Dear Community
Rebecca was recently interviewed by Salih Sarikaya, who is widely followed on social media, where she discusses her start at MAD and the MAD Protocol.
https://twitter.com/SalihSarikaya/status/1025160259340361728
Here is a link to the video:
https://smartereum.com/26533/mad-network-review-first-blockchain-network-for-advertising-with-privacy-by-design-interview-with-rebecca-lerner-vice-president-at-madhive-mad-network/
*Please note: at the end Rebecca discusses where MAD are in terms of the project and what’s to come in the next few weeks. So be sure to check it out!!
Rebecca was recently interviewed by Salih Sarikaya, who is widely followed on social media, where she discusses her start at MAD and the MAD Protocol.
https://twitter.com/SalihSarikaya/status/1025160259340361728
Here is a link to the video:
https://smartereum.com/26533/mad-network-review-first-blockchain-network-for-advertising-with-privacy-by-design-interview-with-rebecca-lerner-vice-president-at-madhive-mad-network/
*Please note: at the end Rebecca discusses where MAD are in terms of the project and what’s to come in the next few weeks. So be sure to check it out!!
Twitter
Salih SARIKAYA
Your privacy is at risk! Here is how #blockchain can protect you... I have talked with Rebecca Lerner, Vice President of MAD Network: https://t.co/ZvH7yXhb1Q #MAD #MadHive #MADNetwork @rebeccall80 @madnetwork_ @madhivetech @smartereum
Forwarded from Deleted Account
Hello MAD Community -
Here’s our update for this week (Aug. 14):
DMEXCO - SEPTEMBER 2018
MAD will be taking the main stage at DMEXCO 2018 in Cologne, Germany! We’ve got another major announcement that we’ll make there - along with some major new partners.
Although we can’t discuss the details yet, this is gonna be a game changer, and we can’t wait to share it with you guys. Check out the event here: https://dmexco.com/
UPDATED ROADMAP AND WHITE PAPER
As discussed last week, our team is ironing out details in the updated white paper, red paper (which you can sign up for here: https://madnetwork.com/red-paper), & roadmap. We know you were hoping to see the roadmap this week, but it’s going to take a little while longer - so we thank you in advance for your patience.
Once 100% complete, we will send them in this channel and you guys will be the first to check it out!
Thanks again for your patience, and we’re excited to hear your feedback.
MAD PRESS
CUSTOMER THINK: How Blockchain Can Fix Advertising
http://customerthink.com/how-blockchain-can-fix-advertising/
ADEXCHANGER: What’s The Latest For Blockchain In Ad Tech?
https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/
BITCOIN EXCHANGE GUIDE: Blockchain AdTech Firms Look For Transparency, Speed, Fraud, Privacy & Payment Improvements
https://bitcoinexchangeguide.com/blockchain-adtech-firms-look-for-transparency-speed-fraud-privacy-payment-improvements/
BUSINESS WIRE: TEGNA Inc. Reports 2018 Second Quarter Results https://www.businesswire.com/news/home/20180807005423/en/TEGNA-Reports-2018-Quarter-Results
MAD MEME OF THE MONTH CONTEST
We’ve come up with a contest idea for our community to take part in, and we think you’ll have fun with this one!
Who can make the funniest meme about digital advertising and MAD Network??
You can include consumer privacy, traditional advertising, ad tech, or blockchain. Take a look at some of our examples for inspiration.
We’ll pick a winner every month, who will receive a MAD swag bag as well as a shoutout on our Social Channels!
P.S. Gifs work as well!
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Here’s our update for this week (Aug. 14):
DMEXCO - SEPTEMBER 2018
MAD will be taking the main stage at DMEXCO 2018 in Cologne, Germany! We’ve got another major announcement that we’ll make there - along with some major new partners.
Although we can’t discuss the details yet, this is gonna be a game changer, and we can’t wait to share it with you guys. Check out the event here: https://dmexco.com/
UPDATED ROADMAP AND WHITE PAPER
As discussed last week, our team is ironing out details in the updated white paper, red paper (which you can sign up for here: https://madnetwork.com/red-paper), & roadmap. We know you were hoping to see the roadmap this week, but it’s going to take a little while longer - so we thank you in advance for your patience.
Once 100% complete, we will send them in this channel and you guys will be the first to check it out!
Thanks again for your patience, and we’re excited to hear your feedback.
MAD PRESS
CUSTOMER THINK: How Blockchain Can Fix Advertising
http://customerthink.com/how-blockchain-can-fix-advertising/
ADEXCHANGER: What’s The Latest For Blockchain In Ad Tech?
https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/
BITCOIN EXCHANGE GUIDE: Blockchain AdTech Firms Look For Transparency, Speed, Fraud, Privacy & Payment Improvements
https://bitcoinexchangeguide.com/blockchain-adtech-firms-look-for-transparency-speed-fraud-privacy-payment-improvements/
BUSINESS WIRE: TEGNA Inc. Reports 2018 Second Quarter Results https://www.businesswire.com/news/home/20180807005423/en/TEGNA-Reports-2018-Quarter-Results
MAD MEME OF THE MONTH CONTEST
We’ve come up with a contest idea for our community to take part in, and we think you’ll have fun with this one!
