Focus Group Sg
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Project life

Respondents who get selected for both Pre-task & Home-visit :S$350

Respondents who complete Pre-task only :S$80

Date: 20 or 21st Oct for home visit if selection.

1st profile
N=4 respondents with the following respondents:
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a little/ hardly for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive


2nd profile
N=4 respondents with the following respondents
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive

3rd profile
N=4 respondents with the following respondents
 Aged 61 to 69
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 Main Income Earner
 *One who spend a fair amount/ little for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*
 *One to enrich themself and already starting to do it*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive
Project live

Respondents who complete Pre-task only:S$80

Respondents who get selected for both Pre-task & Home-visit:S$80+S$270

Total 4 Profile below

Profile 1
N=4 respondents with the following respondents:
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a little/ hardly for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive

Profile 2
N=4 respondents with the following respondents
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive

Profile 3
N=4 respondents with the following respondents
 Aged 61 to 69
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 Main Income Earner
 *One who spend a fair amount/ little for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*
 *One to enrich themself and already starting to do it*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews.
Project live

Stage 1:
pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities. Must know how to use PPT. - $80 incentive

Stage 2:
From pre-task collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive


Group 1
 Aged 45 to 60
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a little/ hardly for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*

Group 2
 Aged 45 to 60
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*


Group 3
 Aged 61 to 69
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 Main Income Earner
 *One who spend a fair amount/ little for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*
 *One to enrich themself and already starting to do it*

Group 4
 Aged 61 to 69
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 *One who spend a fair amount for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 * People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*
 *One to enrich themself and already starting to do it*

https://forms.gle/SrMCiPq1i4UabmHKA
*GEN X - UNIQUE*

-Aged 45 to 60
-Males/ Females
-Married and MUST live with parents/ parents-in law, spouse and child(ren)
-Any Occupation
-*Min. 5,000 FOLLOWERS or FRIENDS per account on their social media*
-Main/ Joint Income Earner
-One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
-People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others
-Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1*:
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - *$100 incentive*

*Stage 2*:
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - *$300 incentive*

https://forms.gle/SrMCiPq1i4UabmHKA
Project community

Incentive: $120 Sheng Siong Voucher
120 mins in-person focus group.
Date: 26 or 27 November 2025, 7-9pm at Paya Lebar (exact address will be given to confirmed respondents, it is less than 5 mins walk from Paya Lebar MRT).


General Specs,

-All must be Muslim Singaporeans or PRs
-Ethnic mix quota per group:
Majority Malay Muslims
-All must be aware of MENDAKI
-Participants should be comfortable expressing opinions in English in a group discussion
-Must agree to be verified with their NRIC (they need to bring this on the day for verification; failure to do so will not be admitted to the group).


https://forms.gle/HN95J1KbzM5YEni86
Project Yum tasting

The objective of this Central Location Testing (CLT) is about Alcoholic Beverage Taste Test

Incentive: S$135.00 per respondent who attended taste testing CLT for 2-visits/sessions

Methodology:
Pre-recruitment to CLT for Beer tasting
This study involved 2 visits with each visit ~30 to 40 mins
Each respondent is required to taste 4 beer products in each visit

Respondent Criteria
- Aged 18 to 55 Years Old
- Singaporeans and PRs
- Monthly Household income >SGD4000
- Did not participate in any beverage survey in the P6M
- Respondents and their families are not working in sensitive industry
- No food allergies
- Consumes Beer regularly (at least once a week)
- Decision makers in choosing the brand of beer and main grocery buyer
- Must be able to consume about 2 standard drinks (about 400 ml)


https://forms.gle/3RKpUGVs7q8bNf4B7
Food tasting

Incentive:S$50
Methodology:
~50 mins per session
Each respondent to taste 4 to 5 products

The objective of this Central Location Testing (CLT) is to gather information on consumer preference
and acceptance to various food products.

