to drive qualified prospects.
Google Shopping on the other hand drives only high intent prospects that Googling “Buy productname”
Forwarded from Ruslan Galba DTC Marketing
Getting new customers is great, but 30-40% of your revenue comes from repeat buyers. This is how established brands create millions in sales.
Here's what you can do to increase customer retention 🧵
1) Segment your customers.
Create small campaigns tailor-made for frequent and casual buyers. You don't want to fill up their inbox with all of your emails, and annoy them in the long run. This improves deliverability which increases your open rate and click rate.
2) Create a bond with your first-time buyers. Schedule a sequence of 10-20 emails spread across a couple of months Make them familiar with what your brand is all about.
TIP: Don't be afraid to put promotional emails in the sequence, but don't overdo it. Set up additional flows like cross-sells, site abandonment, and back-in-stock. These flows can create more revenue opportunities for your brand.
3) Always A/B test your emails
It won't cost you a single dollar to create variations for your campaigns and flows. Send these variations to different segments and you'll see the difference it makes in your emails.
TIP: Collect data on these emails so you can measure your improvements.
Here's what you can do to increase customer retention 🧵
1) Segment your customers.
Create small campaigns tailor-made for frequent and casual buyers. You don't want to fill up their inbox with all of your emails, and annoy them in the long run. This improves deliverability which increases your open rate and click rate.
2) Create a bond with your first-time buyers. Schedule a sequence of 10-20 emails spread across a couple of months Make them familiar with what your brand is all about.
TIP: Don't be afraid to put promotional emails in the sequence, but don't overdo it. Set up additional flows like cross-sells, site abandonment, and back-in-stock. These flows can create more revenue opportunities for your brand.
3) Always A/B test your emails
It won't cost you a single dollar to create variations for your campaigns and flows. Send these variations to different segments and you'll see the difference it makes in your emails.
TIP: Collect data on these emails so you can measure your improvements.
4 Easy Offer Amplification Techniques That Should Be Applied To Almost Each DTC Brand (in case you forgot)
1. Social proof
• 5 stars ⭐️⭐️⭐️⭐️⭐️
• Rating: 4.9 Out Of 5 (49000+ 5 Star Reviews)
• Authority: 50,000+ Sales On Amazon
• Authority + Bestseller: Amazon #1 Bestseller
• Many customers: 50,000+ Happy Customers
2. Guarantee & Risk Reversal
• Money Back (100% Money Back Guarantee)
• Try-on Guarantee: If you don't like it - It's on us
• Free Replacements & Returns (100-Day Hassle Free Returns)
3. Shipping terms
• Free shipping (unconditional)
• Free shipping on $50+ orders (conditional)
• 2-Day Shipping (Express)
• Same day delivery (Insanely effective, but not for everyone)
4. Discounts
• First order (20% OFF First Time Customers Only)
• Flash-Sale | 3 Days Only | 30% OFF
• 2-Day Shipping (Express)
• Same day delivery (Insanely effective, but not for everyone)
• BOGO - the same as a 50% discount, but the AOV is twice as much.
1. Social proof
• 5 stars ⭐️⭐️⭐️⭐️⭐️
• Rating: 4.9 Out Of 5 (49000+ 5 Star Reviews)
• Authority: 50,000+ Sales On Amazon
• Authority + Bestseller: Amazon #1 Bestseller
• Many customers: 50,000+ Happy Customers
2. Guarantee & Risk Reversal
• Money Back (100% Money Back Guarantee)
• Try-on Guarantee: If you don't like it - It's on us
• Free Replacements & Returns (100-Day Hassle Free Returns)
3. Shipping terms
• Free shipping (unconditional)
• Free shipping on $50+ orders (conditional)
• 2-Day Shipping (Express)
• Same day delivery (Insanely effective, but not for everyone)
4. Discounts
• First order (20% OFF First Time Customers Only)
• Flash-Sale | 3 Days Only | 30% OFF
• 2-Day Shipping (Express)
• Same day delivery (Insanely effective, but not for everyone)
• BOGO - the same as a 50% discount, but the AOV is twice as much.
How to dominate this BFCM with proper attribution? Join @triplewhale webinar October 5th
Psss. get 10% lifetime off TW plan with “tegra10” promo
https://www.triplewhale.com/whale-webinar
Psss. get 10% lifetime off TW plan with “tegra10” promo
https://www.triplewhale.com/whale-webinar
Triplewhale
📺 Whale Webinar
All of our Wednesday Whale Webinars will live here :)
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Creative Tip: Fake Stop Motion Effect
(search this phrase on YouTube + After Effects).
Allows you to raise the visibility (eventually - CTR) of the video by sharper and jerky motion (more dynamics in the frame), as well as show more action per unit time.
Accordingly, if you have a product in action footage and not enough dynamics (long and tedious unpacking or demonstration) - this effect will be very appropriate.
Yes, an important thing: with a lifestyle shot on the phone looks a bit messy, especially if the camera/phone is not fixed on a tripod.
That's why it's better to use static footage for such an effect. Anyway, Garbage In - Garbage Out.
(search this phrase on YouTube + After Effects).
Allows you to raise the visibility (eventually - CTR) of the video by sharper and jerky motion (more dynamics in the frame), as well as show more action per unit time.
Accordingly, if you have a product in action footage and not enough dynamics (long and tedious unpacking or demonstration) - this effect will be very appropriate.
Yes, an important thing: with a lifestyle shot on the phone looks a bit messy, especially if the camera/phone is not fixed on a tripod.
That's why it's better to use static footage for such an effect. Anyway, Garbage In - Garbage Out.