Who can make the funniest meme about digital advertising and MAD Network??
You can include consumer privacy, traditional advertising, ad tech, or blockchain. Take a look at some of our examples for inspiration.
We’ll pick a winner every month, who will receive a MAD swag bag as well as a shoutout on our Social Channels!
P.S. Gifs work as well!
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
DMEXCO
DMEXCO - Digital Marketing Expo & Conference
DMEXCO is the meeting place for key players in digital business, marketing and innovation. September 17 & 18, 2025 in Cologne. Be part of it!
Dear MAD Community
We are pleased to share with you that MAD's very own Rebecca Lerner was featured in Businessinsider's list of 23 industry insiders working on high-profile efforts to fix digital advertising. Check out their list and what Rebecca has to say about MAD's solutions below:
https://twitter.com/madnetwork_/status/1031935295820845056
We are pleased to share with you that MAD's very own Rebecca Lerner was featured in Businessinsider's list of 23 industry insiders working on high-profile efforts to fix digital advertising. Check out their list and what Rebecca has to say about MAD's solutions below:
https://twitter.com/madnetwork_/status/1031935295820845056
Twitter
MAD Network
MAD's very own @rebeccall80 was featured in @businessinsider's list of 23 industry insiders working on high-profile efforts to fix digital advertising. Check out their list and what Rebecca has to say about MAD's solutions! Great write up @LaurenJohnson.…
Hello MAD Community -
Quick update for this week (Aug. 21):
BLOCKCHAIN: GROWING UP IS HARD TO DO
My response to Digiday’s, “Blockchain buzz among advertisers starts to fizzle“ (https://digiday.com/marketing/blockchain-buzz-among-advertisers-starts-fizzle/ ) reached thousands of people and sparked conversation from media executives to journalists alike. Take a look and help spread our message: https://blog.madnetwork.io/blockchain-growing-up-is-hard-to-do-546a45e744c8
NEW MADDERS
We are thrilled to welcome ad tech veteran Ryan Reed to the MAD team as VP Product Management!
Ryan has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management.
Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. He has also been published in eMarketer, MediaPost, Cynopsis, MediaVillage, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable. And, he has been a featured speaker at the NAB, Programmatic Summit, Advanced Television Summit, Television Data Summit, TVB, and TV of Tomorrow.
Welcome aboard, Ryan!
MAD PRESS
BUSINESSINSIDER: Digital advertising is a mess — meet 23 industry insiders working on high-profile efforts to fix it
https://www.businessinsider.com/execs-solving-digital-advertising-problems-2018-8
BRAVE NEW COIN: Blockchain in financial services: Where are we now?
https://bravenewcoin.com/news/blockchain-in-financial-services-where-are-we-now/
MAD MEME OF THE MONTH CONTEST- WE’RE WAITING!
Who can make the funniest meme about digital advertising and MAD Network?
We’ll pick a winner every month, who will receive a MAD swag bag as well as a shoutout on our Social Channels!
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Quick update for this week (Aug. 21):
BLOCKCHAIN: GROWING UP IS HARD TO DO
My response to Digiday’s, “Blockchain buzz among advertisers starts to fizzle“ (https://digiday.com/marketing/blockchain-buzz-among-advertisers-starts-fizzle/ ) reached thousands of people and sparked conversation from media executives to journalists alike. Take a look and help spread our message: https://blog.madnetwork.io/blockchain-growing-up-is-hard-to-do-546a45e744c8
NEW MADDERS
We are thrilled to welcome ad tech veteran Ryan Reed to the MAD team as VP Product Management!
Ryan has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management.
Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. He has also been published in eMarketer, MediaPost, Cynopsis, MediaVillage, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable. And, he has been a featured speaker at the NAB, Programmatic Summit, Advanced Television Summit, Television Data Summit, TVB, and TV of Tomorrow.
Welcome aboard, Ryan!
MAD PRESS
BUSINESSINSIDER: Digital advertising is a mess — meet 23 industry insiders working on high-profile efforts to fix it
https://www.businessinsider.com/execs-solving-digital-advertising-problems-2018-8
BRAVE NEW COIN: Blockchain in financial services: Where are we now?
https://bravenewcoin.com/news/blockchain-in-financial-services-where-are-we-now/
MAD MEME OF THE MONTH CONTEST- WE’RE WAITING!
Who can make the funniest meme about digital advertising and MAD Network?
We’ll pick a winner every month, who will receive a MAD swag bag as well as a shoutout on our Social Channels!
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Digiday
Blockchain buzz among advertisers starts to fizzle - Digiday
There’s a growing sense among advertisers that there are few blockchain firms in the market with a genuine product.
