Friends of Max Chernov
1.74K subscribers
123 photos
21 videos
36 links
Unfiltered thoughts behind the public conversations.

Here I share:
• Patterns I see across founders and billionaires
• Raw reflections after interviews
• Behind-the-scenes from deals and travel
• Ideas and opinions that can't go on YouTube
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Having Russian food in Bangkok (ok technically it’s Georgian-Greek but they serve Ukrainian Borsch for example haha)
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Just came back to my hotel room from a YouTubers conference in Bangkok. I met quite a lot of new people, and in most cases I was the one to start the conversation. It felt very natural, and I had an inner confidence.

That actually surprised me a little. I’ve always been active in networking at business events, but I remember how I used to force myself to approach someone first. I still did it, but often it felt cringy, or like I was trying too hard.

But somehow that changed over time. Maybe it’s because in the last three years I’ve conducted hundreds of interviews with so many different people. Or maybe I’ve just become more confident in how I look, talk, and move haha.

Anyway, an interesting bit of self-reflection.
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Scoot Plus is the best. Going back home.
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One of those interviews that makes me proud of what I do.

Meet Ho Kwon Ping, the founder of Banyan Tree, part of a group with 15,000 employees that runs hotels and resorts in 26 countries. But his first business was a failure. Born in Hong Kong, raised in Bangkok, and went to university in Taiwan, Ho Kwon Ping is now a Singaporean citizen. He went from being a Stanford dropout and detained under Singapore’s national security law to dining with Lee Kuan Yew and teaching at top universities. He shared how the time in a Singapore jail changed his life, what is the hidden reason for the tension between China and America, and what truly defines a Singaporean identity. Enjoy!

https://www.youtube.com/watch?v=5tP7QksbJVQ
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Just finished the longest call of my life - 6 hours of brainstorming for the new videos we're shooting in China soon.

I've got the most legendary YouTube production team out there 💪
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I had my birthday a few days ago and just got a lovely present – my YouTube channel reached 400,000 subscribers. It feels a bit surreal, but starting this project 4 years ago was the best decision of my life.

Although these four years have had their share of ups and downs.

On my phone, I keep a folder called Feedback on YouTube. It’s full of screenshots of comments people have left. Whenever I feel burned out, I open it, read them, and remind myself I’m not doing this for nothing – it really brings value to people.

Why is this important?

My firm belief is that everything in life comes through other people. When I look back at my biggest breakthroughs, they all happened because of others – friends, my team, customers, or even random people I met by chance.

Overall, I genuinely believe the stronger the people around you and your community, the further you go.

This project didn’t just appear out of nowhere. It was built together with the support, feedback, and reactions of people who followed the journey.

I’ll never forget when I got hit with a wave of hate on one interview. That was rough. But then I posted a short video explaining it, and hundreds of people defended me in the comments. That really touched me.

When I started 4 years ago, I couldn’t imagine building such a fantastic community – or that this channel would change how the world sees Singapore, and Asia in general.

I’ve received countless messages from people who thought Singapore was just a boring little island near China. After watching my videos, they came here, were amazed, and fell in love with the place. I’ve also heard from thousands of locals in Singapore, India, China, Thailand, Malaysia, Indonesia, and the Philippines thanking me for showing their countries honestly, without Western media bias.

And yes, sometimes we use clickbait thumbnails or catchy titles – sorry – but that’s YouTube. We’re competing for viewers’ attention in a crowded space. At the same time, we strive to never create shallow content, unlike some travel vloggers. We even stopped doing YouTube Shorts to focus on deep, long-form videos. And I always try to make them as honest and unbiased as possible.

I have a big goal for this project:

First, to show the world that Asia is a modern, exciting, and inspiring region of the world.

Second, to introduce people to the most interesting individuals across the region, so they can grow, expand their minds, and discover new things.

Honestly, having this channel gives me so much purpose in life. I don’t think I would have it without YouTube.

And I know many people are struggling to find that same passion and purpose – something that can also become both an active and passive income stream.

If you want to discover how to start your own channel, find your niche, create videos that the YouTube algorithm promotes, and ultimately start earning money from it, you may want to join my free 3-day online workshop.

To book your spot, click here: https://www.shym.sg/workshop

P.S. I’m not promising you’ll become a pro YouTuber in 3 days, but you’ll definitely get all the fundamentals and understand what you can do on YouTube – and how much you can make from it.
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Formula 1 in Singapore

Spent three evenings hanging around the event. I'm not really into F1, but it's a curious thing for Singapore. Visitor spending hit around S$130 million (not much compared to Taylor Swift, haha). This year there were many more people than last year, and it felt a bit crowded. Though the organization was almost perfect, with no major traffic jams or bottlenecks.

I went mainly to feel the vibe, see friends, and go to the concerts. The highlights for me were Foo Fighters (to see the Nirvana drummer irl!) and Elton John (just a legend!).

I'll probably go again next year, but let's see the concert lineup first, haha.
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Just published a short overview of how a good YouTube business should be structured. Take a look: https://www.youtube.com/watch?v=C7wtmHQtL0Y
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