I’m 18.
I’m from Ukraine, now living in Bulgaria.
I’ve been doing design for three years.
Before that — I was just exploring, trying to find myself.
I started with graphics, and today I’m a product designer working with crypto projects, Web3, SaaS, and wallets.
In these three years, I went from being a freelancer to someone who takes full responsibility for the product and the result.
I’ve been a CEO and a design worker.
Worked in teams, freelanced, and built my own things.
Studied 3D, motion, marketing, traffic — just to understand how the whole system works.
This channel won’t be about pixels.
It’ll be about something else —
growth, mindset, the process of a designer becoming a personality.
About the path, the market, the real stuff.
The first ten posts are coming soon.
Think of this as a diary —
a place where I’ll share how to stay true to yourself while still growing.
Stay tuned — it’s about to get louder.
Для русскоязычных читателей — @hakowsky3
I’m from Ukraine, now living in Bulgaria.
I’ve been doing design for three years.
Before that — I was just exploring, trying to find myself.
I started with graphics, and today I’m a product designer working with crypto projects, Web3, SaaS, and wallets.
In these three years, I went from being a freelancer to someone who takes full responsibility for the product and the result.
I’ve been a CEO and a design worker.
Worked in teams, freelanced, and built my own things.
Studied 3D, motion, marketing, traffic — just to understand how the whole system works.
And here’s what I’ve realized:
I want to be myself.
I want to stay the kind of person who shows up, takes responsibility, and delivers.
This channel won’t be about pixels.
It’ll be about something else —
growth, mindset, the process of a designer becoming a personality.
About the path, the market, the real stuff.
The first ten posts are coming soon.
Think of this as a diary —
a place where I’ll share how to stay true to yourself while still growing.
Stay tuned — it’s about to get louder.
Для русскоязычных читателей — @hakowsky3
❤1
Three years ago, I had no idea who I was.
I tried everything: YouTube, scripting for CS, JavaScript.
It felt like my place was somewhere between creating, imagining, and experimenting.
Then I met a guy named Diferenz.
He was better at coding, but I always felt — that’s not my thing.
My thing is to see, imagine, and build.
At one point, we had to make our own HUD.
I took on the design part.
That’s when Diferenz showed me Figma.
And that’s where it all began.
I made the interface — and instantly felt it:
Even before that, I was messing around in Photoshop, making memes, weird avatars, pixel lab art — just because I loved creating.
Design turned out to be the thing that connected it all —
creativity, engineering, aesthetics, and meaning.
The first year and a half brought nothing — no money, no feedback.
I kept learning, started building websites,
and later moved into product design,
where it’s not about pixels — it’s about building foundations.
Now everything’s stable.
I’m growing, enjoying the process,
and not planning to slow down.
And honestly — I’m glad I went through all of it.
Because only through that journey, I understood one thing:
Для русскоязычных читателей — @hakowsky3
I tried everything: YouTube, scripting for CS, JavaScript.
It felt like my place was somewhere between creating, imagining, and experimenting.
Then I met a guy named Diferenz.
He was better at coding, but I always felt — that’s not my thing.
My thing is to see, imagine, and build.
At one point, we had to make our own HUD.
I took on the design part.
That’s when Diferenz showed me Figma.
And that’s where it all began.
I made the interface — and instantly felt it:
This is it. This is mine.
Even before that, I was messing around in Photoshop, making memes, weird avatars, pixel lab art — just because I loved creating.
Design turned out to be the thing that connected it all —
creativity, engineering, aesthetics, and meaning.
The first year and a half brought nothing — no money, no feedback.
My first paid project was $20, which I lost after sending crypto to the wrong network.
But I didn’t stop.
I kept learning, started building websites,
and later moved into product design,
where it’s not about pixels — it’s about building foundations.
Now everything’s stable.
I’m growing, enjoying the process,
and not planning to slow down.
And honestly — I’m glad I went through all of it.
Because only through that journey, I understood one thing:
Design isn’t a profession.
It’s a way to feel, see, and change the world around you.
Для русскоязычных читателей — @hakowsky3
❤1
At some point, I realized —
I no longer want to “do design.”
I want to create something alive.
But I decided to dig deeper.
What is “good design” to you?
A clean interface, speed, clarity, performance?
Sure.
But what about great design?
Here’s what I found for myself:
design isn’t about interfaces.
It’s about creation.
About the context it builds.
I love expressionism, emotion, and depth.
That’s why I stopped limiting myself
to just UI and UX.
For me, design is an ecosystem of perception.
At the core of my approach lies this structure:
Idea
The reason everything begins.
Not the style, not the color —
the meaning you embed into the product.
Metaphors
In text, visuals, or motion.
Subtle codes that a person reads not with the eyes,
but with the subconscious.
Storytelling
If it’s a landing page — you lead the user through a narrative.
If it’s an interface — through logic that flows like rhythm.
Narrative & Direction
Energy, tone, movement.
The way a product speaks to a person.
Leitmotif & Depth
The small details that connect into a system.
Like notes that form music — not noise.
I’ve just finished my new website,
and for the first time,
I feel like I’ve created a design that’s truly 10 out of 10
— at least for myself.
It’s not just a website.
It’s a manifesto.
The manifesto of the new me.
Stay kind.
Для русскоязычных читателей — @hakowsky3
I no longer want to “do design.”
I want to create something alive.
Design, in its classical sense,
is a set of components
arranged by logic to solve a task.
But I decided to dig deeper.
What is “good design” to you?
A clean interface, speed, clarity, performance?
Sure.
But what about great design?
That’s harder to answer.