Hey community! 😊
Check out this Tweet mentioning MAD to be at @dmexco to make a big announcement! 😉
https://twitter.com/madnetwork_/status/1037022674466295808
Check out this Tweet mentioning MAD to be at @dmexco to make a big announcement! 😉
https://twitter.com/madnetwork_/status/1037022674466295808
Twitter
MAD Network
MAD will be at @dmexco to announce a huge POC with a BIG industry partner on the Congress Stage. Email us at contact@madnetwork.io to set up a meeting, we'd love to see you! https://t.co/ZaIfY5b1UY
Forwarded from Deleted Account
Hello MAD Community -
Update for this week (Sept. 5):
DMEXCO DMEXCO DMEXCO
The MAD team is going to DMEXCO18! On September 12, MAD CEO Adam Helfgott will be presenting on the Congress Stage to announce that MAD is launching a POC with TWO major partners. We can’t disclose who the partners are yet, but you’ll find out about the POC and our partners at DMEXCO! Follow our Twitter page here for updates.
Take a look at the event here: https://dmexco.com/sessions/blockchain-in-action-hype-no-more/
Follow our Twitter account to see the announcement: https://twitter.com/madnetwork_
Also, if you are attending DMEXCO and want to set up a meeting, please email contact@madnetwork.io.
ADLEDGER
The non-profit consortium we founded alongside IBM, IPG Mediabrands, Tegna, and others is becoming increasingly popular in the industry.
The Q3 Board Meeting begins today and we expect a flurry of announcements and activity to emerge from this group in the next few weeks.
Being at the forefront of a consortium like AdLedger (with some of the biggest players in the entire ecosystem) puts MAD in an extremely unique position - and we can’t wait to share what we’ve been working on.
SEPTEMBER NEWS + ANNOUNCEMENTS
September is shaping up to be a pivotal month for MAD as we have tons of exciting updates to share very soon. New team members, new advisors, an updated whitepaper, and much more are coming your way. In the meantime, sign up for our updated white paper here: https://madnetwork.com/red-paper
Meet the MAD Team
Our blog series is back and this time we chat with Ketti Barateli, Software Engineer, about her personal and professional life. Ketti is a former Neuroscience Researcher turned Software Developer. Take a look here: https://blog.madnetwork.io/meet-the-mad-team-ketti-barateli-81b82d7b3235
MAD PRESS
EConsultancy: Demystifying the hyper around blockchain for marketers https://www.econsultancy.com/blog/70320-demystifying-the-hype-around-blockchain-for-marketers
AdWeek: Blockchain, Explained.
https://www.adweek.com/digital/blockchain-explained/
Global Newswire: SADA Systems Achieves the Infrastructure Partner Specialization in the Google Cloud Partner Specialization Program
https://globenewswire.com/news-release/2018/09/05/1565433/0/en/SADA-Systems-Achieves-the-Infrastructure-Partner-Specialization-in-the-Google-Cloud-Partner-Specialization-Program.html
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Update for this week (Sept. 5):
DMEXCO DMEXCO DMEXCO
The MAD team is going to DMEXCO18! On September 12, MAD CEO Adam Helfgott will be presenting on the Congress Stage to announce that MAD is launching a POC with TWO major partners. We can’t disclose who the partners are yet, but you’ll find out about the POC and our partners at DMEXCO! Follow our Twitter page here for updates.
Take a look at the event here: https://dmexco.com/sessions/blockchain-in-action-hype-no-more/
Follow our Twitter account to see the announcement: https://twitter.com/madnetwork_
Also, if you are attending DMEXCO and want to set up a meeting, please email contact@madnetwork.io.
ADLEDGER
The non-profit consortium we founded alongside IBM, IPG Mediabrands, Tegna, and others is becoming increasingly popular in the industry.
The Q3 Board Meeting begins today and we expect a flurry of announcements and activity to emerge from this group in the next few weeks.
Being at the forefront of a consortium like AdLedger (with some of the biggest players in the entire ecosystem) puts MAD in an extremely unique position - and we can’t wait to share what we’ve been working on.
SEPTEMBER NEWS + ANNOUNCEMENTS
September is shaping up to be a pivotal month for MAD as we have tons of exciting updates to share very soon. New team members, new advisors, an updated whitepaper, and much more are coming your way. In the meantime, sign up for our updated white paper here: https://madnetwork.com/red-paper
Meet the MAD Team
Our blog series is back and this time we chat with Ketti Barateli, Software Engineer, about her personal and professional life. Ketti is a former Neuroscience Researcher turned Software Developer. Take a look here: https://blog.madnetwork.io/meet-the-mad-team-ketti-barateli-81b82d7b3235
MAD PRESS
EConsultancy: Demystifying the hyper around blockchain for marketers https://www.econsultancy.com/blog/70320-demystifying-the-hype-around-blockchain-for-marketers
AdWeek: Blockchain, Explained.
https://www.adweek.com/digital/blockchain-explained/
Global Newswire: SADA Systems Achieves the Infrastructure Partner Specialization in the Google Cloud Partner Specialization Program
https://globenewswire.com/news-release/2018/09/05/1565433/0/en/SADA-Systems-Achieves-the-Infrastructure-Partner-Specialization-in-the-Google-Cloud-Partner-Specialization-Program.html
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
DMEXCO 2018
Blockchain in Action - Hype No More - DMEXCO 2018
It's here! Go check out our Dmexco POC Announcement with Omnicom Media Group and a MAJOR Entertainment Client of Omnicom here: https://www.youtube.com/watch?v=PtvDiIWukJM
YouTube
Blockchain in Action - Hype no More | Panel | DMEXCO18
Jonathan Steuer, Chief Research Officer, Omnicom Adam Helfgott, CEO, Madhive | Blockchain in Action - Hype no More | Congress Stage | September 12, 2018 | 15...
