Friends of Max Chernov
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Unfiltered thoughts behind the public conversations.

Here I share:
• Patterns I see across founders and billionaires
• Raw reflections after interviews
• Behind-the-scenes from deals and travel
• Ideas and opinions that can't go on YouTube
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A big video is coming tonight at 7pm Singapore time on our YouTube channel. Another billionaire, this time from Dubai. He is the biggest guest I’ve interviewed so far, with a net worth of $4B and representing one of the most influential families in the Middle East.

I'm just worried that it may be perceived as controversial given the current situation with Iran. Let’s see how it lands.
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Filming this video was one of the most unusual experiences in my life. I came for an interview when there was almost nobody in the office. Only a couple of people finishing their work, Mishal and me. He was very polite and gentle, a bit unexpectedly. But I knew that he is one of the most influential people in the Gulf region and worth 4 billion dollars. Not someone you meet every day.

We started talking. Smiling and laughing, he shared a story about how, at 19, he went to the US from the Middle East for a Catholic (!) university, whose building was facing a gay bar street. Okay, okay...

After we finished talking, I noticed that he looked a tiny bit like he was looking for something. He asked to excuse him and said that he was slightly late for his evening prayer. Mishal took a mat and went to another room connected to the room where we were, without any door. And here you go, it’s me alone in the building with this billionaire wearing a traditional white thobe, praying 5m away from me. What kind of job am I doing?

That day was quite bizarre but very, very fulfilling and inspiring.

Anyway, I wanted to give you a bit of a backstage feel of how it was. And now, knowing this, you can watch the video now: https://www.youtube.com/watch?v=xrh0J93E9Hw
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There is one person I’ve interviewed four times on my channel: Donald Klip. The only person I’ve interviewed more is my friend Andy Lim, whom I’ve traveled to India with several times.

What’s unique about Donald is that he has real skin in the game, having built a business that surpassed $1B in transactions, while also maintaining a strong helicopter view of global trends. That combination is rare.

I sat down with him at the American Club Singapore and asked how Iran is affecting Singapore and Southeast Asia, how people are likely to make money with AI over the next 5 to 10 years, and where to invest based on the direction of the global economy.

I recommend watching it, especially if you are operating in Asia.

https://www.youtube.com/watch?v=0QWK1Y3od7Q
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Talked to one of my favorite people, Hian Goh. He built and sold a TV network for $65M, then co-founded a venture firm managing almost $1B in capital. Hian understands how the world and business work extremely well.

We met a couple of years ago randomly at a friend’s private boat party in Singapore, and since then became friends and done a few cool things together. He also joined my The Backstage Circle trip in Phuket as a participant recently.

Anyway, watch the video if you want to understand how the future (potentially) will look like:

https://www.youtube.com/watch?v=ha4cNZrdo_Y
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A bit of the backstage of how we’re running this YouTube business.

The last video with Hian didn’t perform well, so we brainstormed for two hours yesterday on what could be done about it.

We all agreed the initial title and thumbnail combo was weak, and identified why.

Then we analyzed other videos from the past year with guests similar to Hian and came up with a new packaging approach.

We implemented it yesterday, and now you can see the result. CTR increased from 4.6% yesterday to 7.5% today.

It’s a significant change. Now we’re waiting for the algorithm to pick it up and start giving the video more impressions.

We’ll see in a couple of days how it performs.

That’s the part the audience doesn’t see: how you run a large YouTube channel and what it actually takes.
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Good news! Here is follow-up on the situation with the Hian Goh video. As I explained yesterday, the packaging was not right (it happens when you’ve done it hundreds of times and start overlooking things). We shifted to a completely new angle and tested three new titles.

First, it affects CTR. If it increases, you start getting more views immediately. Then YouTube detects the improvement and starts giving the video more impressions (showing it more often), which leads to even more views.

Views continue to grow as long as the video keeps outperforming competing content in the same niche.

Tbh YouTube game is crazy! It requires mastering both the creative side and the analytical side, making precise changes while continuously experimenting lol
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Just confirmed an interview with yet another billionaire. It’s going to be massive. An amazing gentleman, very down to earth and respectful, despite running one of the biggest firms in the global jewelry business. I’m excited. Hopefully it won’t slip (it can happen at this level).

Interesting fact: I was introduced to him via email, but he initially refused the interview. I had to fly abroad to meet him in person for a 30-minute conversation. After that, he agreed.
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Which interview on my YouTube channel was the most memorable for you? Inspired you, shifted your perspective, or was just very fun to watch?
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Just published a video with a very unique guest. He was a KGB spy in the US in the 80s. Crazy life story. He has deep experience and skills in blending into any social group, building relationships with high-level people, and operating under enormous pressure. A lot of it you can aply in your life and business 😇

Watch it now: https://www.youtube.com/watch?v=1LxyhHgvHzM
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This Telegram channel is starting to feel like a proper community. Love it 😍 Thanks for your engagement. What topics would you like me to cover more here?
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That Phuket trip that changed my perspective.

In March I brought 12 high-level founders and investors from Singapore, Bangkok, Phuket, and Hong Kong together for a weekend. The goal was simple: build real relationships and have deep conversations about the future, business, and life principles. One of the experiences was visiting a billionaire’s home and spending a few hours with him in a private setting.

What I realised after this trip: most people don’t need more information. The real leverage is being in the right room with the right people, spending enough time to build trust, and having that one conversation that shifts your perspective on something you’ve been stuck on for years.

Funny enough, these shifts rarely come from your spouse or reading an article. You have to hear it from someone senior enough, at the right moment, in the right context. Then it clicks.

For me as the organiser, it became very clear that this only works if three things happen at the same time:

1. You are very strict with selection. The group has to be at a similar level financially and in business. Otherwise, the balance breaks.

2. No agendas in the room. The moment someone is selling, pitching, or performing, the dynamic is gone.

3. The environment is structured, but not forced. You guide the conversations, but don’t turn it into a workshop.

When all of this comes together, something different happens.

That’s exactly what I have in mind with The Backstage Circle, a private membership for business owners and investors across Asia, where every person in the room is worth your time.

I just opened the early waitlist. Founding members will be limited. Apply, and if there’s a fit, I’ll reach out.

https://forms.gle/huwR6NQNz5A4XgC78
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