Forwarded from Ruslan Galba DTC Marketing
CRO Tip #2: How to run a test where 50% of people would see the flat lay as a primary product image/thumbnail on the collection page, and the other 50% would see photos with models.
This also applies to any picture test on the collection page.
1. Create a duplicate product with the image change. Remember to set the inventory!
2. Link the two products with an app. Connected Inventory Shopify app one works fine.
3. Create two collections; your normal collection and a new one that contains your B variant and not your variant.
4. Create a redirect test that redirects 50% of the traffic to the new collection.
That's it. It’s the only proper way to A/B test a different product picture on the collection page.
This also applies to any picture test on the collection page.
1. Create a duplicate product with the image change. Remember to set the inventory!
2. Link the two products with an app. Connected Inventory Shopify app one works fine.
3. Create two collections; your normal collection and a new one that contains your B variant and not your variant.
4. Create a redirect test that redirects 50% of the traffic to the new collection.
That's it. It’s the only proper way to A/B test a different product picture on the collection page.
Forwarded from Ruslan Galba DTC Marketing
2022 was tough on DTC and 2023 will be hard mode as well.
The attached screenshot shows that even brands like The Honest Company (Jessica Alba) are operating at -10% EBITDA Margin.
Equals losing money.
The attached screenshot shows that even brands like The Honest Company (Jessica Alba) are operating at -10% EBITDA Margin.
Equals losing money.
Forwarded from Ruslan Galba DTC Marketing
Are you tired of spending hours designing ad creatives? What if I tell you there is #chatgpt but for creatives?
Don't miss the #ai train. It's a game changer for creating visually stunning ads. Our creative team is using it daily now to create dozens of creative variations.
https://link.tegra.co/adcreative
Don't miss the #ai train. It's a game changer for creating visually stunning ads. Our creative team is using it daily now to create dozens of creative variations.
https://link.tegra.co/adcreative
www.adcreative.ai
Generate ad creatives that help you sell more. Fast.
Artificial Intelligence powered ad creative and banner generator for better conversion rates.
Forwarded from Ruslan Galba DTC Marketing
TikTok ads lead gen for local businesses is huge in 2023. Some of our accounts get dozens of leads daily for as low as $5 per qualified lead
Act on this
Act on this
2023 is going to be ”the year of AI”
#ChatGPT and now #MidJourney. These images were created by the Discord Bot called MidJourney AI 😦
Just a few words of input and you have multiple versions of from-scratch concepts.
Crazy. Don’t try it at home lol
https://midjourney.com/
#ChatGPT and now #MidJourney. These images were created by the Discord Bot called MidJourney AI 😦
Just a few words of input and you have multiple versions of from-scratch concepts.
Crazy. Don’t try it at home lol
Forwarded from Ruslan Galba DTC Marketing
Steal, save and collect best creatives from Facebook and TikTok ad library, organic TikTok profiles in the browser.
And share with the team for better creative briefs. Insane!
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Forwarded from Ruslan Galba DTC Marketing
GA3 is singing down before July 1st 2023 so don't wait before it's too late.
To upgrade to Google Analytics 4:
- Create a Google Analytics account.
- Create a GA4 property and a web data stream.
- Install the Google channel app and follow the instructions to link your GA4 property and automatically setup GA4 tagging.
Simple.
Failure to take action will result in your web traffic no longer being measured by Google Analytics on July 1, 2023 (July 1, 2024 for Analytics 360 properties).
Was helpful? Follow me on Twitter @iamgalba for more tips and tricks
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Sending your email campaign at the right time can have a significant impact on your engagement performance. After testing, you can expect up to a 20% increase in key metrics.
The best time to send depends on your subscribers' behaviors. Professionals may prefer to receive emails during their breaks or in the evening, while a younger audience may be more active throughout the day. Their buying lifecycle and other factors may also influence the optimal timing. Testing is key!
Different content, external factors, and evolving audience preferences can skew results. To ensure accurate results, run A/B tests with the same campaign, subject line, and day of the week. Keep everything constant except the send time. Klaviyo makes it easy!
Set up your campaign as usual, then add variations to configure the send time A/B test. Klaviyo will automatically split the audience between the variations. You can create multiple variations, but make sure that each variation receives a sufficient number of subscribers for statistically significant results.
Give your campaign enough time to collect data (usually 24-72 hours). In Klaviyo, navigate to the campaign and go to the "Variations" section. You'll find performance metrics for each variant, including open rate, click-through rate and purchase order data.
If you have a larger audience (over 20,000 subscribers) and want Klaviyo's help in determining the optimal send time, explore Klaviyo's "Smart Send Time" optimization feature.
Start by testing the Open Rate, then move on to the Click Rate and finally to the Order Rate. We recommend to do a test with at least 5 campaigns to get clear and correct results. If you can't choose the winner after sending a few campaigns, continue with a few more.
#Klaviyo
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Forwarded from Ruslan Galba DTC Marketing
https://apps.apple.com/us/app/chatgpt/id6448311069
You’re most welcome folks 🤝
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App Store
ChatGPT
Introducing ChatGPT for iOS: OpenAI’s latest advancements at your fingertips.
This official app is free, syncs your history across devices, and brings you the newest model improvements from OpenAI.
With ChatGPT in your pocket, you’ll find:
· Voice mode—tap…
This official app is free, syncs your history across devices, and brings you the newest model improvements from OpenAI.
With ChatGPT in your pocket, you’ll find:
· Voice mode—tap…
It’s still in beta, but this thing is getting smarter each day!
I used to do some Python coding to pull data from different sources to slice it, but now it is at you fingertips.
If you’re still not on TripleWhale - use our partner deal for 10% off lifetime. Add “
Or use this link https://partners.triplewhale.com/tegra10
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