Hello MAD Community -
Update for this week (Sept. 14):
MAD Network + Omnicom Media Group POC
MAD Network is partnering with Omnicom Media Group to launch a cryptography-based advertising proof-of-concept (POC), named CryptoRTB.
Omnicom Media Group is the media services division of Omnicom Group, Inc (NYSE: OMC), which is the second biggest advertising holding company in the world in terms of revenue ($15.3B).
Our relationship with Omnicom Media Group was originally announced at Cannes Lions, and just 3 months later - we have a working partnership and POC with one of their major clients! That’s why we attend these big conferences - to get in front of the biggest names in advertising & start disrupting how the current industry thinks and operates.
CryptoRTB- What is it?
CryptoRTB will be tested by an Omnicom Media Group EMEA client to deliver transparency into the historically opaque digital advertising supply chain.
This POC is designed to provide cost transparency for advertisers, optimize media weight per dollar spent and eliminate waste from the value chain. The activation aims to deliver a better understanding of the full and complete source and costs of all inventory and data in a transparent and fraud free supply chain.
It will support a fully transparent premium video advertising environment that doesn’t jeopardize the economics for advertisers or publishers, and creates trust between actors. At the same time CryptoRTB’s supply-side benefits are expected to afford publishers the ability to garner a higher cost per thousand impressions, identify cost savings opportunities and eliminate fraudulent inventory (such as URL spoofing) as well as deliver cost savings. This will both put the brakes on publishers’ “race to the bottom” and enhance advertiser ROI.
CryptoRTB will use cryptography at the edge to authenticate a campaign’s performance as well as its targeting data, then leveraging blockchain, will create an immutable record. This allows advertisers to not only validate that an impression was seen, but also to assess the authenticity of the data used, delivering transparency across the digital supply chain while maintaining GDPR compliance.
Starting this winter, the activation will test the current programmatic campaign processes against this new model with a goal of saving and/or exposing fraud and transparency gaps in the current supply chain.
CryptoRTB is the first of many big MAD POCs which bring cryptography and blockchain technology to the advertising industry. Blockchain has had a lot of hype… now it’s about action. Check out the video of our announcement at DMEXCO: https://www.youtube.com/watch?v=PtvDiIWukJM
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Update for this week (Sept. 14):
MAD Network + Omnicom Media Group POC
MAD Network is partnering with Omnicom Media Group to launch a cryptography-based advertising proof-of-concept (POC), named CryptoRTB.
Omnicom Media Group is the media services division of Omnicom Group, Inc (NYSE: OMC), which is the second biggest advertising holding company in the world in terms of revenue ($15.3B).
Our relationship with Omnicom Media Group was originally announced at Cannes Lions, and just 3 months later - we have a working partnership and POC with one of their major clients! That’s why we attend these big conferences - to get in front of the biggest names in advertising & start disrupting how the current industry thinks and operates.
CryptoRTB- What is it?
CryptoRTB will be tested by an Omnicom Media Group EMEA client to deliver transparency into the historically opaque digital advertising supply chain.
This POC is designed to provide cost transparency for advertisers, optimize media weight per dollar spent and eliminate waste from the value chain. The activation aims to deliver a better understanding of the full and complete source and costs of all inventory and data in a transparent and fraud free supply chain.
It will support a fully transparent premium video advertising environment that doesn’t jeopardize the economics for advertisers or publishers, and creates trust between actors. At the same time CryptoRTB’s supply-side benefits are expected to afford publishers the ability to garner a higher cost per thousand impressions, identify cost savings opportunities and eliminate fraudulent inventory (such as URL spoofing) as well as deliver cost savings. This will both put the brakes on publishers’ “race to the bottom” and enhance advertiser ROI.
CryptoRTB will use cryptography at the edge to authenticate a campaign’s performance as well as its targeting data, then leveraging blockchain, will create an immutable record. This allows advertisers to not only validate that an impression was seen, but also to assess the authenticity of the data used, delivering transparency across the digital supply chain while maintaining GDPR compliance.
Starting this winter, the activation will test the current programmatic campaign processes against this new model with a goal of saving and/or exposing fraud and transparency gaps in the current supply chain.
CryptoRTB is the first of many big MAD POCs which bring cryptography and blockchain technology to the advertising industry. Blockchain has had a lot of hype… now it’s about action. Check out the video of our announcement at DMEXCO: https://www.youtube.com/watch?v=PtvDiIWukJM
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We will provide additional updates when we get them.
