I feel particularly excited about today’s Telegram update. It adds topics to large groups, transforming these linear chats into slick mobile-friendly versions of good old Internet Forums.

Ironically, the very first popular internet service I built around 20 years ago was also an Internet Forum – a message board for students of my university, which eventually grew into the biggest student portal in the region.

16 years ago I again incorporated forums into the Communities section of VK, a social network I founded. Since VK was the most popular communication platform in Russia, Ukraine, Kazakhstan and other countries, tens of millions of people used the forum feature there.

I feel nostalgic about those times: I had yet to learn the skill of hiring engineers and designers back then, so I programmed and designed everything on my own, working 20 hours per day.

Today I am fortunate to have the best coding team in the world to recreate the forum experience for hundreds of millions across all platforms in a more modern, fast and accessible form. Telegram will now support organized conversations where thousands of people can concurrently discuss different subjects in the same group.

Topics today come packed with lots of features – including the ability to close and pin topics, flexible notification options and lots of fun animated emoji to be used as topic icons. But this is just the start. Taking advantage of the two-week delay caused by Apple’s review, we have begun to expand these new threaded groups into something even more powerful.

As promised, we've launched the ability to buy Telegram usernames on a dedicated platform – Fragment. Auctions for the most valuable usernames are already live, so make sure to check it out. In a few days, we will also introduce the ability for users to sell their existing usernames on Fragment.

For the first time in the history of social media, a fair, transparent market for usernames is established. Finally people will have ownership over their social media addresses, secured in the immutable ledger of a decentralized blockchain network.

This is just the beginning, and yet an important milestone – the power has started to shift into users' hands.

It has been a year since Telegram started its monetization, but the results have already exceeded our expectations.

Unlike other apps, we took a privacy-conscious approach to ads: we decided that no personal data should be used for targeting and that promoted messages should only be shown in public one-to-many channels. Despite that, our ads have significantly outperformed the market and put Telegram on a steady path towards financial sustainability.

Telegram Premium, which we introduced just 5 months ago, quickly surpassed 1 million subscribers and has become one of the most successful examples of a social media subscription plan ever launched. While it still represents just a fraction of Telegram’s overall revenue, Telegram Premium is growing steadily every day, and one day may even rival our ads.

The future looks exciting. The additional monetization strategies I discussed in my previous posts are already bearing fruit, and the features we are working on now will set the foundation for further financial growth for Telegram in 2023.

Thanks to successful monetization, Telegram will be able to pay for the servers, traffic and wages necessary to keep building new features and supporting existing ones. While some other apps consider their users a tool to maximize revenue, we consider revenue a tool to maximize value for our users.