Project optimal

Incentive:S$80

We are conducting a research study to better understand people’s experiences, views and needs.

The session will involve reviewing selected digital experiences and will take approximately 60 minutes.

PLEASE INPUT RECUITER NAME AS " FOCUS GROUP SG" if not application wont be counted

Other Criteria

Only Singaporean / PR
Must not have participated in any market research survey or focus group studies in the last 6 months.


https://forms.office.com/r/tfbxryZpG2

Milk tasting parent and children

Incentive:
Weekday session: S$120.00 per session
Weekend session: S$100.00 per session
Date: 26 to 29 Mar

The objective of this Central Location Testing (CLT) is to gather feedback from CHILDREN on diary
products. Respondents are expected to taste 2 kinds of pasteurized milk.

1-1 milk tasting at central location
~40 mins per session (Child – 30 mins; Parent – 10 mins)
NOTE: Please ensure child is able to understand and read English and parent is vocal and able to
describe their feelings during the survey.

Respondent Criteria
- Children who are 7 to 9 years old
- Drink Pasteurized / Fresh Milk in the past 1 month
- Light (once a week or less) / Medium (2 to 3 times a week) / Heavy drinkers (4 or more times a
week) of Pasteurized / Fresh Milk
- Main Decision maker for purchasing pasteurized milk for their child/children
X Exclusions:
- NO food related restrictions,
- NO Lactose Intolerance,
- NOT suffering from any illness that affects tasting and reading,
- NOT suffering from any Food Allergies,
- NOT participated in any food tasting in the PAST 1 MONTH

https://forms.gle/ta6BWvZpN37JSGEb7

Food tasting

S$50.00 per session 60mins
5 Apr

The objective of this is to gather information on consumer preference
and acceptance to various food products.

Criteria
- Aged 16 to 54 years old
- Respondents MUST not be couple or family/relatives or living in the same household
- Main/Joint decision maker for food purchases (Choose your own food)
- Eat Breakfast, Lunch and Dinner Out-Of-Home regularly
- Consume Chicken Burgers in the past 1 month
- Willing to taste and try all flavours w/o rejection of any ingredients

https://forms.gle/ixWbuP9pETfXyUV77

Apology guys the date I input wrongly. Should be 5 April 2026 thankyou

Project travel

Incentive $120 Sheng Siong Voucher
Duration 2.5hr
Date: between 25 apr to 16 may
To understand more of your transport

Criteria
All to be Singapore Citizens & PRs
All to be between 18 years old and above
Must agree to be verified with their NRIC (they need to bring this on the day for verification; failure to do so will not be admitted to the group)
2.5 hours in-person focus group


https://forms.gle/87uaZCconvhGHxDq9

Project 2nd gen owners of sole prop business

Looking for 2nd gen owners of sole prop busines

Incentive:$S300

60mins Interview week of 20-23Apr. Ideally at you shop or company.

https://forms.gle/ZUPTdiW8ef3ji9Pj9

Project 2nd

Do note to put recruiter name as *Focus group sg* if not entry won't be taken

Incentive:$120

Criteria: Bought a brand-new (i.e. not second-hand or refurbished) smartphone/mobile phone in the past 3 months, and are currently on a post-paid/SIM-only mobile plan.


Other Criteria

Good mix of ages (18+)
Good mix of Gender
Must not have participated in any market research survey or focus group studies in the last 6 months.
Please take note all respondents should speak and read English. As the session will be conduct in English.
If selected, participant have to be present at least 15 minutes before the start time of the session.

https://forms.office.com/r/gMXnxndHWn

Phone survey

Respondent Incentive:
$30 cash incentive
30mins

The objective of this telephone survey is to gather the satisfaction level of respondents towards their
insurance/financial service providers.

Crieria
- Aged 21-64
- Not working in sensitive industries such as financial/insurance etc.
- Main/Joint decision maker for insurance/financial products
- CURRENTLY owners of GREAT EASTERN OR PRUDENTIAL LIFE related policies (i.e. Critical
Illness/Life/Term Life/Wealth and Retirement/Personal Accident etc.) and last purchased their
insurance policies through via bank
o GREAT EASTERN – OCBC
o PRUDENTIAL – Standard Chartered/UOB
- Policy must be personally purchased – does not include company insurance
- Must have interactions with their insurance company in the past 12 months – including
making payment, receiving letters/correspondence etc.
*POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE
POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and
liaising with the company, they are the owner of the policy
*DOES NOT INCLUDE GENERAL INSURANCE SUCH AS HOME, TRAVEL, PERSONAL BELONGINGS

https://forms.gle/RairccRsfNntDWSf9

Project shopping

Schedule: 21-22 April 2026
Incentive for respondent- $120 Waterway Point Voucher

Criteria
All to be current SIT students

Group
G1: Frequency Visitors - Very likely or somewhat likely to visit Waterway Point during a 2 hour free-time
G2: Occasional Visitors- Not likely at all or somewhat unlikely to visit Waterway Point during a 2 hour free-time
G3: Infrequent Visitors- Visit Waterway Point less frequent than once a week (i.e. once to a few times a month or less than once a month)

General Specifications
Waterway Point – Related Specs
All respondents must be aware of Waterway Point
All respondents to have visited Waterway point in the last month


https://forms.gle/rYg8gwLkyVWuMm86A

Noodle tasting

Date: 25/26 Apr ( different time alot)
Duration: 60 minutes per session (To test 4 noodle products)
* 8 Respondents from the CLT may be selected for an additional 1-1 interview for additional 30 mins

Incentive:
S$50.00 who attended the food tasting session for 60 minutes
S$80.00who attended the food tasting (60 mins) + 30 mins 1-1 interview

Criteria
Chinese Females only
- Singaporeans and PRs only
- Aged 35 to 44
- Monthly Household of SGD 7,000 and above
- Frequency of cook and eat at home - At least once a week
- Consume noodles at home at least once a week
- Primary decision makers for meal preparation at home
- Generally, health-conscious
(E.g.; usually try to eat as healthy as possible/conscious of nutritional balance)
- Actively managing and/or improving health but NOT on medical treatment or suffering from any illness
- Not suffering from any food allergies
- Willing to taste all ingredients and flavours
- All to be fully vaccinated

Not eligible for the following:
• Pregnant woman or currently nursing
• Currently on diet
• On long-term medication
• People working in Food Production / Distribution / Retailers / Mass Media / PR / Marketing /
Advertising related sectors
• Have not taken part in any market research in the past 3 months

https://forms.gle/nhJRWoJB4m7ATmzw8

Need more for group 4 to 6

Group 4: concession pass holder
Group 5: Non-Concesslon Pass Holders: Heavy Users
Concession Pass Holders WITHOUT Monthly Pass

Grpup 6: Non-Concesslon Pass Holders: Less Heavy Users
Concession Pass Holders WITHOUT Monthly Pass

Project travel

Incentive $120 Sheng Siong Voucher
Duration 2.5hr
Date: between 25 apr to 16 may
To understand more of your transport

Criteria
All to be Singapore Citizens & PRs
All to be between 18 years old and above
Must agree to be verified with their NRIC (they need to bring this on the day for verification; failure to do so will not be admitted to the group)
2.5 hours in-person focus group


https://forms.gle/87uaZCconvhGHxDq9