YouTube
Blockchain in Action - Hype no More | Panel | DMEXCO18
Jonathan Steuer, Chief Research Officer, Omnicom Adam Helfgott, CEO, Madhive | Blockchain in Action - Hype no More | Congress Stage | September 12, 2018 | 15...
Hello MAD Community -
Short update for this week (Sept. 20):
CRYPTORTB
As we announced last week, we are partnering with Omnicom Media Group to launch a POC called CryptoRTB that will be tested by an OMG EMEA client starting this winter.
This is huge news not only for MAD, but for the entire industry, and press is starting to pour in. Take a look at the coverage we’ve received so far:
AdAge: 4 Takeaways from DMEXCO2018: AI, Blockchain, Wheeling and Dealing https://adage.com/article/special-report-dmexco/4-takeaways-dmexco-2018/314940/
MediaPost: MAD: Omnicom, MAD Network Test Ad Blockchain Platform
https://www.mediapost.com/publications/article/325383/omnicom-mad-network-test-ad-blockchain-platform.html
MarTech Series: Top 5 Mobile Ad Tech Trends at DMEXCO 2018
https://martechseries.com/mts-insights/guest-authors/top-5-mobile-ad-tech-trends-dmexco-2018/
RapidTV: MAD, Omnicom team on blockchain advertising proof-of-concept
https://www.rapidtvnews.com/2018091953546/mad-omnicom-team-on-blockchain-advertising-proof-of-concept.html#axzz5RYjqVDav
MarTech Advsior: MAD Network Teams Up with Omnicom Media Group, Launches CryptoRTB
https://www.martechadvisor.com/news/ads/mad-network-teams-up-with-omnicom-media-group-launches-cryptortb/
AdExchanger: Daily Newsletter https://adexchanger.com/ad-exchange-news/wednesday-09192018/
MarketWatch: MAD Network Unveils Blockchain Advertising Proof-of-Concept
https://www.marketwatch.com/press-release/mad-network-unveils-blockchain-advertising-proof-of-concept-2018-09-18
Business Wire: MAD Network Unveils Blockchain Advertising Proof-of-Concept
https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept
CryptoRTB also got covered across many other small publications, including: Digital Journal, Global Banking and Finance, Press of Atlantic City, OA Online, Newstage, Bristol Herald Courier, Odessa American.
UPCOMING EVENTS
SEPT 21 NYC: The Blockchain Society NYC Deal Making Conference
https://www.universe.com/events/the-blockchain-society-nyc-deal-making-conference-invite-only-tickets-new-york-82F1YW
SEPT 28 NYC: The Blockchain Revolution in Advertising: The Implications for Ad Players
https://www.eventbrite.com/e/the-blockchain-revolution-in-advertising-the-implications-for-ad-players-tickets-48914971998
OCTOBER 1-4 NYC: Advertising Week New York
http://www.newyork.advertisingweek.com/
NOV 1, LOS ANGELES: Gabbcon LA 2018
https://gabbcon.com/la2018/
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Short update for this week (Sept. 20):
CRYPTORTB
As we announced last week, we are partnering with Omnicom Media Group to launch a POC called CryptoRTB that will be tested by an OMG EMEA client starting this winter.
This is huge news not only for MAD, but for the entire industry, and press is starting to pour in. Take a look at the coverage we’ve received so far:
AdAge: 4 Takeaways from DMEXCO2018: AI, Blockchain, Wheeling and Dealing https://adage.com/article/special-report-dmexco/4-takeaways-dmexco-2018/314940/
MediaPost: MAD: Omnicom, MAD Network Test Ad Blockchain Platform
https://www.mediapost.com/publications/article/325383/omnicom-mad-network-test-ad-blockchain-platform.html
MarTech Series: Top 5 Mobile Ad Tech Trends at DMEXCO 2018
https://martechseries.com/mts-insights/guest-authors/top-5-mobile-ad-tech-trends-dmexco-2018/
RapidTV: MAD, Omnicom team on blockchain advertising proof-of-concept
https://www.rapidtvnews.com/2018091953546/mad-omnicom-team-on-blockchain-advertising-proof-of-concept.html#axzz5RYjqVDav
MarTech Advsior: MAD Network Teams Up with Omnicom Media Group, Launches CryptoRTB
https://www.martechadvisor.com/news/ads/mad-network-teams-up-with-omnicom-media-group-launches-cryptortb/
AdExchanger: Daily Newsletter https://adexchanger.com/ad-exchange-news/wednesday-09192018/
MarketWatch: MAD Network Unveils Blockchain Advertising Proof-of-Concept
https://www.marketwatch.com/press-release/mad-network-unveils-blockchain-advertising-proof-of-concept-2018-09-18
Business Wire: MAD Network Unveils Blockchain Advertising Proof-of-Concept
https://www.businesswire.com/news/home/20180918005241/en/MAD-Network-Unveils-Blockchain-Advertising-Proof-of-Concept
CryptoRTB also got covered across many other small publications, including: Digital Journal, Global Banking and Finance, Press of Atlantic City, OA Online, Newstage, Bristol Herald Courier, Odessa American.