Respondent Criteria
- Aged 16 to 54 years old
- Respondents MUST not be couple or family/relatives or living in the same household
- Main/Joint decision maker for food purchases (Choose your own food)
- Regularly eat both chicken and beef burgers
- Regularly consume spicy food
- Willing to taste and try all flavours w/o rejection of any ingredients
- Regularly eat food outside of home
- Non rejectors of fast food/quick service restaurants
- No Food Allergies
- Not breastfeeding or pregnant (for females)

https://forms.gle/fJz6HU5dhFAhwyzYA
Project manual

Incentive:S$300
Duration:90mins
Date between 3-5 Feb

Research Objective
To understand Merchant how they manage their orders with Grab and Concept Testing

Respondent Criteria
− Person in-charge who handles and manages the ordering process
− NON-API merchant
(Merchant manages their Grab store manually rather than through a connected computer system - not
connecting their POS device to Grab or simple order management)
− Food and Mart Merchant
− Merchant orders with Grab per day:
- Small: 3-5 orders a day
- Medium: 5-10 orders a day
- Large: >10 orders a day

1 to 1 F2F Interview (Interview to be conducted at their store/shop)
~90 minutes

https://forms.gle/je3M1NyLF3g42one7
Project me

Venue: to be shared
Date: from 01 Feb - 11 Feb 
Time: 90-120mins 
Incentive $100 (disbursed after FGD on the spot)

Potential respondents will be provided a link to do the screener (4mins),

NSmen are those who have completed their mandatory national service and are now doing their ICT.

Male Age 20-55 years old
Group 1-3 -NSmen (SAF) any stage of ICT
Group 4-6 -NSmen (RSAF, RSN, DIS) any stage of ICT


https://forms.gle/E9pmAuRNfrjUC241A
Project Gallop focus group

Incentive:$130- $170

For recruiter name please input as "Focus group sg" if not will he drop

https://forms.office.com/r/P3h75TVGXg
Food tasting of 4 to 5 rice products

Incentive:
S$50.00 who attended the food tasting session for 60 minutes
S$80.00 who attended the food tasting (60 mins) + 30 mins 1-1 interview

* 8 Respondents from the CLT may be selected for an additional 1-1 interview for additional 30 mins
immediately after the session

Period:
7 and 8 March 2026

- Chinese Females only
- Singaporeans and PRs only
- Aged 35 to 44
- Monthly Household of SGD 7,000 and above
- Frequency of cooking at home
- At least once a week
- Consume rice at least 2 to 3 times a week
- Primary decision makers for meal preparation at home
- Generally, health-conscious
(e.g., usually try to eat as healthy as possible/conscious of nutritional balance)
- Actively managing and/or improving health but NOT on medical treatment or suffering from any illness
- Not suffering from any food allergies
- Willing to taste all ingredients and flavours
- All to be fully vaccinated

X Exclude the following:
• Pregnant woman or currently nursing
• Currently on diet
• On long-term medication

https://forms.gle/zFRigV81y28tpN3U8
Project A

Duration:120 minutes
Date: 13 mar or 14 mar
Incentive: For 13-Mar, Fri - S$180.00 per respondent who attended the FGD
For 14-Mar, Sat - S$150.00 per respondent who attended the FGD

To have a deep understanding about consumer’s area of interest regarding their health, needs for
the category, barriers and insight

Criteria
-Male and Female
- 20 to 59 years old
- Chinese only
- Those who have purchased milk-based or lactic acid bacteria drinks in the past 1 month
- Those who have purchased either of vitamin or sports drinks in the past 1 month
- Those who select and purchase those beverages by themselves
- Those who put importance in either “stress,” “recovery from fatigue,” or “improving sleep
quality” as one of their top health concerns
- Those who connect "stress,” “recovery from fatigue,” or “improving sleep quality” with
“immunity“ (priority)
- Those who have experience of spending money or time to deal with their "immune"
- Those who are taking supplement in regular basis

https://forms.gle/STZ8CgipNn1fHP7DA
Project stay

Methodology: IDI In Person -
Respondent Incentive: $100
Schedule of interviews : 24 to 27 February

Looking for someone who currently searching for a home to buy or rent to provide feedback

https://forms.gle/pfEAjiRDGBenU65WA
Looking for more pax

Food tasting of 4 to 5 rice products

Incentive: 
S$50.00 who attended the food tasting session for 60 minutes
S$80.00 who attended the food tasting (60 mins) + 30 mins 1-1 interview

* 8 Respondents from the CLT may be selected for an additional 1-1 interview for additional 30 mins 
immediately after the session

