Don’t pick a colour just bc it looks good. Give it a reason.
I was looking through Motto’s rebrand for CloudBees, and one detail really stood out to me
Instead of choosing purple bc it feels “techy,” they started with an idea. (here’s where it gets interesting 😎)
Bees see the world differently from us, they perceive the world in ultraviolet light, which enabling them to make informed decisions. Motto connected that how CloudBees helps developers see complex software environments with more clarity and make better decisions.
That connection became the visual direction.
The ultraviolet-inspired spectrum, gradients, and colors are not just there to make the brand look good. They represent the brand’s distinctive way of seeing. (inspired by nature)
I was looking through Motto’s rebrand for CloudBees, and one detail really stood out to me
Instead of choosing purple bc it feels “techy,” they started with an idea. (here’s where it gets interesting 😎)
Bees see the world differently from us, they perceive the world in ultraviolet light, which enabling them to make informed decisions. Motto connected that how CloudBees helps developers see complex software environments with more clarity and make better decisions.
That connection became the visual direction.
The ultraviolet-inspired spectrum, gradients, and colors are not just there to make the brand look good. They represent the brand’s distinctive way of seeing. (inspired by nature)
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Firo Design
Don’t pick a colour just bc it looks good. Give it a reason. I was looking through Motto’s rebrand for CloudBees, and one detail really stood out to me Instead of choosing purple bc it feels “techy,” they started with an idea. (here’s where it gets interesting…
That’s the part I love 👌
When color comes from an actual idea, it feels more intentional. It becomes part of the story, not just decoration.
Most of us, me included, sometimes pick a color bc it looks good or bc we saw sth similar in an inspiration/reference
I think that’s sth I need to remind myself more often:
Don’t start with the color. Start with the idea.
Then find a visual way to make people feel that idea.
Really good project to study (there’s a lot we can learn from it)
If you want to check out the full project, i’ll leave the link in the comments
* Images copyright to their respective owners
#DesignStudy
@Firodesign
When color comes from an actual idea, it feels more intentional. It becomes part of the story, not just decoration.
Most of us, me included, sometimes pick a color bc it looks good or bc we saw sth similar in an inspiration/reference
I think that’s sth I need to remind myself more often:
Don’t start with the color. Start with the idea.
Then find a visual way to make people feel that idea.
Really good project to study (there’s a lot we can learn from it)
If you want to check out the full project, i’ll leave the link in the comments
* Images copyright to their respective owners
#DesignStudy
@Firodesign
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