UPCOMING EVENTS
SEPT 21 NYC: The Blockchain Society NYC Deal Making Conference
https://www.universe.com/events/the-blockchain-society-nyc-deal-making-conference-invite-only-tickets-new-york-82F1YW
SEPT 28 NYC: The Blockchain Revolution in Advertising: The Implications for Ad Players
https://www.eventbrite.com/e/the-blockchain-revolution-in-advertising-the-implications-for-ad-players-tickets-48914971998
OCTOBER 1-4 NYC: Advertising Week New York
http://www.newyork.advertisingweek.com/
NOV 1, LOS ANGELES: Gabbcon LA 2018
https://gabbcon.com/la2018/
WHERE TO BUY MAD TOKEN:
MAD Token is listed on Bancor, TokenJar, DDEX, IDEX, Cybex, EtherDelta and Forkdelta. We will provide additional updates when we get them.
Adage
4 takeaways from DMEXCO 2018: AI, blockchain, wheeling and dealing
The halls were less populated, but the content -- if not surprising -- was still strong, and the start-up energy was actually amplified.
Hey community! 😁
Check out this conversation between Mediaocean CEO Bill Wise and MAD CTO Tom Bollich.
It’s a fascinating conversation between two seasoned media executives. Tom touches on his start at Zynga and other startups, what projects MAD is currently working on, and how the MAD protocol could change advertising forever. Take a listen here:
https://www.mediaocean.com/rock-around-blockchain-recording-2
Check out this conversation between Mediaocean CEO Bill Wise and MAD CTO Tom Bollich.
It’s a fascinating conversation between two seasoned media executives. Tom touches on his start at Zynga and other startups, what projects MAD is currently working on, and how the MAD protocol could change advertising forever. Take a listen here:
https://www.mediaocean.com/rock-around-blockchain-recording-2
Mediaocean
Rock Around the Blockchain - Recording 2 | Mediaocean
*/
Hey guys - Happy Friday! This week, we hired two Advertising Executives to join the MAD Team, which is huge news!
Ryan Reed - VP of Product Management
Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.
Joey Hyche - SVP Client Services
Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.
Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.
Joey Hyche - SVP Client Services
Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.
Press Release Link
http://www.prweb.com/releases/madhive_mad_network_hire_senior_advertising_executives_ryan_reed_and_joey_hyche/prweb15808701.htm
MarTech Advisor
https://www.martechadvisor.com/news/ads/senior-advertising-executives-ryan-reed-and-joey-hyche-join-madhive-amp-mad-network/
MarTech Series
https://martechseries.com/sales-marketing/programmatic-buying/madhive-mad-network-hire-senior-advertising-executives-ryan-reed-joey-hyche/
RapidTV News
https://www.rapidtvnews.com/2018100553723/ad-blockchain-firm-madhive-expands-executive-team.html#axzz5T4LKjOCz
http://www.prweb.com/releases/madhive_mad_network_hire_senior_advertising_executives_ryan_reed_and_joey_hyche/prweb15808701.htm
MarTech Advisor
https://www.martechadvisor.com/news/ads/senior-advertising-executives-ryan-reed-and-joey-hyche-join-madhive-amp-mad-network/
MarTech Series
https://martechseries.com/sales-marketing/programmatic-buying/madhive-mad-network-hire-senior-advertising-executives-ryan-reed-joey-hyche/
RapidTV News
https://www.rapidtvnews.com/2018100553723/ad-blockchain-firm-madhive-expands-executive-team.html#axzz5T4LKjOCz
PRWeb
MadHive & MAD Network Hire Senior Advertising Executives Ryan Reed And
NEW YORK (PRWEB) October 04, 2018
MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, today announced that it is bringing on R
MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, today announced that it is bringing on R
Hey community! Good news! 😊
MAD is partnering with Beachfront for Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising. We want to position this as a real world use case for blockchain in advertising and can revolutionize the entire industry.
This use case prevents ad fraud in the OTT (over the top - Apple TV, Amazon FireStick, Roku, etc.) market and help advertisers identify and target key audiences in REAL TIME.
Forbes: Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals
https://www.forbes.com/sites/dbloom/2018/10/18/ad-tech-blockchain-beachfront-madhive/#75f84918374f
Broadcasting & Cable: Beachfront Adds MadHive’s Blockchain to OTT Ad Platform
https://www.broadcastingcable.com/news/beachfront-adds-madhives-blockchain-ott-ad-platform
Rapid TV News: Beachfront, MadHive team for real-time premium OTT ad verification
https://www.rapidtvnews.com/2018101853877/beachfront-madhive-team-for-real-time-premium-ott-ad-verification.html
New York Business Journal: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.bizjournals.com/newyork/prnewswire/press_releases/New_York/2018/10/18/UN43500
PRWeb: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.prweb.com/releases/beachfront_madhive_partner_for_real_time_audience_enrichment_verification_in_premium_ott_video_advertising/prweb15851122.htm
MAD is partnering with Beachfront for Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising. We want to position this as a real world use case for blockchain in advertising and can revolutionize the entire industry.
