Project hire

90 mins online focus group
Incentive:$100 Sheng Siong Voucher

Demographics
• All to be Singapore Citizens & PRs (PRs to have lived in Singapore for more than 1 year)
• All to be current hiring managers in either one of these industries

1. Manufacturing
2. Built Environment
3. Trade & Connectivity
4. Essential Domestic Services
5. Modern Services
6. Lifestyle

https://forms.gle/avPTxo3cZprwgSnN6

Food tasting

Incentive: 50
Duration: 90mins

-All must be Singapore citizen or PR holders
- Aged 16 to 54 years old
- Respondents MUST not be couple or family/relatives or living in the same household o Only one per household can participate in this study
- Main/Joint decision maker for food purchases
- No food allergy and picky eaters
- Eat out of home regularly
- Regular Chicken Burger AND Chicken Wrap consumers
- Non rejectors of Spicy Food
- All to be FULLY vaccinated

https://forms.gle/84kHunyPkzrpxem37

Project conv

Research methodology:
Remote via Zoom
90 minutes per interview
Date: 22 July and 23 July 2025
Incentive: $100

Criteria

Delivery Mart Users
-whom use Mart services from Delivery Platform(i.e. GrabMart, Pandamart etc.)
-non-users
– never use these services before
- Usesfood delivery services at least once in the past 3 months

https://forms.gle/jpAC8NziMqukpNcf8

Relax of Criteria to open up to more industry and increase of age group from 30 to 45.

Chinese speaking focus group

Incentive:180
Respondent need to complete a pre-task
Duation 90 minutes

Criteria
-CHINESE SPEAKING -RESPONDENTS – INTERVIEW WILL BE CARRIED OUT IN CHINESE
-30 to 45 years old
- Mid to senior-level managers in Technology, Finance, or Logistics sectors, with direct supervisory responsibility for threeor more subordinates and with at least five years of relevant work experience.
- Annual personal income: ≥SGD 50,000
-Useer of BOOK STYLE foldable smart phoneSmartphonePurchase Requirements:
-Decision-maker & primary user of a book-style foldable smartphone
- Current device must bebrand-new purchase
-BOOK STYLE PHONES must be purchased within the past 24 months AND within the first two months after launch of theircurrent model Brand/Model mix:- OPPO Find N users – FindN3/N5- Samsung Fold- Samsung Z Fold 5/ 6/7- Honor users- Honor Magic V2/3/5 Nobrand rejecter
- Good to have more than 1 phone butbook style phone should beprimary
Used foldable phonefor more than 1 month
-Usage of phone should cover photography, office work, and daily leisure/entertainment
- Good If got use AI functions on their mobile phones

https://forms.gle/YLRsDG8AxSxavLAx5

Incentive increase to S$250 duration is 120mins

Chinese speaking focus group

Incentive:250
Respondent need to complete a pre-task
Duation 120 minutes

Criteria
-CHINESE SPEAKING -RESPONDENTS – INTERVIEW WILL BE CARRIED OUT IN CHINESE
-30 to 45 years old
- Mid to senior-level managers in Technology, Finance, or Logistics sectors, with direct supervisory responsibility for threeor more subordinates and with at least five years of relevant work experience.
- Annual personal income: ≥SGD 50,000
-Useer of BOOK STYLE foldable smart phoneSmartphonePurchase Requirements:
-Decision-maker & primary user of a book-style foldable smartphone
- Current device must bebrand-new purchase
-BOOK STYLE PHONES must be purchased within the past 24 months AND within the first two months after launch of theircurrent model Brand/Model mix:- OPPO Find N users – FindN3/N5- Samsung Fold- Samsung Z Fold 5/ 6/7- Honor users- Honor Magic V2/3/5 Nobrand rejecter
- Good to have more than 1 phone butbook style phone should beprimary
Used foldable phonefor more than 1 month
-Usage of phone should cover photography, office work, and daily leisure/entertainment
- Good If got use AI functions on their mobile phones

https://forms.gle/YLRsDG8AxSxavLAx5

Phone survey life

Incentive:
$25 cash incentive

Duration: 30 minutes telephone survey.

Criteria
- Employed full time/part time – Must have income
- Aged 20-64
- Main/Joint decision maker for insurance/financial products
- Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term
Life/Wealth and Retirement/Personal Accident etc.) for the three companies below
o Manulife
o Prudential
o Great Eastern
o AIA

- Policy must be personally purchased
– does not include company insurance
- Must have interactions with their insurance company in the past 12 months – including
making payment, receiving letters/correspondence etc.


*POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE
POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and
liaising with the company, they are the owner of the policy

https://forms.gle/BqQaoe8ZJ7Qad8VT6

Food tasting

Incentive:50
Date 30aug

~80 mins per session Each respondent to taste 6 products (4 Chicken and 2 Beef Burgers)

All must be Singapore citizen or PR holders- Aged 16 to 54 years old- Respondents MUST not be couple or family/relatives or living in the same household - Main/Joint decision maker for food purchases- Eat Out-Of-Home regularly- Regular users of Chicken and Beef Burgers (at least once every 2 weeks)- Willing to taste and try all flavours w/o rejection of any ingredients- No Food Allergies - All to be FULLY vaccinated

https://forms.gle/Mxi1BvY8oD5HFjgd6

Project online focus group

Date: 2/3 sep
Duration: 2 hour
Incentive: 120 dollar sheng siong voucher

Critrtia

-Ethnic Chinese
-General sentiments towards the United States, China and Australia.
-All participants are to join the Online Groups using a laptop.


https://forms.gle/FEvkNyYUEDx9PyKq8

(shortfall Young Parents - aged 20 to 39 with kids 3 to 10 YO )

Phone survey life

Incentive:
$25 cash incentive

Duration: 30 minutes telephone survey.

Criteria
- Employed full time/part time – Must have income
- Aged 20-64
- Main/Joint decision maker for insurance/financial products
- Purchased and CURRENTLY owners of LIFE related policies (i.e. Critical Illness/Life/Term
Life/Wealth and Retirement/Personal Accident etc.) for the three companies below
o Manulife
o Prudential
o Great Eastern
o AIA

- Policy must be personally purchased
– does not include company insurance
- Must have interactions with their insurance company in the past 12 months – including
making payment, receiving letters/correspondence etc.


*POLICY OWNERS ARE DEFINED AS THE PERSON PAYING/MAIN LIAISON FOR THE PARTICULAR LIFE
POLICY – i.e. if the parents purchased the policy for their children, and is still currently paying and
liaising with the company, they are the owner of the policy

https://forms.gle/BqQaoe8ZJ7Qad8VT6

Sorry earlier age field is missing. Can help to fill up again for those who signed up. Thankyou and sorry

Project online focus group

Date: 2/3 sep
Duration: 2 hour
Incentive: 120 dollar sheng siong voucher

Critrtia

-Ethnic Chinese
-General sentiments towards the United States, China and Australia.
-All participants are to join the Online Groups using a laptop.


https://forms.gle/FEvkNyYUEDx9PyKq8

Project mortgage

Date: 1/2/3 sep
Timing: 7pm to 8:40pm
Incentive:S$150/S$165
Method: online zoom focus group

The study is to understand consumer’s preference and criteria on how they select the bank for their mortgage loan.

Criteria
• Customers who have recently taken/sought any of the services in the past 12 months− New Mortgage (HDB/ Private)− Refinancing/ Repricing (HDB/ Private)
• Mix of mortgage application (In-person with bank/ Online with bank/ Property Agent/ Mortgage broker/ etc.
• Mix of banks used for each group

https://forms.gle/Xq6MS49KvRtZARGQ8

Shortfall:
Race
Chinese-uob
Malay- any bank

Project mortgage

Date: 1/2/3 sep
Timing: 7pm to 8:40pm
Incentive:S$150/S$165
Method: online zoom focus group

The study is to understand consumer’s preference and criteria on how they select the bank for their mortgage loan.

Criteria
• Customers who have recently taken/sought any of the services in the past 12 months− New Mortgage (HDB/ Private)− Refinancing/ Repricing (HDB/ Private)
• Mix of mortgage application (In-person with bank/ Online with bank/ Property Agent/ Mortgage broker/ etc.
• Mix of banks used for each group

https://forms.gle/Xq6MS49KvRtZARGQ8

Online focus group

Incentive:90
Duation: 60mins
Date: 14/15 oct

Criteria
Purchase over the counter medication (OTC) via online platforms in thepast 6 month

-whom purchase over the OTC medications via GrabMart in the past 6 monthso
-whom purchase over the OTC medications viaotheronline platform (such asRedMart, Lazada, Shopee) but notvia GrabMart in the past 6 months

-Over the counter medication do not include supplements such as vitamins

https://forms.gle/i1z5jN3T2WH13kTm8

Food tasting

Incentive:60
Date: 26 oct
Duration:90mins

Methodology: Pre-recruitment to CLT for food tasting at Client’s venue ~90 mins per session Each respondent to taste 8 products (4 Burgers and 4 Hot Drinks)

Criteria
Eat Breakfast Out-Of-Home regularly- Regular coffee drinkers- Willing to taste and try all flavours w/o rejection of any ingredients

https://forms.gle/aNrLQ8mFphXdC7t59

Project life

Respondents who get selected for both Pre-task & Home-visit :S$350

Respondents who complete Pre-task only :S$80

Date: 20 or 21st Oct for home visit if selection.