Period:
7 and 8 March 2026

- Chinese Females only 
- Singaporeans and PRs only 
- Aged 35 to 44
- Monthly Household of SGD 7,000 and above
- Frequency of cooking at home
- At least once a week
- Consume rice at least 2 to 3 times a week 
- Primary decision makers for meal preparation at home
- Generally, health-conscious 
(e.g., usually try to eat as healthy as possible/conscious of nutritional balance)
- Actively managing and/or improving health but NOT on medical treatment or suffering from any illness
- Not suffering from any food allergies
- Willing to taste all ingredients and flavours 
- All to be fully vaccinated 

X Exclude the following:
• Pregnant woman or currently nursing 
• Currently on diet
• On long-term medication

https://forms.gle/zFRigV81y28tpN3U8
Sorry eariler there a gitch to the form.
Those who signed up early are encourage to sign up again. Sorry for the inconvenience for below project

Project A

Duration:120 minutes
Date: 13 mar or 14 mar
Incentive: For 13-Mar, Fri - S$180.00 per respondent who attended the FGD
For 14-Mar, Sat - S$150.00 per respondent who attended the FGD

To have a deep understanding about consumer’s area of interest regarding their health, needs for
the category, barriers and insight

Criteria
-Male and Female
- 25 to 49 years old
- Chinese only
- Those who have purchased milk-based or lactic acid bacteria drinks in the past 1 month
- Those who have purchased either of vitamin or sports drinks in the past 1 month
- Those who select and purchase those beverages by themselves
- Those who put importance in either “stress,” “recovery from fatigue,” or “improving sleep
quality” as one of their top health concerns
- Those who connect "stress,” “recovery from fatigue,” or “improving sleep quality” with
“immunity“ (priority)
- Those who have experience of spending money or time to deal with their "immune"
- Those who are taking supplement in regular basis

https://forms.gle/STZ8CgipNn1fHP7DA
Project life phone survey

Incentive:
$30 cash incentive

Duration: 30 minutes telephone survey.

Criteria
- Employed full time/part time – Must have income
- Aged 20-64
- Main/Joint decision maker for insurance/financial products
- Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term
Life/Wealth and Retirement/Personal Accident etc.) for the three companies below
o Manulife
o Prudential
o Great Eastern
o singlife
o AIA

- Policy must be personally purchased
– does not include company insurance
- Must have interactions with their insurance company in the past 12 months – including
making payment, receiving letters/correspondence etc.


*POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE
POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and
liaising with the company, they are the owner of the policy

https://forms.gle/y5aFQp3HM4mmx5et8
Milk tasting

Duration:40 mins per session
Dates:16, 17, 26, 27, 28 and 29 March
Incentive
Weekday session: S$60.00 per session
Weekend session: S$50.00 per session

Respondents are expected to taste 2 kinds of pasteurized milk.

Criteria
All to be Singapore citizen or PR holders,
- Good mix of gender (50% males, 50% females),
- Aged 16 to 59 years old,
- Mix of ethnicities (Chinese/ Malay/ Indian & Others)
- Mix of monthly household income (MH) – Low/ Medium/ High
- Main Decision make of Food & Beverage
- Drink Pasteurized / Fresh Milk in the past 1 month
- Light (once a week or less) / Medium (2 to 3 times a week) / Heavy drinkers (4 or more times a
week) of Pasteurized / Fresh Milk
X Exclusions:
- NO food related restrictions,
- NO Food Allergies,
- No Medical Conditions,
- No Lactose Intolerance,
- NOT Nursing/ Pregnant currently,
- NOT participated in any food tasting in the PAST 1 MONTH

https://forms.gle/xZUWSM6rWNgTxoQq6
Football fans to join an exclusive 8-week digital football app test trial (April–May 2026).

PLEASE INPUT RECUITER NAME AS " FOCUS GROUP SG" if not application wont be counted

🏆 Study Details

Participants will:

Download and test a football viewing app on their devices (Connected tv, Desktop, Mobile/Tablet)
Watch live and replay matches for free on football application
Share feedback through surveys


💰 Participant Incentive

$100 for completing the full 8-week study (Apr–May cohort)
Additional lucky draw prizes and rewards

https://bit.ly/SGMatchday