This use case prevents ad fraud in the OTT (over the top - Apple TV, Amazon FireStick, Roku, etc.) market and help advertisers identify and target key audiences in REAL TIME.
Forbes: Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals
https://www.forbes.com/sites/dbloom/2018/10/18/ad-tech-blockchain-beachfront-madhive/#75f84918374f
Broadcasting & Cable: Beachfront Adds MadHive’s Blockchain to OTT Ad Platform
https://www.broadcastingcable.com/news/beachfront-adds-madhives-blockchain-ott-ad-platform
Rapid TV News: Beachfront, MadHive team for real-time premium OTT ad verification
https://www.rapidtvnews.com/2018101853877/beachfront-madhive-team-for-real-time-premium-ott-ad-verification.html
New York Business Journal: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.bizjournals.com/newyork/prnewswire/press_releases/New_York/2018/10/18/UN43500
PRWeb: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising
https://www.prweb.com/releases/beachfront_madhive_partner_for_real_time_audience_enrichment_verification_in_premium_ott_video_advertising/prweb15851122.htm
Forbes
Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals
Several companies – including Toyota and Saatchi & Saatchi with Lucidity and Beachfront with MadHive – are
Hey Community! Good News! 😁
MAD has officially been nominated for 3 ABBI Awards including:
1 "2018 Most Innovative Use of Audience Based Buying Technology"
2 "2018 OTT Platform of The Year" with TEGNA
3 "2018 Most Innovative Use of Data & Insights" with PremionMedia
Check out this Tweet:
https://twitter.com/madnetwork_/status/1054721854353629184
MAD has officially been nominated for 3 ABBI Awards including:
1 "2018 Most Innovative Use of Audience Based Buying Technology"
2 "2018 OTT Platform of The Year" with TEGNA
3 "2018 Most Innovative Use of Data & Insights" with PremionMedia
Check out this Tweet:
https://twitter.com/madnetwork_/status/1054721854353629184
Twitter
MAD Network
MAD has officially been nominated for 3 ABBI Awards including: 1 "2018 Most Innovative Use of Audience Based Buying Technology" @madhivetech 2 "2018 OTT Platform of The Year" w/ @TEGNA 3 "2018 Most Innovative Use of Data & Insights" w/ @PremionMedia Thanks…
Hi there MAD Network Community!
The November update is out! 😃
Read it here:
https://blog.madnetwork.io/mad-network-update-november-2018-a56247699f48
The November update is out! 😃
Read it here:
https://blog.madnetwork.io/mad-network-update-november-2018-a56247699f48
MAD Network
MAD Network Update — November 2018
There has been a lot of exciting announcements and happenings at MAD recently. Take a look at some updates below:
Hey there MAD Network Community!
We are pleased to share that MADHive and MAD Network have won the Gold Prize at the GABBCON ABBI Awards for "Most Innovative Use of Blockchain & Cryptography 2018" 🏆 🙌🏻 ✨Many more exciting things to come!✨
Check it out here:
https://gabbcon.com/2018-abbi-award-winners/
We are pleased to share that MADHive and MAD Network have won the Gold Prize at the GABBCON ABBI Awards for "Most Innovative Use of Blockchain & Cryptography 2018" 🏆 🙌🏻 ✨Many more exciting things to come!✨
Check it out here:
https://gabbcon.com/2018-abbi-award-winners/
Gabbcon
2018 ABBI Award Winners | Gabbcon
2018 ABBI Award Winners from each category as presented on 11/1/18 at The Beverly Hilton from the team at GABBCON.
Dear community,
MAD Network is bringing on Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., to its advisory team. Executives around the space want to get involved with a company poised to change digital advertising… and MAD is that company.
For more, check out this fresh article:
https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm
Thank you for your continued support and have a great day. 👌
MAD Network is bringing on Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., to its advisory team. Executives around the space want to get involved with a company poised to change digital advertising… and MAD is that company.
For more, check out this fresh article:
https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm
Thank you for your continued support and have a great day. 👌
PRWeb
Jeremy Steinberg, Bill Schild Join MAD Network Board Of Advisors
NEW YORK (PRWEB) November 29, 2018
MAD Network, the blockchain and cryptography solutions company for the advertising industry, today announced that it is bringing on Jeremy Steinberg, Chief Reve
MAD Network, the blockchain and cryptography solutions company for the advertising industry, today announced that it is bringing on Jeremy Steinberg, Chief Reve
Forwarded from Adam
Hi MAD Community,
We have been working hard to develop solutions for the digital advertising industry and I want to update the community on 5 major developments:
1/ Token Bonus for Holders from our initial public Token Sale.
2/ New Whitepaper!
3/ Development and Product Roll Out.
4/ Industry Traction.
5/ Telegram AMA on May 7
1/ THE MAD BONUS PROGRAM: We want to thank the original token holders who have supported our project with a token bonus!
For those who participated in the December 2017 ICO and still hold their tokens, please fill out this google form for your 10% bonus: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform.
Once we verify that you are a token holder, etc. we will distribute the bonus to you.
IMPORTANT: The bonus program lasts for 30 days, so if you’re still holding, please fill out the form ASAP!
