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Why use metaphors in conflicts? Because understanding is remembering in disguise (2009)
Article, Comments
Article, Comments
Brains On Purposeโข
Why use metaphors in conflicts? Because understanding is remembering in disguise
General Eisenhower to soldier: "Sarge, give me an assessment of the military situation." Soldier: "Sir, picture a doughnut. We're the hole." Quoted in Metaphorically Selling The brain considers new information from the point of view of what it already knowsโฆ
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