Lately, we've been rethinking our visual identity across social media and our website. The result is a modular branding system that allows for an almost infinite number of combinations, both vertical and horizontal. We're already using the horizontal logo on Instagram. When this logo is enlarged, an additional box extends from the tail of the y, turning it into a minimal logotype.
For now, the system operates with two primary typefaces: a recently designed Times-inspired serif and our signature Groteskly Sans. Over time, we plan to expand the available combinations, allowing for a wider range of typographic pairings. One curious detail that's easy to miss: the logo uses a modified version of the typeface with shortened ascenders and descenders.
For now, the system operates with two primary typefaces: a recently designed Times-inspired serif and our signature Groteskly Sans. Over time, we plan to expand the available combinations, allowing for a wider range of typographic pairings. One curious detail that's easy to miss: the logo uses a modified version of the typeface with shortened ascenders and descenders.
Along with the new branding, we're working on the GYS Lab, an experimental online space for all our type-related experiments and fun little projects.
GYS Lab is a way to showcase some of the tools we developed over the years. It presents a more personal approach to design and tools as something to be used and played around with, as opposed to the overly polished pieces.
GYS Lab is a way to showcase some of the tools we developed over the years. It presents a more personal approach to design and tools as something to be used and played around with, as opposed to the overly polished pieces.
We are now experimenting with printing out some kinetic pieces on new thermal printer.
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Some mistakes are not entirely accidental.
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Saturday experiments in full swing 👽
Free Font Alert 🚨
We've finally released our first fully free type family. GYS Pixels is built around a simple idea: what happens when a well-structured typographic system is injected with something that does not quite belong? In this case, the cause of this visual interruption is a disproportionate pixel element. The resulting 27-style family (and a variable font) is a tentative answer to this question. Fully free for both personal and commercial projects.
Get GYS Pixels
We've finally released our first fully free type family. GYS Pixels is built around a simple idea: what happens when a well-structured typographic system is injected with something that does not quite belong? In this case, the cause of this visual interruption is a disproportionate pixel element. The resulting 27-style family (and a variable font) is a tentative answer to this question. Fully free for both personal and commercial projects.
Get GYS Pixels