2/ NEW WHITEPAPER: We have just published our new Whitepaper, which is available on our website: https://madnetwork.com/whitepaper. The new whitepaper is the result of countless hours of research, outreach and validation with key players in the industry. It outlines how we use cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising in the era of the Internet of Things.
We’re super excited to share it with the community and look forward to hearing your feedback.
3/ THE WATCHGRAPH: Our Watchgraph, a creative new mechanism that imparts trust and governance into the ad tech supply chain, is now patent pending. Full detail about the watchgraph can be found in our whitepaper (https://madnetwork.com/whitepaper).
The Watchgraph applies key tenets of decentralization to ad tech in a truly innovative way. It’s a revolutionary new concept, and has been incredibly well received by the major agencies, TV manufacturer OEMs, and data companies. The first use case of the token will be implemented through our partner Madhive: By leveraging MAD Networks technology, TV OEMs and supply partners will be able to secure the identity / owner of the household of the TV, as well as the publisher, and commit to data quality. This enables OTT ad sales to be purchased in a completely private manner. We are under an NDA as to the details, but I am happy to share with members of the community as details emerge.
4/ ADLEDGER UPDATES: AdLedger, the nonprofit consortium of which MAD Network is a founding member, continues to grow and lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Every major advertising agency is on board, and Brave recently announced their membership: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/
5/ UPCOMING AMA ON TELEGRAM: MAD Network Chief Scientist, Aaron Brown, and I will host a Telegram AMA on May 7 from 7 to 8PM EST. We’d like to use the AMA as an opportunity to engage directly with our community, respond to questions, share insights, and offer a clear view into the work being done at MAD Network. We look forward to hearing from everyone!
MAD Network’s mission will take real work - especially in this bear economy. We are ready and facing these challenges head-on, helping bring change to an industry that does not always easily accept it. We continue making great strides, institutionalizing new ideas and bringing together the right people to act as agents of change.
We are here to answer your questions and always appreciate feedback from our community. Thank you for your continued support.
We have been working hard to develop solutions for the digital advertising industry and I want to update the community on 5 major developments:
1/ Token Bonus for Holders from our initial public Token Sale.
2/ New Whitepaper!
3/ Development and Product Roll Out.
4/ Industry Traction.
5/ Telegram AMA on May 7
1/ THE MAD BONUS PROGRAM: We want to thank the original token holders who have supported our project with a token bonus!
For those who participated in the December 2017 ICO and still hold their tokens, please fill out this google form for your 10% bonus: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform.
Once we verify that you are a token holder, etc. we will distribute the bonus to you.
IMPORTANT: The bonus program lasts for 30 days, so if you’re still holding, please fill out the form ASAP!
2/ NEW WHITEPAPER: We have just published our new Whitepaper, which is available on our website: https://madnetwork.com/whitepaper. The new whitepaper is the result of countless hours of research, outreach and validation with key players in the industry. It outlines how we use cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising in the era of the Internet of Things.
We’re super excited to share it with the community and look forward to hearing your feedback.
3/ THE WATCHGRAPH: Our Watchgraph, a creative new mechanism that imparts trust and governance into the ad tech supply chain, is now patent pending. Full detail about the watchgraph can be found in our whitepaper (https://madnetwork.com/whitepaper).
The Watchgraph applies key tenets of decentralization to ad tech in a truly innovative way. It’s a revolutionary new concept, and has been incredibly well received by the major agencies, TV manufacturer OEMs, and data companies. The first use case of the token will be implemented through our partner Madhive: By leveraging MAD Networks technology, TV OEMs and supply partners will be able to secure the identity / owner of the household of the TV, as well as the publisher, and commit to data quality. This enables OTT ad sales to be purchased in a completely private manner. We are under an NDA as to the details, but I am happy to share with members of the community as details emerge.
4/ ADLEDGER UPDATES: AdLedger, the nonprofit consortium of which MAD Network is a founding member, continues to grow and lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Every major advertising agency is on board, and Brave recently announced their membership: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/
5/ UPCOMING AMA ON TELEGRAM: MAD Network Chief Scientist, Aaron Brown, and I will host a Telegram AMA on May 7 from 7 to 8PM EST. We’d like to use the AMA as an opportunity to engage directly with our community, respond to questions, share insights, and offer a clear view into the work being done at MAD Network. We look forward to hearing from everyone!
MAD Network’s mission will take real work - especially in this bear economy. We are ready and facing these challenges head-on, helping bring change to an industry that does not always easily accept it. We continue making great strides, institutionalizing new ideas and bringing together the right people to act as agents of change.
We are here to answer your questions and always appreciate feedback from our community. Thank you for your continued support.
Google Docs
MAD Token Holder Bonus
Please complete all fields to claim your bonus tokens.
Hey MAD community! We just posted our latest update on the blog- check it out here: https://blog.madnetwork.io/mad-network-update-june-2019-4bc9a34eee20
Medium
MAD Network Update — June 2019
We received tons of great questions from the MAD community in recent AMA. This provided us a great opportunity to expand on how we’ve been…