1st profile
N=4 respondents with the following respondents:
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a little/ hardly for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
❌ Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive


2nd profile
N=4 respondents with the following respondents
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive

3rd profile
N=4 respondents with the following respondents
 Aged 61 to 69
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 Main Income Earner
 *One who spend a fair amount/ little for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*
 *One to enrich themself and already starting to do it*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

Project live

Respondents who complete Pre-task only:S$80

Respondents who get selected for both Pre-task & Home-visit:S$80+S$270

Total 4 Profile below

Profile 1
N=4 respondents with the following respondents:
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a little/ hardly for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
❌ Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive

Profile 2
N=4 respondents with the following respondents
 Aged 45 to 60
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive

Profile 3
N=4 respondents with the following respondents
 Aged 61 to 69
 Males/ Females
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 Main Income Earner
 *One who spend a fair amount/ little for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*
 *One to enrich themself and already starting to do it*
 Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1:*
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - $80 incentive

*Stage 2:*
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews.

Project live

Stage 1:
pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities. Must know how to use PPT. - $80 incentive

Stage 2:
From pre-task collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - $270 incentive


Group 1
 Aged 45 to 60
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a little/ hardly for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
❌ Not Satisfied with their PERSONAL LIFE (Feel they can do more to themself)
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themself*

Group 2
 Aged 45 to 60
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 White Collar
 Main Income Earner
 One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*


Group 3
 Aged 61 to 69
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 Main Income Earner
 *One who spend a fair amount/ little for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 *People who are satisfied with their current skill and want to stick to their familiar opportunities and want to prioritize living for others (family) over themselves*
 *One to enrich themself and already starting to do it*

Group 4
 Aged 61 to 69
 Married and MUST live with parents/ parents-in law, spouse and child(ren)
 *One who spend a fair amount for themselves*
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
 * People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others*
 *One to enrich themself and already starting to do it*

https://forms.gle/SrMCiPq1i4UabmHKA

*GEN X - UNIQUE*

-Aged 45 to 60
-Males/ Females
-Married and MUST live with parents/ parents-in law, spouse and child(ren)
-Any Occupation
-*Min. 5,000 FOLLOWERS or FRIENDS per account on their social media*
-Main/ Joint Income Earner
-One who spend a fair amount for themselves
✔️ Satisfied with their LIFE in general
✔️ Satisfied with their FAMILY LIFE
✔️ Satisfied with their PERSONAL LIFE
-People who want to keep improving and exploring for themself and new opportunities. Want to live for themself and not others
-Not involved in Market Research, Advertising, Media, Public Relation, Investment, etc.

*Stage 1*:
Selected respondents to complete a pre-task (~30 to 45 minutes) involve sharing some pictures of themselves, their home area and families, sharing their thoughts in words on they think about their current communities (friends, religion friends, activities friends, etc.). Respondent must know how to use PPT. - *$100 incentive*

*Stage 2*:
From the pre-task we collected, project sponsor will select 6 respondents for a 120-minutes Home-visit (visit to their current residence). During the Home-Visit, respondents MUST be willing to show parts of their home (exclusive sensitive area) and allow up to 5 researchers at their home for the interviews. - *$300 incentive*

https://forms.gle/SrMCiPq1i4UabmHKA

Project community

Incentive: $120 Sheng Siong Voucher
120 mins in-person focus group.
Date: 26 or 27 November 2025, 7-9pm at Paya Lebar (exact address will be given to confirmed respondents, it is less than 5 mins walk from Paya Lebar MRT).


General Specs,

-All must be Muslim Singaporeans or PRs
-Ethnic mix quota per group:
Majority Malay Muslims
-All must be aware of MENDAKI
-Participants should be comfortable expressing opinions in English in a group discussion
-Must agree to be verified with their NRIC (they need to bring this on the day for verification; failure to do so will not be admitted to the group).


https://forms.gle/HN95J1KbzM5YEni86

Need more pax! Do sign up if you are intested and fit the criteria.

Project Yum tasting

The objective of this Central Location Testing (CLT) is about Alcoholic Beverage Taste Test

Incentive: S$135.00 per respondent who attended taste testing CLT for 2-visits/sessions

Methodology:
Pre-recruitment to CLT for Beer tasting
This study involved 2 visits with each visit ~30 to 40 mins
Each respondent is required to taste 4 beer products in each visit

Respondent Criteria
- Aged 18 to 55 Years Old
- Singaporeans and PRs
- Monthly Household income >SGD4000
- Did not participate in any beverage survey in the P6M
- Respondents and their families are not working in sensitive industry
- No food allergies
- Consumes Beer regularly (at least once a week)
- Decision makers in choosing the brand of beer and main grocery buyer
- Must be able to consume about 2 standard drinks (about 400 ml)


https://forms.gle/3RKpUGVs7q8bNf4B7