Here’s what I found for myself:
design isn’t about interfaces.
It’s about creation.
About the context it builds.
I love music, painting, architecture —
not for their form,
but for the atmosphere they create.
I love expressionism, emotion, and depth.
That’s why I stopped limiting myself
to just UI and UX.
For me, design is an ecosystem of perception.
At the core of my approach lies this structure:
Idea
The reason everything begins.
Not the style, not the color —
the meaning you embed into the product.
Metaphors
In text, visuals, or motion.
Subtle codes that a person reads not with the eyes,
but with the subconscious.
Storytelling
If it’s a landing page — you lead the user through a narrative.
If it’s an interface — through logic that flows like rhythm.
Narrative & Direction
Energy, tone, movement.
The way a product speaks to a person.
Leitmotif & Depth
The small details that connect into a system.
Like notes that form music — not noise.
Example? Apple.
When you open a MacBook —
the light, the sound, the movement of the lid — none of that is about convenience.
It’s a ritual.
They’re not selling a device —
they’re selling a feeling: clarity, order, meaning.
I’ve just finished my new website,
and for the first time,
I feel like I’ve created a design that’s truly 10 out of 10
— at least for myself.
It’s not just a website.
It’s a manifesto.
The manifesto of the new me.
Stay kind.
Для русскоязычных читателей — @hakowsky3
❤1
In collaboration with @apollon_trade, founder of @cryptoz and web3 entrepreneur
When you look at Web3 today - it’s a mess.
Every idea has ten clones.
Every “new” project feels like another farm, case, or token with the same UI and the same roadmap.
Everyone wants hype, but nobody builds systems.
But here’s what’s changing.
Telegram is becoming the main platform for Web3.
It’s fast, social, mobile-native, and has the trust that crypto desperately needs.
In 2026, if you’re building something for Web3 - you should build it inside Telegram.
Let’s break it down 👇
🎮 iGaming
Forget fake “case” apps.
People don’t want slot skins — they want games.
Real ecosystems, not loops.
If you’re building iGaming - make it honest.
Fair mechanics. Real-time p2p. Ownership that matters.
People love P2P because it feels human - and in 2026, that’s what will sell.
🧩 Utilities
The most underrated Web3 direction.
Low entry cost, wide audience, and infinite potential.
If you can save time, automate tasks, or simplify processes for Telegram users - you’ll win.
Think: AI-based bots, portfolio trackers, wallet analytics, on-chain verification tools.
Build useful, not “cool.”
🏢 B2B Web3
This is where real money hides.
There are still no strong tools for B2B inside Telegram - and the demand is massive.
Imagine:
- Store builders for Telegram mini-apps
- CRM and analytics for crypto projects
- SaaS dashboards that connect wallets with business logic
Few competitors. Huge lifetime value.
If you want to go long-term - go B2B.
🦄 Unicorn Projects
Projects that move the whole ecosystem.
These are not copies - these are statements.
They mix Web3, culture, and creativity.
Influencer tools. Tokenized experiences.
New types of NFTs that connect to physical or emotional value.
These are the products Telegram and TON Society will actually back.
@apollon_trade -
“Web3 isn’t about the next big token anymore. It’s about utility inside the platforms people already use. Telegram has the perfect balance - audience, trust, and daily engagement. Whoever builds experiences that feel native, not forced, will own the next cycle. The next Web3 unicorn won’t be a coin.
It’ll be a Telegram app.“
In every successful project, there are layers - product, design, brand, and community.
You can’t build a great Web3 app without storytelling, identity, and purpose.
The next cycle won’t reward the loudest - it will reward the most useful and consistent.
If you’re planning to launch your Web3 product and want to squeeze everything from this niche -
you know who to message.
💬 My Telegram: @hakowsky1
💬 Russian: @hakowsky3
Stay tuned - in the next post, I’ll share the mechanics that make these projects truly scalable.
❤1
The most important thing every founder must understand.
Every product runs on four funnel stages:
1. Acquisition - the user arrives
2. Activation - the user completes the first key action
3. Retention - the user keeps coming back
4. Monetization - the user pays
And five core metrics drive these stages:
• Engagement - sign up
• Activation - first key action
• Retention - repeat action
• Activity - secondary actions
• Monetization - purchase
Now the real truth.
Two numbers decide whether your business grows or dies:
CAC and LTV.
If CAC is higher than LTV - your business is bleeding.
If LTV is higher than CAC - your business compounds.
CAC is 20 dollars.
You acquire 50 users for 1000 dollars.
Only two end up paying.
They stay for 6 months paying 20 dollars per month.
LTV = 240
CAC = 1000
🩸 Net revenue = minus 760
Most founders think: “Let’s pour more traffic.”
This never works.
Marketing only affects acquisition.
Most leaks happen below - activation, retention, monetization.
And these layers are controlled by design.
Design is the strongest lever of revenue.
Now let’s fix this.
1. Find the bottleneck.
Where the biggest drop happens - that’s your opportunity.
2. Form hypotheses.
• increase conversion to paid
• reduce CAC
• improve activation
• add referral loops
3. Test everything.
See what actually moves CAC and LTV.
4. Expand the funnel bottom-up.
The wider the bottom - the more revenue you generate.
How to apply this in practice.
Take your product or website.
Map the entire user journey screen by screen.
Find the gaps.
If a user must open email to activate the subscription - remove the step.
If communication is weak - strengthen it.
If UX breaks the emotional flow - redesign it.
If branding doesn’t build trust - rebuild the system.
The output is a list of precise, testable hypotheses that increase growth fast.
This is real product growth - not “more ads”.
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